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AcQua Di Gio. The Speechless Commercial. Presentation by: Kelsey O’Flaherty. Acqua di gio. Employs clever sounds and color scheme Invokes sexuality Conveys generalities, not specifics. How does this work?. Blue improves creative thinking by 100%. Color scheme. - PowerPoint PPT Presentation
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ACQUA DI GIOThe Speechless Commercial
Presentation by: Kelsey O’Flaherty
ACQUA DI GIO
• Employs clever sounds and color scheme
• Invokes sexuality
• Conveys generalities, not specifics
HOW DOES THIS WORK?
Blue improves creative thinking by 100%
COLOR SCHEME
Creative Thinking
Blue envi-ronmentControl en-vironment
• Ocean, “Primordial” sounds–Relaxation–Creativity
• Drum beat–Heightens sensations
SOUNDS
SEXUALITY…
CONVEYED PERCEPTIONS:
Men who use Acqua Di Gio have:
• Sexuality• Power• Intrigue• Sophistication
POWER…
POWER…
INTRIGUE…
SOPHISTICATION…
RHETORICAL STRATEGIES:
Aristotle’s Triangle PathosEthos
Logos
• Giorgio Armani• Model
• Sexuality• Subconscious
elements
• Self - Invented
RESOURCESVideo clip/screenshots: http://www.youtube.com/watch?v=hQfczUrfO84
Color study:University of British Columbia. "Effect Of Colors…” <http://www.sciencedaily.com/releases/2009/02/090205142143.htm>.
Sound study:Thompson, Jeffrey D., Ph.D., D.C., B.F.A. "Methods for Stimulation of Brainwave Function." <http://www.neuroacoustic.com/methods.html >.