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Overview The Ad-pod mini is the worlds smallest bluetooth only marketing device and has some key benefits. The Ad-pod is lightweight, portable and can be used in a multitude of different ways from being worn by promotions staff to being a vehicle or a fixed location such as window displays, POS and Bus shelters. This unit also can be portable with the use of a battery pack or car charger which enables you to take you marketing campaigns mobile. This feature is not possible on the vast majority of bluetooth technologies in the market place. The unit is updated by using the Ad-pods software which runs on your PC and updates the Ad-pod by Usb Cable or Usb stick with the new advert settings. The software also allows you to see the statistics for the number of phones alerted and the number of advert downloads. This unit also has a very good sending distance of Approximately 20-30m in either direction of the ad-pod. It is easy to update and can in the following files Jpeg, Animated Gif, Video Files such as 3gp and mp4, V-card, V-cal, text files, and even java Applications. Ad-Pod Mini

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Page 1: Ad-Pods SA(Pty) Ltd

OverviewThe Ad-pod mini is the worlds smallest bluetooth only marketing device and hassome key benefits.The Ad-pod is lightweight, portable and can be used in a multitude of differentways from being worn by promotions staff to being a vehicle or a fixed locationsuch as window displays, POS and Bus shelters.This unit also can be portable with the use of a battery pack or car chargerwhich enables you to take you marketing campaigns mobile. This feature is notpossible on the vast majority of bluetooth technologies in the market place.The unit is updated by using the Ad-pods software which runs on your PC andupdates the Ad-pod by Usb Cable or Usb stick with the new advert settings.The software also allows you to see the statistics for the number of phonesalerted and the number of advert downloads.This unit also has a very good sending distance of Approximately 20-30m ineither direction of the ad-pod. It is easy to update and can in the following filesJpeg, Animated Gif, Video Files such as 3gp and mp4, V-card, V-cal, text files,and even java Applications.

Ad-Pod Mini

Page 2: Ad-Pods SA(Pty) Ltd

Ad-Pod Plus Bluetooth & WiFiWith the global emergence of wifi enabled smart phones we have developed theAd-pod Plus which is a dual bluetooth and wifi product. Using both bluetooth andwifi enables you to deliver advertising and marketing content to 95% of mobilephones.Most notably the iPhone blocks bluetooth transfer but with the incorporated wifisolution we now have a system capable of delivering your content.

The wifi works in a similar way to a Hotels wifi hotspot, when you log on to the wificonnection and refresh your browser it immediately redirects the user to theadvertising content page just like a hotel redirects you to the payment page uponinitiation. On an iPhone it works even better by actually pushing a login box to thehandset upon connection that displays the adverts.So combined with the bluetooth push this is an incredibly powerful marketingsystem that can send to virtually every phone on the planet.The Ad-pod Plus is a fixed price product with no ongoing costs, the Ad-pod Plushas the capability of sending to tens of thousands of phones thus promoting yourbusiness all day everyday for free.

How Does WiFi Marketing Work?

The Ad-pod Plus is by far the easiest to use Bluetooth and Wifi system in theworld. You simply log on to it using your laptops wifi. Once you log into the boxthe software is incredibly simple to use and it offers powerful features like theability to create an advert directly inside the unit using tools like an animated gifcreator, v-card generator, v-calender generator.Unlike virtually every device on the market the Ad-pod Plus can be updated byboth Mac and PC. This makes this the easiest to use, the easiest to update andthe most effective bluetooth and wifi marketing system in the industry.

Cross Platform PC and Mac Compatibility

Enhanced Bluetooth RangeBy using the latest Bluetooth chipset with enhanced noise reduction the Ad-podPlus is able to communicate with the phones weak bluetooth signal over a greaterdistance of up to 60m. Doubling the sending range in comparison to all otherbluetooth devices on the market.

Page 3: Ad-Pods SA(Pty) Ltd

Advertising GlassAdvertising Glass is a futuristic LED display technology that is the most powerfulvisual call to action you can have in your window displays.Advertising Glass has many unique features firstly it is visible in daylight.If you place a standard TV screen in a window display they look blacked out andcannot be viewed from across the street. This is because a standard LCD TV emitsApproximately 1000 nits of light where as daylight is typically 5000 nits. AdvertisingGlass runs at between 4000 and 6000 Nits making it as bright or brighter than

Advertising Glass is easily updatedAdvertising Glass can be updated quickly and easily either in store with a pc or it canbe network updated over the Internet. If you need to react quickly to a price dropfrom your competitors you now do not need to wait weeks for new point of sale

80% TransparencyPosters and TV displays block out your windows, where as the advertising glass is80% transparent allowing for more visibility into your stores. This makes advertising

Option 1 Plug and play solutionThe first is the plug n play solution.Containing a 2ft by 2ft unit in a highly durable metal flight case. This means theadvertising glass can be transported easily and safely anywhere in the world.When it reaches you it simply needs to be connected to the power supply and videosending device. It can then be either used free standing or be hung from a ceiling.

Option 2 Custom installed solutionThe next product is the custom solution.This is where we can make the advertising glass in any size for any display.As an example it could be 3ft by 6ft to 60ft by 100ftCustom solutions need to be fitted by a professional installer.This solution will require a consultation call directly with us, please fill in the

Page 4: Ad-Pods SA(Pty) Ltd

App Creation

Benefits of an AppThe single biggest benefit to any business getting their customers to download an App isthat it gives you the ability to send a push notification.This push notification opens just like a text message on their phone.Push notifications have an astounding open rate of 100%.Typically email open rates at best are 3% and direct mail at about 1%.

Geo LocationAnother huge benefit is the ability to geo locate your customers and even send them avoucher as they walk past your premises, this increases footfall sales and customer loyalty.

Increase loyaltyBy getting people to download your App you can take them on a customer journey whichleads to a higher quality of frequent communication between you and your clients.

Cost effective with a high return on investmentWith this cost effective and highly responsive eco friendly marketing, you can now turn a quiet day into a busy day by simply sending out a message to your App users. The speed of implementation for your marketing message for virtually zero cost is unrivalled by anyother form of marketing available. It is inevitable that every business will have an App just as it is that they should now have a website so as with all new trends the early adopters are the people who will benefit the most.

No Technical knowledge is needed You do not need to have technical knowledge or experience to use our App platform and this means that truly any business of any size can benefit from an App.

Our Apps are automatically updated when the phones change their operating firmware and you need never worry about your Appsnot being compatible.This means that Apps are no longer just for the big boys they are for everyone. We have brought together fantastic functionality with a price point that any business can afford.

Automatic free updates

Page 5: Ad-Pods SA(Pty) Ltd

App DeliveryThe mobile App market is huge!There are over 1 million Apps and over 1 billion downloads every singlemonth.We all know the power of Apps and how they can drive your business in a costeffective way by allowing you to send discounts to your customer base for free.The major problem in the App market is that many companies build customersApps but do not show you how to get people to download the App. If no onedownloads your App it is worthless to you.There is no way to promote your App through the App store you can only hopethat it’s picked up on blogs and tech forums for promotion.

Our App Delivery systemOur App delivery system plugs into your Internet connection and creates a wifihotspot that you can name something compelling like “download our discountApp”...Once the customer logs on to the wifi they are redirected to the App storedownload page for your App.This is done by the App delivery system identifying their phone and taking themstraight to the relevant App store.This is effortless for the customer and should they not have an Internet signal ordata allowance on their phone this method means every customer can get

Page 6: Ad-Pods SA(Pty) Ltd

NFC Smart PostersA smart poster is the next generation of poster, it still has the visual impact of a traditional poster that showcases your promotion butit also has an enhanced interactivity which connects the physical world to the virtual world.It does this by using new technology like NFC tap and QR codes to allow a person to access information immediately on theirsmartphone over the Internet.By enabling someone to very simply scan a code or touch their NFC enabled phone against the poster they can be instantlyredirected on their mobile phone to the advertising content This can be anything from getting the user toGo to websiteView a product they can purchaseLike a Facebook pageGo to TwitterGo to FoursquareOpt in for more information

Tracking Campaigns A smart poster that we create connects to our statistical backend software. This is highly unique and means that every interactionthrough QR code to NFC tap is tracked.Once a customer scans the code or taps the tag their phone is redirected to the url specified, our software then identifies where thecustomer was located, which is incredibly useful if posters are on multiple sites and it then reports the type of phone they are using.

By Your NFC Smart posterWe have 3 options for you to be able to purchase an NFC Smart Poster for your business.1. Generic PosterWe have a range of posters for things such as Facebook likes, Foursquare, Twitter, Linkedin that you can buy and we can program tohave your links in the QR Code and NFC tag.2. Your Own Design PostersIf you have your own poster designed you can send it to us and we can transform it into a NFC Smart Poster.3. In House Created PostersIf you need a poster made from scratch this is not a problem as we have our own in house design team who can create you anysmart poster you need. We have a fantastically skilled design team who will be able to create a NFC smart poster to promote yourbusiness.If you would like to ask a question about having an NFC Smart Poster made for your business please fill in the contact form online

Page 7: Ad-Pods SA(Pty) Ltd

About NFC TechnologyNFC stands for near field communication. This is a short range signal like bluetooth and wifi accept it works over a distance of4cm or less. It is designed to securely transfer small amounts of data by tApping your phone against the NFC tag. NFC is certainto change the way we pay for goods and how products and services are marketed. NFC is the future of our mobile interactions.You may not realise it but without doubt you already use NFC. Across the world, metros, undergrounds and bus companiescurrently use NFC Rfid technology in there rechargeable top up cards. Take the London underground, over 5 million journeys aday are conducted using a contact-less, rechargeable top up card called an oyster card. This is NFC technology in use today!So the next evolution for NFC which is already hAppening with every major bank,every phone network and even through google is to take NFC technology andenable a mobile phone to become our credit card.The fact is people are more bothered about loosing there mobile phone than there

This is also going to be the greenest form of marketing because it will eventually make paper based flyers, business cards andcoupons redundant.

Smart posters using NFC transform a traditional poster into an interactive multimediaposter that enables the user to download content and this connects the physical worldto the virtual world.It is the easiest way to give an end user multiple ways to access your content, certain to

NFC Smart Posters

Page 8: Ad-Pods SA(Pty) Ltd

Social Media MarketingNFC can be used to promote your social media presence. As a business owner you will be inundated with calls and emailsfrom companies offering to build or promote your social media presence. The cost of a Facebook like from Internet basedtraffic is between $1 and $5 per individual Facebook like..... This is a shockingly high cost for very low return on investment.NFC is the perfect solution this can be done via NFC stickers, posters, coasters and much more. Lets put this in a real worldenvironment the NFC tag is used in store and your real and local customers are tApping their phones on the tag to be

Store Your NumberIt is not easy to get customers to store your phone number but by using NFC we can store your business phone number directinto your customers handsets with a simple tap of the phone.This will be the beginning of the end for paper based business cards.This NFC technology can be placed into anything from a key fob, to pen, mug, coaster, or a business card. So you can

Coupon DownloadBy using NFC you can allow your customers to simply tap their phone and be redirected to a coupon that they can use instore. How simple and how useful is this to your potential customers. The easier we make it the more they are likely to do it.Currently coupons need to be placed in either newspaper adverts, sent through the post or be handed out by staff, this comes

Website and Content PromotionsNFC gives you the ability to promote various things ranging from your website to video content, flyer's, brochures and much

Mobile Ticketing and EntryTheme Parks, Festivals, Night Clubs, Concerts, Exhibitions can all use NFC to reduce queue time and to simple allowmembers instant access to the venues, pay for drinks and much more. This market is set to explode because being able togive your customers a simple badge, key fob, card or wrist band that allows them access is fast, efficient and cost

Our NFC SolutionsWe have a varied selection of NFC solutions ranging from individual products such as Facebook like cards to full custom printruns in the tens of thousands for custom solutions. Prices are available on request please see the images below for a selection

Page 9: Ad-Pods SA(Pty) Ltd

Ad-Pod Plus Network EditionFor larger corporates and chain stores it can be advantageous to be able to remotelymanage your marketing campaigns. Large corporates can take as long as 3 monthsto have point of sale and window displays Approved, printed and delivered to

More Connections and greater DistancesThe Ad-pod Plus Networked Edition uses the very latest and most advancedhardware which has all the features of the Ad-pod plus standalone, except this unithas 21 simultaneous connections as opposed to 7

Remote Content DeploymentIt can be remotely managed using oursoftware interface over a 3g Internetconnection or ethernet Internet connection.The management software gives a full andcomplete reporting environment so abusiness can monitor any number of stores.This is a complete solution for anybusiness of any size and is completelyscalable.

Additional featuresThere are some additional features to thissystem that can be very valuable.We can now remotely change the feature sets of the box using the managementsystem to incorporate different settings. This could include transforming the unit intoan App delivery system, turning it into a data capture portal or even using the unit toconduct footfall tracking and heat mApping profiles.