Acme Packet Session Border Controller

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    EMEA TECHSHARE 2009

    THE FUTURE BEGINS

    Session Border ControllersConnecting the IP World

    Acme Packet and Avaya Lead The WayApril 9, 2009

    Neil Segall, Business DevelopmentMargie Frasier, Channel Development

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    EMEA TECHSHARE 2009

    THE FUTURE BEGINSAgenda

    Why should I care about SBCs?

    What is an SBC?

    Product Overview

    Working together

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    THE FUTURE BEGINS

    We are not Bugs Bunny!!

    Beep Beep

    Argh!~

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    THE FUTURE BEGINS

    Why should I care about SBCs?

    Reduce costDeliver business agility

    Secure loyal customers

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    THE FUTURE BEGINS

    Market Trends

    Service providers

    Making SIP value available to enterprises

    Relying on SBCs for peering and secure access

    Reselling or recommending CPE SBCs for security and interworking

    Enterprises and contact centres

    Embracing converged voice/data for UC, CC, & CEBP

    Migrating increasingly to SIP

    Moving to SIP trunking for lower costs & power consumption

    Recognizing identity, trust and security as critical to UC success

    Dealing with interworking and regulatory concerns

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    EMEA TECHSHARE 2009

    THE FUTURE BEGINS

    Future of interactive communications?

    The Internet

    IIFF

    The Federnet

    FF FF

    FF

    FF

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    THE FUTURE BEGINS

    Federnet: The eight driving factors

    1. In IP, we trust no one

    2. Addresses will forever be a collection of heterogeneous schemes

    3. SIP is not the only signaling protocol

    4. Codecs will never converge to a couple - audio & video

    5. Unlimited bandwidth, QoS and signaling resourceswill forever be a myth

    6. Some sessions are more valuable than others

    7. IP IC regulation will increase

    8. Business models will never be homogenous

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    THE FUTURE BEGINS

    MX

    Application Platform

    Next Generation Communications

    App

    3rd Partyendpoints

    Avaya CMBranch /

    Stand alone

    o o o

    Remote workersOver Internet

    o o o

    Application Platform

    G860

    3rd Party PBXs

    App

    Avaya one-X

    endpoints

    PSTN Providers

    OutsourcersFederated

    SystemManager

    App MMVP

    CM

    SM

    SMSM

    CommunicationManagerCore

    SIPTrunks

    MediaServers TDM

    Trunks

    Access

    Connection

    Application

    Internet

    Acme PacketSBC

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    THE FUTURE BEGINS

    Joint Value Proposition

    Acme Packet SBCs augment Avaya solutions for UC and CC

    Defend SIP signaling elements against security threats, overloads

    Eliminate border signaling and many other interoperability issues

    Preserve session quality under load and adverse conditions

    Extend Avaya application reach across IP network borders

    Support regulatory compliance

    Key Benefits

    Faster Avaya solutions deployment at lower risk and cost

    Safe use of cost-effective SIP trunks High-quality session delivery to workers across the enterprise

    Improves customers options for customizing their networks

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    THE FUTURE BEGINS

    What is an SBC?

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    THE FUTURE BEGINS

    Session real-time, interactive communications voice, video & multimedia - using SIP,H.323, MGCP/NCS, H.248

    Border IP-IP network borders

    Interconnect/peering:between service providers

    Subscriber access:enterprise, residentialor mobile services

    Data center:retail or wholesale services

    Enterprise: intra- &extra-enterprise

    Control

    Security

    Service reach maximization

    SLA assurance

    Revenue & cost optimization

    Regulatory compliance

    What is a Session Border Controller?

    Largeenterprise

    Mobileservices

    PSTN

    PSTN origination& termination

    Directory services

    IPtransit

    PSTNtermination

    IP contact center

    Residential& business

    services

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    THE FUTURE BEGINS

    Why SBCs Instead ofFirewalls?

    Because traditional firewalls cannot:

    Prevent SIP-specific overload conditions and malicious attacks

    Open / close RTP media ports in sync with SIP signaling

    Track session state and provide uninterrupted service

    Perform interworking or security on encrypted sessions

    Scale to handle many 1000s of real-time sessions

    Provide carrier class availability

    InfoSec deploy defence-in-depth model with application-level securityproxies for email and web applications

    Same model applies for IP telephony, UC and IP contact centerapplications

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    THE FUTURE BEGINS

    Completes Avayas cost effectiveend-to-end SIP architecture SIPtrunking and border interworking Remote site & worker connectivity Reduced maintenance costs

    Provides best-in-class VoIP &UC security Integrated with Avaya SessionManager,

    CommunicationManager and VoicePortal

    Assures quality and high availability

    Disaster recovery and survivability

    Helps achieve regulatory compliance Emergency calls, privacy, recording

    Acme Packet SBC secures & assuresAvaya unified communications

    Redundant data centers

    Contact center,audio/video conferencing,

    IPCentrex, etc.

    To PSTN

    SIP

    Tele-worker

    Nomadic/mobile user

    SIP

    Remotesite

    1. SIP

    trunking border 2.H

    osted services border

    3. Internet border

    HQ/campus

    Remotesite

    CCUC

    H.323

    Regionalsite

    Federatedpartners

    InternetPrivate network

    ASM

    APKTAPKT

    APKTAPKTAPKTAPKT

    APKTAPKT

    APKTAPKT

    APKTAPKT APKTAPKT

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    THE FUTURE BEGINS

    Product Overview

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    THE FUTURE BEGINS

    Acme Packet Products

    4,000-72,0001,000-16,000250-8,000150-500# sessions

    5,000-80,000

    Data Center

    LargeMediumSize

    1,250-40,000

    Data Center

    750-2,500

    Data Center /branch office

    20,000-360,000# lines

    # agents

    Data Center

    (w/transcoding)

    Net-Net 4250

    Net-Net 4500

    Net-Net 9200

    Net-Net 3800

    75-250 125-4,000 500-8,000 2,000-36,000

    UC

    CC

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    THE FUTURE BEGINS

    Net-SAFE Security Framework

    SBC DoS/DDoS protection

    Protect against SBC DoS/DDoS attacks & overloads

    Access control & VPN separation

    Dynamic, session-aware access control for signaling & media

    Support for L2 and L3 VPN services & traffic separation

    Topology hiding & privacy

    Complete service infrastructure hiding &user privacy support

    Viruses, malware & SPIT mitigation

    Deep packet inspection enables protection against malicious orannoying traffic

    Encryption and Authentication

    TLS, IPSEC, SRTP

    Monitoring and reporting

    Record attacks & attackers

    Provide audit trails

    SBCDoS

    protection

    Fraudprevention

    Accesscontrol

    Topology hiding

    & privacy

    Serviceinfrastructure

    DoS

    preventionVirusesmalware& SPIT

    mitigation

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    THE FUTURE BEGINS

    Dynamic ACLs and Hardware Based Security

    All Unauthorized traffic rejected by Hardware Authentication

    NN-SD

    XHttp Request

    Dropped at WireSpeed!!

    Unuauthorized Protocol or Destination port

    Authorized Traffic Flows are based on:

    Source IP address/range

    Source IP Port

    Protocol

    Destination IP address

    Destination IP port

    VLAN + Physical Port

    X

    HARDWARE BASED AUTH:

    Other Authorizations at WireSpeed:

    DoS Blacklisted UsersRejected (matched onabove Flow Definitions)

    SIP Invite

    Blacklisted User

    X

    Software Based SBCscannot provide this!

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    EMEA TECHSHARE 2009

    THE FUTURE BEGINSSignaling Based Security

    Stateful awareness of SIP sessions allows for fine-tuned securitymeasures a FW cannot provide:

    Next Hop Device (i.e. Avaya SM) constraints exceeded

    SIP Invite

    Reject with 4xx UnauthorizedX

    NN-SD

    Bandwidth Exceeds Allowed LImit

    SIP Invite

    Reject with 503 Unavailable (configurable response)X

    SOFTWARE/SIGNALING BASEDAUTHORIZATION:

    Authorized Traffic Flows can be based on:

    User Registration Status

    SIP packet format (Legal?)

    Traffic Filters based on SIPheader content

    Source or Destination URI

    format

    Codec type

    Bandwidth or SessionAdmission Control

    Overload constraints (CPU andNext hop)

    Signaling Rate Limit

    Unregistered Users (Rejected at SIP level)

    SIP Invite

    Reject with 4xx Unauthorized

    X

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    EMEA TECHSHARE 2009

    THE FUTURE BEGINSHandling of Ports forMedia

    VoIP often requires a different media port per source for RTP flows

    Net-Net SD Dynamically Opens ports for RTP/RTCP (Media streams) Secure Latching :

    INVITESDPC= (Source): 10.0.0.1, port 1046

    Open media port from Pool Y. Remember mapping from192.168.11.101 (Pool Y) to 10.0.0.1:1046;

    Open a media port from pool X. Remember mapping from10.100.1.100(Pool X) to 136.2.7.100:4300

    Net-Net10.100.1.100UDPPorts:

    49152-65535(Pool X)

    192.168.11.101UDPPorts:

    49152-65535(Pool Y)

    136.2.7.100

    200OKSDPC= (Source): 136.2.7.100, port 4300

    INVITESDPC= (Source): 192.168.11.101, port 49152

    200OKSDPC= (Source): 10.100.1.100, port 49152

    10.0.0.1

    BYE

    200OK

    XClose Media Ports and Removed from SBC cache

    FW MustKeep ports open at allTimes

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    THE FUTURE BEGINS

    Its not just about security

    Legacy data infrastructure is not enough

    Signalling protocol interworking

    Service reach maximization

    QoS / Accounting

    Session replication

    High availability

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    THE FUTURE BEGINS

    HeaderManipulation Rules

    Benefit allows SBC to perform SIP header/parameter manipulation basedon regular expressions

    Problem overcome interoperability issues, unique routing needs, protocolnormalization and fix-up

    Details

    Regular expression search and store capability

    Ability to do repetitive search and replace

    Boolean logic support

    Supports operations on MIME body, e.g. SDP Allows codec re-ordering & stripping

    Ability to insert information into Call Detail Record VSAs

    HMR for ISUP (conversion between any variation of SIP, SIP-I, SIP-T)

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    THE FUTURE BEGINS

    Hosted NAT traversal (HNT)

    Problem: remote-user NAT traversal

    Inbound VoIP/UC cant get through DSL/cable

    modem firewall / NAT

    Home worker cant reconfigure FW/NAT

    NAT-T techniques (STUN / TURN / ICE) are

    limited and vary widely by device: an IT support

    headache

    Solution: host NAT traversal in SBC

    Standardizes NAT methodology

    Proven solution: globally deployed

    Scalable with very low latency

    Benefit: lower cost, complexity of deployment, support

    No end-user action required

    One centralized box to manage

    One methodology for NAT traversal

    Remote User

    IPT UC CC

    Internet

    CPENAT/FWmesses up secure

    VoIP

    Enterprise Data Centre

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    THE FUTURE BEGINS

    QoS measurement & reporting

    Benefits

    Enables real-time evaluation of network & route performance

    Enables Enterprises to validate SLAs from their service providers

    QoS based call admission control Capabilities

    Per-flow statistics including jitter, latency, packet loss, byte and packet counters

    Hardware based RTP/RTCP header inspection no performance impact

    Reported through call accounting interface (Radius) or via FTP

    Segment A SegmentB

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    THE FUTURE BEGINS

    IP Session Replication

    Benefit reduces costs and decreasescomplexity

    Problem overcome reduces thenumber of devices/interfaces involved incall capture and replication; SBC scalesbetter than alternative methods

    Call recording servers (CRS) areprovisioned per ingress realm

    SBC replicates and forwardssignaling and media

    SBC load balances session across

    recording servers

    PBXAvayaACM/ASM

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    THE FUTURE BEGINS

    High Availability

    No loss of active sessions (mediaand signaling)

    Supports new calls

    1:1 Active Standby architecture

    Failover for

    Node failure, network failure,poor health, manualintervention

    40 ms failover time

    Checkpointing of configuration,media & signaling state

    Preserves CDRs on failover

    Shared virtual IP/MAC addresses

    10.0.0.1

    Find SDthrough DNS round-robin or configured proxy

    sd0.co.jp

    10.0.0.1

    sd0.fc.co.jp

    Active Standby

    X

    All sessions stay up. Process new sessions immediately

    Active

    New call

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    THE FUTURE BEGINS

    Working together

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    THE FUTURE BEGINS

    PBXAvaya CMHQ/Regional Data Center

    UC Reference Architecture

    27

    Branch Office

    PBXRouter

    SIPTrunkingService

    PBXACM / DO PBXAvaya SM

    Analog,

    Digital

    SIP

    SIP

    SIP

    SIP

    SIP

    SIPSIP

    SIP

    Customer choice of complete local call processing intelligence in branch or if desired, no survivability

    Avaya Session Manager implements session routing for inter-branch and branch to HQ; managescentralized dial plan

    Mini Border Element provides secure access to distributed SIP trunking services for branch/remotelocations

    SBC provides secure access to centralized SIP trunking services forHQ/regional centers

    SIP

    Internet

    RTP

    Remote clients

    SIPTrunkingServices

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    THE FUTURE BEGINS

    Avaya / Acme Packet Interop

    Acme Packet part of Avaya Development and SV models

    Acme Packet equipment in Avaya R&D & Services labs

    Avaya equipment in Acme Packet labs

    Formal Interop Testing and Documentation

    DevConnect - Acme Packet is a Platinum partner Peering and Access

    ACM: NN4250 & NN4500 complete, NN3800 in progress

    ASM: NN4250, NN4500 and NN3800 in progress

    AVP/ICR: NN4250, NN4500 and NN3800 in progress

    Online Application Notes and configuration guides

    SITL will certify SIP trunks Testing ongoing in NA, CALA, EMEA, and APAC

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    THE FUTURE BEGINS

    29Acme Packet - company overview Q3 2008

    Revenue($M)

    Revenue($M)

    Acme Packet at a glance

    Session Border Control (SBC) category creator & leaderwith 50-60% market share, founded August 2000

    Top tier customers worldwide

    600+ customers in 92 countries

    29 of top 30, 89 of the top 100 service providers

    Market focus: enterprise, contact centre, and service provider

    400+ employees in 25 countries,

    Burlington, MA headquarters

    Public company (NASDAQ: APKT)w/ strong revenue growth, profits & balance sheet

    Healthy, Profitable, Leading, Growing

    $3.3

    $16.0

    $36.1

    $84.1

    $113.1$116.4

    2003 2004 2005 2006 2007 2008

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    THE FUTURE BEGINS

    Competition

    Primary competitive threat: customer inertia

    Ignorance of need for SBCs

    IT security staffs must be educated

    Next-best threat: Cisco Unified Border Element (CUBE)

    All software: small scale, low performance

    Lacks DoS protection, advanced routing, high availability

    Years behindon features and protocol support Very limited non-Cisco product interoperability

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    THE FUTURE BEGINS

    Go-to-market strategy

    Channel focus in EMEA - over 60 people

    Business and channel development provide commercial and technical support

    Direct touch Sales and Engineering team directly supports opportunities

    EMEA HQ in Madrid has training and lab facilities

    Field systems engineering supports evaluations & trials, informal training

    Technical support - 24x7x365 from Burlington,MA, USA headquarters

    Protocol and platform focus areas

    Telephone hotline for critical problems

    Web portal

    Training Configuration and troubleshooting courses

    Boston, Madrid, Moscow, or at customer site

    English, Spanish, Italian, French, German, Russian, Dutch, Portuguese

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    THE FUTURE BEGINSAcme Packet helps close more Avayabusiness faster

    Minimize risk for migration to Avaya

    Interworking and compliance / security / service quality

    Reduce cost and increases value of Avaya solution Enables secure use of cost-effective SIP trunks

    Supports Flatten Consolidate & Extend (FCE) model

    Provide a competitive advantage over Cisco

    Superior SBC solution

    Strong relationships with service providers

    Prevent Cisco from getting more foothold

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    THE FUTURE BEGINS

    33Acme Packet confidential

    The Managed Services Opportunity

    Managed CPE SBCs enable multiple services to be safelydelivered through SIP Trunks

    IP Contact Centres

    Unified Communications Services

    IP PBX connectivity

    Business partner managed SBCs mean:

    Annuity revenue

    Account Control and opportunity to sell multiple services

    Services Revenue Opportunity

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    THE FUTURE BEGINS

    Value proposition

    The: Acme Packet SBC solutions

    is for: Mid- to large-size enterprises and contact centres across allvertical markets and geographies

    who need to: Connect to public/private SIP Trunk Services, and support Remote/ Mobile Workers

    in order to: Reduce cost

    Deliver business agility

    Secure loyal customers

    Meet regulatory compliance mandates

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    EMEA TECHSHARE 2009

    THE FUTURE BEGINSAcme Packet Contacts - EMEA

    Andreas Waechter, Sales Director, Enterprise, [email protected] (Germany)

    Margie Frasier, Channel Development Manager, [email protected] (Italy)

    GeraintEvans, Technical Director, [email protected] (UK)

    HEADQUARTERS

    RelationshipManager: Neil Segall [email protected]

    Technical Director: Ray DeQuiroz, [email protected]

    Chief Engineer: Mike Aglietti, [email protected]

    Channel Development: Laurie Coppola [email protected]