Plan of actionOf 2012-2013

Declination of Plan of action by the committee

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eDitorial of the PresiDent

mr. el amine serhani al iDrissi President and founder

National Federation of E-Commerce in Morocco

Created the September 5th, 2011, the (FNEM) Moroccan National Federation of E-Commerce, was born to defend the e-commerce actors, to unite and represent all the stakeholders of e-commerce and distance selling. The federation accompanies the businesses and helps them to promote the development of this sector. The FNEM has 107 members and its goal is to reach the threshold of 350 members.

For a best visibility of its activities; the FNEM had made a plan of action which divides the federation into 4 committees.

• The first committee is the E-traders

Under the stewardship of Mr. ABDELATIF EZZATARI; the mission of this committee is to establish procedures for managing based on the principles of the certification of ISO 9001 V2008; to create a guide of the E-traders, to recommend strategies of communication for the promotion of e-traders website, to set up an ethical charter, impose and standardize terms and conditions of sales in the e-merchant sites of the FNEM members. Lastly organize regular morning’s meetings by e-merchants.

• A communication committee

It conveys messages of FNEM through advertisements, flyers, displays, social networks, magazines, special events, conferences, direct mail, lobbying....The commission headed by its President Mr. Hassan ROUISSI, who pilots events of the federation, in relationship with the press whether at national or international level. He is responsible for initiating and managing the publication of the «Weekly News E-Com News» temporarily

monthly, which aims to publish all that can develop the sector of E-Commerce, to denounce all the problems that faced and live the e-merchants and the online shoppers (or E-Consumer).

• An E-Consumer Commission

It co-pilots with the consumers associations in order to establish a platform for managing litigation commonly called «E-Litigation» to govern the possible disagreements between the E-Traders and consumers through lawyers. Its mission is also to create the E-Consumer Guide in collaboration with the Communication Commission, to impose conditions of sale, to create forms and advice and all that is under the leadership of Chairman of the Committee Mr. Mehdi RAFI.

• An institutional committee

Driven by Ms Btissam OMARI; this committee valorizes the image of the FNEM, by building a lobbying network of political parties, the public and private partners, and opinion leaders. She initiates the partners with the ONG; Offices and associations, organizes debates with senior government officials to defend the interests of FNEM.

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mission

-Establish management procedures which are based on the principles of ISO 2001 V2008.-Create an E-traders guide.-Recommend communication strategies to promote E-Merchants websites.-Create guide for the security E-Merchants websites.-Establish a code of ethics-Impose and standardize conditions of sale in the websites of the E-Merchants who are members of the FNEM-Organize mornings and debates to discuss problems faced by E-Merchants

COMMITTEE OF E-TRADERS

actiVities sep.12

oct.12

nov.12

dec.12

jan.13

feb.13

Mar. 13

Apr.13

May.13

June13

July13

Aug. 13

Establish procedures

Create a E-traders guide

Recommend communication strategies

Create a guide for the security of the E-Traders websites

Implement a Code of Ethics and standardize it.

Impose Conditions of sales in E-Mer-chants websites

Organize morning’s debates.

Mr. Abdellatif EZZATARI Président General Manager and founder of Maroc Enchére

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actiVites sep.12

oct.12

nov.12

dec.12

jan.13

feb.13

Mar. 13

Apr.13

May.13

June13

July13

Aug. 13

Create media communication of FNEM E-Commerce Awards 2012

E-Commerce Awards 2012

Launch the project E -Commerce assizes

Animate the FNEM Workshop

Create FNEM portal

Publish the weekly E-Com News

mission - Conveys messages of the FNEM - Drive the federation events - Launch and manage the weekly E-Com News - Dealing with national and international news

commUnication committee

Mr. Hassan ROUISSI PrésidentGeneral Manager and the co-founder of - The Next Clic (TNC)

actiVites sep.12

oct.12

nov.12

dec.12

jan.13

feb.13

Mar. 13

Apr.13

May.13

June13

July13

Aug. 13

E-platform dispute

E-Consumer Guide

Leaflets

5

mission

- Co-pilot with consumer associations and establish a platform for managing litigation (E-Litigation)- Manage disputes between E-Merchants and consumers through law firm’s partners- Create the e-Consumer Guide in collaboration with the communication commission- Impose conditions of sale- Creating sheets of tips

E-CONSUMER COMMITTEE

Mr. Mehdi RAFIPrésident CEO and founder of the firm e-Business Consulting Solutions

actiVites sep.12

oct.12

nov.12

dec.12

jan.13

feb.13

Mar. 13

Apr.13

May.13

June13

July13

Aug. 13

Enhance the image of FNEM

Build a network of lobbying

Initiate partnerships

Organize debates with senior government officials

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mission

- Enhance the image of the National Federation of E-Commerce in Morocco- Build a network of lobbying political parties, public and private partners, and opinion leaders «- Initiate partnerships with NGOs, Boards, Associations, etc...- Hold discussions with senior government officials to defend the interests of FNEM

institUtional committee

Mrs. Btissam OMARIPrésidentGeneral Director and founder of Groupe Media Press

COMMITTEE OF E-TRADERS

COMMITTEE OF E-TRADERS

Recommend strategies for communication.

Create guides for the security in the site for

the E-Traders.

Impose and standardize the terms and

conditions.

Organize the morning’s debates.

Convey, control messages and FNEM

events.

Start Weekly News of E-Com.

Manage the media relationship.

Establish a platform

E-Disputes run by law firm partners.

Create guides E-Consumer.

Inflicting conditions of sale.

Create sheets of tips.

Enhance the image of FNEM.

initiate partnerships with NGOs, offices ...

Build a lobbying network.

Organize debates with the senior’s government

officials.

COMMUNICATION COMMITTEE

E-CONSUMER COMMITTEE

E-CONSUMER COMMITTEE

INSTITUTIONAL COMMITTEE

INSTITUTIONAL COMMITTEE

MISSIONS

SUMMARY OF PLAN OF ACTION

COMMUNICATION COMMITTEE

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COMMISSION DES E-MARCHANDS

COMMISSION DES E-MARCHANDS

- Recommander des stratégies de communication.

- Créer des guides E-Marchands pour la

sécurité des sites.

- Imposer et normaliser les conditions de

ventes.

- Organiser des matinées débats.

- Vehiculer, piloter les messages et

événements de la FNEM.

- Lancer l’hebdomadaire

E-Com News.

- Gérer les relations presse.

- Mettre en place une plateforme

E-Litiges, gérée par des cabinets d’avocats

partenaires.

- Créer des guides E-Consommateur.

- Infliger des conditions générales de ventes.

- Créer des fiches conseils.

- Valoriser l’image de la FNEM.

- Initier des partenariats avec les ONG, offices...

- Construire un réseau de lobbying.

- Organiser des débats avec de

hauts responsables du gouvernement.

COMMISSION COMUNICATION

COMMISSION COMUNICATION

COMMISSION DES E-CONSOMMATEURS

COMMISSION DES E-CONSOMMATEURS

COMMISSION INSTITUTIONNELLE

COMMISSION INSTITUTIONNELLE

missions

sUmmary of Plan of action

NATIONAL FEDERATION OF E-COMMERCE IN MOROCCO

7 Brussels street - Neighborhood - Mers Sultan B.P. : 20 200 - Casablanca - Morocco.

Phone : + 212(0) 522 85 54 91Fax : + 212(0) 522 85 57 76Email : contact@fnem.org

Website : www.fnem.org.ma