AD Europe – Pan European Travel Offer

AD Europe – the number 1 in Europe

Reach 160 million Europeans in 30 countries

- All AD Europe partners are top portals in their national markets

- 13 of 30 AD Europe partners are the local No.1

- Highest reach in Europe: more than US-portals MSN- Yahoo and AOL

One step to European diversity- The entire global network can be booked

through one local point of contact

AD Europe: a leader in Europe

AD Europe MSN AdLINK PremiumPublishers

Online

Yahoo Lycos AOL

Unique visitors in million No.of countries

30

16

12 8

12

9 11

160

92 8

6

65 5

338

15

AD Europe mobile advertising reach

Total- 11 countries- 11 million UU - 157 million ad impressions

Orange: 7.3 million UU – 100 million ad impressions

Germany: 8 million ad impressions

Sweden: 800,000 UU – 14 million ad imps

Norway: 200,000 UU – 11 million ad imps

Russia: 850,000 UU – 25 million ad imps

Introduction to AD Europe Travel Offering

AD Europe has responded to the growing demand of reaching travel users through the creation of a travel category.

The category offers high reach into the online travel market place, through advertising opportunities on leading portals with a strong travel affinity across 30 European countries.

AD Europe Travel will help you create effective online advertising campaign solutions that match your brief, allowing you to target directly your message to your potential customers to get the most of your marketing budget.

Introduction to AD Europe Travel Offering

Highest Reach: Reach million unique users in the top 5 E.U countries, more than MSN, Yahoo and Lycos combined

Cross Platform: Web, mobile and IP TV

Affinity: Advertise with leading portals with a strong travel affinity and top niche players with editorial content 100 % travel

Visibility and Impact: IAB standard and latest emerging formats and integration opportunities at category rates

Simplicity: 1 local point of contact across all sites and countries

How do we compare?

UV*

Source: Nielsen Netratings May 08. UV*= Unique Visitors.

12,8

8,0

5,0

3,3 2,

7

United Kingdom

UK Travel Market Overview

2/3 of Brits go away on holiday

The internet is the most popular means to

book (31%)

France is the top destination for British holiday-makers

43% took a holiday abroad

47% have flown in the past year

45% took a holiday in Britain

The British are more likely to go on city &

short breaks

Orange UK User Profile - Travel Usage

55% have between 35-54 years old

58% are married38% have kids

2.9 Million Orange users (68%) have been on

holiday in the last 12 months

The average cost per holiday is £846 (av

£789)Average of 9 nights

away per holiday

2.2m (51%) have traveled by air in the

last 12 months

The average number of holidays taken is 2

Orange.co.uk Travel versus competitors

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

Yahoo Travel AOL Travel Lycos EuropeTravel

Orange Travel

Source: Neilsen NetRatings May 08

U.V. in million

Spain

Spain Travel Market Overview

62% of Spanish go away on holiday

In 2007, the number of tourists increased of 2,1%,the total spending of tourists increased of

3,5% and the average spending increased of 1,4 %

Spain is the top destination for Spanish holiday-makers

15% took a holiday abroad

27% have flown in the past year

59% took a holiday in Spain

The Spanish are more likely to go on Beach/resort holidays

Travel market overview - Users and holidays online

Profile of online buyers :- 59% Men - 41% Women

- Between 25 and 49 years old (67%)

- 50% leaves in cities with more than 100.000 residents

- 99% went to high school or more

- 45% are from a high or mid-high socio professional category

Purchase of tickets, book of accommodation, tourists packets and car renting are services bought by more than 48 % of the internet buyers

– Red.es Observatoriosources: Study of electrronic business B2C 2007

Orange Spain User Profile - Travel Usage

Men 58.46%

18 to 24 years old: 15.14%Women 41.54%

> 35 years old : 45.29%25 to 34 years old :

36.50%

Orange.es Travel vs competitors

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000

Orange Travel Lycos Travel MSN Travel

Source: Neilsen NetRatings May 08

U.V. in million

France

France Travel Market Overview

53% of French go away on holiday

The internet is the 2nd most popular means to book

(13%) after the phone

Spain is the top destination for France holiday-makers

22% took a holiday abroad

22% have flown in the past year

43% took a holiday in France

The French are more likely to go on Beach/resort holidays

The Travel channel on Orange and Voila

A research engine : flights- sojourns-

hotels- cars- locations …

An exhaustive destinations guide

A great animation with thematic files

regularly updated

Online booking and purchasing

services. An optimal- precise and

quick answer to Internet users’ needs

Travel ideas thanks to a rich and

efficient content.

voyage.orange.fr

voyage.voila.fr

Orange France User Profile - Travel Usage

52% of internet users

prefers Voyage.voila.fr

against 48% for

voyages.orange.fr

About 35% of internet

users are unemployed

and 30% are CSP+

voyage.orange.fr and Voila

Voyage users are always

ready to travel in France or

abroad

An affinity rating of 155 for the 35+ years old on Voyage.orange.fr and 150 on voyage.voila.fr

About 53 % are 50 years

old or more and 28% are

35 years old or more

Orange.fr Travel vs competitors

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

Orange Travel Yahoo Travel AOL Travel Lycos EuropeTravel

Source: Neilsen NetRatings May 08

U.V. in million

Germany

Germany Travel Market Overview

52% of German go away on holiday

The internet is the 3rd most popular means to book (7%) after visit to travel shop and

the phone

Spain is the top destination for German holiday-makers

36% took a holiday abroad

28% have flown in the past year

22% took a holiday in Germany

The German are more likely to go on Beach/resort

holidays

Travel & tourism – German Market trends

More than 3/4 of the German internet users

(30-98 million users (77 %)) are interested

in travel and tourism products

4/5 internet users (33-87 million users- 84

%) have already searched online for

travel and tourism products

53% (21-37 million users) have already

bought travel products online

Almost 2/3 of users (63 %) who search for

information regarding travel actually buy

those kind of products

UIM User Profile - Travel Usage

57% of the users are male, about 70% are between 18 and 49

years old. More than 1/3 of the users have a university degree

About 60% have an net

income between 2.000

and 3.000 Euro and more

UIM Users interested in

Travel are interested and

affine in media

Users of United Internet Media interested in E-Commerce regarding travel- books-cinema-

culture-events and cars-car hiring

The users have an interest above average in

products regarding travel- books- cinema-

culture-events and cars-car hiring.

How do we compare? Reach versus top Portals

UV in million

UIM Travel Yahoo.de MSN.DE AOL LYCOS

10,9

6,19

4,9

2,76

1,9

Italy

Italy Travel Market Overview- Online

The Online Active Audience is more than 23,5

million. The Online Travel audience is almost

13,2 million

58% male and 42% female

More than 56% of the active audience visits

travel channels

6% of the total online advertising revenues

came from the travel product category in 2007

Libero Travel reach vs competitors

0

100,000

200,000

300,000

400,000

500,000

600,000

Libero Travel Yahoo Travel

Source: Neilsen NetRatings May 08

U.V. in million

Mobile Advertising: Possible ad formats

BannerTextlink Advertorial

2G Pre-roll Video*

3G Streamed Pre + Post Roll*

Example of travel related advertisers on AD Europe

Flight 1 (summer campaign)

Dates of campaign: April – July 2008

Countries:- Germany- Ireland- Belgium- Netherlands- France

Objective of campaign:Target various European travellers to come to Spain ontheir summer holidays

Offering various options such as:- Sunny Beaches- Nautical Destinations- Historic and Cultural Cities

Turespaña campaign case study

Site: Web.de & GMX.deChosen format: MaxiAdPlacement: Logout Lounges of both Web.de & GMX.deImpressions: 8.000.000CTR: 2.5% to 0.8%

Turespaña campaign case study – Germany

Site: The Independent.ieChosen formats: Layer and Expandable LeaderboardPlacement: Homepage, Travel and ROS Impressions: + 2.000.000CTR: 0.30%

Turespaña campaign case study – Ireland

Site: Skynet.beChosen format: SkyscraperPlacement: Travel Bought Impressions: + 1.500.000CTR: 0.20%

Turespaña campaign case study – Belgium

Site: Ilse Media NetworkChosen formats: Small Banner and LayerPlacement: femenine sites within the network Bought impressions: + 300.000CTR: 0.42%

Turespaña campaign case study – Netherlands

Site: Orange.fr Chosen formats: MPU and MPU+ layerPlacement: Homepage & Travel SectionBought impressions: + 2.500.000CTR: 0.30%

Turespaña campaign case study – France

So What ?

Reach: 12,8 million UV across five

countries

Cross Platform: web- mobile and IP TV

Affinity: Advertise with leading portals

with a strong travel affinity and top niche

players with editorial content 100 % travel

Visibility and Impact: IAB standard and

latest emerging formats and integration

opportunities at category rates

Simplicity: 1 local point of contact across

all sites and countries

Thank You