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aCommerce Group
GS1 Event – Thailand
E-commerce Solutions & Technologies for ASEAN
Web & Mobile
Stores
Marketplaces
Social & Chat
PAGE 3
Market Leader in Ecommerce solutions in ASEAN
Largest end-to-end e-commerce solutions provider in ASEAN
End-to- end solutions with Online-to-Offline (O2O) & Omni-channel capabilities
Unique 5 fulfillment models With fully customized solutions
Leading Global Partners Across 8 Categories
Fashion Appliance Electronics Home
ConsumerGoods
Food Sports Telecom
Over 70 brands, 60 retailers and 12 marketplaces partners
Thailand Indonesia Philippines MalaysiaVietnamMarkets we operate in and expanding to: Singapore
Market Position
#1
Key Facts
Funding
$40M USD
Employees
1,400+Clients
142Warehouses
9Offices
4
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Consumer Goods Fashion Electronics Retailers Marketplaces
Clients across ASEAN
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Offices & Warehouses across ASEAN
# Cities in ASEAN
1 Singapore (Office)
2 Singapore (West Coast)
3 Manila (Pasig)
4 Manila (Office)
5 Bangkok (Office)
6 Bangkok (Rama 3)
7 Bangkok (Bangna)
8 Jakarta (Office)
9 Jakarta (Cawang)
10 Jakarta (Pondok Ungu)
11 Jakarta (Halim)
12 Bandung
13 Surabaya
1
6
4
108
1112 13
ThailandPhilippines
Vietnam
Malaysia
Singapore
Indonesia
OfficeWarehouse
9
2
37
5
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Store Operations, Merchandising, & BI
eStore Dev., Payments & Content Production
Marketing,Data Mgmt. & CRM
Marketplaces & Multi-Channel Retailing
Ecommerce Strategy Agency & Consultancy
Customer Service & Call Center
Order Mgmt., Tech & Fulfilment
Multi-Shipping Mgmt.& Delivery (COD)
Demand Generation
Demand Fulfilment
End-to-End Ecommerce solutions
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Enter S.E. Asia and expand across the region with economies of scale and efficiency
Importation and distribution by being the Merchant of Record, Freight Forwarding, Customs Clearance, FDA & Electronics certification
Help companies build and own direct relationships with consumers and collect data across the value chain.
SEA
SEA
Cross Border Expansion
S.E. Asia Market Entry
• Cost efficient and integrated worldwide shipping
• Distributor and Importer services available
• Cash on Delivery and International Returns processing
• Local customer service centre
• Customs clearance without hassle and unexpected fees.
• Real time visibility and control
Market Expansion Services
Key Benefits:
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We help Brands manage, optimize, and sell products across multiple retail channels
Product Data
Sales Orders
Mobile Social Media MarketplacesBrand Site
We process all orders coming from multiple channels
Delivery, CODFulfillment
Product Catalog, Rich Content, Merchandising, Promotions, Order Management, Inventory, Data
Multi Channel Retail Platform
Warehousing Returns
Retail Store (O2O)Affiliates / Resellers
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Brand Site(Magento, Demandeware,…)
Popshop Storefront (Social Networks, Apps, Emails)
Marketplaces & E-tailers(e.g. Rakuten, Qoo10, Elevenia, Lazada, iBuy Group, LINE)
Mobile Apps(mobile Apps: Line, Instagram, FB mobile,…)
Multiple Channel execution for brand
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Multi-carrier connectivity optimizes parcel sortation & shipping carrier selection
SmartShip - Integrated delivery network
Cost Efficiency Service Level Coverage Capacity Tracking
Selection Criteria
Dispatching Selection CriteriaShipping Options Multi-Shipping Management
aCom Fleet Postal Networks Domestic 3PLs Pick Up & Collect Freight Forwarders
Aggregate & Standardize
Optimize
Couriers:
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Multi-Brand Fulfillment facilities and Call Centers
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Scalable solutions for complex Ecommerce requirements
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In-Store fulfillment model (MAP example)
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In-house fulfillment model (DKSH example)
B2B Warehousing & Distribution Area
B2C Fulfillment Area (Powered by aCommerce)
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Actionable Data – more insights vs traditional retail
AMP
(aCommerce Management Platform)
TMS
(Transport Management System)
CCS
(Customer Care System)
Real-time Marketing, Sales, Inventory, Promotions insights
Real-time delivery Track and Confirmation
Real-time customer call, chat, email inquiry insights
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Product Data
End-to-end data from product to consumer
Online Stores Warehouse
Consumer Data
Online Offline
How, What, Where, When,
and Who?
Logistics
(Product Data source) (Consumer Data source)
PAGE [email protected]; Twitter: adrianvanzyl
Table of Contents
About aCommerce
ASEAN Ecommerce Opportunities
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Ecommerce has so much growth potential
Ecommerce shopping is 2% of total retail sales in ASEAN. Some brands we manage have 20%+
Source: Euromonitor, BofA Merrill Lynch’s eCommerce Report as of May 2015
US: 9.2%
Korea: 16.3%
Japan: 10.4%
Australia: 6.4%
Global average: 7.9%
China: 10.2%
ASEAN: 2.0%
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57%
42%
32%
44%
51%
60%
46%
0%
10%
20%
30%
40%
50%
60%
70%
Indonesia Malaysia Philippines Singapore Thailand Vietnam US
% of People Who Have Made a Purchase on Their Phones
Source: Our Mobile Planet, Google
US Average
In some Southeast Asian countries, a greater percentage of smartphone users
have made purchases on their phones than smartphones users in the US.
Smartphone is accelerating Ecommerce
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ASEAN is at Inflection Point for E-Commerce
• Source: aCommerce 2015, A.T. Kearney Analysis
Bottlenecks for Ecommerce• Internet & mobile penetration• Basic regulations• Investment• Sourcing Products• Payment (COD)• Warehouse readiness• Last mile delivery • Talent• Tax and customs• Online security
Where we are
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Cross border trade has challenges
Fastest growing segment in Ecommerce globally
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Brands have challenges expanding to ASEAN
Brands ambitious to grow ecommerce in ASEAN, but lack operation support and expertise
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Multiple Ecommerce Channels in S.E. Asia
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Ensure a proper mix of sales channels and marketing
Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15
46%
35%
16%
2% 1%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
GMV by Channel - 2015
BrandSite
MarketPlaceMarketplace Brand
WebsiteSocial
Example of medium size Skincare brand
Over $700K sales in 2015
5% of sales from Ecomm.
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Growing Ecommerce for Nescafe
20% Of total sales from
ecommerce
50%Average revenue
growth MoM
25% Decrease in
Acquisition Costs
30% Growing
subscribers MoM
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Brands need to invest in this ‘Future’ channel
• Marketing is essential to drive sales• Great selection of products• Fair pricing and added value unique for Ecommerce• Fast and Free delivery • Offer COD payment option• Fair returns policy to build trust in the brand• Find the right partners to execute
Key criteria for Ecommerce success
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Thailand Office946 Dusit Thani Building, 4th fl., Rama IV Rd. Bangrak, Bangkok, Thailand 10500
Thank You
Indonesia OfficeApartement Istana Sahid, Mezzanine FloorJl. Jend. Sudirman Kav. 86, Jakarta 10220
Singapore OfficeOne Fullerton, 1 Fullerton Road, #02-01Singapore 049213
Philippines OfficeaSpace Manila, 3rd flr., 110 Aboitiz bldg, Legaspi Street, Makati, Philippines 1200
