Action News July 2007

8/7/2019 Action News July 2007

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JULY 2007 AMSOIL INC 2007


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2 AMSOIL ACTION NEWS / JULY 2007

A. J. Al AmatuzioPresident and CEO, AMSOIL INC.

Every day I receive correspondence from Dealers,and that is something I truly enjoy. Most of this cor-respondence concerns positive experiences people

have had with our products. I hear stories aboutimproved fuel economy, money saved throughextended drain intervals or just better running equip-ment. Some Dealers write just to introduce them-selves, which in many cases is the beginning of newfriendships for me. The few complaints I receive I takevery seriously and do what is necessary to get theissues resolved.

It may be, however, that the correspondence Ienjoy most is from those Dealers seeking advice. I cantell they are serious about becoming successful intheir AMSOIL businesses and that carries a lot ofweight with me. If a Dealer is willing to put in the

effort, so am I. I suppose it stems from my career asa squadron commander. If I could see that one of myfighter pilots had the sincere desire to be as good ashe could be, I would go the extra mile with him. Hemay not have been my most skilled pilot, but if thedetermination and desire was there, Id work to makehim the best he could possibly be. It gave me atremendous amount of pleasure to see the confi-dence grow in my pilots as I trained and encour-aged them. And believe me, a lot of those guysbecame darn good fighter pilots.

Its no different than my role as president ofAMSOIL. Of course, I cant personally train each andevery AMSOIL Dealer, but I can certainly providemy advice and encouragement. It may be that a newDealer lacks confidence in his or her sales skills. Or itmay be that he or she is unsure of his or her abilityto learn about the products or the principles of lubri-cation. Or maybe they are threatened by the lack ofstability in their current jobs, want to move on, but

need assurance that their futures will be secure withAMSOIL.

In all cases, I inform these Dealers that, withoutquestion, they can succeed in their AMSOIL busi-nesses. It wont be easy, but nothing of importanceever is. There is going to be some rough times, and asan AMSOIL Dealer youll face obstacles every day. Youmust rise to the occasion and face those obstacleshead-on.

In many respects your AMSOIL business is notunlike any other business opportunity. When Istarted this company I never claimed to be thesmartest guy in the world. What I did have was a

boat-load of common sense and determination. Ihad a burning desire to succeed. I could have closedthe doors when the other oil companies failed torecognize my new oil as legitimate. But I believedin the product and pushed forward. I could havefolded the company when Pennzoil sued me for theZ in the original AMSOIL name. I didnt. And Icould have packed it in when another MLM companysued me for the AM in AMSOIL. I battled them forseven and a half years to the tune of about $100,000per month, which I could barely afford, but nevergave up. I could give countless examples.

And the obstacles remain today. Were constantlyfighting for the lowest costs on the chemicals wepurchase. Supply issues are a major concern. We facea never-ending battle to ensure our products arebetter than the competition. Were constantly testingand reformulating to meet the ever-changing speci-fication demands placed on us by vehicle and equip-ment manufactures. And we have to find ways tomaintain quality in the face of government regula-tions. The list goes on, and even though I have tal-ented people working with me it continues to bedifficult.

The point is, as business owners we have to workthrough each and every challenge we face. This isespecially important for new Dealers. When you feelyou are up against it and there seems to be no hope,hang in there. If you really want it bad enough, youcan make it happen.


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AMSOIL ACTIONNEWS / JULY 2007 3

Sometimes AMSOIL customers learn more than oncethe true value and quality of AMSOIL products.

Dealer Bruce Kintner of Cold Spring, Ky. related thestories of two of his customers who learned about thebenefits of using AMSOIL, not once, but twice.

Jim Hasken of Florence, Ky. bought a new HondaAccord Coupe with a V-6 engine and manual trans-mission in 2003.

Jim is not a do-it-yourself type, and uses a localHonda dealer for his service needs, Kintner said.Hasken installed AMSOIL XL 5W-20 (XLM) in theHonda at about 15,000 miles.

Haskens fuel economy improved by more thantwo miles per gallon, or 8 to 9 percent. Jim was verypleased, and was perhaps even more pleased withbeing able to go 7,500 miles between oil changes,instead of 3,750 miles as recommended by the Hondadealer, Kintner said.

Hasken replaced the factory-installed transmissionfluid in the Honda with AMSOIL 5W-30 SyntheticManual Synchromesh Transmission Fluid (MTF) whenit was closing in on 30,000 miles. Hasken had said thetransmission shifted smoothly except during theupshift from four to five in the six speed manual. He

could feel a little hitch or catch, Kintner said. TheHonda dealer said there was nothing that could bedone about it. However, as soon as the AMSOIL MTFwas installed, the hitch-catch went away. Again, Jimwas very pleased, Kintner said.

At 60,000 miles, Hasken took his Honda to thedealer for servicing, but forgot the Honda dealer would

drain the transmission fluid as part of the servicing.Hasken left the dealer with fresh Honda-specifiedmanual transmission fluid, and the hitch-catch was

back. Hasken quickly contacted Kintner and rein-stalled AMSOIL MTF. Once MTF was back in, thehitch-catch was gone, Kintner said.

Another Kintner customer, Eric Driscoll, Hebron,Ky., bought an early 90s Lexus LS400 in 2005 after hisbeloved BMW 5 series was totaled in an accident.

After having the Lexus several months, Driscolldecided to convert the drivetrain fluids to AMSOIL,even though it had more than 170,000 miles. Driscollexperienced an improvement of almost three miles pergallon, a more than 10 percent increase, after switch-ing to AMSOIL Synthetic Manual Transmission andTransaxle Gear Lube (MTG), AMSOIL ATF and AMSOIL5W-30 Synthetic Motor Oil (ASL).

In early 2007, Driscoll drained the oil from theLexus as part of routine servicing and discovered hedidnt have enough ASL to refill the engine. He stillhad enough Castrol synthetic left over from having theBMW, so he installed it in the Lexus, Kintner said.Within two tanks of gas, Eric had lost more thantwo mpg. After only a few weeks, Driscoll reinstalledthe AMSOIL ASL and again the miles per gallonincreased to what he had originally experienced withAMSOIL in the vehicle.

Eric has proven to himself yet again that AMSOILis the best, Kintner said.

AMSOIL Quality Earns Loyalty

AMSOIL Dealer Bruce Kintner and customer Jim Hasken

Kintner and customer Eric Driscoll


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Gerry and Patricia Reid

North CarolinaRegency Platinum DirectJobbers

TenthTotal OrganizationNinthPersonal GroupSales

David and Carol Bell

Texas

Regency PlatinumDirect Jobbers

FourthTotalOrganizationFifthPersonal GroupSales

SixthCommercial andRetail Marketing

Mark and Sherree Schell

Idaho

Regency PlatinumDirect Jobbers

ThirdTotal Organization

SecondPersonal GroupSales

Dave M. Mann

Michigan

RegencyPlatinum Direct Jobber

FIRSTTotalOrganizationFIRSTPersonalGroup SalesFIRSTNew QualifiedDealers and Accounts

Ches and Natasha Cain

South DakotaRegency Gold DirectJobbers

SixthPersonal GroupSalesTenthNew QualifiedDealers and Accounts

Michael H. Ellis

MichiganRegency Platinum DirectJobber

TenthPersonal GroupSalesSecondCommercial andRetail Marketing

Leonard and EunicePearson

WashingtonRegency PlatinumDirect Jobbers

SecondTotalOrganization

Victor Usas

Ontario

Direct Dealer

SeventhCommercial andRetail Marketing

Michael and EileenKaufman

MichiganRegency Silver DirectJobbers

EighthPersonal GroupSales

Gene and Danae Fine

Oregon

Regency Gold DirectJobbers

ThirdNew QualifiedDealers and Accounts

John W. Moldowan

Alberta

Master Direct Jobber

EighthCommercial andRetail Marketing

Michael Barber

Michigan

Regency Direct Jobber

FourthNew QualifiedDealers and Accounts

George and ShirleyDouglas

FloridaRegency PlatinumDirect Jobbers

FifthTotal OrganizationSeventhPersonal GroupSales

SeventhNew QualifiedDealers and Accounts

Ray and Kathy Yaeger

WisconsinRegency Platinum DirectJobbers

FIRSTCommercialand Retail Marketing

Norman and DoreenRinehart

TexasRegency Direct Jobbers

FifthNew QualifiedDealers and Accounts

Thomas and SheShalin

KansasRegency PlatDirect Jobbers

SixthTotal OrgaThirdPersonal Sales

SecondNew QuDealers and Acco


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Greg M. Desrosiers

AlbertaRegency Gold Direct Jobber

NinthTotal OrganizationNinthCommercial and RetailMarketing

Carl and KimberleeMcNamee

Ontario

Regency Platinum DirectJobbers

EighthTotal Organization

April 2007

Daniel and Judy Watson

FloridaRegency Platinum Direct

JobbersSeventhTotal OrganizationFourthPersonal GroupSalesTenthCommercial andRetail Marketing

Eric Moreton

MichiganDirect Jobber

ThirdCommercial andRetail Marketing

Herschel L. Gates

Florida

Executive Direct Jobber

FourthCommercial andRetail Marketing

David and Tracey Cottrell

Ontario

Premiere Direct Jobbers

FifthCommercial andRetail Marketing

Kevin J. Seeger

WisconsinPremiere Direct Jobber

SixthNew QualifiedDealers and Accounts

Robert L. Schultz

TennesseeDirect Dealer

EighthNew QualifiedDealers and Accounts

Kent and TrudyWhiteman

UtahExecutive Direct DealersNinthNew QualifiedDealers and Accounts

HALL OFFAME

Dorothy Hansen,

Regency Platinum

Shirley Green,

Regency Platinum

Harold Hartman,

Regency Platinum

AMSOIL Hall of Fame members arerecognized for their long-standing service

achievement and commitmentto excellence.

Ray and Arlene Schm

RegencyPlatinum

Bill and Donna DuranRegencyPlatinum

LaDonna Harrison anLaVel Rude,

(Lingwall Organization

Regency Platinu

Ora Mae Boardman,Regency Platinum


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HIGHER LEVELS OF

Brian & Melodie Dobben,Ohio Sponsors: Scott & Linda Rogus

Tom & Anne Smith,Wisconsin Sponsors: Andrew & Donna Krieg

NEW DIRECT JOBBERSPREMIERE

DIRECT JOBBER

James AckneyAlberta

Sponsors: Greg & Debra McKenzie

Direct Jobbers: Greg & Debra McKenzie

First Time 500 Level Honor Achievers 500 monthly commission credits 5 Dealers sponsored

Michael & Kristin Anderson,WashingtonSponsors: Wayne & Lynette Fletcher

Sanders M. Ballou,Virginia Sponsors: Gerry & Patricia ReidVito & Paula Brinzo,New York Sponsor: Dave M. Mann

Vernon & Patricia Dailing,Illinois Sponsors: Curtis & Ruth Moen

Patrick A. Fowler,Ohio Sponsors: Nancy & Steve Tarini

Scott Hawkes,Michigan Sponsor: John S. Boyken Jr.

Duane R. Hieserich,Minnesota Sponsor: Robert E. Czeczok

Randall & Louanna Kesselring,Illinois Sponsor: Donald Wright

Brian Leverett,Florida Sponsors: Eli & Chris Johnson

Kevin J. SeegerWisconsin

EXECUTIVE DIRECT JOBBERSREGENCY GOLDDIRECT JOBBERS

Gene & Danae FineOregon

Don & Carol StefanikOntario

Jimmie & Helen BlantonTexas

Chuck DeyeWisconsin

Sponsor: Lyle V. Laurvick

Direct Jobber: Lyle V. Laurvick

First Time 1000 LevelHonorAchievers 1000 monthly commission credits 10 Dealers sponsored

Dan & Patricia Mercier,Tennessee Sponsor: Gregory A.Evans

Robert T. Phillips,Kansas Sponsors: John & Connie LuczakKelly Poynor,Washington Sponsors: Gene & Danae Fine

Richard C. Ross Jr.,ColoradoSponsors: Ches & Natasha Cain

Jeffrey H. Rudell,Florida Sponsors: Norman & Barbara Ayre

Gary & Judith Smith,TennesseeSponsors: Jerry & Peggy Holcomb


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NEW DIRECT DEALERS

RECOGNITION April 2007

Jack G. Berry,Louisiana

Sponsors: Morgan & Marilyn SimpsonChryssie & James Broadbent,Virginia

Sponsors: Ralph Graul & Susie Stout

Russell & Lisa Brown,New JerseySponsor: Glenn J. Donofri

Michael Cook,Texas Sponsor: Eddy D. Wooten

John Crandall,California Sponsor: Dave M. Mann

Tony Degana,Kansas Sponsors: Thomas & Sheila Shalin

Rod Dooley,Florida Sponsor: Bobby E. Boggs

Michael & Beverly Fehler,TexasSponsors: Ches & Natasha Cain

John & Marjorie Garin,Ohio Sponsor: Mary Ann McGraw

Chris W. Golden,Minnesota Sponsors: Bill & Donna DurandAlan L. Herr,Massachusetts

Sponsors: Raymond & Paulette Desmarais

Scott J. Hoffman,Iowa Sponsors: Gary & Diane Thieschafer

Anthony M. Howland,Colorado Sponsor: Neil Potts

Lance G. Inman,Prince Edward IslandSponsor: Andrea P. Morrissey

Roger & Cynthia Johnson,South CarolinaSponsors: Raymond & Debra Duff

Charles & Nancy King,Arizona Sponsor: Mildred Ormiston

Warren Kitts,Maryland Sponsors: Gerry & Patricia Reid

First Time 300 Level Honor Achievers 300 monthly commission credits 3 Dealers sponsored

vin G. BordeleauAlberta

Sponsor: Mitchell Herf

ect Jobber: Mitchell Herf

Herb LansbergPennsylvania

Sponsor: Dave M. Mann

Direct Jobber: Dave M. Mann

John & Lois MatheMichigan

Sponsor: Michael J. Mathe

Direct Jobber: Michael J.Mathe

Michael RickettsOhio

Sponsor: Robert S. Miller

Direct Jobber: William S. Andes

Tom & Stacy WellsKansas

Sponsors: Douglas & Kimberly Crawford

Direct Jobbers:Douglas & Kimberly Crawford

NEW ACCOUNTDIRECTS

Craig & Brenda HamrickIllinois

Sponsor: Glenn M. Arnold

Direct Jobbers: David & Carol Bell

Kelly Kneisler,Kansas Sponsors: Scott & Kate Fiedler

David Lewis,Ohio Sponsor: Lynn D. HolznerMichael K. Marx,Pennsylvania Sponsors: Ches & Natasha Cain

Gregory & Norma May,MissouriSponsors: Raul & Shannon Torres

Roger A. McGinnis,OhioSponsors: Alvin & Magdelena Wengred

Jerry Morrison,California Sponsor: William Lockwood

Lavern Powers,California Sponsor: Dave M. Mann

Johnathan F. Russell,CaliforniaSponsors: Lloyd & Anne Bound

Cliff Safe,Colorado Sponsors: Ernest & Rose Lindley

William & Jeanie Souza,California

Sponsors: Linda & Charles EvansJames & Marilyn Squires,Minnesota

Sponsors: Chris & Tanya Hauer

Robb & Linda Stephenson,KansasSponsors: Daniel & Venita Fiedler

David Vejvoda,Wisconsin Sponsors: William & Janice Waech

Al Willard,Texas Sponsors: Jimmie & Helen Blanton

Christopher A. Williams,IndianaSponsor: Gregory S. Williams

David & Kathllen Zajicek,Texas Sponsor: Mark Jackson

Darrell RozellTexas

Sponsor: Thom Wofford


Thom WoffordTexas

Sponsor: Dave M. Mann


Thomas B. RisleyMinnesota

Sponsors:Mylo & Patty Twingstrom

Direct Jobbers:Mylo & Patty Twingstrom

Harry RakfeldtWashington

Sponsors:Francis & Marilyn Lane

Direct Jobber: Beverly Lund


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A great deal of emphasis is placed on the importance ofusing the most advanced high-quality lubricants, butsuperior filtration is often taken for granted. The generalattitude displayed by many consumers is to use whateveris cheapest, even when theyve invested in superior lubri-cation. While AMSOIL synthetic motor oils provide unbeat-able protection, performance and economy, they requirethe assistance of filtration. Without filtration, by-productsfrom the combustion process and abrasive materialsingested from the air will ultimately destroy an engine.

Some Contaminants Cause More DamageThe level of damage particles cause to an engine is directlyrelated to the size of the particles. The oil stream within the

engine flows between wear-sensitive surfaces that usuallyhave clearances of between 2 and 22 microns. It is con-taminants in this size range that pose the greatest threatas they can slip between moving components, causing agreat deal of wear.

To appreciate how small these particles are, one mustfirst understand the measurements involved in theirclassification.

A micron, or micrometer (), is a very small unit oflinear measurement. One micron is equal to one millionthof a meter, and 25 microns isequal to 0.001 inch. To betterput this in perspective, con-sider that the diameter of a

human hair is 50 - 70microns.

Large particles are par-ticles measuring 12 or larger.They pose little threat toengines because they areeasily removed by the airfilter.

Medium particlesare particles measuring25 to 12. While they areof greater concern thanlarge particles becausethey are more difficult to

remove, the threat theypose is diminished since

they are still larger than many ofthe clearances within anengine. Their size will not allowthem to enter the contact areasbetween many components topromote accelerated wear.

Small particles are parti-cles measuring between 5 and


Superior Filtration Leads to Reduce

Particles 25 Microns and Larger

Bearing

Bearing

25. Small particles are of greatest concern because theycan penetrate the clearances between wear-sensitivecomponents and promote accelerated wear. And, becausethey are so small, they are difficult to remove from the oilstream.

SAE TestingIn the 1988 Correlating Lube Oil Filtration Efficiencies WithEngine Weartechnical paper published by the Society ofAutomotive Engineers (SAE), the relationship between oilfiltration levels and abrasive engine wear was established.Testing determined that wear was reduced by as much as70 percent by switching from a 40 filter to a 15 filter.

The SAE conducted tests on a heavy-duty diesel engine

and an automotive gasoline engine, and both providedconsistent results.

New Technology Provides New OptionsThe SAE paper on filtration discusses the introduction ofsynthetic fibers into the oil filter market, which offer thecapability of achieving high levels of filtration without thetraditional sacrifice of dirt holding capacity and increasedflow restriction. Today, a new pinnacle has been reachedwith synthetic nanofiber technology and AMSOIL Ea OilFilters. While todays filters offer even greater perfor-mance, the message then was the same as it is now;removal of particles measuring 2 to 25 is the key tocontrolling engine wear, and there is a direct correlation

between oil filter efficiency and engine wear.Test ResultsTo establish a relationship between levels of filtration andengine wear rates, the SAE used a variety of oil filtertypes in its tests. Three glass filters and one traditional cel-lulose-media filter were used in the diesel tests, whileone cellulose, one glass and two glass/cellulose-blend fil-ters were used in the gasoline engine tests. The micronrating of each oil filter was determined, and testing wasconducted according to SAE guidelines.

The Filter Particle Retention Curves chart on the nextpage shows the particle retention for each filter tested. The

Particles 5 - 25 Microns

Bearing

Bearing

Micron Rating MediaOil Filter @ 98% Efficiency Composition

Diesel

(A) 40 Cellulose(B) 15 Glass(C) 8.5 Glass(D) 7 Glass

Gasoline

(E) 40 Cellulose(F) 30 Glass/Cellulose(G) 25 Glass/Cellulose(H) 15 Glass

Large Particle Removal - 1/2"+

SAE study proved direct correlation between parti


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osts, Extended Equipment Life

filters were tested at their 98 percent efficiency point andtheir single pass efficiency curves were determined bycomparing the number of particles upstream from thefilter with the number of particles downstream. The EngineWear Rates charts demonstrate the correlation betweensuperior oil filtration and reduced engine wear. The filtersthat provided superior efficiency also provided superiorengine protection.

ConclusionsThe SAE paper summarizes the test results with the fol-lowing conclusions:

Abrasive engine wear can be substantially reducedwith an increase in filter single pass efficiency. Comparedto a 40 filter, engine wear was reduced by 50% with 30filtration. Likewise, wear was reduced by 70% with 15filtration.

Controlling the abrasive contaminants in the rangeof 2 to 22 in the lube oil is necessary for controllingengine wear.

The micron rating of a filter, as established in a singlepass efficiency type test, does an excellent job in indicatingthe filters ability to remove abrasive particles in the enginelube oil system.

Todays Most Advanced Filtration ProductEa Oil Filters have been evaluated using todays bench-

mark test, the ISO 4548-12 multi-pass test. AMSOIL Ea OilFilters provide 98.7 percent efficiency at 15 and up to 70percent efficiency at 7. Competitive filters range fromapproximately 85 to 92 percent efficiency at 15. When itcomes to removing contaminants in the most critical sizerange (2 to 22), AMSOIL Ea Filters greatly outperformcompetitive filters.

SummaryEven with all of the advances in lubrication and enginetechnology, filtration is as important today as it ever was.The combustion process produces by-products that slipinto the oil stream, and external contaminants are intro-duced into the engine in a variety of ways. The challenge

for filter manufacturers is balancing flow, efficiency andfilter life. In order to stop particles in the 2 to 22 range,the pores in the cellulose media used in many filters aretoo small to allow adequate oil flow.

Only AMSOIL Ea Oil and Air Filters feature full-syntheticnanofiber technology. It is the nanofibers that allow EaFilters to provide greater efficiency than any other filteravailable. Ea Filters stop more particles, stop smaller par-ticles and last longer than any other filters available forauto/light truck applications.

100

90

80

70

60

50

40

30

20

10

3 6 9 12 15 18 21 24 27 30 33 36 39 42

Oil Filter Particle Retention Curves

Particle Size -- Microns

Efciency%

Single Pass Efciency

Filter A & E

Filter F

Filter B & H

Filter G

Filter CFilter D

0.00

0.05

0.10

0.15

0.20

0.25

0.30

0.35

0.40

0.45

0.50

Upper Main Lower Main Upper Rod Lower Rod

Engine Wear RatesGasoline Engine Wear Test

Average%ChangeinMass

Filter E

Filter HFilter G

Filter F

0.00

0.05

0.10

0.15

0.20

0.25

0.30

0.35

0.40

Piston Pin Compression

Ring #3

Lower Main

BearingsUpper Rod

Bearings

Engine Wear RatesDiesel Engine Wear Test

Average%ChangeinMass

Filter A

Filter D

Filter C

Filter B

ze and engine wear.


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stamped and envelopes ready to mail after the show, saidNorm. At the show, I work on selling product and gettingpeople interested in being a Preferred Customer or Dealer,and Barbara does the necessary paperwork to set upthe accounts.

Successful husband and wife Dealer teams do not just

appear, they are cultivated. Working a trade show or raceevent is a lot of work and sometimes either the husbandor the wife simply does not have the time to commit dueto family or work conflicts. When they began their AMSOILbusiness, Regency Platinum Direct Jobbers Davidand Carol Bell did not always work shows togetherbecause Carol had a full-time teaching job. As their busi-ness grew, they decided it was time to devote them-selves completely to their AMSOIL business and theyhavent looked back. Now that our business is very suc-cessful, coupled with the fact that we need each other tobe the most effective at trade shows, we go to all eventsas a husband and wife team, said David.

Marty and Lori Gilmore, Premiere Direct Jobbers inNew York, took a different approach. When they firststarted working trade shows, they worked every eventtogether. Now, according to Marty, Lori has steppedback a little bit by only attending shows during peakhours, while our son works the entire show with me.

Even though each couple takes a different approach totheir roles at events and participates at different levels, allstrongly believe in the importance of having a teamapproach to their AMSOIL businesses. We started ourAMSOIL business together and we both signed the DealerApplication to show our commitment to our new busi-ness, said David Bell. We constantly work together, wego to and hold training classes together and we share

equally in the rewards and recognition of our AMSOILbusiness. Mike and Linda Ford credit their husband-wife team approach for helping them reach the PremiereDirect Jobber level quickly. According to Norm andBarbara Ayres, AMSOIL is a team program. All the wayfrom Al Amatuzio to David and Carol Bell, we truly have agreat team. We try to emulate this with our downlines andas a result, our whole team is there when we need them.

The team mentality has brought great success to hus-band and wife teams since the beginning of AMSOIL andthere are no signs that this approach will do anything butcontinue to bring prosperity to those who truly and dili-gently embrace it.


Husband and wife teams have long been successful withAMSOIL. Every month, they fill the Monthly Leaderssection of the Action News as proof of this success.Public events such as trade shows and race events giveAMSOIL husband and wife teams the opportunity toshowcase their individual strengths and strong teamworkcoupled with their support for one another and their busi-

nesses.Each AMSOIL business is different because eachAMSOIL Dealer is different. AMSOIL Dealers have theopportunity to grow their businesses using theirindividual skills and talents and, in the case of AMSOILhusband and wife teams, two times the talent is show-cased. Each member of the husband-wife team can takea different role before, during and after the event that fitshis or her individual strengths and complements thestrengths of his or her partner. For Mike and Linda Ford,Premiere Direct Jobbers in Minnesota, who does each taskcomes naturally to them. Being married for 15 years hasmade it easy for us to pick our roles when we worktogether, said Linda. Mike is in charge of setting up

the booth as well as networking with other vendors andcustomers. While he does that, I stay in the booth to talkwith customers, sell products, answer questions and signup Preferred Customers.

Norm and Barbara Ayres, Executive Direct Jobbersfrom Nevada, take a different approach to working tradeshows and race events. I get the products and literatureready for the show while Barbara gets the literature

Race events are a family affair for the Ford family.

David & Carol Bell team up at a trade show.

his is the first ina two-part series

spotlightingMSOIL Husband-

Wife Teams

Team ApproachEquals Success for AMSOIL

Husband

&WifeDuos


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2007 Regional Fall Sales MeetingsIt is once again time to begin planning to attendone of the Regional Sales Meetings this fall.Fourteen meetings across the United States andCanada will be hosted by the AMSOIL SalesDepartment, featuring the Regional Sales

Managers and other AMSOIL corporate staff.Important news and information will be shared atthese meetings, making them a crucial opportu-nity for Dealers to keep up-to-date on AMSOILbusiness as well as to help stimulate and motivateindividual AMSOIL businesses and personalgroups.

The 2007 Fall Sales Meetings are for AMSOILDealers and their spouses only. If PreferredCustomers are interested in attending a meeting,encourage them to upgrade to Dealer status sothat they may attend. AMSOIL is once againoffering a 10% product rebate for all Dealers

who register and attend one of the Fall SalesMeetings.

The 2007 Fall Sales Meetings will be Friday-Saturday events following this schedule:

Friday 6 p.m. - 9 p.m.: DJ & AMSOIL Staff Social Hour/Dinner/Recognition

Saturday Morning: DJ Business Meeting

Saturday 12:45 p.m. - 5 p.m.: All Dealers General Sales Meeting

AMSOIL 35th Anniversary ConventionThe AMSOIL 35th Anniversary Convention willbe held July 17-19, 2008. The event offersDealers the following opportunities:

Meet AMSOIL Founder andPresident A.J. Amatuzio

See the AMSOIL racing teams andequipment demos

Attend corporate presentations

Get together with old friends andnew Dealers

Tour the local attractions of Duluth andSuperior

Take part in special events, contests, draw-ings and product discounts

AMSOIL35th Anniversary

Convention

July 17-19,

2008

Fall Sales Meetings ScheduleSee complete details in the Dealer Zone atwww.amsoil.com. Click on the Training tab.

September 14-15Toronto, ON Holiday Inn Select

September 21-22Dallas, TX The Wyndham Hotel

September 28-29Richmond, VA Crowne Plaza Richmond WestOrlando, FL The Florida Hotel & Conference CenterPortland, OR Monarch Hotel

October 5-6Columbus, OH Holiday Inn & Suites Fort RapidsChicago, IL Westin Hotel

October 12-13Memphis, TN Embassy SuitesSuperior, WI Holiday Inn Downtown DuluthEdmonton, AB Ramada Hotel & Conference Center

October 19-20Lancaster, PA Lancaster Host

San Jose, CA Biltmore Hotel & Suites

October 26-27Wichita, KS Hyatt RegencyLas Vegas, NV Texas Station

Registration Now Open!Register early and save $25

Price from now until December 31, 2007:$124 U.S.Price from January 1, 2008 through March31, 2008: $139 U.S.Price from April 1, 2008 until theconvention: $149 U.S.

Register for the Fall Sales Meetings andthe 35th Anniversary Convention online inthe Dealer Zone at www.amsoil.com or bycalling 1-800-777-7094.Dont miss this great opportunity.Register today!


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The purpose of the AMSOIL marketing plan is toprovide a sound business opportunity for the AMSOILDealer network. AMSOIL provides numerous pro-grams and support mechanisms designed to helpDealers build their businesses. Although every pro-gram provides a valuable way to build a successfulAMSOIL Dealership, the best way to build a stablebusiness and income is through the sponsorshipand training of new AMSOIL Dealers.

Each sales program supports the philosophy thatsponsoring and training new Dealers is the most

effective way to build a sound business. AMSOIL rec-ommends new Dealers start building their businessesby selling through the Personal Retail Sales Program,moving along the other programs outlined below asthey gain sales experience.

1) Personal Retail Sales ProgramSome Dealers stock an inventory of products to ser-vice their retail customers, or they place orders asnecessary to service them. Personal retail customerstypically consist of local family, friends, acquain-tances and neighbors. Selling to personal retail cus-tomers is an excellent way for new Dealers to learnhow to sell AMSOIL products.

2) Catalog ProgramThe Catalog Program is ideal for customers who arenot located in the servicing Dealers local area, arenot interested in a Dealership or are comfortableservicing themselves. Catalog customers may requiresome assistance placing orders, and it is a goodidea to follow up either over the telephone or with apersonal visit. Once their purchases reach $100 ayear, encourage catalog customers to becomePreferred Customers.

3) Internet Program

Like the Catalog Program, the Internet Program isideal for customers who are outside the servicingDealers local area, do not want a Dealership or canservice themselves. Dealers simply link their Dealerwebsites to the AMSOIL Online Store, providing cus-tomers with the convenience of ordering over theInternet and crediting the Dealer with the retail prof-its and commission credits. AMSOIL offers websitepackages to help Dealers take advantage of thisprogram.

4) Preferred Customer ProgramThe Preferred Customer Program provides cost sav-ings to customers purchasing $100 or more in prod-uct per year. Preferred Customers also receive themonthly Action News magazine, ensuring they arekept up-to-date on the latest AMSOIL news andproduct introductions. Preferred Customers are typ-ically able to service themselves, but it is a good ideato follow up with them in order to answer any ques-tions. Because the Preferred Customer Programexposes them to the business opportunity, Preferred

Customers are an excellent source of new Dealers.

5) Dealer ProgramThe Dealer Program is for people who are immedi-ately interested in developing their own home-basedbusinesses or who become interested in the businessopportunity after experiencing the benefits of AMSOILproducts. In order to build a strong, successful busi-ness, it is important to sponsor and train as manynew Dealers as possible.

6) Commercial ProgramThe Commercial Program allows Dealers to sell

AMSOIL products to businesses for use in theirequipment. It can be as simple as registering a flowershop owner with delivery vans or as in-depth as reg-istering an over-the-road trucking fleet. Becauseregistering commercial accounts often requires tech-nical knowledge, it is highly recommended Dealersreceive training beyond what the G-700 BusinessManual provides, such as attending AMSOILUniversity, taking the home study courses or work-ing with an experienced Dealer.

7) Retail-on-the-Shelf ProgramThe Retail-on-the-Shelf Program allows Dealers tooffer AMSOIL products through retail outlets andservice centers, making AMSOIL products readilyavailable for customers who are not interested inthe Catalog, Preferred Customer or Dealer programsor wish to have AMSOIL products installed for themat a quick lube facility. Accounts that carry AMSOILproducts increase brand awareness and provide ini-tial education of customers who may later participatein another AMSOIL program for lower prices, accessto the full product line or to take advantage of thebusiness opportunity.


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When including the number of people who are fluentin Spanish as a second language, the total numberof Spanish speakers in the world is well over 400 mil-lion, making it the fourth most spoken language inthe world. Up to one-quarter of these Spanishspeakers reside in the United States, with nearly100 million people having at least a basic knowledgeof Spanish. Because of this, AMSOIL has recog-nized the importance of providing Dealers with thetools necessary to reach out to this booming marketsegment.

Market PotentialIn the United States alone, the Hispanic populationrepresents a combined purchasing power of around$600 billion. A recent consumer expenditure surveyfound Hispanic households spend more on gro-ceries, footwear, mens and childrens clothing,gasoline and motor oil and household textiles thanthe non-Hispanic population. All of this informationpoints to the potential for Dealers to significantlyexpand their businesses and increase sales.

Overcoming Language BarriersIt can be intimidating to approach potential cus-tomers who do not speak English. However, ifAMSOIL Dealers want to be competitive in todays

markets, that fear must be conquered. There are afew techniques Dealers can employ to find waysaround language barriers. First, set a goal for 2007to sign up a new AMSOIL Dealer who is bilingual.This may sound like a lofty task, but it will prove tobenefit all parties involved. If Dealers have onemember of their personal group who is bilingual, thepossibilities for sales increase exponentially.

AMSOIL Dealers can also identify businessowners in the area who are bilingual and set them upto sell and promote AMSOIL products. Thisapproach helps spread the AMSOIL image in mul-tiple communities and can lead to future sales.

AMSOIL hired a Spanish Marketing Coordinatorwho provides Dealers with updated bilingual litera-ture. Look for more translated literature items in thecoming months.

AMSOIL Spanish Retail CatalogThe Spanish Retail Catalog (G-100S) has beenupdated and is now available for purchase. Likethe G-100, the G-100S features the entire AMSOILline of products, application guides and severalpromotional products. Unlike the G-100, however,the G-100S contains no pricing information. SpanishCatalog prices lists are available for Dealers to pur-chase as a supplement to the G-100S. The catalogprice lists have the products listed with their sug-gested retail prices. Not listing pricing in theG-100S allows the catalog to be used in the U.S.,Canada and Puerto Rico as a general sales toolappropriate for potential Dealers, PreferredCustomers, commercial accounts and retail-on-the-shelf accounts.

Ordering information is not included in the G-100S,

making the role of the Dealer especially crucial. Atthis point, AMSOIL does not have the capability totake orders from customers who speak Spanish,so orders from Spanish-speaking customers have tobe placed through their Dealers.

The updated G-100S offers Dealers the excitingpossibility to reach out to a rapidly growing marketsegment.

Ordering CatalogsAMSOIL Spanish RetailCatalogs are availableindividually or in pack-ages of 10. To order, callthe AMSOIL Dealer orderline at 1-800-777-7094Monday through Fridaybetween 8 a.m. and 5p.m. Central DaylightTime.

AMSOIL Spanish Retail Catalog Ordering InformationNew G-100S catalogs are available in the following quantities:

Stock # Quantity U.S. Can.

G-100S 1 Catalog $0.80 $1.00G-100SA 10 Catalogs $5.00 $6.20

AMSOIL Pocket Price Lists

Stock # Description U.S./Puerto Rico Can.

G-2432PS (1) U.S. Spanish Catalog Price List $0.35 $0.50

G-2433PS (10) U.S. Spanish Catalog Price Lists $3.00 $4.50

G-2434PS (1) Can. Spanish Catalog Price List $0.35 $0.50

G-2435PS (10) Can. Spanish Catalog Price Lists $3.00 $4.50

G-2436PS (1) Puerto Rico Spanish Catalog Price List $0.35 $0.50

G-2437PS (10) Puerto Rico Spanish Catalog Price Lists $3.00 $4.50


14/20


15/20


The 2007 AMSOIL University was a great successfor AMSOIL Dealers and employees. Among themany activities planned for this years U was thereturn of the Tuesday night barbeque and race

night. The AMSOIL Race Department worked hardto bring in 15 corporately sponsored race teams withtheir 22 vehicles and 16 drivers.

This is the greatest collection of AMSOIL-spon-sored race teams ever assembled under one roof,said Jeremy Meyer, AMSOIL Racing Coordinator.We had teams traveling from races on the eastand west coasts because they wanted to take partin this event and tell their stories to AMSOIL Dealersand employees.

Dealers and employees saw five stock cars,seven off-road trucks, a bass boat, two snowmo-biles, one dirt bike, three monster trucks, two RinkerF1 Champ boats and the unveiling of the Bob

Teague off-shore power boat. All of the drivers wereon hand to sign autographs and talk about theirteams and the many AMSOIL products they use incompetition.

We love coming up to AMSOIL each year for thisevent, said World Champion off-road truck racerScott Douglas. We are amazed at the extensivecommitment AMSOIL continues to make to its raceteams. The Dealers are so enthusiastic about every-thing we do and the success that weve had, and allof the teams feed off that energy. I know my teamwill take this energy back to the shop and use it tobring AMSOIL another championship.

AMSOIL U Race Night from above.

Twenty-two cars, trucks, boats, bikes andsleds were put under the AMSOIL Center roof

this year.

The AMSOIL Shock Therapy Monster Truckreturned to AMSOIL U for the second straight

year.

AMSOIL unveiled Bob Teague's 38' power-boat at this years AMSOIL University.

Products The Pros UseMotocross star Josh Grant of the AMSOIL/Factory Connection team is one of thebest in the world at getting great starts out of the gate. One of the reasons is theuse of AMSOIL products throughout the bike, including AMSOIL 10W-40 SyntheticMotorcycle Oil (MCF). The Honda CRF 250 and 450 bikes the team races are revvedhigh before the start of each race, and the team relies on AMSOIL MCF to providemaximum protection before and after the gate drops.

Team AMSOIL took center stage to a standing ovation.

A future Team AMSOIL memberchecks out the world championshipride of PJ Wanderscheid.

AMSOIL U: Race N ightTeams fill AMSOIL Center for annual show


16/20


MAINENone Scheduled

MARYLAND July 26 - Thursday August 23 - ThursdayMeeting - 7 p.m.HYNES RESIDENCE291 Chestnut Springs RoadChesapeake City, MD21915Hostedby Deale r Wi ll iam Hynes(302) 540-2525 or 877-885-3111 July20 - Friday August 17 - FridayMeeting - 7:30 p.m.Downline and Guests FREE,Out of l ine $5MARTIN RESIDENCE3994 Trace Hollow RunSalisbury, MD 21801Hostedby Maste rDi r ect J obbe rsLe s & L inda Mar tin (410 ) 548 -LUBE July20 - Friday August 17 - FridayMeeting - 7 p.m.GRONER RESIDENCE9208 Todd AvenueFort Howard, MD 21052Hosted by Account Direct HarveyGroner(410) 477-8255 July 5 - Thursday August 2 - ThursdayMeeting - 7 p.m.DEACOSTA RESIDENCE4942 S. Upper Ferry RoadEden, MD 21822Hostedby Deale rsChr is & Barb DeAcos ta(410) 742-0637; Reservations required July20 - Friday August 17 - FridayMeeting - 7:30 p.m.0AL SMITH AUTOMOTIVE3228 E Joppa RoadBaltimore, MD 21234Hosted by Premiere Direct JobberA l Smi th (410 ) [email protected];Reservations requiredMASSACHUSETTSNone Scheduled

MICHIGAN July 18 - Wednesday(Dealer training) August 15- Wednesday(Opportunity)Meeting - 7 p.m.MUGRIDGE RESIDENCE6640 State Road

Lakeport, MI 48059Hosted by PremiereDirect JobbersBarry and Cathy Mugridge(877)446-2671Call for information and schedulingwww.pro-oil-1.com July16 - Monday August 20 - MondayMeeting - 7 p.m. (info)Meeting - 8 p.m. (opportunity)KIRBY RESIDENCE644 Shady Maple DriveWixom, MI 48393Hosted by Regency Platinum DirectJ obbe rTom Kirby (248 ) 669-9093Refreshments served; RSVP requirred July2 - Monday August 6 - MondayMeeting - 7 p.m. (info)Meeting - 8 p.m. (opportunity)ELLIS RESIDENCE61653 Miriam DriveWashington, MI 48094Hosted by Regency Platinum DirectJ obbe r MikeE l l i s; RSVP at(586 ) 781-5092 or (586 ) 918-1578MINNESOTA July 19 - Thursday August 16 - ThursdayMeeting 7 p.m.MEYER RESIDENCE512 Broadway StreetCleveland, MN 56017Hosted by Executive Direct JobbersChar le s& Donna Meye r(507) 931-3875 July 10 - Tuesday August 14 - TuesdayMeeting- 6:30 - 8:30 p.m.THE FORD RESIDENCE1830 175th LN NEHam Lake, MN 55304Hosted by PremiereDirect Jobbers

GEORGIA July5 - Thursday August 2 - ThursdayMeeting - 7 p.m.DIRKSEN RESIDENCE1905 Queens RoadAlbany, GA 31707Hosted by Regency Direct JobberSherry Dirksen (229) 436-5532Potluck,everyone brings a dishHAWAIINone Scheduled

IDAHO July 18- Wednesday August 15- WednesdayMeeting - 7 p.m.CHICAGO CONNECTION1935 South Eagle RoadMeridian, ID, 83642Hosted by Direct Jobber Steve Noffz(208) 861-8935 July 11 - Wednesday August 8 - WednesdayMeeting - 7:30-9:30 p.m.MCGUFFEY RESIDENCE23446 Freezeout RoadCaldwell, ID, 83605Hosted by PremiereDirect JobbersCharl es and Connie McGuf fey RSVP :(208) 455-2581 July7 - Saturday August 4 - SaturdayMeeting - 12- 3 p .m.SCHELL RESIDENCE2000 W. BroadwayIdaho Falls, IDHosted by Regency PlatinumDirec t J obber s Mark & Sher ree Sche llReservations: (208) 524-0322; RSVPILLINOIS July10 - Tuesday August 14 - TuesdayMeeting - 7:30 p.m.BAUER RESIDENCE111 Woodland TrailAnna, IL 62906-3904Hosted by Di rec t J obber sNorm andBarb Bauer (618 ) 833 -3228INDIANA July 18 Wednesday August 1, 15 WednesdayMeeting - 7:30 p.m.RENTOWN SHOP1533 Rentown RoadBremen, INHostedby Di rect J obbe rs LeRoy andMalinda Hochstetler andPremiere Direct Jobbers Will is andRolene Gingerich (574) 831-2839 July 10 - Tuesday August 14 - TuesdayMeeting - 7 p.m.EVANS RESIDENCE1115 Morningside CourtGreenfield, IN 46140Hosted by Executive Direct JobbersChuck and L inda Evans(888) [email protected] July3 - Tuesday August 7 - TuesdayMeeting - 7 p.m.SORTER RESIDENCE2629 340th AvenueTerril, Iowa 51364Hos ted by Deale r sDav id and Mel is saSorter(712) 853-6293KANSASNone Scheduled

KENTUCKY July5 - Thursday August 2 - ThursdayMeeting - 7:30 p.m.Hosted by Executive Direct JobbersA l and Ann Kel ty ( 85 9) 8 79 -0 72 8 o re-mail: [email protected];CCall f or loc ation, d i re c tions and RSVPLOUISIANA July5 - Thursday August 2 - ThursdayMeeting - 6 p.m.AUTTONBERRYRESIDENCE2520 Swiss StreetW. Monroe, LA 71291Hosted by Dealer Ell is Auttonberry(318) 396-4348

July7 - Saturday August 4 - SaturdayMeeting- 9 a.m.HILTON AT THE CLUB7050 Johnson Dr.Pleasanton, CAHosted by Executive DirectJobber Tom Santell (510)351-8500 & Direct JobberRoland Chan (925 ) 200-5379Breakfast buf fet followed by meeting July4 - NoMeeting August 1 - WednesdayMeeting - 7 p.m.MCCOOL RESIDENCE2210 Codding DriveModesto, CA 95350Hosted by Direct Jobber Bill McCool(209) 577-0174 July 10 - Tuesday August 14 - TuesdayMeeting - 6:30p.m.CATALINAS COFFEE SHOP250 East Highland AvenueSan Bernardino, CA 92404Hosted by Dealer J im Johnstone(909) 886-4842 July 17 - Tuesday August 21 - TuesdayMeeting - 7 p.m.Downline and Guests FREE,Out of l ine - $5LUDWICK RESIDENCE6015 Hughes StreetSan Diego, CA 92115Hostedby Deale r Craig LudwickRSVP (619 ) 583 -5218COLORADO July 19 - Thursday August 16 - ThursdayMeeting - 7:30 p.m.AMSOIL HOUSE4316 Ridgecrest DriveColorado Springs, CO80918Hosted by Executive Direct JobberIda Gray (719 ) 598-5115CONNECTICUT July24 - Tuesday August 28 - TuesdayMeeting - 7:30 p.m.LANZOFANO RESIDENCE120 Gravel Street, Unit 11Meriden, CT 06450Hosted by Deale r Sa lvatore Lanzofano(203) 634-0885DELAWARE July - EveryWednesday August - Every WednesdayMeeting - 7 p.m.KING RESIDENCE19 Oklahoma State Dr.Newark, DE 19713Hostedby Di rect J obber Greg King(302) 345-4350 Call for reservationsGuests welcomeDISTRICT OF

COLUMBIANone Scheduled

FLORIDA July 21 - Saturday August 18 - SaturdayMeeting - 6 p.m.GUTKNECHT RESIDENCE1519 Pennsylvania Ave.Lynn Haven, FL 32444Hostedby Dealer s R ichard & EvelynGutknecht (850) 271-9266Regi st ra t ion f ee $5 for out of l inefre ee for d i re ct l ine July 26 -Thursday August 23 - ThursdayMeeting - 7 p.m.ORLANDO EXECUTIVEAIRPORT TERMINAL MEET-ING ROOM400 Herndon AvenueOrlando, FL 32803Hosted by Regency Platinum DirectJobbersGeorge & Shir ley Douglas(407) 856-1564Call ahead for ddetails,directions and RSVP

T-1 CERTIFICATION

MEETINGS

UTAH July - Every Friday August - Every FridayMeeting - after4 p.m.GREENE RESIDENCE11653 S. Patchwork CircleSouth Jordan, UT 84095Hosted by Dealer Dorsey Greene(801)253-2701Pre-paid registration required

AMSOIL DEALER

MEETINGS

ALABAMA July 19- Thursday August 16- ThursdayMeeting - 7 p.m.STANLEOS SUB VILLA605 Jordan LaneHuntsville, ALHosted by Premiere Direct Jobber CliffGoehring & Premiere Direct JobberGerry Gotvald (256) 337-03776 July 19 - Thursday August 16 - ThursdayMeeting- 7 p.m.BOWMAN RESIDENCE1330 Frank Marshall RoadOzark, AL 36360Hostedby Di rect J obbe rs E .E. A l &Mildred Bowman (334)774-3344 July 12 - Thursday August 9 - ThursdayMeeting- 7 p.m.SUMMER RESIDENCE404 Arrowhead DriveMontgomery, ALHosted by Di rec t J obber s Pe te r andJ ean Summer (800 )867 -8735P leas e RSVPALASKA July3 , 17- Tuesday August 7,21 - TuesdayMeeting - 7 p.m.STATEN RESIDENCE2949 Sunflower StreetAnchorage, AK 99508Hosted by PremiereDirect JobberMe lda S tatenCall for reservations (907)333-0124ARIZONA July 17 - Tuesday August 21 - TuesdayOptional no-host dinner - 5:30 p.m.Meeting - 6:30- 8 p.m..DENNYS RESTAURANT825 South 48th StreetTempe, AZ 85281Hostedby Maste rDi r ec t J obbe rDick Nudoand Deale r J im BrewerRSVP (602 ) 996-7181Dick (480 ) 968--4922 J imARKANSAS July 12- Thursday August 9 - ThursdayMeeting - 6:30 p.m.GARDNER RESIDENCE806 Shamrock DriveNorth Little Rock, AR 72118Hostedby Deale r J er ry Gardner(501) [email protected] July - Every Thursday August - Every ThursdayMeeting - 6:30 p.m.STRAWBERRY VILLAGESHOPPING CENTERMill Valley, CAHostedby Deale r DougStorms(800)793-5301

M ik e & L inda F or d(763 ) 434-1544 or (763 )257 -3130www.allserviceoil.com,[email protected] [email protected] July 10 - Tuesday August 7 - TuesdayMeeting- 6 p.m.TWINGSTROM RESIDENCE29200 Goldenrod Drive NW

Isanti, MN 55040Hosted by Regency Silver Direct JobbersMylo and Patty Twingst romRSVP (612 ) 819-8835 July 19 - Thursday August 16 - ThursdayMeeting- 7 p.m.SCHMIT RESIDENCE932 38th Ave. No.St. Cloud, MN 56301Hosted by Regency PlatinumDirec t J obber s Ray& Ar leneSchmit(320)251-4861 July 12 - Thursday August 9 - ThursdayMeeting - 7:30 p.m.STAVE RESIDENCE3040 Bridge Street NWApt. 211St. Francis, MN 55070Hostedby Deale r O rde ll S tave(612)241-5267 July 21 - Saturday August 18 - SaturdayMeeting - 2 p.m.SAWYER WAREHOUSE28108- 133rd StreetZimmerman, MN 55398Hostedby Di rect J obbe rs Roge r andJ enn i fe r Sawye r P leas e RSVP(763) 856-3567 [email protected] Scheduled

MISSOURI July 17- Tuesday August 21 - TuesdayMeeting - 7p.m.LUCZAK RESIDENCE4810 Mattis StreetSt. Louis, MO 63128Hosted by Master Direct Jobbers Connieand John Luczak (314 ) [email protected]

NEBRASKA

NEVADA

NEW HAMPSHIRENone Scheduled

NEW JERSEY July 11 - Wednesday August 8 - WednesdayMeeting - 7 p.m.SEDA-MORALES RESIDENCE54 Woodland AvenueMullica Hill, NJ 08062Hosted by Premiere Direct Jobber BenSeda-Morales (856)478-6732,cel l ;( 856 ) 371-1880 ,home . RSVPNEW MEXICO July 24- Tuesday August 28 - TuesdayMeeting - 7:30 p.m.GREENBERG WAREHOUSE2415 Princeton Drive NE,Suite MAlbuquerque, NM 87107Hosted by Regency Silver Direct JobbersPaul and Nancy Greenbe rg(505) 881-1693, warehouse;(595) 255-2137, home; fax(505) 881-4565. [email protected] July2 - Monday August 6 - MondayMeeting- 7 p.m.KORZANOILS2215 North Solano DriveLas Cruces, NM 88001Hosted by Di rect J obbe rKev inKorzan(505)496-4242www.korzanoils.comNEW YORK July 25 - Wednesday August 22 - WednesdayMeeting - 7p.m.Albany AreaGUILZ RESIDENCE6 Daisy LaneEast Berne, NY 12059Hosted by Premiere Direct JobberRichard Guilz (518)[email protected] callor e--mai l to r es erve s eat


17/20


July 4 - Wednesday August 1 - WednesdayMeeting - 7:30p.m.WOLFE RESIDENCE34 Hillvale RoadAlbertson, NY 11507Hosted by Deale r sEdwardand E i le enWolfe (516)621-4565;Please RSVP July 18 - Wednesday August 15 - WednesdayMeeting - 7 p.m.OBRIEN RESIDENCE436 Moseley RoadFairport, NY 14450Hosted by Dealer Gerry OBrien(585) 223-8016Ca ll ah ead to r es er ve a s ea t July 12 - Thursday August 9 - ThursdayMeeting - 7 p.m.LOTITO RESIDENCE89 Owl Creek RoadSpencer, NY 14883Hosted by Regency Direct Jobber PeterLotito (607) 589-4242Call ahead to res e rve spac e andconfirm location or e-mail [email protected]/new york July 12 - Thursday August 9 - ThursdayMeeting - 7:30p.m.FRITTITTA RESIDENCE16 LaForge AvenueStaten Island, NY 10302Hosted by Di rect J obbe rs V inny andGermaine Frittitta (718) 442-4774 July 18 - Wednesday August 15 - WednesdayMeeting - 7:30p.m.Syracuse AREACall ahead for locationHosted by Direct Jobber Peter Finnerty(315) 682-9791 July 18 - Wednesday August 15 - WednesdayMeeting - 7:30p.m.NEWARK, NY LOCATIONCall ahead for locationHostedby Deale r Brad T imer son(315)331-7110NORTH CAROLINA July 12 - Thursday August 9 - ThursdayMeeting - 7 p.m.KAZAN RESIDENCE4007 Saphire LaneIndian Trail, NC 28079Hostedby AccountDi r ect E r ic Kazan(704) [email protected];Guests welcome,non-downline $2 July 12 - Thursday August 9 - ThursdayMeeting - 7:30p.m.MALLONEE RESIDENCE3009 5th Street NWHickory, NC 28601Hostedby Account Di rect LarryMal lonee and Deale r J ack Hoskin s(828) 327-3655 All Dealers welcome July 12 - Thursday August 9 - ThursdayMeeting - 7 p.m.BURNELL RESIDENCE9424 Springdale DriveRaleigh, NC 27613Hosted by Executive Direct JobbersChuck and Judi Burne ll( 919 ) 870-9633 Cal lfi r s t July 10 - Tuesday August 14- TuesdayMeeting - 7 p.m.CLEVELAND RESIDENCE

224 Campbell PlaceJacksonville, NC 28546Hosted by Deale rs Georgeand NancyCleveland (910) 346-3866 Call first.All Dealers welcome.NORTH DAKOTA July3 - Tuesday August 7 - TuesdayMeeting - 7:30 p.m.EVANSON RESIDENCE725 10th Avenue WestWest Fargo, ND 58078Hostedby Di rect J obber s Sk ip andAnnaEvanson (701 ) [email protected] July - EveryWednesday August - Every WednesdayMeeting - 6 p.m. (training) Meeting -8 p.m. (oppportunity)FABIJANIC RESIDENCE561 Loomis AvenueCuyahoga Falls, OH 44221Hosted by Direct DealersPau l& Coral i e Fab ijan ic(330) 928-8863 or 800-874-4827 RSVP

July23 - Monday August 27 - MondayMeeting - 7 p.m.PENA RESIDENCE2933 West U.S. 20Gibsonburg, OH 43431Hosted by Executive Direct JobbersL u is and Sh ar onP en a ;R SVP :(419) 297-3451 July2 - Tuesday August 6 - TuesdayMeeting - 7 p.m.HASKIN RESIDENCE834 North Ellsworth Ave.Salem, OH 44460Hostedby Deale r Roe Hask in(330 )332 -4992 and Di rec t J obberJerry Wolford All Dealers welcomeOKLAHOMA July7 - Saturday August 4 - SaturdayMeeting - 9 - 11a .m.GOLDEN CORRAL9711 East 71st StreetTulsa, OKHosted by Regency Gold Direct JobberP a tr ic k G r ad y ( 91 8 ) 2 5 8 -6 9 79 *P at July 12 - Thursday August 9 - ThursdayMeeting - 7 - 8:30 p.m.Call for location andreservations.Hosted by Deale r sR ichard and BrendaCoats (918)225-5722 July 10 - Tuesday August 14 - TuesdayMeeting - 7 - 8:30 p.m.ALEXANDER RESIDENCE14355 East Timberidge Dr.

Claremore, OK 74019Hosted by Premiere Direct JobberKevin Alexander(918 ) 636-1281 Cal lfi r s t July 12 - Thursday August 9 - ThursdayMeeting - 10 a.m.GRADY RESIDENCE2612 W. Galveston RoadBroken Arrow, OK 74012Hosted by Regency Gold Direct JobberPatr ic k Grady and Premie re Di r ec tJobber Kevin Alexander(918)) 258 -6979; [email protected] July 19 - Thursday August 16 - ThursdayOptional Dinner - 6 p.m.Meeting - 7 - 9 p.m.HAYDENS LAKEFRONTGRILL8187 SW Tualatin-Sherwood RoadTualatin, OR 97062Hosted by Regency Direct JobberEd Greenwood (800 ) 722-1092 Callfi r st to confi rm space for you andyyour guests.PENNSYLVANIA July16 - Monday August 20- MondayMeeting - 7 p.m.HALLOCK ENTERPRISESTORE5 Main StreetBradford, PA 16701Hosted by Premiere Direct JobberJoseph M. Hallock (814) 368-8625T-1 t r ain ing a l so ava il ab le .RHODE ISLANDNone Scheduled

SOUTH CAROLINA July - Every Tuesday August - Every TuesdayMeeting - 7:30 p.m.GEORGE KERR andASSOCIATESNorthgate Building 5861Rivers Avenue, Suite 107N. Charleston, SC 29406Hosted by Direct Jobber George Kerr(843) 747-8200 amsoil/[email protected]/kerr July - Variable Meetings August - Variable MeetingsCallfor meeting time, dateSPRADLEY RESIDENCE117 Winston CirclePelion, SC 29123Hostedby Di rect Dea le rs J im & Vick iSpradley (803) 894-4618

July3 - Tuesday August 7 - TuesdayMeeting- 7 p.m.DENNYS RESTAURANT2521 Wade Hampton BvdGreenville, SC 29615Hosted by Executive Direct JobberLoel D. Handley (864 )350 [email protected] DAKOTA July 12 - Thursday August 9 - ThursdayMeeting - 7 p.m.CICIS PIZZA5007 S. Louise Ave.Sioux Falls, SD 5710Hosted by Regency Gold Direct JobbersCh es andNa t a sh a Ca in(605 ) 361-4075 to RSVP July5, 19 - Thursday August 2, 16 - ThursdayMeeting- 7 p.m.THE INSURANCE OFFICE104 West Sixth StreetBrookings, SD 57006Hostedby Deale r A r tWi lbe r( 605 ) 690-5327 to RSVPTENNESSEENone Scheduled

TEXAS July - Daily Meetings August - Daily MeetingsMeeting - 7 p.m.Call for location.Hosted by Account Direct BruceShilander (512)736-3028 July17 - Tuesday August 21 - TuesdayMeeting- 7 p.m.WARD RESIDENCE310 S. Grove RoadRichardson, TX 75081Hosted by Maste rDi r ec t J obbe rsR ona l d& Sand ra Ward(972) 231-0773 [email protected] July - Every Tuesday August - Every TuesdayMeeting - 7:30 p.m.CHRISTENSEN RESIDENCE8516 Snowville DriveSandy, UT 84070Hosted by Maste rDi r ect J obbe rNeilChris tensen, Direct Dealer RodneyHaskin s and Deale r Doug Blackkhurst(801) 942-3881/(801)942-8641 July - Every Friday August - Every FridayMeeting - After 4 p.m.GREENE RESIDENCE

11653 S. Patchwork CircleSouth Jordan, UT 84095Hosted by Dealer Dorsey Greene(801)253-2701; T-1 Certificationclasses every Friday, pre-paid regiistra-tionrequired. Everyone welcome; RSVPVERMONTNone Scheduled

VIRGINIA July2 - Monday August 6 - MondayMeeting - 7 p.m.ISRA-UL TRAININGMEETINGSP.O. Box 2734Chesterfield, VA 23832Hosted by Deale r sM. and S . I sr a -Ul .C a ll i n adv anc e to R SVP ,get directions . Seating limited.(80 44) 640-3402 July10 - Tuesday August 14 - TuesdayMeeting - 7:30p.m.STANCIL RESIDENCE1236 General StreetVirginia Beach, VA 23464Hosted by Regency Direct Jobbers Bill& Barbara S tanc i l ( 757 ) 420 -0673 July9 - Monday August 13 - MondayMeeting- 7 p.m.GRAVITTE RESIDENCE1042 Merganser CircleGloucester, VA 23072Hosted by Premiere Direct JobbersC l if f & Dee Grav i tte ( 804 ) 694-0221 July10 - Tuesday August 14 - TuesdayOptional dinner - 6 p.m.Meeting- 7 p.m.DAYS INN RESTAURANT5500 Williamsburg RoadSandston, VAHosted by Account DirectsRoger Riggleand Mel P ipgras (804 ) 737-4874 or(804)737-9231

WASHINGTON July16 - Monday August 20- MondayMeeting - 6:30 p.m.GASPERS LUBE SERVICECENTER & WAREHOUSE3325 Meridian Avenue EastEdgewood, WA 98371Hosted by Mas te r Di rect J obbe rsC l if f and Lorna Gaspe r(253) 864-7618, or (877)633-7618Everyone welcome July 5 - Thursday August 2 - ThursdayMeeting- 7 p.m.FRAME RESIDENCE12904 NE 101st PlaceKirkland, WA 98033Hostedby Di rect J obber s Don Frameand J ane t Faunce (425 ) 889-5415 July10 - Tuesday August 14 - TuesdayMeeting - 7:30p.m.STOUGARD RESIDENCE22907 Prairie RoadSedro Woolley, WA 98284Hosted by Executive Direct JobbersMarv & Charlotte S tougard(360) 856-1641 Guests welcome July 12 - Thursday August 9 - ThursdayMeeting- 7 p.m.WALSH RESIDENCE2220 South Castle WayLynnwood, WA 98036Hosted by Maste rDi r ect J obbe rs Tomand Sh ir ley Wal sh (425 ) 483-2582T-1 certification classes available byappointment with pre-paidregistration. July10 - Tuesday August 14 - TuesdayMeeting- 7 p.m.AMSOIL PEARSON702 37th Street NE #DAuburn, WA 98002Hosted by Regency PlatinumDirect Jobbers Leonard & EunicePearson (253)939-8401Guests Welcome July10 - Tuesday August 14 - TuesdayMeeting- 7 p.m.PRUKOP RESIDENCE10306 86th Avenue EastPuyallup, WA 98373Hosted by Premiere Direct JobbersRaymond & Patsy P rukop(253) 845-9755 / 800-267-6450Everyone wellcome July 14 - Saturday August 11 - SaturdayMeeting - 9 a.m. - noonAMSOIL (SYNLUBE) STORE2424 North Monroe Ave.Spokane, WA 99205Hosted by PremiereDirect JobberJ ack Whi teh il l and Di rec tDea le rTom Bennett (509) 324-3588 Everyonewelcome. No charge July24 - Tuesday August 28 - TuesdayMeeting - 7:30p.m.SAMUELSON RESIDENCE2132 S. Union AvenueTacoma, WA 98405Hostedby Di rect J obbe rSammySamuelson (360) 281-72831-UPS-5W30-OIL (1-877-593-0645)Discussion oon product application andoi lana ly si s A l l a r ewe lcome. RSVP July10 - Tuesday August 14 - TuesdayMeeting- 7 p.m.PRAIRIE HOTEL

701 Prairie Parke LaneYelm, WA 98597Hosted by Executive Direct JobberWayne C. Fletcher (360) 269-1751WEST VIRGINIANone Scheduled

WISCONSIN July 19- Thursday August 16- ThursdayMeeting - 7:30 p.m.SEL-AMSOIL ACADEMY1201 Clough AvenueSuperior, WI 54880Hosted by Regency PlatinumDirec t J obber s B i ll & Donna DurandRefreshments Served (715) 392-4006Guests welcome

July 12 - Thursday August 9 - ThursdayMeeting - 7 p.m.MITMOEN SERVICEGARAGE6017 65th StreetKenosha, WI 53142Hosted by Executive Direct JobbersVictor and Lynn Mitmoen(262) 652-3399 July 5 - Thursday August 2 - ThursdayMeeting - 7 p.m.PABST RESIDENCE650 Larcom StreetHammond, WI 54015Hosted by Regency Direct Jobber LynnPabst (715) 796-5441 Guests welcome. July 11 - Wednesday August 1 - WednesdayMeeting - 7 p.m.SWENDSON RESIDENCE4545 North 161st StreetBrookfield, WI 53005Hostedby Maste rDi r ec t J obbe rScot tSwendson (262) 754-9751Everyone welcomeWYOMINGNone Scheduled

INTERNATIONAL

ALBERTA

BRITISH COLUMBIA

MANITOBANone Scheduled

NEW BRUNSWICK July16 - Monday August 20- MondayMeeting - 7:30 p.m.McLAUGHLIN RESIDENCE913 Coverdale RoadRiverview, NB E1B 5E6Hosted by Premiere Direct JobberWayneMcLaughl in and Deale rWendell Steeves (506) 386-2896Everyonee welcomeNEWFOUNDLAND

NOVA SCOTIANone Scheduled

ONTARIO July 26 - Thursday August 23 - ThursdayMeeting - 6 p.m.AMSOIL DISTRIBUTIONCENTER6625 Tomken Road,

Units 12-14Mississauga, ON L5M-5J3Hosted by Executive Direct JobberWal te r Pe re ra and loca l Dea le r s( 866 ) 326-7645 f ax: ( 905 ) 814-18002www.sinwal.comPRINCE EDWARDISLAND July2 - Monday August 6 - MondayMeeting - 7 p.m.CALL FOR LOCATIONCharlottetownHosted by Dealers Trevor McDonald,T revor Mur ray and Merr il l C ron inRSVP: (902 ) 626 -9006PUERTO RICONone Scheduled

QUEBEC July5 - Thursday August 2 - ThursdayMeeting - 7:30 p.m.ENTREPOT AUTOLUBEAMS ENVIRONMENT1655 Rue ChicoineVaudreuil-Dorion, Quebec,Canada J7V8P2Hosted by Regency DirectJobber YvonBoucher (514) 990-1889SASKATCHEWANNone Scheduled

For any changes, additions or ques-tions regarding this bulletin boardpage please contact Brandi Carterat 715-392-7101 ext 6366 or [email protected]


18/20

AMSOIL ADVERTISING

Look for AMSOIL display advertising in the followingpublications:

July & August 2007

Display Advertisements

NOLN July 07 (800) 796-2577Mopar Muscle July 07 (212) 745-0100Corvette Fever July 07 (212) 745-0100High Performance Pontiac July 07 (212) 745-0100Diesel Power July 07 (212) 745-0100Four Wheeler July 07 (212) 745-0100American Iron July 07 (203) 425-8777Barnetts July 07 (702) 566-3397Powerboat July 07 (805) 639-2222V-Twin July 07 (818) 889-8740V-Twin News July 07 (818) 889-8740MX Action July 07 (661) 295-1910Transworld MX July 07 (714) 247-0077Street Scene July 07 (562) 430-7748

Dirt Sports July 07 (800) 854-3112Racer X July 07 (661) 245-2422MXP July 07 (416) 922-7223American Cycle July 07 (605) 722-0112American Bagger July 07 (605) 722-01128-Lug Diesel July/Aug. 07 (212) 745-0100Baggers July/Aug. 07 (212) 745-0100NOLN Aug. 07 (800) 796-2577Mopar Muscle Aug. 07 (212) 745-0100Corvette Fever Aug. 07 (212) 745-0100High Performance Pontiac Aug. 07 (212) 745-0100Diesel Power Aug. 07 (212) 745-0100

Four Wheeler Aug. 07 (212) 745-0100Street Scene Aug. 07 (562) 430-7748American Rider Aug. 07 (805) 667-4325V-Twin News Aug. 07 (818) 889-8740Powerboat Aug. 07 (805) 639-2222Dirt Sports Aug. 07 (800) 854-3112MXP Aug. 07 (416) 922-7223Iron Horse Aug. 07 (212) 265-3680American Iron Aug. 07 (203) 425-8777American Cycle Aug. 07 (605) 722-0112American Bagger Aug. 07 (605) 722-0112

JULY CLOSE OUT

The last day to process July orders in the U.S., Canadaand Puerto Rico is the close of business on Tuesday,July 31. Individual telephone and walk-in orders willbe processed if initiated by the close of business.Internet and fax orders will be accepted until 3 p.m. CDTon that day. The last day to process July orders inAlaska is the close of business on Wednesday, July 25.All orders received after these times will be processedfor the following month. Volume transfers for July busi-ness will be accepted until 3 p.m. CDT on Monday,August 6. All transfers received after this time will bereturned.


NEW FLAG

This 3 x 5 flag is constructed of Superknit Polyesterfor durability and includes two metal grommets forattachment.

Stock # Wt. Lbs. U.S. Can.

G-2401 1.0 17.50 21.75

NEW XL BANNERS

These 2 x 6 banners are hemmed for durability andinclude four metal grommets for attachment.

Stock # Description Wt. Lbs. U.S. Can.

G-2421 7500-mile Banner 2.0 22.00 28.65G-2422 12,000-km Banner 2.0 22.00 28.65

HOLIDAY CLOSINGS

The Toronto Distribution Center will be closed Monday,August 6 for Simcoe Day.


19/20

SCRUB HAND CLEANER WALL

MOUNTING BRACKET

Effective July 1, the price of theG-1818 SCRUB Hand Cleaner WallMounting Bracket will be adjusted to$18.50 U.S./$23.00 Canada.

RED RACE POLO SHIRT

Constructed of 100 percent cotton withembroidered racing logo on leftchest. Checkered racedesign on collar and cuffs.Sizes S-XXX.

Stock # Size U.S. Can.

G-2363 S 31.25 38.75G-2364 M 31.25 38.75G-2365 L 31.25 38.75G-2366 XL 31.25 38.75G-2367 XXL 33.75 42.00G-2368 XXX 36.00 44.75

AMSOIL is introducing this limited edition commemorative

by-pass filter celebrating 25 years of by-pass filtration at AMSOIL.

This chrome-plated version of the EaBP-110 (product code

EaBP-110C) is fully functional. Each EaBP-110C is triple buffed,

nickel and chrome plated for an optimal mirror finish. AMSOIL is

only producing 1,000 numbered EaBP-110C Filters, so get one

today before they are all gone. Ideal for trade show displays or

as a collectors item.

Stock Code Wt. U.S. Dealer Can. Dealer

G-2336 3.5 40.00 49.75

Logo Detail

COMMISSION CHECKS

Beginning in August, AMSOIL willno longer be mailing commissionchecks that total less than $10. Allearnings under $10 will be held inbalance on Dealers accounts untilthese earnings total $10. InDecember all amounts on Dealeraccounts totaling less than $10 willbe mailed.


20/20

WE HONOR

PRSRT STD

U.S. POSTAGE

PAIDPERMIT NO.13

SUPERIOR, WI

CHANGE SERVICEREQUESTEDPublished 12 times annually

To order AMSOIL products call 1-800-777-7094Technical Services: 715-399-TECH (715-399-8324)

WIX

AMSOIL INC.SYNTHETIC LUBRICANTS

AMSOIL BUILDINGSuperior, WI 54880-1527

(715) 392-7101Internet: www.amsoil.com

See www.amsoil.com for

application information

Documents

Action News July 2007