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ACTION NEWS A publication of ACT-CO, The Association of Community Theatres – Central Ontario Volume 18, Issue 4 March - April 2005 Member Groups 2004/2005 Althea Production Amicus Productions Backwoods Players Blackhorse Village Players Bloor West Village Players The Borelians Burl-Oak Theatre Group Caledon Town Hall Players The Curtain Club Durham Shoestring Performers East Side Players Etobicoke Musical Productions Georgetown Globe Productions Huronia Players Mariposa Arts Theatre Foundation Markham Little Theatre Marquee Productions Mississauga Players Music Theatre Etobicoke Newmarket Stage Company Nomads Acting Group The Oakville Players The Oshawa Little Theatre Peel Panto Players The Queensville Players Scarborough Choral Society Scarborough Music Theatre Scarborough Players Scarborough Theatre Guild Scugog Choral Society The South Simcoe Theatre Theatre Aurora Theatre Etobicoke Toronto Finnish Theatre Toronto Irish Players Uxbridge Players The Village Players of Coldwater Weston Little Theatre Whitby Courthouse Theatre From ACT-CO President: David Nash We are now about half-way through our season and the Festival is going very well. Congratulations to the Festival Committee for a job well done. I would like to remind groups to complete and return the adjudication evaluation form. The ACT-CO Board is continually looking at ways to improve adjudications and rely on these evaluations to assist the process. Similarly, we look to our membership to help us Improve all our programmes and services. Suggestions for workshops are of particular value. You can contact us through the website. Shortly, ACT-CO will announce a programme to encourage members to serve on the Board of Directors, but if anyone feels that they would like to serve, or would like information about what is involved, please do not wait for the programme but contact me directly. Remember the Board is composed of people just like you: dedicated theatre people who, although busy participating in their own groups, are willing to go that extra mile to help improve the quality of community theatre across the region. From Playwrights Canada Effective immediately, all scripts with the ISBN 0- 88754, which is the publisher ID portion of the ISBN should be ordered directly from Playwrights Canada Press which will give you a 20% discount. The scripts with that ISBN are either trade paperbacks, or Chapbooks. For those who may not be aware of it, the ISBN is usually found on the copyright page of a book, or in the bar code.

ACTION NEWS - Central Ontario · The Village Players of Coldwater Weston Little Theatre Whitby Courthouse Theatre From ACT-CO President: David Nash We are now about half-way through

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Page 1: ACTION NEWS - Central Ontario · The Village Players of Coldwater Weston Little Theatre Whitby Courthouse Theatre From ACT-CO President: David Nash We are now about half-way through

ACTION NEWSA publication of ACT-CO, The Association of Community Theatres – Central Ontario

Volume 18, Issue 4 March - April 2005

Member Groups 2004/2005

Althea ProductionAmicus ProductionsBackwoods Players

Blackhorse Village PlayersBloor West Village Players

The BoreliansBurl-Oak Theatre Group

Caledon Town Hall PlayersThe Curtain Club

Durham ShoestringPerformers

East Side PlayersEtobicoke Musical

ProductionsGeorgetown Globe

ProductionsHuronia Players

Mariposa Arts TheatreFoundation

Markham Little TheatreMarquee ProductionsMississauga Players

Music Theatre EtobicokeNewmarket Stage Company

Nomads Acting GroupThe Oakville Players

The Oshawa Little TheatrePeel Panto Players

The Queensville PlayersScarborough Choral SocietyScarborough Music Theatre

Scarborough PlayersScarborough Theatre Guild

Scugog Choral SocietyThe South Simcoe Theatre

Theatre AuroraTheatre Etobicoke

Toronto Finnish TheatreToronto Irish Players

Uxbridge PlayersThe Village Players of

ColdwaterWeston Little Theatre

Whitby Courthouse Theatre

From ACT-CO President: David Nash

We are now about half-way through our season andthe Festival is going very well. Congratulations tothe Festival Committee for a job well done. I wouldlike to remind groups to complete and return theadjudication evaluation form. The ACT-CO Board iscontinually looking at ways to improveadjudications and rely on these evaluations toassist the process. Similarly, we look to ourmembership to help us Improve all our programmesand services. Suggestions for workshops are ofparticular value. You can contact us through thewebsite.

Shortly, ACT-CO will announce a programme toencourage members to serve on the Board ofDirectors, but if anyone feels that they would like toserve, or would like information about what isinvolved, please do not wait for the programme butcontact me directly. Remember the Board iscomposed of people just like you: dedicated theatrepeople who, although busy participating in theirown groups, are willing to go that extra mile to helpimprove the quality of community theatre across theregion.

From Playwrights Canada

Effective immediately, all scripts with the ISBN 0-88754, which is the publisher ID portion of the ISBNshould be ordered directly from Playwrights CanadaPress which will give you a 20% discount. Thescripts with that ISBN are either trade paperbacks,or Chapbooks. For those who may not be aware ofit, the ISBN is usually found on the copyright pageof a book, or in the bar code.

Page 2: ACTION NEWS - Central Ontario · The Village Players of Coldwater Weston Little Theatre Whitby Courthouse Theatre From ACT-CO President: David Nash We are now about half-way through

ACTION NEWSGUIDELINES

E-mail submissions to:[email protected]

ormail submissions to:

Michael Roantree3010 Cochrane St.

Whitby, Ont.L1R 2P2

Please ensure that all submissions forplays for the Callboard or for theShow Calendar include the name ofthe author(s) or specific credit formusicals.

DEADLINESMay/June Apr. 15July/Aug June 15

Subscriptions & Renewals

Members of Groups belonging to ACT-CO

may subscribe to ACTION NEWS. Send $10 (cheque made payable to

ACT-C0) to:Michael Roantree3010 Cochrane St.

Whitby, Ont., L1R 2P2Be sure to include the name of your

Group.

For More Information:

ACT-CO WEB PAGEwebsite: www.actco.ca

E-MAIL ADDRESSES:

[email protected]

[email protected]

ACTION [email protected]

Workshops [email protected]

Privacy Policywww.actco.ca

All the press trade paperbacks are listed on itswebsite www.playwrightscanada.com and ifyou would like a list of the Chapbooks, pleasemake your request available [email protected], and BetonyMain will be pleased to send you that listwhich will include prices and full ISBNdesignations.

How Do You Define a Community TheatreGroup?

Recently, questions have arisen on what is acommunity theatre group and how groups canqualify for membership in ACT-CO. At theJanuary ACT-CO Board of Directors meeting,the Board approved a new definition for amember group. Starting September 2005, allgroups wanting membership in ACT-CO willhave to meet the following definition:

An eligible member group of ACT-CO is acommunity theatre organization that meets allof the following criteria:a) is a not-for-profit organization.b) has a volunteer, elected Board of Directors, that are not staff of the organization.c) has a membership which is open to the public.d) has artistic or production staff that are not on salary.e) has actors that are amateur, or if professional, engaged under an Equity Amateur Contract or a Guest Artist Contract.ACT-CO reserves the right to requestdocumentation to support these criteria.

We welcome your questions and commentsregarding this definition. Please direct anyquestions to Laura Walters, Vice President &Chair of the Future Planning Committee, 416-690-8646 or [email protected](please use ACT-CO in the subject line).

Page 3: ACTION NEWS - Central Ontario · The Village Players of Coldwater Weston Little Theatre Whitby Courthouse Theatre From ACT-CO President: David Nash We are now about half-way through

ACT-CO Board of Directors2004-2005

David NashPresident &

Theatre Ontario Rep905-855-1439

[email protected]

Laura WaltersVice-President416-801-9543

[email protected]

Brandon MoorePast President &

Secretary905-508-5253

[email protected]

Ron AshtonTreasurer

905-274-5440;[email protected]

Maureen LukieGala Chair

416-469-5061;[email protected]

Michael RoantreeEditor – ACTION NEWS

905-668-7938;[email protected]

Margery CruiseFestival Chair

905-936-9486;[email protected]

Ruth SmithEducation Chair

[email protected]

Mark NathanielszWebmaster

Festival Assistant905-421-9697

[email protected]

Laura PenningtonArea Rep – South

905-852-9894;[email protected]

Vic BlackmanArea Rep – East

416-492-4595;[email protected]

Louise BoutinArea Rep – West

905-857-5175;[email protected]

Larry ArmstrongMembership416-241-4166

[email protected]

Rand HoughtonEducation Assistant

[email protected]

Announcing 2005-2006 Seasons

From Oshawa Little Theatre

Key for TwoBy John Chapman & Dave Freeman

South PacificMusic by Richard RodgersLyrics by Oscar Hammerstein IIBook by Oscar Hammerstein II and Joshua Logan

The Lonesome WestBy Martin McDonagh

Who’s Afraid of Virginia WoolfBy Edward Albee

You Can’t Take It With YouBy George S Kaufman & Moss Hart

Anne of Green Gables (Youth Group Production)Adapted by Donald HarronMusic by Norman CampbellLyrics by Donald Harron and Norman CampbellAdditional lyrics by Mavor Moore and ElaineCampbell

From Weston Little Theatre

Witness For The ProsecutionBy Agatha Christie

I Hate HamletBy Paul Rudnick

Remember to send me your season’ssubscription brochure or your monthlynewsletter. I rely on those to print yourgroup’s upcoming auditions andattractions in this newsletter. Thanks.

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ASSOCIATION OF COMMUNITY THEATRES – CENTRAL ONTARIOPRESENTS

Trip the LightFantastic!

2004-2005 ACT-CO THEA AWARDS GALAApril 9th, 2005

atPARADISE BANQUET & CONVENTION CENTRE

7601 JANE STREETCONCORD, ONTARIO

~ ~ ~

Meet in the Lobby of the Classic Room at 5:30 p.m. for cocktails.

Dinner is served in the Classic Room at 6:30 p.m.THEA Award presentations commence at 8:00 p.m.

Dancing begins at the end of the awards until 12:30 a.m.

~ ~ ~ ~

Bring a touch of fantasy and theatrical flair to the elegant, newly renovated and expanded Paradise Ballroom. Please visit their website at

www.paradisehalls.com to see our beautiful venue.

~ ~ ~ ~ ~

To ensure a safe and enjoyable evening, you may wish to book a hotel room. We havebooked a limited number of rooms at the Courtyard Marriott at 150 Interchange Way, just a

moment away from the Paradise Convention & Banquet Centre, at $129.00, doubleoccupancy. We also have more rooms booked just a little further away at the Holiday Inncomplex at 30 Norfinch Drive (west of Jane between Finch and Steeles Ave.), at $105.00,

deluxe continental breakfast included; $10 for each additional person above doubleoccupancy. Rooms must be booked by March 16 for either hotel. Please be sure to mention

the ‘ACT-CO Gala’ in order to get your special price plus applicable federal and provincialtaxes. The Courtyard Marriott’s toll-free reservation line is 1-866-239-3202; the Holiday Inn’s

number is 416-665-3500. Book early, especially if you are looking to put more than twopeople to a room. ACT-CO may provide a shuffle bus service to both hotels if there is

sufficient demand – please let us know if you would like this.

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TICKET INFORMATION ~ FULL EVENING TICKETS @ $50 will go on sale beginning at 9:00 a.m. on March 9th for tables of 10 or more only.

~ FULL EVENING TICKETS @ $50 will go on sale beginning at 9:00 a.m. on March 17th for individual sales.

~ SHOW ONLY TICKETS @ $25 will go on sale beginning at 9:00 a.m. on March 17th for individual sales. Show Only Tickets may also be purchased atthe door and they include dancing after the show.

All reservations must be in by March 25th. To reserve yourtickets, you must phone the ACT-CO Ticket Line at 416-304-7600

Your telephone message will be confirmed.

All orders must be received and paid for by March 25th. Please forward yourcheque, made payable to the Association of Community Theatres – CentralOntario, by mail or by courier to:

MAUREEN LUKIE151 WOLVERLEIGH BOULEVARD

TORONTO, ONM4J 1R8

ATTN: GALA TICKETS

DRESS: We would like to suggest that this evening should be semi-formal to formal -and in keeping with the theme, if you so desire, please add a special touch ofthe fantastic!

FOOD: “Full Evening” tickets include a full-course meal. Dietary restrictions must bediscussed with Maureen Lukie directly at 416-469-5061 by March 25th.

BAR: There will be a cash bar set up for the pre-dinner cocktail hour as well asthroughout the evening.

SMOKING: Smoking will be in a designated area outside.

OTHER: Each “full evening” or “show only” guest will be eligible for one of several prizesto be drawn at the end of the presentations. To be eligible for these prizes, thedraw portion of your gala ticket must be turned in at the door. Should yourgroup be willing to donate a prize(s) or you know of someone within yourcommunity who would like to help, please call Maureen Lukie (416-469-5061).

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AA SS SS OO CC II AA TT II OO NN OO FF CC OO MM MM UU NN II TT YY TT HH EE AA TT RR EE SS –– CC EE NN TT RR AA LL OO NN TT AA RR II OO

““SSPPOONNSSOORR AA TTHHEEAA AAWWAARRDD””

In 2004, six community theatre groups each donated $100.00 to sponsor an award category at theGala. ACT-CO acknowledges Blackhorse Village Players (Adjudicator Awards, Comedy), The CurtainClub (Best Costume Design), East Side Players (Best Sound Design), Scarborough Theatre Guild(Best Performance by a Female in a Supporting Role), Theatre Aurora (Best Lighting Design) and WestonLittle Theatre (Adjudicator Awards, Drama) for their generous support of last year’s awards. Won’tyou consider this opportunity to sponsor your favourite award and be a special part of theevening’s festivities?

This year we have 42 awards in 14 categories. We are asking for a sponsorship per category ofthe low price of only $100.00. The sponsorship process will be handled on a first come, first servebasis. You may request a particular category, but unfortunately, we cannot guarantee your choice.ACT-CO will sponsor the three Best Production awards. The sponsor sheet is also available todownload from the ACT-CO website.

The categories are as follows:

• Lighting Design for Drama, Comedy and Musical (3 awards)

• Set Design for Drama, Comedy and Musical (3 awards)

• Costume Design for Drama, Comedy and Musical (3 awards)

• Sound Design for Drama, Comedy and Musical (3 awards)

• Supporting Actor for Drama, Comedy and Musical (3 awards)

• Supporting Actress for Drama, Comedy and Musical (3 awards)

• Leading Actor for Drama, Comedy and Musical (3 awards)

• Leading Actress for Drama, Comedy and Musical (3 awards)

• Musical Director and Choreographer for Musical (2 awards)

• Director for Drama, Comedy and Musical (3 awards)

• Adjudicator’s Awards for Drama (4 awards)

• Adjudicator’s Awards for Comedy (4 awards)

• Adjudicator’s Awards for Musical (4 awards)

If you are interested in sponsoring a Thea, please complete the attached form with your cheque for$100.00 made payable to the Association of Community Theatres – Central Ontario and mail/courier directly to Maureen Lukie. Payment must be received by March 25th, 2005.

Page 7: ACTION NEWS - Central Ontario · The Village Players of Coldwater Weston Little Theatre Whitby Courthouse Theatre From ACT-CO President: David Nash We are now about half-way through

AA SS SS OO CC II AA TT II OO NN OO FF CC OO MM MM UU NN II TT YY TT HH EE AA TT RR EE SS –– CC EE NN TT RR AA LL OO NN TT AA RR II OO

““SSPPOONNSSOORR AA TTHHEEAA AAWWAARRDD””

GROUP NAME: __ __ __ __ __ __ __ __ __ __ __ __ __ _____ __ __ __ __ __ __ __ __ __ __ __ _

GROUP CONTACT: __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ _____ __ __ __ __ __ __ __ __ _

DELIVERY ADDRESS: _ __ __ __ __ __ __ __ __ __ __ __ __ __ __ _____ __ __ __ __ __ __ __ __

DELIVERY CITY: __ __ __ __ __ __ __ __ ____ ______ __ POSTAL CODE: __ __ ____ __ __ ___

TELEPHONE – DAY: __ __ __ __ __ __ __ __ ____ __ __ NIGHT: __ _ __ ____ __ __ __ __ __ __

#1 CATEGORY CHOICE: __ __ ___ __ __ __ __ __ __ __ __ __ __ __ __ __ ___ __ __ _____ __ __

#2 CATEGORY CHOICE: __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ _

#3 CATEGORY CHOICE: __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ __ ____ __ __ __ __ __

Please complete this form and your cheque for $100.00 made payable to the Association ofCommunity Theatres – Central Ontario and mail / courier directly to:

Maureen Lukie151 Wolverleigh BoulevardToronto, OntarioM4J 1R8ATTN: ACT-CO Thea Sponsorship

Payment must be received by March 25th , 2005.

Page 8: ACTION NEWS - Central Ontario · The Village Players of Coldwater Weston Little Theatre Whitby Courthouse Theatre From ACT-CO President: David Nash We are now about half-way through

Saturday, April 16, 2005 10 am to 1 pm Oakville Players Industrial Unit 1037 North Service Road East, Oakville 905 825 0374 [QEW to Ford Drive; North (right) on Ford Drive; West (left) on Upper Middle Road. At next traffic lights, left on North Service Road by golf range. In an industrial unit next to a company that makes steeples and cupolas

Monday, April 18, 2005 7 to 10 pm Edithvale Community Centre, Room #218 7 Edithvale Drive, Toronto [From Yonge Street & Finch Avenue go west on Finch Avenue to Edithvale, south on Edithvale – community centre is on the corner of Edithvale & Finch]

ACT-CO is at a turning point… We need to make some changes and need your help!

What can we do to make ACT-CO work better for you? What can you do to make ACT-CO work better?

How can we help each other?

We request your attendance at a discussion regarding the

future of ACT-CO!!!

Please RSVP to Laura Walters, Vice President & Chair of the Future Planning Committee

416-690-8646 [email protected]

by Monday, April 12, 2005

Page 9: ACTION NEWS - Central Ontario · The Village Players of Coldwater Weston Little Theatre Whitby Courthouse Theatre From ACT-CO President: David Nash We are now about half-way through

THEATRE IN YOUR COMMUNITYBy Andrea EmmertonCommunity Theatre Coordinator

I hope everyone had a great Christmas Season. By the time you receive this newsletter, Christmas willbe a distant memory and all of the groups will be into Festival mode. March Break isn't very far away forthe QUONTA and WODL on-site festivals. QUONTA will have a six-play festival this year, hosted byGateway Theatre Guild in North Bay with adjudicator David C. Phillips. WOOL'S five-play festival is beinghosted by London Community Players, with adjudicator Richard Howard in attendance. EODL isexperiencing a travelling festival this year with Ron Cameron-Lewis as adjudicator and their awardsbanquet will be held in Ottawa on April 3. ACT-CO's Festival concludes with their ceremony on April 9.The adjudicators for their festival are Ken Albanese, David Copelin and Dennis Johnson. And, of course,we will expect to see all of you in Belleville, May 18-22 for the Theatre Ontario Festival hosted byBelleville Theatre Guild, EODL and Theatre Ontario, to be adjudicated by Jane Carnwath.

Every group seems to be looking for ways to increase ticket sales and as I read Scarborough MusicTheatre's January newsletter, I see that they have found a unique way to get members involved in sellingtickets. I thought it would be a good article to share. Here's how it works: members may order as manytickets as they want (including up to four half-price tickets for opening night if they are a paid-up member,Associate Member, or Life Member for the current season.) The following incentives are in place:- If a member sells fifteen tickets, a free membership for next season is awarded (Associate and LifeMembers can transfer this to a person 18 years of age or older);- For each additional fifteen tickets, the member has a choice of another free membership for nextseason, or a $25 gift card from Future Shop;-There is a prize of $100 to the top seller. If there is a tie for top seller in terms of total tickets sold, thewinner will be determined by the dollar value of the tickets sold. (If there is still a tie, they are suggestingpistols at thirty paces, would be a good tie-breaker);- For each ticket sold, the member will get one chance in the end-of-show draw. The cash jackpot is theequivalent of $1 for every ticket sold through the Internal Sales:- In all cases, half-price tickets for opening night count as 0.5 tickets.

In Scarborough's situation, when tickets are purchased by this method, the Box Office ticket handling feeis saved and the members get access to tickets for performances which might otherwise be sold out.This plan certainly encourages members to sell tickets rather than just relying on sales through the BoxOffice. Many thanks to SMT for this innovative idea. If any other group is trying a new method toincrease their ticket sales, I would be interested in hearing from you.

I am receiving an increase in requests for our Talent Bank from groups who are interested in hiringprofessionals. This Is terrific news as it means that the learning curve is continuing. We are alsoreceiving more applications from professionals who are interested in becoming part of the Talent Bank.We have Just recently added two new members.

Alan Jordan has been added to the adjudicator, acting instructor and director categories. Alan is agraduate of the Neighbourhood Playhouse, Sanford Meisner's Professional Class, New York. In LosAngeles he studied with David Craig and Harvey Lembeck. From 1990-2004 he was the Artistic Directorof The Actor's Workshop, Toronto where he taught many young people and adults of all ages. He hastaught acting classes for Equity Showcase, Humber College and Theatre Ontario. Alan has appeared inmany films and television movies. One of Alan's references wrote: "Alan is a great communicator with awicked sense of humour is a great acting teacher and extremely professional."

Doug Robinson has been added in the category of Set Design. Doug is a graduate of The NationalTheatre School, the Motley Theatre Design Course, London England and The Institute of Scenography,CBC, Toronto. Doug began his design career in Toronto with The Factory Lab Theatre and TorontoYoung People's Theatre before continuing his training in Britain. Upon his return to Canada he continuedto study television and motion picture design. Doug has designed over one hundred productions inCanadian and British regional theatres and for local Toronto companies. Doug has recently designedsets for Magnus Theatre, Thunder Bay; the Sunshine Festival in Orillia; and the Showboat Festival, PortColbome.

We welcome both of these very talented people to our Talent Bank. For any further information aboutAlan or Doug or any member of the Talent Bank, please don't hesitate to contact me.

Pg. 9 of 15, ACTION, Vol. 18/4

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THE SEARCH FOR SPONSORSHIPBy Barbara Anderson-HugetExecutive Director, Theatre Ontario

Several people have asked me about the Sponsorship Development course I teach at Humber College. Itis one of several courses I teach there. We are planning to hold Sponsorship Workshops in Ottawa andToronto in April. Aimed at community theatres, it will be an introductory course with a hands-on element.I'll expect each participating theatre to use an upcoming play and design a sponsorship campaign aroundit. Check www.theatreontario.org for more information on these workshops.

As a lead-up to the workshop, I thought I'd write about some of the most common problems arts groupshave in going after sponsorship money. Call this article a primer for the workshop!

These are the main points I'll be covering:1) Confusing donations and sponsorship;2) Not thinking from the view-point of the business sponsor;3) Pricing sponsorships incorrectly;4) Not following up with a report after the sponsorship is done;5) Helping the sponsor understand that they wont get a lot of value from the sponsorship in the first year.

Confusing donations and sponsorship.They are not the same! Sponsorship is a business transaction whereby a business provides money or in-kind goods to a theatre in exchange for marketing benefits.

Please do not feel uncomfortable if you didn’t know that a sponsorship was NOT a donation. Manycompanies who regularly sponsor ask for charitable tax receipts. But they should not get charitablereceipts for their sponsorship since their sponsorship money is buying them marketing services.

Part of the confusion can be attributed to this exception: gala dinners. A company can be said to"sponsor a table": buy a table seating eight, for their employees to attend the event. The CanadianRevenue Agency will allow the charity to give the sponsor a tax receipt for the difference between Wecost of the ticket and the real costs of the meal, beverage and entertainment. This exception came abouttwo years ago after tremendous lobbying by health charities.

The sponsorship opportunity at your theatre is called the "property" and the companies or business youtarget to sponsor your properties are known as "prospects."

So why not just go after donations? Because sponsorship buys are usually larger amounts of money,and because it has been shown that sponsorships really pay off for the business after the first year, andso they tend to tie in with you for three to five years.

Not thinking from the view-point of the business sponsor or prospect.Theatre groups often go into sponsorship thinking about the problems it will solve at their theatre. It maybe the difference between breaking-even on a play and losing money. It may mean that the boiler canbe fixed. Unfortunately, a large corporation doesn't really care about your theatre's boiler and theneighbourhood restaurant doesn't care about whether your play loses money.

Prospects care about their own businesses. As individuals, they may have an interest in your plays andtheatre-and that's a huge help as you go to approach them-but sponsorship is a business decision.

Try to think like the prospect business you are going after. Let's take the neighbourhood restaurant as anexample. OnTheatre (a fictitious community theatre somewhere in Ontario) is going to approach Circle RRestaurant for sponsorship. They are approaching them because last year's survey of their audienceshowed that 22% had dinner before attending the theatre, and only 15% indicated that it was at Circle R.OnTheatre can offer some great marketing opportunities to Circle R.

On Theatre would work out a list of benefits it could give Circle R. These benefits could include: beingProduction Sponsor of It's a Cat's Life that runs for ten performances in February; printing Circle R'sname on every ticket, providing coupons redeemable for 15% off at Circle R for dinner on the night of theperformance: or giving Circle R the opportunity to cater the opening night of It's a Cat's Life.

Pg. 10 of 15, ACTION, Vol. 18/4

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Incorrect pricing of sponsorships.

The most common mistake in pricing is picking a number based on what you need to get the showproduced. You may need $11,000 for it's a Cars Life but Circle R doesn't have a marketing budget of$ 11,000 for the whole year.

There are two methods of determining price of sponsorships.

The first is "what the market will bear?" You need to have access to information from other groups in yourgeographic area and your "type of theatre and town" to figure out where you fit in the pecking order. IfOnTheatre were located in Stratford, it could not use the sponsorship scale of the Stratford Festival as anindicator of what it would get (unless it were an "in-your-dreams" comparison.) It could also look at whatjt thought Circle R could afford to invest, and then price the sponsorshop accordingly.

The second method is more scientific, and it is how the sports industry and large arts organizations figureout the price. They use charts that indicate what the cost of buying each component of the fullsponsorship package would be, if the sponsor were to do that. There are charts that tell you the price ofjust about every marketing thing you can image: cost of impressions of banners in the street; hits onwebsites, impressions from brochures and posters. (This is a concept that we will discuss in theworkshop.)

After you've added up the value of all the tangible benefits of the marketing, you multiply that by anintangible factor the reputation and scope of your theatre. If you are small, like OnTheatre, you mightmultiply by only 1.2. OnTheatre would be selling the true dollar value of the tangible benefits with just asmall mark-up.

Not following up with a report after the sponsorship.Years ago Idiscoveredthat sponsors expected post-event reports. It didn't have to be fancy, but theywanted to see the results of their sponsorship investment, such as: numbers of times their logo ran in thenewspaper, number of coupons redeemed, number of dinners sold, or number of flyers taken. I had notbeen doing post-event reports, and I wasn't getting renewal of my sponsors.

In large and medium-sized companies, the marketing people you deal with will have to report to asuperior about the success of the sponsorship. Provide them with the post-event report-it will help themtell the story in a way that looks good on you.Sponsorship is a one- or two-year courtship before the real benefits of the relationship kick-in.Recent research shows that most sponsors reap the higher amounts of benefit (sales) each year they'reinvolved with the property. This appears to come from the connection that people make between theproduct/company and the theatre over time.

If I asked you who was sponsoring the Canadian Briar (men's curling championship) this year, would youanswer: Air Canada, Labatt or Nokia? You'd be wrong. Air Canada sponsors the Silver Broom, theinternational competition. Labatt was a multi-year sponsor of the Briar, and is still branded in our brains.Nokia sponsored for two years and then got out. This year's Briar is sponsored by Tim Hortons. I think itis a perfect fit. Tim Hortons signed for three years, with a further three-year option. Believe it or not, TimHortons had to out bid Pfizer's Viagara to get the sponsorship. So who said sponsorship was boring!

I hope you can join me for the workshops where I'll be happy to share other tips and stories from the wildworld of Sponsorship Development!

Strategic planningAs I mentioned a few months ago, Theatre Ontario is embarking on a Strategic Planning journey. Ourlaunch began on January 22 when the Board and staff came together and talked about our ideas anddreams for Theatre Ontario and for theatre in Ontario.

This sort of navel-gazing must be done every so often. It ensures that you aren't drifting away from yourcore mission. If you are moving away from your mission, it helps you decide if that's the right thing to doIt brings forth a new vision.

We will be assisted in this process by Janis Barlow of Janis Barlow and Associates, a renownedconsulting firm working in the area of theatre buildings and management. Janis is also a twenty-yearsupporter of Theatre Ontario and has watched our organization mature.

We will keep you informed of our progress as we go. We'd also appreciate your involvement through asurvey that is being created, and will be distributed

Pg. 11 of 15, ACTION, Vol. 18/4

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CallboardBrampton Music

Theatre

BMT is looking for a malewho looks between 19-24who can dance, preferablytap, for the role of “Tulsa”,and a female who looksover 40 and is tall and slimfor “Electra”(stripper) fortheir production of Gypsy.Call Louise Boutin at 416-200-2142BMT is also looking for aSecretary for their Board ofDirectors. Call Louise atthe above number.

Georgetown GlobeProductions

Wanted: applicants for thepositions of Director,Musical Director,Choreographer, StageManager, and Lighting andSound Crew for thefollowing productions intheir 2005-2006 Season:Big, The Musical(November 2005)Nunsense (February 2006)Once Upon a Mattress (May2006)Application Deadline:March 30, 2005Interested candidatesshould forward theirresumes with references toAllyson ReaVice President, GGP21 Davis Drive,Alton, Ont. L0N 1A0e-mail (in MS Word Wordformat only please):[email protected] more info:

Contact Allyson at 519-941-0311 or at her e-mailaddress.

Oshawa Little Theatre

Wanted: directors forThe Lonesome West(January 2006) andAnne of Green Gables(Musical) (Youth GroupProduction)(June 2006)Please contact:Michael Roantree905-668-7938 or e-mail:[email protected]: April 1, 2005

The Oakville Players

Call for Directors:Vinci (Nov. 2005)By Maureen Hunter

Enchanted April (Mar/Apr2006)By Matthew Barber

Please e-mail yourintentions to:[email protected]

Mississauga Players

Auditions for:Lend me A TenorBy Ken LudwigMarch 21 & 23 at 7:30 pm2133 Royal Windsor Dr.Unit 10For more info:905-823-7100

Scugog Choral Society

SCS is currently acceptingapplications for thefollowing positions for the2005-2006 productions of

BIG, The Musical(November 2005)

Joseph and His AmazingTechnicolor DreamcoatMarch – April 2006

Director, Musical Director,Choreographer, Producer,and Stage Manager.

Interviews will take place inApril 2005Please contact JudyAnderson at 905-985-4257.Resumes may be e-mailedto:

[email protected]

Scarborough TheatreGuild

Auditions for;No Sex Please, We’reBritishBy Anthony Marriott andAlistair FootMar. 17 & 20, 7:30 – 10:30pmCallbacks: Mar. 22, 7:30-10:30 pmScarborough Theatre GuildRehearsal Unit49 Estate DriveScarborough, Ont.To book an audition callSusan Mochan at:416-261-8816

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Oshawa Little Theatre

Meshuggah-NunsBy Dan GogginApril 14-16, 21-23, 28-30May 5-7 at 8:00 pmMatinee: Apr. 24 at 2:00 pmOshawa Little Theatre62 Russett Ave.Oshawa905-723-0282www.olt.on.ca

Scarborough Players

The Memory of WaterBy Shelagh StephensonApr. 7-9, 14-17, 21-23Scarborough VillageTheatre3600 Kingston Rd.ScarboroughBox Office: 416-396-4049

Mississauga Players

Joan of ArcBy Ray RawlingsMarch 31-April 3April 7-9at 8:00 pmMatinee: Apr. 3 at 2:00 pmBurnhamthorpe LibraryTheatre1350 Burnhamthorpe Rd. E.MississaugaBox Office: 905-812-1759

Theatre Aurora

Out of OrderBy Ray CooneyApril 29 and 30May 4-7, 11-14150 Henderson Dr.(Between Yonge St. andBathurst St.)Tickets/info:905-727-3669

http://members.rogers.com/theatreaurora/

The Curtain Club

Marvin’s RoomBy Scott McPhersonMar. 24-26, 30-Apr. 2, Apr.5-9 at 8:00 pmMatinee: Mar. 27 at 2:00 pmThe Curtain Club400 Newkirk RoadRichmond HillBox Office: 905-773-3434www.thecurtainclub.org

Georgetown LittleTheatre

When The Reaper CallsBy Peter ColleyApr. 14-16, 20-23at 8:00 pmJohn Elliott Theatre9 Church St.GeorgetownBox Office: 905-877-3700www.georgetownlittletheatre .ca

Markham Little Theatre

A Chorus of DisapprovalBy Alan AyckbournApril 20-23At 8:00 pmMarkham Theatre171 Town Centre BlvdMarkhamBox Office: 905-305-7469Toll free: 1-866-768-8801www.markhamlittletheatre.com

Scarborough TheatreGuild

Marion BridgeBy Daniel MacIvorMarch 10-13, 17-20, 24-26Scarborough VillageTheatre3600 Kingston RoadScarboroughBox Office: 416-396-4049

The South SimcoeTheatre

Carnival the MusicalBy Michael StewartScore by Bob MerillApril 14-17, 21-24, 28-May1, May 5-8The Old Town Hall1 Hamilton StreetCookstownBox Office: 705-458-4432

My Name Is AliceApril 14 – May 8

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Durham ShoestringPerformers

I Hate HamletBy Paul RudnickApril 8-9, 13-15at 8:00 pmArts Resource Centre45 Queen St.(behind Oshawa City Hall)905-725-9256

Georgetown GlobeProductions

Oklahoma !Music by Richard RodgersBook and Lyrics by OscarHammerstein IIApril 28-May 7Box Office: 905-877-3700

www.georgetownglobeproductions.com

Whitby CourthouseTheatre

Marvin’s RoomBy Scott McPhersonApril 21-23, 28- 30May 5-7 at 8:00 pmCentennial BuildingCentre St S.Whitby905-665-2909

The Borelians

Auntie MameBy Jerome Lawrence andRobert E. LeeFeb. 24-26, March 3-5 at8:00 pmMatinee on Feb. 27 at 2:00pmTown Hall 1873Corner of Queen andSimcoe StreetsPort PerryFor tickets call Henshall’s:

905-985-1965

The Blackhorse VillagePlayers

Communicating DoorsBy Alan AyckbournMar. 9 - 26Blackhorse Village Playerss.w. cor Hwy 9 & MountWolfe Rd, CaledonTickets/info: 905-880-5002www.blackhorse.ca

Newmarket StageCompany

Self HelpBy Norm FosterFeb. 24-26; Mar. 3-5Curtain 8:15 pmThe Old Town Hall460 Botsford StreetNewmarket, Ont.905-830-1082

Brampton MusicTheatre

GypsyMusic by Jule StyneLyrics by StephenSondheimBook by Arthur LaurentsApril 7-10, 14-16Lester B. Pearson Theatre150 Central Park Drive,Brampton(across fromBramalea City CentreFor tickets call:905-874-2800

Weston Little Theatre

Who’s On FirstBy Jack SharkeyMarch 5-6, 11-12Weston Collegiate InstituteAuditorium100 Pine Street,Weston

Tickets: 416-703-8133

Nomads Acting Group

Round and Round theGardenBy Alan AyckbournApril 21-23, 28-30 at 8:00 pmTranzac Club292 Brunswick Ave. (atBloor)TorontoBox Office: 416-391-4692

The Oakville Players

Over My Dead BodyBy Michael Sutton &Anthony FingletonMarch 24-26, 30 – April 2The Oakville Centre for thePerforming Arts130 Navy StreetOakvilleBox Office: 905-815-2021

Scugog Choral Society

Annie Get Your GunBy Irving BerlinMarch 24 & 26, March 31-April 2, April 7-9 at 8:00 pmMatinees on April 2 and 9at 2:00 pmTown Hall 1873Corner of Queen andSimcoe StreetsPort PerryFor tickets call Henshall’s:905-985-1965

Scarborough ChoralSociety

The Music ManBy Meredith WilsonApr. 1-2, 8-9 at 8:00 pmApr. 2-3, 9-10 at 2:00 pmArmenian Youth CentreHwy 401 & Victoria ParkTorontoTickets: 416-293-3981

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Burl –Oak TheatreGroup

Pride’s CrossingBy Tina HoweApril 28-30, May 4-7At 8:00 pmThe Oakville Centre for thePerforming Arts130 navy StreetOakvilleBox Office: 905-815-2021 or1-888-489-7784

Bloor West VillagePlayers

If We Are WomenBy Joanna McClellandGlassMar. 11-12, 16-19, 24-26, 31Apr. 1-2 at 8:00 pmMar. 20 & 27 at 2:00 pm

How The Other Half LovesBy Alan AyckbournApr. 29-30, May 4-7, 12-14, 19-21 at 8:00 pmMay 8 & 15 at 2:00 pm

The Village Playhouse2190 Bloor St. W. TorontoBox Office: 416-767-7702www.villageplayers.net

Curtain Call Players

Oklahoma !Music by Richard RodgersBook and Lyrics by OscarHammerstein IIApril 14-16, 21-23 at 8:00pmMatinee: Apr. 16 at 2:00 pmFairview Library Theatre35 Fairview Mall DriveTorontoBox Office: 416-703-6181