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    Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin

    The Changing Roleof Managerial

    Accounting in a

    Dynamic BusinessEnvironment

    Chapter 1

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    Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin

    Learning

    Objective

    1

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    Organizations

    Definition

    Two things common in organizations

    Set of goals or objectives

    Need of information

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    Types of Businesses That Use

    Managerial Accounting

    Manufacturers ( Packages, Lever Brothers,Ford, General Motors, )

    Merchandisers (AlFateh, H-Karim Bux,

    WalMart, Kmart) Wholesalers (Beverage Distributors)

    For-profit Service Businesses (CAs,

    Attorneys)

    Not-for-profit Service Agencies (Edhi, Red

    Crescent, United Way, Red Cross)

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    The Need for Managerial

    Accounting

    Cost accounting provides the detailed cost datathat management needs to control current

    operations and plan for the future.

    Companies must control costs in order to keep

    prices competitive.

    In todays global environment, cost information is

    more crucial than ever in remaining competitive.

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    The Manufacturing Process

    This process involves the conversion of direct(raw) materials, direct labor, and factory

    overhead into finished goods.

    Product quality is an important competitiveweapon in manufacturing.

    Many companies require their suppliers to be

    ISO 9000 certified.

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    ISO 9000 Certification

    The International Organization forStandardization created a set of fiveinternational standards for qualitymanagement, ISO 9000-9004.

    These standards require that manufacturershave a well-defined quality control systemand they consistently maintain a high level of

    quality.

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    Determining Product Costs and

    Pricing Cost accounting is used to determine

    products costs and help with marketing

    decisions.

    1. Determining the selling price of a product.2. Meeting competition.

    3. Bidding on contracts.

    4. Analyzing profitability.

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    Management Accounting

    The Institute of Management Accountants(IMA) is the largest organization ofaccountants in industry. The CertifiedManagement Accountant (CMA) is

    comparable to the Certified Public Accountant(CPA) for public accountants.

    For more information, please visit the IMAs

    website at www.imanet.org

    http://www.imanet.org/http://www.imanet.org/
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    Managerial accounting is the process of

    Identifying Measuring Analyzing

    Interpreting

    Communicating informationIn pursuit of an organizations goals

    Define Managerial Accounting

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    Learning

    Objective

    2

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    Managing Resources, Activities,

    and PeopleAn organization . . .

    Acquires Resources

    Hires People

    Organized set

    of activities

    Decision

    Making

    Planning

    Directing

    Controlling

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    Planning and Control

    Planning is the process of establishingobjectives or goals for the firm and determiningthe means by which the firm will attain them.Effective planning is facilitated by the following:

    1. Clearly defined objectives of the manufacturingoperation.

    2. A production plan that will assist and guide thecompany in reaching its objectives.

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    Planning & Control Systems Planning selects goals, predicts results,

    decides how to attain goals, and

    communicates this to the organizationBudget the most important planning tool

    Control takes actions that implement the

    planning decision, decides how toevaluate performance, and provides

    feedback to the organization

    2009 Pearson Prentice Hall. All rights reserved.

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    Planning and Control (cont.)

    Control is the process of monitoring thecompanys operations and determining whether

    the objectives identified in the planning process

    are being accomplished. Effective control is

    achieved through the following:

    1. Assigning responsibility.

    2. Periodically measuring and comparing results.

    3. Taking necessary corrective action.

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    A Five-Step Decision MakingProcess in Planning & Control

    1. Identify the problem and uncertainties2. Obtain information

    3. Make predictions about the future

    4. Make decisions by choosing betweenalternatives

    5. Implement the decision, evaluate

    performance, and learn 2009 Pearson Prentice Hall. All rights reserved.

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    Responsibility Accounting

    Responsibility accounting is the assignment ofaccountability for costs or production results to

    those individuals who have the most authority to

    influence them.

    A cost centeris a unit of activity within the factory

    to which costs may be practically and equitably

    assigned. The manager of a cost center is

    responsible for those costs that the managercontrols.

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    Reporting

    Cost and production reports for a cost centerreflect all cost and production data identifiedwith that center.

    The performance report will include only

    those costs and production data that thecenters manager can control.

    A variance is the favorable orunfavorable

    difference between actual costs and budgetedcosts.

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    DAILY NEWS

    PERFORMANCE REPORT

    March 31, 2009

    ACTUAL

    RESULT

    BUDGETED

    AMOUNT

    DIFFERENCE (ACTUAL

    RESULT - BUDGETED

    AMOUNT)

    DIFFERENCE AS A

    PERCENTAGE OF

    BUDGETED

    AMOUNT

    1 2 3=1-2 4=3/2

    ADVERTISING PAGES

    SOLD 760 PAGES 800 PAGES

    40 PAGES

    UNFAVOURABLE

    5.0%

    UNFAVOURABLE

    AVERAGE RATE PERPAGE $5,080 $5,200 $120 UNFAVOURABLE

    2.3%UNFAVOURABLE

    ADVERTISING

    REVENUES $3,860,800 $4,160,000

    $299,200

    UNFAVOURABLE

    7.2%

    UNFAVOURABLE

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    Performance Report Example

    Renaldis Restaurant

    Performance ReportSeptember 30, 2006

    Budgeted Actual Variance

    Expense September Year-to-Date September Year-to-Date September Year-to-Date

    Kitchen Wages $5,500 $47,000 $5,200 $46,100 $300 F $900 F

    Food 17,700 155,300 18,300 157,600 600 U 2,300 U

    Supplies 3,300 27,900 3,700 29,100 400 U 1,200 U

    Utilities 1,850 15,350 1,730 16,200 120 F 850 U

    Total $28,350 $245,550 $28,930 $249,000 $580 U $3,450 U

    F = FavorableU = Unfavorable

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    Management Accounting Guidelines

    Cost Benefit approach is commonlyused: benefits generally must exceed costsas a basic decision rule

    Behavioral & Technical Considerations

    people are involved in decisions, not justdollars and cents

    Different definitions of cost may be used

    for different applications 2009 Pearson Prentice Hall. All rights reserved.

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    Learning

    Objective

    3

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    Learning

    Objective

    4

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    2009 Pearson Prentice Hall. All rights reserved.

    Accounting Discipline Overview Managerial Accounting measures, analyzes and

    reports financial and nonfinancial information to helpmanagers make decisions to fulfill organizational

    goals.

    Managerial accounting need not be GAAP compliant.

    Managers use management accounting information

    1. to choose, communicate and implement strategy, 2. to coordinate product design, production, and

    marketing decisions,

    3. and to evaluate performance.

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    Accounting Discipline Overview Financial Accounting focus on reporting to external

    users including investors, creditors, andgovernmental agencies. Financial statements must be

    based on GAAP.

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    Major Differences Between

    Financial & Managerial AccountingManagerial Accounting Financial Accounting

    Purpose Decision makingCommunicate financial

    position to outsidersPrimary Users Internal managers External users

    Focus/Emphasis Future-oriented Past-oriented

    Rules

    Do not have to follow GAAP;

    cost vs. benefit

    GAAP compliant;

    CPA audited

    Time SpanUltra current to very long

    time horizonsHistorical monthly,

    quarterly reports

    BehavioralIssues

    Designed to influenceemployee behavior

    Indirect effects onemployee behavior

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    Cost Accounting vs. Financial and

    Managerial Accounting

    Characteristics Financial Accounting Managerial Accounting

    Users: External PartiesManagers Managers

    Focus: Entire business Segments of the business

    Uses of Cost Information: Product costs for calculating

    cost of goods sold and finished

    goods, work in process, and

    raw materials inventory usinghistorical costs and GAAP.

    Budgeting

    Special decisions such as

    make or buy a component,

    keep or replace a facility, andsell a product at a special price.

    Nonfinancial information such

    as defect rates, % of returned

    products, and on-time

    deliveries

    Cost Accounting System

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    Cost Accounting vs. Financial and

    Managerial Accounting (cont.)

    Cost accountingincludes those parts of

    both financial and

    management

    accounting that collectand analyze cost

    information.

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    Managerial versus Financial

    AccountingAccounting System

    (accumulates financial and

    managerial accounting data in the

    cost accounting system)

    Managerial Accounting

    Information for decision

    making, planning, and

    controlling anorganizations

    operations.

    Financial Accounting

    Published financial

    statements and other

    financial reports.

    Internal

    Users

    External

    Users

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    Managerial versus Financial

    AccountingManagerial Accounting Financial Accounting

    Users of Information Managers, within the organization. Interested parties, outside the organization.

    Regulation Not required and unregulated, since it is intended

    only for management.

    Required and must conform to generally accepted

    accounting principles. Regulated by the Financial

    Accounting Standards Board, and, to a lesser

    degree, the Securities and Exchange

    Commission.Source of Data The organization's basic accounting system, plus

    various other sources, such as rates of effective

    products manufactured, physical quantities of

    material and labor used in production, occupancy

    rates in hotels and hospitals, and average take-off

    dela s in airlines.

    Almost exclusively drawn from the organization's

    basic accounting system, which accumulates

    financial information.

    Nature of Reports and

    Procedures

    Reports often focus on subunits within the

    organization, such as departments, divisions,

    geographical regions, or product lines. Based on a

    combination of historical data, estimates, and

    projections of future events.

    Reports focus on the enterprise in its entirety.

    Based almost exclusively on historical transaction

    data.

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    2009 Pearson Prentice Hall. All rights reserved.

    Strategy & ManagementAccounting

    Strategy specifies how an organization matches itsown capabilities with the opportunities in themarketplace to accomplish its objectives. It describeshow an organization will compete and theopportunities its managers should seek and pursue.

    Strategic Cost Management focuses specifically onthe cost dimension within a firms overall strategy

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    Strategy & Management

    Accounting Management accounting helps answer important

    questions such as:

    Who are our most important customers, and how dowe deliver value to them? Barnes and Noble developedthe capabilities to sell online by building itsinformation and technology infrastructure

    What substitute products exist in the marketplace, andhow do they differ from our own? Hewlett-Packarddesigns new printers after comparing the funtionality,quality and price of its printers to other printersavailable in the marketplace.

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    Strategy & Management

    Accounting Management accounting helps answer important

    questions such as:

    What is our critical capability? Is it technology,production, or marketing? Kellog Company, forexample, uses the reputation of its brand to introducenew types of cereal.

    Will we have enough cash to support our strategy orwill we need to seek additional sources? Proctor andGamble issued new debt and equity to fund its strategicacquisition of Gillette, a maker of shaving products.

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    Management Accounting and Value Creating value is an important part of planning and

    implementing strategy

    Value is the usefulness a customer gains from acompanys product or service

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    H M i l A ti

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    How Managerial Accounting

    Adds Value to the Organization

    Providing information for decision making and

    planning and proactively participating in decision-

    making and planning process.

    Assisting managers in directing and controllingactivities.

    Motivating managers and other employees

    towards organizations goals.

    Measuring performance of activities, subunits,

    managers, and other employees.

    Assessing the organizations competitive position.

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    A Model of Performance

    EvaluationFinancial Perspective

    Goals Measures

    Customer Perspective

    Goals Measures

    Operations Perspective

    Goals Measures

    Innovation Perspective

    Goals Measures

    How do we lookto our owners?

    How do customers

    see us?

    How can we

    continue to

    improve?

    In which activities

    must we excel?

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    2009 Pearson Prentice Hall. All rights reserved.

    Management Accounting and ValueValue Chain is the sequence of business functions

    in which customer usefulness is added toproducts or services

    The Value-Chain consists of:1. Research & Development

    2. Design

    3. Production

    4. Marketing5. Distribution

    6. Customer Service

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    St t i C t M t d

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    Product

    Design

    Research

    and

    Development

    Strategic Cost Management and

    the Value Chain

    Securing raw

    materials andother resources

    Production

    Marketing

    Distribution

    Customer

    ServiceStart

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    The Value Chain Illustrated

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    A Value Chain Implementation

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    Key Success Factors

    The dimensions of performance that

    customers expect, and that are key to the

    success of a company include:Cost and efficiency

    Quality

    Time Innovation

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    Learning

    Objective5

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    Line and Staff Positions

    A line position is directlyinvolved in achieving the

    basic objectives of an

    organization.

    Example: A productionsupervisor in a

    manufacturing plant.

    A staff position supportsand assists line positions.

    Example: A costaccountant in the

    manufacturing plant.

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    Learning

    Objective6

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    Controller

    The chief managerial and financial accountantresponsibility for:

    Supervising accounting personnel

    Preparation of information and reports, managerial

    and financial

    Analysis of accounting information

    Planning and decision making

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    Treasurer

    Responsible for raising capital and safeguarding theorganizations assets.

    Supervises relationships with financial institutions.

    Work with investors and potential

    investors. Manages investments.

    Establishes credit policies.

    Manages insurance coverage

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    Internal Auditor

    Responsible for reviewing accounting procedures,

    records, and reports in both the controllers and the

    treasurers area of responsibility.

    Expresses an opinion to top

    management regarding theeffectiveness of the

    organizations accounting

    system.

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    Learning

    Objective7

    Major Themes in Managerial

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    Major Themes in Managerial

    Accounting

    Managerial

    Accounting

    Information

    and Incentives

    Costs and

    Benefits

    Evolution and

    Adaptation

    Behavioral

    Issues

    Evolution and Adaptation in

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    Evolution and Adaptation in

    Managerial Accounting

    Service vs.

    Manufacturing Firms

    Emergence of NewIndustries

    Global Competition

    Focus on the Customer

    Cross-Functional Teams

    Computer-Integrated

    Manufacturing

    Product Life Cycles

    Time-Based

    Competition

    Information and

    Communication

    Technology

    Just-in-Time Inventory

    Total Quality Management

    Continuous Improvement

    Change

    E-Business

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    Cost Management Systems

    ObjectivesMeasure the cost of

    resources consumed.

    Identify and eliminatenon-value-added

    costs.Cost

    Management

    System

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    Cost Management Systems

    ObjectivesDetermine efficiency

    and effectiveness of

    major activities.Identify and evaluatenew activities thatcan improve

    performance.

    Cost

    Management

    System

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    Learning

    Objective8

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    Theory of Constraints

    A sequential process ofidentifying and

    removing constraintsin a system.

    Restrictions or barriers that impede

    progress toward an objective

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    Learning

    Objective9

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    Ethical Climate of Business

    The corporate scandals experienced over the lastfew years have shown us that unethical behaviorin business is wrong in a moral sense and can be

    disastrous in the economy. In addition to

    Sarbanes-Oxley, there will likely be more reformsin corporate governance and accounting.

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    Professional Ethics

    Competence

    ConfidentialityIntegrity

    Credibility

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    Learning

    Objective10

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    2009 Pearson Prentice Hall. All rights reserved.

    Management Accounting Guidelines

    Cost Benefit approach is commonly used: benefits

    generally must exceed costs as a basic decision rule Behavioral & Technical Considerations people are

    involved in decisions, not just dollars and cents

    Different definitions of cost may be used for different

    applications

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    A Typical Organizational Structure and

    the Management Accountant

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    Managerial Accounting as a

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    Managerial Accounting as a

    Career

    Professional Organizations

    Institute of Management Accountants (IMA)

    Publishes

    Management

    Accountingand research

    studies.

    Administers

    Certified

    ManagementAccountant

    program

    Develops

    Standards of

    Ethical

    Conduct forManagement

    Accountants

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    End of Chapter 1