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Accounting 4570/5570
Ch. 12 – Corporate Governance and Control of Global Operations
Global Strategic Issues
Globalization – the deepening relationships and broadening interdependence among people from different countries.
Multidomestic approach – individual subsidiaries autonomous Products differ from country to country
Global – worldwide system Can benefit from worldwide volume Emphasis shifts toward greater centralization
Centralization vs. Decentralization
Centralization - decision making in a few key centers
Decentralization - decision making spread out amongst the organization
Global Terms
Global competition - occurs when companies cross-subsidize national market share battles in pursuit of global brand and distribution positions
Global businesses - the minimum volume required for cost efficiency is not available in the company’s home market
Global companies - have distribution systems in key markets that enable cross-subsidization, international retaliation, and world-scale volume
Transnational Strategy
National units make differentiated contributions to integrated worldwide operations
Each national unit plays a different role that varies from country to country
Knowledge is developed jointly and shared worldwide
Figure 12.2, page 308
Informal and Subtle Mechanisms
Lateral relations: task forces and meetings
Informal communication Organization culture
Allows things to be done by different people in different countries in similar or consistent ways
Firms start out with formal structures for control and then shift to informal structures as they internationalize
Organizational Structure
Organizational Structure Export group - domestic structure (Figure 12.3,
page 309) International division - foreign production
(Figure 12.4, page 310) Global structure (multidomestic)
Works best when country or regional expertise is more important than product knowledge and expertise
Figure 12.5, page 311
Organizational Structure
Organizational Structures (continued) Product orientation (global company)
Works best when the product line is wide or the products are complex and subject to rapid technological change
Figure 12.6, page 312
Global grid/matrix structure Report to two bosses Figure 12. 7, page 312
Corporate Governance
The determination of the broad uses to which organizational resources will be deployed and the resolution of conflicts is among the myriad participants in organizations.
Internal governance mechanisms Controlled by owners of the firm Board of directors
Audit committee, Compensation committee, other committees
Ownership structure
Corporate Governance
Internal governance Boards should have a large proportion of
outside independent members CEO and Chairman of the board should not be
the same person Dispersed ownership – many owners who
do not know each other Concentrated ownership – banks and
wealthy families tend to own controlling interests in firms
Corporate Governance
External governance mechanisms Takeover market Legal systems
Common law systems tend to protect small, individual investors
Civil code systems tend to protect large institutional shareholders
Corporate Governance
International importance U.K. – 1992 Cadbury Report
Recommended outside, independent directors Specific committees (audit, remuneration,
nominations) Keep chairman and CEO positions separate
Debate over whether codes should be enforced by law
Scorecard for German Corporate Governance Exhibit 12.1, page 318-9
Corporate Governance
International Practices Some German and Austrian companies have
two tiered boards – a managing board and a supervisory board
Japanese firms will appoint outside directors to companies with poor performance – banks are very active
Russian boards are controlled by insiders U.S. – board size negatively affects firm
performance and the quality of decision making
Corporate Governance
International Practices Executive compensation is increasingly
becoming performance-based throughout the world
Ownership structure Is disbursed in the U.S. and the U.K. Is concentrated in Germany and Japan Concentrated ownership is more common
outside of the U.S. and the U.K. Takeover markets are strong governance
controls in the U.S. and the U.K. but not elsewhere
Corporate Governance
U.S. Sarbanes Oxley Act of 2002 Strict reporting requirements for public firms in
the U.S. and those foreign firms listing on the U.S. stock exchanges
It is management’s responsibility to maintain an adequate internal control structure over procedures for financial reporting
Must issue yearly report on the internal controls that is audited by an independent auditor.
Applies to all subsidiaries of the listed companies
Global Information Processing
Four types of information flows: Routine - frequent, homogeneous Nonroutine - unique and infrequent Sequential - information flows in a
predetermined direction Reciprocal - information flows back and forth
between parties Concerns
Privacy National security Governments
Knowledge Flows
Global innovator - subsidiary provides knowledge for other units.
Local innovator - subsidiary innovates locally but its innovations are of little value to the rest of the firm
Integrated player - subsidiary creates knowledge that is shared with other units
Implementor - subsidiary receives knowledge from the other units
Figure 12.10, page 331
Cases
General Motors (Exercise 1) Hoeschst (Exercise 2)