AcroterionAcroterionSearch Engine Solutions

PresentationPresentation

The next mousetrap

Mom, What's a Library?Search Engine

Marketing is Necessity

Billions of dollars poured in online

transactions per year

“Search Engines are still in diapers” – Bill Gates, Microsoft

What is Search Engine?

In order to find documents on the Internet, people need to use a search engine. Search engines are very large databases that contain information about web pages. Search engines are automatically updated by special programs called "robots" or "spiders" that search the Internet for new content and then report their findings to the database. There are many different web search engines that you can use to do a search. Some of the most popular ones are Google, AltaVista, MSN and Yahoo!

What is Search Result?

Organic/NaturalResults

Pay-Per-Click Results

Hard Drive Search

“Hidden” Tabs

# of pages found

Search Engine in Action

hotels san francisco

My hard drive search

Compass for Local Search

What is the problem?

1. Typical search returns millions on results. Can you place your hotel or products there?

2. Search Engines only index Relevant Content. How to index entire catalog/site?

3. Search Engines apply 70 rules to determine page relevancy. Is it possible to apply them?

4. How to avoid Spamming and Banning?5. Return of Investment on Internet media?

Acroterion Solution

MarketMarket ROIROI

Catalog

Catalog

XML feedXML feed

D2SD2S

Acroterion: D2S

D2S = Dynamic to Static Site Optimization

D2S = Dynamic to Static Site Optimization

D2S optimizes websitevisibility and fixesproblems related tosearching on dynamicdatabase content byrepublishing dynamicpages as static ones.

With D2S it is finallypossible to make sitecontent visible,at all levels –homepages, categoriesand products.

D2S includes trackingmodule to prove salesrevenue and ROI.

D2S is “wake up” by events:

• Search Engine Algorithm Changed• Price Changed• Layout Changed• Static Page is Too Old

Solution: Catalog

Catalog

Acroterion D2S software is able to read client's catalogs or any unstructured content

sources.

Input Sources:

• Site Search DB

• Excel

• Web Pages

• Database

• Printed catalog

• CMS systems

Actual SearchesPeople Made & Typos

We have SpiderTechnology toScan sitesRemotely

Yes. This is not atypo!D2S can scan & Read actual printedCatalogs.

Solution: Market

MarketGartner indicates that leading search engines are serving well over 5 million people each day. A substantial number of these people are looking for products and services for the purpose of online shopping. Clearly, it’s critical for any company selling online products and services to have a strong presence in Internet Search Engine results.

Benefit Analysis:

• Keywords

• Brand Name

• Advertising

What people Actually looking inClient’s industry.How much $ eachKeyword willGenerate?

Many researchesconducted on theimportance onInternet MarketingAnd Brand Names.

Supports currentMarketing efforts.Start withPay-Per-ClickCampaigns.

Solution: XML Feed

Acroterion D2S software publish its optimized pages as a website and XML Feeds.

D2S Outputs:

• Static Website

• XML Feed

• Smart Submission

• Accessibility Seal

• Category Site Map

Dynamic Page:../prod=1004&rl=1Static Page:../14k_gold_ring.htmSound Easy?Although static pages mustdeploy links persistent todetail pages, shopping cartsmenus, etc., in theoriginating dynamic site,they must also be linkedto each other as anindependent static website.

Using Acroterion’s TrustedFeed, an entire websitefrom a few to a few millionpages can be keywordoptimized, and fed directlyinto major search enginedatabases via a direct datafeed, circumventing thetraditional, lengthy andoften “hit and miss”submission process, andfunneling highly qualifiedtraffic to and throughoutyour website in as little as48 hours from set up.

Google does notAccept Trusted Feeds,nor like too manySubmissions. They calledit “Spamdixing”.D2S avoid this limit by Submitting “nodes” only.

XML Feed“Accessibility refers to ensuring that Content is accessible, ie. Ensuringthat Content can be navigated andread by everyone, regardless oflocation, experience, or the typeof computer technology used.”

Acroterion usingWatchfire technology todeploy its AccessibilityModule within the D2SSoftware.

Solution: ROI

Acroterion ROI is the amount of value received relative to the amount of money invested.

Return on Investment:

• PPP Module

• Visitors Tracking

• Performance

• Post-click Marketing

Pay Per Performance

Pay only for proved results Not like tv-radio-news, every Dollar spent is traceable

Active Visitors

Who’s in the website now?What pages they’re looking?Which countries?PerformanceD2S helps you to answerthe following questions:

How many visitors convert into sales? What keyword phrases generate your sales? From what search engines your sales originate? What is your customer post-click activity? What is the final conversion rates?

ROI

Collect, collect andagain - Collect

Goal: Store visitors data Acroterion data enable users to reuse it again Studies found conversion rates for post-click-marketing is ten times higher.

D2S Major Components

AcroterionServer

Database

AuthoringTemplates

CatalogStaticHTML Pages

D2SSoftware

XML Feed

ROI Tracking

70 rules

Section 508

70 rules

Section 508

Event

Profitability Analysis

The profitability analysis is based on the information we collect. Example:

– Total D2S pages = 1050 – Average sale = $150 – Leads per page = 12 / month– D2S visitors = 1050 * 12 = 12,600

If you get 12,600 visitors a month, and 2%2% become customers, generating average of $150 profit per sale, you can expect a return of $37,800$37,800 in one month!

Costs:– Clicks on XML feed = 12,600 pages * $0.25 = -$3,150 – D2S services = -$1,050 ($1 per page/month)

Profit = ($37,800-$4,200)*12 = $403,200 / year

Research shows that on average 2% ofall visitors to retail sites end up as customers. Conversion rate variesby industry

Straightforward Guarantee

We will take your website from the back We will take your website from the back alley and relocate your business to the alley and relocate your business to the main downtown street.main downtown street.