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Achieve Return On Investment of 40%

Water Automation System

+91-8860073455, +91-9560456596franchise@ewas.co.in, watersaviour@gmail.com,www.ewas.in | www.ewaterautosys.com

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eWAS® is Water Automation System which saveswater and power by automation of water pumps andwater flow.1) Water Industry is Growing @ 12% CAGR2) Water Automation Sector is 80% untapped – Open Market3) More than 70% people are not aware of Water Automation4) eWAS® is the only Brand with National Level Franchisee

eWAS® is Business of Monopoly

eWAS® is the Future of Water Industry

eWAS® is Water Automation System which saveswater and power by automation of water pumps andwater flow.1) Water Industry is Growing @ 12% CAGR2) Water Automation Sector is 80% untapped – Open Market3) More than 70% people are not aware of Water Automation4) eWAS® is the only Brand with National Level Franchisee

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Refer document – “Products Catalog”Company has more than 80 Products and about 20 BasicProducts.Example:Water Automation (eWAS®) for 1-Phase Submersible PumpsWater Automation (eWAS®) for 3-Phase Submersible PumpseWAS® for 1-Phase Underground Tank to Overhead Tank PumpeWAS® for 3-Phase Underground Tank to Overhead Tank PumpeWAS® for Online Water PumpseWAS® for 1-Phase Drain-off PumpseWAS® for 3-Phase Drain-off PumpseWAS® for Multiple Buildings/Tanks PumpseWAS® for 1-Phase Submersible Pumps with Dry-run CheckeWAS® for 3-Phase Submersible Pumps with Dry-run Check And so on…

Company has more than 80 Products and about 20 BasicProducts.Example:Water Automation (eWAS®) for 1-Phase Submersible PumpsWater Automation (eWAS®) for 3-Phase Submersible PumpseWAS® for 1-Phase Underground Tank to Overhead Tank PumpeWAS® for 3-Phase Underground Tank to Overhead Tank PumpeWAS® for Online Water PumpseWAS® for 1-Phase Drain-off PumpseWAS® for 3-Phase Drain-off PumpseWAS® for Multiple Buildings/Tanks PumpseWAS® for 1-Phase Submersible Pumps with Dry-run CheckeWAS® for 3-Phase Submersible Pumps with Dry-run Check And so on…

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Attri Enterprises Limited is a Public Limited Company

Attri Enterprises Limited is an ISO 9001:2008 Company

eWAS® was seed Funded by Department of Science &Technology (Ministry of Science & Technology)

eWAS® & are Registered Trademark (under IPR,Intellectual Property Rights) of the Company

Patent AP: 1479/DEL/2007;Published under Indian Patent Journals: 10/2009

eWAS® Product is tested by Electronic Testing & DevelopmentCenter, Govt. Lab.

Attri Enterprises Limited is a Public Limited Company

Attri Enterprises Limited is an ISO 9001:2008 Company

eWAS® was seed Funded by Department of Science &Technology (Ministry of Science & Technology)

eWAS® & are Registered Trademark (under IPR,Intellectual Property Rights) of the Company

Patent AP: 1479/DEL/2007;Published under Indian Patent Journals: 10/2009

eWAS® Product is tested by Electronic Testing & DevelopmentCenter, Govt. Lab.

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Households Schools & Colleges

Hospitals Real Estate

Factories Commercial Premises

Architects RWAs

Realty Management Companies Water Pump Dealers/Distributors

Hotels & Restaurants Fire Fighting Companies, And

Power PlantAny place where Water is used

Households Schools & Colleges

Hospitals Real Estate

Factories Commercial Premises

Architects RWAs

Realty Management Companies Water Pump Dealers/Distributors

Hotels & Restaurants Fire Fighting Companies, And

Power PlantAny place where Water is used

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Niche Segmentation:a) Small Projects (SP)

Those projects or leads where order value is less than`50,000/- (approx.) or no major re-engineering or supportservices are required.

b) Big Projects (BP)Those projects where order value is more than `50,000/- orrequire certain re-engineering and support services.

Both of the above segments differ in the following:Marketing StrategyOperations & ServicesFinancials

Niche Segmentation:a) Small Projects (SP)

Those projects or leads where order value is less than`50,000/- (approx.) or no major re-engineering or supportservices are required.

b) Big Projects (BP)Those projects where order value is more than `50,000/- orrequire certain re-engineering and support services.

Both of the above segments differ in the following:Marketing StrategyOperations & ServicesFinancials

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T50 – Target 50 Franchisee:Company has tie-up withFranchise India tocommence 7 to 10 Franchiseein 1 quarter (3 months period)and about 30-40 FranchiseePartners within an year andso on.Company plans the expansionwith Franchisee Partners.

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T50 – Target 50 Franchisee:Company has tie-up withFranchise India tocommence 7 to 10 Franchiseein 1 quarter (3 months period)and about 30-40 FranchiseePartners within an year andso on.Company plans the expansionwith Franchisee Partners.

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Company receives many ordersfrom all the parts of India.However, due to non-presenceof Franchisee Partners,Company looses Business.Therefore, Company plans toshare the existing Profit withFranchisee Partners andexecute massive MarketingCampaign to generatebusiness for FranchiseePartners.

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Orders receivedfrom Pan India

Company receives many ordersfrom all the parts of India.However, due to non-presenceof Franchisee Partners,Company looses Business.Therefore, Company plans toshare the existing Profit withFranchisee Partners andexecute massive MarketingCampaign to generatebusiness for FranchiseePartners.

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Company already has Pan-India electronic mediamarketing implementation.With increase in FranchiseeBase, Company will increasePan-India Marketing likePrint Media, ElectronicMedia, T.V ads, etc. so thatorders for eWAS® can begenerated to facilitateFranchisee.

Pan- IndiaMarketing:Print Media,ElectronicMedia, T.Vads, etc.

Company already has Pan-India electronic mediamarketing implementation.With increase in FranchiseeBase, Company will increasePan-India Marketing likePrint Media, ElectronicMedia, T.V ads, etc. so thatorders for eWAS® can begenerated to facilitateFranchisee.

Pan- IndiaMarketing:Print Media,ElectronicMedia, T.Vads, etc.

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This is Business of MonopolyNo Brand for National Level Expansion

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Company will neither Provide products directly to theCustomers in Franchisee dedicated area and nor

appoint any other Franchisee, Distributor, Dealer,etc.

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Investment of the Franchisee withFixed Investment Franchisee Fee Rs. 1,00,000/- Office & Admin. Rs. 10,000/-* Trainings, Financials,

Supervision & Misc Rs. 50,000/-*Rs. 1,60,000/-*

Initial Operational Investment Products Inventory Rs. 1,50,000/-* Marketing Rs. 40,000/-*

Rs. 1,90,000/-*______________________________________ Total Investment Rs. 3,50,000/-** The required investment may be less during execution of the Project

®Investment of the Franchisee withFixed Investment Franchisee Fee Rs. 1,00,000/- Office & Admin. Rs. 10,000/-* Trainings, Financials,

Supervision & Misc Rs. 50,000/-*Rs. 1,60,000/-*

Initial Operational Investment Products Inventory Rs. 1,50,000/-* Marketing Rs. 40,000/-*

Rs. 1,90,000/-*______________________________________ Total Investment Rs. 3,50,000/-** The required investment may be less during execution of the Project

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Investment of the Franchisee with

Regular Operational Investment

Office Rent – 125 sq. ft. Area (Rs.10,000/-/month) Man-power Salary – 2 to 5 Executives (Rs. 15,000/-/month) Products Inventory Marketing – ~ Rs. 5,000/- per month

®Investment of the Franchisee with

Regular Operational Investment

Office Rent – 125 sq. ft. Area (Rs.10,000/-/month) Man-power Salary – 2 to 5 Executives (Rs. 15,000/-/month) Products Inventory Marketing – ~ Rs. 5,000/- per month

* The required investment may be less during execution of the Project

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ROI: Return on Investment

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Month 0 1 2 4 6 8 10

Outflow 350,000 40,000 40,000 52,000 132,000 148,000 148,000

Inflow - 52,500 70,000 140,000 175,000 210,000 210,000Monthly

Profit (350,000) 12,500 30,000 88,000 43,000 62,000 62,000

Cumm.Outflow 350,000 390,000 430,000 522,000 770,000 1,050,000 1,346,000Cumm.Inflow - 52,500 122,500 367,500 682,500 1,067,500 1,487,500

Net Inflow (350,000) (337,500) (307,500) (154,500) (87,500) 17,500 141,500Breakeven

Details

Inflow --15 Prd *

3,500/-20 Prd *

3,500/-40 Prd *

3,500/-50 Prd *

3,500/-60 Prd *

3,500/-60 Prd *

3,500/-No. of Prods -- 15 20 40 50 60 60

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InvestmentRelease ` 1,00,000/- ` 2,00,000/- ` 50,000/-Components Franchise Fee Inventory+Marketing+Office Trainings+Financials+Supervision

Weeks …………………………….. 1 2 3 4 5 6 7 8

Activities …………………………….. Activities after signing of LOI BOQ Finalization Delivery & Embarking Training

Events …………………………….. Signing of LOI Signing of FA Delivery of Inv & Mkting Mat.Events …………………………….. Signing of LOI Signing of FA Delivery of Inv & Mkting Mat.

Activities:

After Signing of LOIDefining Franchisee Area, general demographic survey for type of pumps and water flow scenarioin Franchisee area, defining marketing strategies, office location and defining decorum, trainingschedules, etc. in order to draft Franchisee Agreement.

Signing ofFranchiseeAgreement

BOQ FinalizationSigning of Franchisee Agreement by Company and Franchisee. Finalization of bill of quantity ofinventory and marketing heads and budget.

Delivery ofInventory &

Marketing Material

Delivery of inventory material and marketing material at the Franchisee Office. Commencement ofTraining module at Franchisee area & maintain decorum of Franchisee Office.

Legend:LOI: Letter of IntentFA: Franchise AgreementBOQ: Bill of Quantity

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All the Franchisees will be linked to each other in terms ofRevenue with equal Profit sharing.

FMCG Model is Bonus for all the Franchisees, wherein oneFranchisee will earn equally from all other Franchisees.

The Compensation Plan of FMCG will operate with the followingRules:1. Equal Credit from Bottom to Top. 50% of Total Credit moves from

Bottom to Top2. Payout of `5,000/- on `1,00,000/- of purchase and `1,00,000/- credit.

Credit reduces by `1,00,000/-.3. If there is no purchase, then payout of `5,000/- on credit of `5,00,000/-

. Credit reduces by `5,00,000/-.4. Max. 3 iterations of Payout will be allowed without purchase. Resume

to normal scenario after `2,00,000/- Purchase. Credit keeps piling up.5. Payout Cap per week is `25,000/-.

* Company reserves the right to revise the compensation plan with time.

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All the Franchisees will be linked to each other in terms ofRevenue with equal Profit sharing.

FMCG Model is Bonus for all the Franchisees, wherein oneFranchisee will earn equally from all other Franchisees.

The Compensation Plan of FMCG will operate with the followingRules:1. Equal Credit from Bottom to Top. 50% of Total Credit moves from

Bottom to Top2. Payout of `5,000/- on `1,00,000/- of purchase and `1,00,000/- credit.

Credit reduces by `1,00,000/-.3. If there is no purchase, then payout of `5,000/- on credit of `5,00,000/-

. Credit reduces by `5,00,000/-.4. Max. 3 iterations of Payout will be allowed without purchase. Resume

to normal scenario after `2,00,000/- Purchase. Credit keeps piling up.5. Payout Cap per week is `25,000/-.

* Company reserves the right to revise the compensation plan with time.

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Franchisee Pay In Credit T0 Payout 1 Credit T1 Payout 2 Credit T2 Total Payout*

F1 250,000 1,875,000 10,000 1,625,000 15,000 125,000 25,000

F2 500,000 1,875,000 25,000 1,375,000 10,000 375,000 35,000

FMCG Model is Bonus for all the Franchisees, wherein one Franchiseewill earn equally from all other Franchisees.

A Scenario of FMCG with 10 Franchisees, at a particular time.

F3 500,000 1,625,000 25,000 1,125,000 10,000 125,000 35,000

F4 250,000 1,250,000 10,000 1,000,000 10,000 - 20,000

F5 250,000 1,125,000 10,000 875,000 5,000 375,000 15,000

F6 750,000 1,250,000 35,000 500,000 5,000 - 40,000

F7 250,000 625,000 10,000 375,000 - 375,000 10,000

F8 500,000 625,000 25,000 125,000 - 125,000 25,000

F9 250,000 500,000 10,000 250,000 - 250,000 10,000

F10 250,000 250,000 10,000 - - - 10,000

Credit T0 – Rule 1; Payout 1 – Rule 2; Credit T1 – Balance of Rule 2 & 1; Payout 2 – Rule 3; Credit T2 – Rule 4* Rule 4 & 5 are applied partially, as they are time based, which may affect the Total Payout.

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Analysis of Water Industry

Analysis of Target Market Size

More than 80% Market Untapped

More than 1 Lakh Orders

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Analysis of our Marketing Strategy

Analysis of our Financial Model

Achieving ROI of 30% to 40%

More than 1 Lakh Orders

More than 100 Products Sale per month

More than 60% Gross Profit &Monthly Income more than Rs. 1 Lakh

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Water Industry isGrowing @ 12% CAGR

Water Scarcitywill Push Water Industry Growth

Water AutomationSector is 80%-90% untapped

1 Water Industry isGrowing @ 12% CAGR

Water Scarcitywill Push Water Industry Growth

Water AutomationSector is 80%-90% untapped1

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For Franchisee Area:Market Size 10 Lakh Homes

Target Market 10% of Market Sizei.e., 1 Lakh Homes

As per our Financial Model,Objective is 1000 Products sales in an year

i.e., it will take 100 years to cater 10% of market

2 For Franchisee Area:Market Size 10 Lakh Homes

Target Market 10% of Market Sizei.e., 1 Lakh Homes

As per our Financial Model,Objective is 1000 Products sales in an year

i.e., it will take 100 years to cater 10% of market2

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E-Commerce or Digital Marketing15 to 30 products sale per month

Ground Level Strategy like commission, etc.15 to 30 products sale per month

Salesman (1 executive) Targets15 to 30 products sale per month

Word of Mouth Strategy5 to 10 products sale per month

3 E-Commerce or Digital Marketing15 to 30 products sale per month

Ground Level Strategy like commission, etc.15 to 30 products sale per month

Salesman (1 executive) Targets15 to 30 products sale per month

Word of Mouth Strategy5 to 10 products sale per month3

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Small Project ProfitThe selling price of the Product for Customer Rs. 4,000/- to Rs. 5,500/-The cost price of the Product for FranchiseeRs. 1,600/- (average)Entire Margin is Franchisee ProfitBig Project ProfitBig Project revenue are Rs. 1.5 Lakhs to Rs. 20 Lakhs,where return is 20% to 25%.Financial Model of Co-operation & Governance ReturnsEarnings of one Franchisee from other Franchisee

4 Small Project ProfitThe selling price of the Product for Customer Rs. 4,000/- to Rs. 5,500/-The cost price of the Product for FranchiseeRs. 1,600/- (average)Entire Margin is Franchisee ProfitBig Project ProfitBig Project revenue are Rs. 1.5 Lakhs to Rs. 20 Lakhs,where return is 20% to 25%.Financial Model of Co-operation & Governance ReturnsEarnings of one Franchisee from other Franchisee4

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Breakeven Period is 6-8 monthsThat is, investment of fixed capital of Rs. 3.5Lakhs and entire working capital will berecovered within 6-8 months.

Initial Monthly Income of Rs. 50,000/- toRs.1,00,000/- which will grow beyond Rs.2,00,000/- with the help of FMCG Model &Corporate Projects.

5 Breakeven Period is 6-8 monthsThat is, investment of fixed capital of Rs. 3.5Lakhs and entire working capital will berecovered within 6-8 months.

Initial Monthly Income of Rs. 50,000/- toRs.1,00,000/- which will grow beyond Rs.2,00,000/- with the help of FMCG Model &Corporate Projects.

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Ask Yourself:Q: Have I ever heard of any Brand for Water AutomationSystem?A: As per our survey, more than 95% people can’t nameany brand and more than 80% don’t know about suchproducts. Therefore, more than 80% market is untappedand if there is any local competitor, then it is as good asno competitor.

Ask Yourself:Q: Have I ever heard of any Brand for Water AutomationSystem?A: As per our survey, more than 95% people can’t nameany brand and more than 80% don’t know about suchproducts. Therefore, more than 80% market is untappedand if there is any local competitor, then it is as good asno competitor.

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No other National Brand in Water AutomationQ: Do we have any Competition?A: There is NO National Level Brand for WaterAutomation Systems, except eWAS®*. eWAS® is thePioneer to take water automation at National Level byTie-up with Franchise India to setup Franchisee on Pan-India level and E-commerce Portals.

No other National Brand in Water AutomationQ: Do we have any Competition?A: There is NO National Level Brand for WaterAutomation Systems, except eWAS®*. eWAS® is thePioneer to take water automation at National Level byTie-up with Franchise India to setup Franchisee on Pan-India level and E-commerce Portals.

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National Brand Vs Local BrandQ: Can a Local Brand sustain in front of National Brand?A: Branding Kills Local Competition.Since, eWAS® aims for National Level Marketing on PrintMedia, Electronic Media, TV, etc., a Local brand can neverjustify the expenses of national level marketing. eWAS®

with the support of Pan-India Franchisee, will be the firstBrand to give name to Water Automation Industry: eWAS®

Water Automation Systems.Customer Trusts Brand and Buys Brand

Because, Brand Expands to Stay in Market, Locals Vanish.

National Brand Vs Local BrandQ: Can a Local Brand sustain in front of National Brand?A: Branding Kills Local Competition.Since, eWAS® aims for National Level Marketing on PrintMedia, Electronic Media, TV, etc., a Local brand can neverjustify the expenses of national level marketing. eWAS®

with the support of Pan-India Franchisee, will be the firstBrand to give name to Water Automation Industry: eWAS®

Water Automation Systems.Customer Trusts Brand and Buys Brand

Because, Brand Expands to Stay in Market, Locals Vanish.

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Unique Selling Proposition of eWAS®?Salient Features of the Products, Unique in every sense:1. eWAS® is Micro-controller based (like computer) where

multiple failure check programs are installed.2. eWAS® is Water Automation System, where holistic water

automation of Water Systems are executed.3. Outer body is made up of ABS Plastic to make it electric

shock-proof.4. Water Level Sensors are Magnetic Sensors which makes it

rust-proof, no salt formation & maintenance free.5. Product is very light weight and handy to install

anywhere.6. More than 80 Products to cater all the requirements.

Unique Selling Proposition of eWAS®?Salient Features of the Products, Unique in every sense:1. eWAS® is Micro-controller based (like computer) where

multiple failure check programs are installed.2. eWAS® is Water Automation System, where holistic water

automation of Water Systems are executed.3. Outer body is made up of ABS Plastic to make it electric

shock-proof.4. Water Level Sensors are Magnetic Sensors which makes it

rust-proof, no salt formation & maintenance free.5. Product is very light weight and handy to install

anywhere.6. More than 80 Products to cater all the requirements.

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Unique Selling Proposition of eWAS®?Company/Franchisee Aspect:1. eWAS® R&D was funded and supervised by Department of

Science & Technology (Ministry of Science & Technology)2. eWAS® Product is tested by ETDC, a Govt. Lab.3. AEL® is an ISO 9001:2008 Company4. High reliability in services as Company has many Franchisee in

Multiple cities.5. Back-up Support from Company, holistically.6. Association with many E-Commerce Portals increases trust factor.7. Association with corporate like Airtel, DLF, HCL, DMRC, Gaur,

BHEL, PWD, etc. increases confidence in customer.

Unique Selling Proposition of eWAS®?Company/Franchisee Aspect:1. eWAS® R&D was funded and supervised by Department of

Science & Technology (Ministry of Science & Technology)2. eWAS® Product is tested by ETDC, a Govt. Lab.3. AEL® is an ISO 9001:2008 Company4. High reliability in services as Company has many Franchisee in

Multiple cities.5. Back-up Support from Company, holistically.6. Association with many E-Commerce Portals increases trust factor.7. Association with corporate like Airtel, DLF, HCL, DMRC, Gaur,

BHEL, PWD, etc. increases confidence in customer.

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1) Water Industry is Growing @ 12% CAGR2) Water Scarcity will Push Water Industry more3) Water Automation Sector is 80% untapped – Open Market4) eWAS® is the only Brand with National Level Franchisee5) eWAS® is already associated with IndiaMart, Snapdeal,

Amazon and other e-Commerce portals which will add to theSale of the Franchisee

6) Return on Investment is 30% - 40%.7) Franchise with your own Brand, too8) Complete Training Support from Company9) Complete Engineering Support from Company10)Research & Development for Future Products by Company

This is Business of MonopolyeWAS® is the Future of Water Industry1) Water Industry is Growing @ 12% CAGR2) Water Scarcity will Push Water Industry more3) Water Automation Sector is 80% untapped – Open Market4) eWAS® is the only Brand with National Level Franchisee5) eWAS® is already associated with IndiaMart, Snapdeal,

Amazon and other e-Commerce portals which will add to theSale of the Franchisee

6) Return on Investment is 30% - 40%.7) Franchise with your own Brand, too8) Complete Training Support from Company9) Complete Engineering Support from Company10)Research & Development for Future Products by Company

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Attri Enterprises LimitedHead Office: 105, Aggarwal Plaza, Mukherjee Nagar, Delhi – 110009.Regd. Office: 1566, S.P Mukherjee Marg, Delhi – 110006Works: 835, DSIIDC, Narela, Delhi – 110040.Ph: +91-8860073455, +91-8285019805Email: franchise@ewas.co.in | watersaviour@gmail.comWebsite: www.ewas.in & www.ewaterautosys.com

An ISO9001:2008Company