POV On Strategies Driving Select Active Lifestyle Brands 4 January 2013

do onething aday thatscares you

most

lovelife is full of setbacks success is determined by how you handle setbacks

e!ectiveness is predicated by replacing the words “wish”, “should” and “try” with “i will”

live near the ocean and inhale the pure salt air that flows over the water (vancouver will do nicely)

the conscious brain can only hold one thought at a time

choose a positive thought

drin

k fre

sh w

ater

an

d as

muc

h wa

ter a

s you

can.

fre

sh w

ater

flu

shes

toxin

s fro

m yo

ur b

ody a

nd

keep

s you

r bra

in sh

arp.

have you woken up two days in a row uninspired? change your life!

do not use cleaning chemicals on your kitchen surfaces. someone will inevitably make a sandwich on your counter.

visualize your eventual demise. it can have an amazing e!ect on how you live in this moment.

don’t trust that an old age pension will be su"cient

your outlook on life is a direct reflection of how much you like yourself

what you do to the earthyou do to yourself

the world moves at such a rapid rate that waiting to implement changes will leave you two steps behind. do it now, do it now, do it now!

observe a plant before and after watering and relate these benefits to your body and brain

write down two personal, two business and two health goals for the next 1, 5 and 10 years. do this four times a year. goal setting triggers your subconscious computer.

children are the orgasm of life. just like you did not know whatan orgasm was before you had one, you won’t know how great children are until you have them.

creativity is maximized when you are living in the moment

©2012, lululemon athletica, Inc.

communication is complicated. each family has slightly di!erent definitions of every word. an agreement is an agreement only if each party knows the conditions for satisfaction and a time is set for satisfaction to occur

sunscreen absorbed into the skin might be worse for you than sunshine. get the right amount of sunshine.

salt

+ hi

gh fr

ucto

se co

rn sy

rup

+ bu

tter =

early

dea

th

stress is related to 99% of all illness

dan

ce, s

ing,

flos

s an

d t

rave

l

friendsmoneyare more

listen listen listenthen ask strategic questions

important than

this is not your practice life.this is all there is sweat

that which matters the

should never give wayto that which

leastmatters the

rela

tions

hips

real

allo

ws f

orfri

ends

!"#!$

happiness the pursuit of

is the source of all unhappiness

the p

erfe

ct

woul

d re

ad:

jealousyopposite

works

way you want it tothe

tom

bsto

ne

breathe and appreciate the moment.

deeplyliving in the moment couldbe the meaning of life. pr

actic

e yog

aso

you

can

rem

ain ac

tive

in p

hysic

al sp

orts

as yo

u ag

e

a daily hit of athletic-inducedendorphins gives you the powerto make better decisions, helps you be at peace with yourself, and o!sets stress

‘all usedup’

nature wants us to be mediocre because we have a greater chance to survive and reproduce. mediocrity is as close to the bottom as it is to the top, and will give you a lousy life.

once a day to regenerate your skin

POV On Strategies Driving Select Active Lifestyle Brands

Multi-Layered RTBs (But Not Overnight)

Authenticity - Powerful But Tricky

Retail Might Create The Next Harley…

…With Design Playing A Key Role…

…But Careful Of Idol Vs. Fetish…

+ Keep Expanding “Working”

Yes, Adventure - But Ordinary Too

If You’re REI, You Don’t Have To Act Like Gap

+ You Can Support Your Store Brand More

Given Target, Blog More, Sell Less

+ Keep (Expand?) Brilliant Lifestyle Status

Given Heritage, Segment?

Great Mobile Functions! Local Content, Less So

Leap From SKUs…

To Community

To Community Using Tech For Connections

do onething aday thatscares you

most

lovelife is full of setbacks success is determined by how you handle setbacks

e!ectiveness is predicated by replacing the words “wish”, “should” and “try” with “i will”

live near the ocean and inhale the pure salt air that flows over the water (vancouver will do nicely)

the conscious brain can only hold one thought at a time

choose a positive thought

drin

k fre

sh w

ater

an

d as

muc

h wa

ter a

s you

can.

fre

sh w

ater

flu

shes

toxin

s fro

m yo

ur b

ody a

nd

keep

s you

r bra

in sh

arp.

have you woken up two days in a row uninspired? change your life!

do not use cleaning chemicals on your kitchen surfaces. someone will inevitably make a sandwich on your counter.

visualize your eventual demise. it can have an amazing e!ect on how you live in this moment.

don’t trust that an old age pension will be su"cient

your outlook on life is a direct reflection of how much you like yourself

what you do to the earthyou do to yourself

the world moves at such a rapid rate that waiting to implement changes will leave you two steps behind. do it now, do it now, do it now!

observe a plant before and after watering and relate these benefits to your body and brain

write down two personal, two business and two health goals for the next 1, 5 and 10 years. do this four times a year. goal setting triggers your subconscious computer.

children are the orgasm of life. just like you did not know whatan orgasm was before you had one, you won’t know how great children are until you have them.

creativity is maximized when you are living in the moment

©2012, lululemon athletica, Inc.

communication is complicated. each family has slightly di!erent definitions of every word. an agreement is an agreement only if each party knows the conditions for satisfaction and a time is set for satisfaction to occur

sunscreen absorbed into the skin might be worse for you than sunshine. get the right amount of sunshine.

salt

+ hi

gh fr

ucto

se co

rn sy

rup

+ bu

tter =

early

dea

th

stress is related to 99% of all illness

dan

ce, s

ing,

flos

s an

d t

rave

lfriendsmoneyare more

listen listen listenthen ask strategic questions

important than

this is not your practice life.this is all there is sweat

that which matters the

should never give wayto that which

leastmatters the

rela

tions

hips

real

allo

ws f

orfri

ends

!"#!$

happiness the pursuit of

is the source of all unhappiness

the p

erfe

ct

woul

d re

ad:

jealousyopposite

works

way you want it tothe

tom

bsto

ne

breathe and appreciate the moment.

deeplyliving in the moment couldbe the meaning of life. pr

actic

e yog

aso

you

can

rem

ain ac

tive

in p

hysic

al sp

orts

as yo

u ag

e

a daily hit of athletic-inducedendorphins gives you the powerto make better decisions, helps you be at peace with yourself, and o!sets stress

‘all usedup’

nature wants us to be mediocre because we have a greater chance to survive and reproduce. mediocrity is as close to the bottom as it is to the top, and will give you a lousy life.

once a day to regenerate your skin

And Declarations That Are Actually Meaningful