International updateRobin Mack - Head of Distribution Development & Partnerships

Agenda1. Markets2. Performance 3. Distribution Development4. International Insights & Activity

OUR FOCUS - MARKETS

NZ CN US UK SG JP MY KR IN HK GE ID CA FR IT

INTERNATIONALVISITORS reach A RECORD

8.5M↑9%

+2%1,355,100 +10%

1,249,200+14%

753,300

+3%726,400

+3%440,100

+13%424,300

+13%403,900 +13%

292,500+13%

277,100+10%

260,700 +8%210,500

+15%277,100

+14%162,700

+4%125,000

+4%76,400N

umbe

r of A

rrivals

% represents growth year on yearSource: Australian Bureau of Statistics

47% OF VISITORS FROM ASIA

INTERNATIONAL VISITORS TO AUSTRALIAYEAR END JUNE 2017

CN US UK NZ JP KR SG IN MY HK GE CA ID FR IT

Spen

d (A$ billion

)

+0%$2.7

‐8%$3.5

+15%$1.75

+0%$1.5

+1%$1.46

+30%$1.43

+11%$1.34

+10%$1.32

+1%$1.2

‐9%$0.76

+2%$0.71

+0%$0.69

‐1%$0.51

EXPENDITURE BY INTERNATIONAL VISITORSYEAR END JUNE 2017

+10%$9.8

+10%$3.8

INTERNATIONAL VISITOR SPEND has grown to a record

$40.6BN↑ 7%

International trend for ACT

CONNECT FOR

BUSINESSEXPERIENCEEDUCATION PARTNER

MARKETING

Events e.g. ATE – Decision

Makers

Aussie Specialists –

Frontline Travel Sellers

Training

Famils –

Aussie Specialists

Key Distribution Partners (KDPs)

DISTRIBUTION Development

Key Distribution Partners

Work with KDPs committed to

selling quality Australian product and

experiences to drive conversion in all

markets

160+ globally

Aussie Specialist Program • Global e-learning platform – free and available to

any frontline travel seller

• Established 28 years ago – relaunched 2 years ago

• 11 languages – 18 websites

• ASP Trainers – 22 globally

• Run in partnership with the STOs

-

150,000 Modules

completed

Program Performance since relaunch 2015

Program Performance since relaunch 2015

72,000 trained face

to face47,000 Registered globally

30,000 Qualified globally –

Up 76% since launch

99% Aussie

specialists satisfaction

98% Aussie

specialists satisfaction

86% of Sellers will attend in

future

99% Seller

Satisfaction

54% Had never visit

Australia before

International Insights & Activity

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India

Japan

Sth KoreaMalaysia

Singapore

Germany Indonesia

UK USA

NZ

China

India

Japan Sth Korea

Malaysia Singapore

Germany Indonesia

UK USA

NZ

China

TRIPS TO AUSTRALIA EXPENDITURE IN AUSTRALIA

Changing dynamic of Australian tourism

NOW

A$9.8bnin o/night spend

June 2017 YE

TO AS MUCH AS

$13bnIn o/night spend

by 2020

FROM

A$3bnin o/night spend

- Record 1.3 million PLUS visitors, +11%- 51 million visitor nights, +24%- average trip spend of $8k plus

CHINA - Insights

GOLD COAST

SYDNEY

MELBOURNE

PERTH

CAIRNS

BRISBANE

BEIJING

SHANGHAINANJING

FUZHOUXIAMEN

SHENZHENGUANGZHOU

CHONGQING

CHENGDU WUHAN

Air China

China Eastern Airlines

China Southern Airlines

Sichuan Airlines

Xiamen Airlines

Qantas Airways

Jetstar

Direct Flights between China and Australia – as of 30 June 2016 Direct Flights between China and Australia – as of 30 Sept 2017

CHONGQING

SYDNEY

MELBOURNE

PERTH

BRISBANE

BEIJING

SHANGHAINANJING

FUZHOUXIAMEN

SHENZHEN

CHENGDU

GUANGZHOUAir China

China Eastern Airlines

China Southern Airlines

Sichuan Airlines

Xiamen Airlines

Qantas Airways

XI’ANQINGDAO

CHANGSHA

ADELAIDE

KUNMING

Beijing Capital Airlines

Hainan Airlines

HANGZHOU

Tianjin Airlines

HAIKOU

WUHAN

CAIRNS

ZHENGZHOU

Jetstar

CHINA AVIATION LANDSCAPE

CHINA - InsightsexperiencesWorld class nature, food & wine,

aquatic & coastal

80% of travellers are

Free and Independent (FIT)

Two-thirdsof travellers are <35 YEARS OLD

84% share travel on social

100m+travelersChinese consumers travel

overseas, expected to double by 2030

CHINA – Wechat

City Experience - SydneyPilot Launched – November 2017

500,000 followers of

Tourism Australia’s official account

950m Active

Wechat users

Wechat moments

partner campaigns

CHINA – distribution partnership Activity

- 722K visitors, +2.3%- 24 million visitor nights, -3%- average trip spend of $5k plus

NOW

A$3.5bnin o/night spend

June 2017 YETO AS MUCH AS

$5.5bnin o/night spend

by 2020

FROMA$3.2Bn

in o/night spend UK - insights

Close to 1,000 weekly flights from United kingdom via middle east and Asia*

680 flights via Abu Dhabi, Doha and Dubai

300 flights via Bangkok, Hong Kong, Kuala lumpur and Singapore

United Kingdom AVIATION LANDSCAPE

Source : OAG Connections, data for week of 5 June 2017 as at 2 May 2017*Five hours maximum connecting time at transit point, and for connections on same carrier.

UK - insights experiencesfood & wine,

value for moneyaquatic & coastal

Median nights stayed 20 days

Key travel periodDecember to March

84% OF ALL VISITORS ARE HERE FOR LEISURE

PURPOSES

UK Activity – Wild guide to Australia in partnership with Qantas

Up to 2m viewers per episode

Australian Wilderness

with Ray Mears

Multi-destination itineraries featured

Singapore

NOW

A$1.4bnin o/night spend

June 2017 YE

TO AS MUCH AS

$2.8bnin o/night spend

by 2020

FROMA$0.8Bn

in o/night spend

- Record 437K visitors, +3.5%

- 6.5 Million nights, +4%

- average trip spend of $4k plus

Singapore - Insights experiencesvalue for money

food & wine, World Class nature

Median nights stayed 7 days

Short Length of stay –but Frequent travellers

80% Repeat visitation ratelooking for new experiences

Self-drive Itineraries

Singapore Airlines

Work across

8 markets

Over 130 flights per week to Australia

Corroboree Asia

partner

For more information: 2017 Market profiles and International Market update

www.tourism.australia.com

THANK YOU