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ACSESS Annual Conference | Toronto | May 9, 2008
Facebook: The Top 10 Ways to Enhance or Kill Your Brand on Campus
Steven Rothberg, President and Founder
(800) 835-4989 [email protected]
Mark Zuckerberg, Founder
Age – 23
Overview
•Why should we care?•MySpace•Facebook•Top ways to kill your brand•Top ways to enhance your
brand
Top U.S. Internet Sites9. Craigslist10. Windows
Live11. Amazon12. AOL13. Blogger14. Go15. CNN43.
Careerbuilder44. Monster
1. Yahoo!2. Google3. MySpace (106
million visitors)4. MSN5. eBay6. YouTube7. Facebook (69 million
visitors)8. Wikipedia
Source: Comscore
Source: Alexa
Why Should We Care?
A Look at MySpace
Find Candidates on MySpace
Employers on MySpace
A Look at Facebook
Limited Access on Facebook
Facebook Friends List
Facebook Friends Page
Find Employers on Facebook
Facebook’s New Apps
Top Ways to Kill Your Brand
•Have no voice•Background check•Create it then forget it•Brochure-ware•Don’t come with cookies
Top Ways to Enhance Your Brand
•Create an active presence•Include, don’t exclude•Network•Apps•Be a resource, not a recruiter
Thank You!
Steven Rothberg, PresidentCollegeRecruiter.com
Phone: (800) 835-4989 x704
Email: [email protected]
