Ad Tech Insights - Q2 ’20 Report › assets › reports › AdTechInsights_Q22020.pdf · 2020-04-29 · Notable Recent Ad Tech Mergers ... Media.net 101 98 -3% Adform 82 88 7% RTB

Ad Tech Insights - Q2 ’20 Report

New Updates

In addition to the ATI, Adzerk has officially launched Ad.Product - a community for like-minded folks to discuss building innovative, high-revenue in-house ad platforms

You can join the community by going to adzerk.com/adproduct

http://adzerk.com/blog

Notable Recent Ad Tech Mergers

•In this update we have combined the following companies into single entities for all three reports. This may make QTR over QTR analysis look slightly off for any of the companies involved.

-Rubicon Project, Telaria, RTK = Rubicon Project

-RhythmOne, Taptica, Yume, Tremor = RhythmOne

-Outbrain, Taboola = Outbrain

Header Bidding Industry Index

Methodology

•This looks at the Top 10K US and Top 10K UK site lists according to Alexa’s Top Sites API (updated every report). Due to overlap, it’s approx 16K sites.

•We then look for 900+ manually-found expressions to indicate if/how these sites were doing header bidding.

•Since July 2017 the HBIX tracked the Top 1K US publishers that do header bidding (~Top 3.5K total US sites). In Q4 2019, the HBIX updated to look at the Top 10K US and 10K UK sites.

•For more insight into our methodology, visit https://adzerk.com/methodology

https://adzerk.com/methodology

US (Publishers Only)

UK (Publishers Only)

US - Top 10K Sites

UK - Top 10K Sites

0% 17.5% 35% 52.5% 70%

17%

19.2%

48.3%

59.8%

Header Bidding Adoption by Geo

“Publishers only” filters the 10K list to just sites that show programmatic ads

Vendor Q1 2020 Q2 2020 % Change

US (Pubs Only) 58.4% 59.8% 2.4%UK (Pubs Only) 47.1% 48.3% 2.5%US All 18.6% 19.2% 3.2%UK All 16.2% 17.0% 5.0%

No80.9%

Yes19.2%

No83.0%

Yes17.0%

Top 10K US sites Top 10K UK sites

Header bidding adoption by country - all sites

No40%

Yes60%

No52%

Yes48%

Top 10K US sites Top 10K UK sites

Header bidding adoption by country - just publishers (sites that show ads)

Top 10 Demand Partners - % found across all sites

AppNexus

Amazon

Index Exchange

Rubicon

OpenX

Criteo

Pubmatic

AOL

Sovrn

DistrictM

0% 5% 10% 15% 20%

5.3%

7.2%

7.4%

9.4%

9.6%

12.3%

14.1%

14.8%

16.14%

18.48%

Across 10K US and UK sites

Top 10 Demand Partners - % found on just sites that do HB

AppNexus

Amazon

Index Exchange

Rubicon

OpenX

Criteo

Pubmatic

AOL

Sovrn

DistrictM

0% 20% 40% 60% 80%

20%

27%

28%

35%

36%

46%

53%

55%

60%

69%

Across just sites that did HB (~2700)

Top Bidders (1-30)

Vendor Q1 ‘20 Q2 ‘20 % ChangeAppNexus 1861 1848 -1%Amazon 1464 1614 10%Index Exchange 1475 1480 0%Rubicon 1340 1400 4%OpenX 1232 1226 0%Criteo 1002 964 -4%Pubmatic 860 942 10%AOL 810 740 -9%Sovrn 789 716 -9%DistrictM 569 529 -7%TripleLift 439 526 20%Improve Digital 156 339 117%EMX Digital 329 337 2%GumGum 374 330 -12%Sonobi 339 323 -5%

Vendor Q1 ‘20 Q2 ‘20 % Change33Across 263 310 18%Conversant 257 247 -4%SmartAdServer 222 239 8%Teads 221 214 -3%RhythmOne 161 208 29%Undertone 140 180 29%SpotX 162 174 7%Facebook 225 166 -26%PulsePoint 199 162 -19%OneVideo 154 162 5%TrustX 114 118 4%JustPremium 106 112 6%YieldMo 59 108 83%Kargo 122 105 -14%FreeWheel 104 99 -5%


Top Bidders (31-60)

Vendor Q1 ‘20 Q2 ‘20 % Change

Media.net 101 98 -3%Adform 82 88 7%RTB House 84 85 1%Lockerdome 92 72 -22%Between Digital 71 60 -15%AdYouLike 46 60 30%Synacor Media 54 58 7%Sortable 60 52 -13%Mantis 47 47 0%AdTelligent 36 45 25%ePlanning 36 44 22%Ozone 39 39 0%CPMStar 29 39 34%UnderDog 47 38 -19%

Vendor Q1 ‘20 Q2 ‘20 % ChangeTheMediaGrid 12 33 175%Colossus 18 31 72%Playground XYZ 27 27 0%UCFunnel 37 26 -30%RichAudience 15 26 73%Unruly 1 24 2300%Nano Interactive 26 22 -15%Sharethrough 78 21 -73%Brightcom 20 20 0%Onetag 12 19 58%AdMixer 22 16 -27%Beachfront Media 22 14 -36%BidPhysics 12 14 17%Optimera 20 11 -45%AdBridg 12 11 -8%


Top Bidders (61-90)

Vendor Q1 ‘20 Q2 ‘20 % ChangeGetIntent 7 8 14%Cedato 6 8 33%Sublime 6 8 33%My6Sense 1 8 700%Nexage (AOL) 8 7 -13%Fidelity Media 6 7 17%SmartyAds 7 6 -14%AdPone 7 6 -14%Inskin 10 5 -50%Yieldlab 7 5 -29%Trion Interactive 6 5 -17%Innity 4 5 25%LKQD 1 5 400%myTarget 4 4 0%Coinzilla 2 4 100%

Vendor Q1 ‘20 Q2 ‘20 % ChangeSekindo 33 3 -91%AdGeneration 4 3 -25%Bridgewell 3 3 0%Adhese 3 3 0%YieldOne 2 3 50%Ads4Game 6 2 -67%Adxcg 4 2 -50%Gamma 3 2 -33%AJA 3 2 -33%Appier 2 2 0%MicroAd 1 2 100%Clickforce 1 2 100%RTBDemand 1 2 100%Bidfluence 4 1 -75%Orbidder 3 1 -67%


Top 10 Wrappers - just sites that do header bidding

Index Exchange

In-House w/ Prebid

Prebid Server

Consumable

33Across

Sovrn

Piano

Freestar

AdThrive/CafeMedia

Media.Net

0% 5% 10% 15% 20% 25%

2.5%

2.6%

2.7%

4%

5.4%

5.6%

7.1%

8.16%

22.46%

24.3%

Across the sites that did HB. Includes pre and post bid client-side wrappers and S2S endpoints. Amazon TAM is excluded, due to difficulty in separating from standard tag.

Top Wrappers (1-30)Vendor Q1

‘20Q2 ‘20 % of HB Sites

Index Exchange 570 673 24.3%In-House (Prebid) 610 622 22.5%Prebid Server 216 226 8.2%Consumable 144 196 7.1%33Across 198 157 5.7%Sovrn 145 150 5.4%Piano 92 112 4.0%Freestar 80 75 2.7%AdThrive/CafeMedia 53 73 2.6%Media.net 60 69 2.5%Rubicon Project 23 53 1.9%Aniview 49 50 1.8%Venatus Media 49 46 1.7%Ezoic 41 45 1.6%Playwire Media 35 44 1.6%

Vendor Q1 ‘20

Q2 ‘20 % of HB SitesSekindo 50 41 1.5%BilSyndication 48 38 1.4%Realvu 32 38 1.4%Sortable 45 37 1.3%Insticator 47 36 1.3%Consumable 60 35 1.3%NextMillennium 36 35 1.3%Infolinks 48 34 1.2%Sublime Skinz 32 34 1.2%FirstImpression 40 33 1.2%UnderDog 44 30 1.1%Pubmatic 24 28 1.0%Carambola 24 28 1.0%Purch 30 26 0.9%Proper Media 26 25 0.9%

Across Top 10K US & UK sites. Includes pre and post bid client-side wrappers and S2S endpoints. Amazon TAM is excluded, due to difficulty in separating from standard tag.

Top Wrappers (31-60)Vendor Q1

‘20Q2 ‘20 % of HB Sites

Nitropay 24 24 0.9%Mediavine 20 23 0.8%Agora 22 22 0.8%Fandom 24 22 0.8%Snigel Web 28 21 0.8%Adinplay 22 21 0.8%AdTelligent 23 20 0.7%Prebid Enterprise (AppNexus)

22 19 0.7%Pubgalaxy 25 18 0.7%PixFuture 17 18 0.7%JustPremium 31 17 0.6%DistrictM 14 17 0.6%Vdo.ai 18 17 0.6%Streamamp 14 16 0.6%MonetizeMore 13 16 0.6%

Vendor Q1 ‘20

Q2 ‘20 % of HB SitesConcert 17 16 0.6%ROI Media Consultants 11 14 0.5%Hashtag Labs 14 14 0.5%Ziff Davis Tech 17 14 0.5%Newor Media 11 12 0.4%AdBridg 15 12 0.4%Lanista Concepts 3 12 0.4%Yieldlove 18 11 0.4%Nativo 13 11 0.4%AdMetricsPro 7 11 0.4%TheMoneytizer 16 11 0.4%Saambaa 12 10 0.4%FanByte 15 9 0.3%Automatad 9 9 0.3%EMX Digital 9 9 0.3%

Across Top 10K US sites. Includes pre and post bid client-side wrappers and S2S endpoints. Amazon TAM is excluded, due to difficulty in separating from standard tag.

Consent Management Platforms (CMPs)

Methodology•This looks at the Top 10K US and Top 10K UK site lists according to Alexa’s Top Sites API (updated every report). Due to overlap, it’s approx 16K sites

•We then look for 500+ manually-found expressions to indicate if/how these sites were using a CMP

•For the ‘publisher’ filter, we look just at sites that do programmatic advertising, which we identified by analyzing what sites were pinging an ad exchange or hosting an ads.txt file

•This report looks just at 3rd-party CMP usage, whether that’s an IAB-registered CMP, a consent tool not registered with the IAB, a WP Plug-in, an in-house CMP that uses open-source code from Axel Springer or AppNexus, or an in-house CMP that uses the IAB ‘vendorlist’ file. It excludes sites that have written their own cookie notification code

•For more insight into our methodology, visit https://adzerk.com/methodology

https://adzerk.com/methodology



UK - Top 10K Sites

US - Top 10K Sites

0% 10% 20% 30% 40%

20.7%

23.4%

35.2%

39.7%

3rd-Party CMP Adoption by Geo

“Publishers only” filters the 10K list to just sites that show programmatic ads

Vendor Q1 2020 Q2 2020 % Change

UK (Pubs Only) 36.1% 39.7% 10.0%US (Pubs Only) 34.3% 35.2% 2.6%UK All 20.8% 23.4% 12.5%US All 19.8% 20.7% 4.5%

0%

20%

40%

Q3 '18 Q4 '18 Q1 '19 Q2 '19 Q3 '19 Q4 '19 Q1 '20 Q2 '20

20.7%19.8%17.41%17.4%16.3%

14.96%14.7%

11.1%

23.4%20.8%

19.46%20%18.8%17.93%17.4%

14.5%

35.2%34.3%32.5%31.6%32.2%

28.1%26.1%

23.7%

39.7%

36.1%33.7%34.1%

35.4%

32.3%31%

27.5%

UK (Pubs) US (Pubs) UK (All) US (All)

CMP adoption over time

Top IAB Registered Vendor CMPs


OneTrust 524 639 22%Quantcast 386 425 10%TrustArc 197 199 1%Cookiebot 176 191 9%Crownpeak 127 105 -17%Sourcepoint 71 102 44%CafeMedia/AdThrive 52 74 42%Iubenda 33 34 3%Mediavine 31 32 3%Verizon Media 45 31 -31%Venatus Media 34 31 -9%Didomi 28 31 11%Nitropay 24 26 8%Playwire Media 21 21 0%Network N 17 21 24%


Conversant 22 19 -14%Ezoic 16 14 -13%Admiral 11 13 18%Liveramp 0 12Digitrust 7 8 14%Purch 8 6 -25%Jaohawi 6 6 0%System1 6 6 0%Clickio 6 4 -33%ShareThis 4 4 0%BlueConic 3 4 33%Sovrn 18 3 -83%Transfon 2 3 50%Spolecznosci 0 3AdMatic Medya 0 2 #DIV/0!

Across both Top 10K US and Top 10 UK site lists (de-duped)

0

175

350

525

700

Q3 '18 Q4 '18 Q1 '19 Q2 '19 Q3 '19 Q4 '19 Q1 '20 Q2 '20

OneTrust Quantcast Crownpeak TrustArc Cookiebot Sourcepoint CafeMedia/Adthrive

Top IAB CMPs Over Time


Other Consent Tools (1-30)Vendor Q1 ‘20 Q2 ‘20 % Change

Insites 672 694 3%

dFactory 66 77 17%Tealium 69 73 6%Cookie Law Info 55 72 31%CivicUK 63 69 10%UK CC by Catapult 51 50 -2%Ensighten 38 40 5%BilSyndication 39 37 -5%In-House with Axel Springer 30 35 17%In-House with AppNexus 23 34 48%Sortable 21 22 5%Cookiebar by Missing Code 20 21 5%Cookie Script 13 18 38%Adinplay 17 16 -6%Google Funding Choices 13 12 -8%


TagCommander 10 11 10%

CookieCuttr 9 9 0%

FanByte 13 8 -38%Cookie Info Script Solution 7 8 14%In-House with IAB 14 8 -43%Google Cookie Choices 8 6 -25%Wimagguc 6 6 0%Newor Media 0 6Segment 4 5 25%Fandom 4 4 0%Dreamlab 2 4 100%Metomic 2 4 100%Ultimate GDPR 0 4Cookie Notice by Pebblebed 4 4 0%Rubicon Project 2 3 50%


Other Consent Tools (remaining)Vendor Q1 ‘20 Q2 ‘20 % Change

Dorkabod 2 3 50%

Enfold 1 3 200%ZeroID 5 2 -60%Cookie Info by Daniel Paul 3 2 -33%Admetrics 0 2 #DIV/0!CookieHub 0 2 #DIV/0!Osano 0 2 #DIV/0!cookieBAR by Toscano 4 2 -50%WF Cookie Consent by Wunderfarm

2 2 0%Brontobytes 2 2 0%EU Cookie Law by Alex Moss 1 2 100%Ilmenite 1 2 100%YollaMedia 3 1 -67%Hubspot 1 1 0%European Commission Kit 1 1 0%


Datatrust 1 1 0%

AppNexus CMP 0 1 #DIV/0!

AdMetricsPro 0 1 #DIV/0!

CookieFirst 0 1 #DIV/0!


Ads.txt Tracker

Methodology

• This looks at the Top 10K US and Top 10K UK site lists according to Alexa’s Top Sites API (updated every report). Due to overlap, it’s ~16K sites.

•We use a scaper that looks for “{{site}}/ads.txt” files and pulls in the rows. We remove any file with no rows.

• For the ‘publisher’ filter, we look just at sites that do programmatic advertising, which we identified by analyzing what sites were pinging AdSense or an ad exchange or hosting an ads.txt file.



US - Top 10K Sites

UK - Top 10K Sites

0% 25% 50% 75% 100%

32.4%

29.3%

92.2%

91.4%

Ads.txt Adoption by Geo

“Publishers only” filters the list to just sites that show programmatic ads


US (Pubs Only) 92.5% 91.4% -1.2%

UK (Pubs Only) 90.5% 92.2% 1.9%

US All 29.1% 29.3% 0.7%

UK All 31.3% 32.4% 3.5%

60%

80%

100%

Q3 '18 Q4 '18 Q1 '19 Q2 '19 Q3 '19 Q4 '19 Q1 '20 Q2 '20

92.2%90.5%89.8%

88.1%86.1%

81.2%80.4%79%

91.4%92.5%93.7%91.4%

89.9%

85.2%86.2%85.5%

US (Pubs) UK (Pubs)

Ads.txt adoption over time (Publishers)

Top Direct Sellers (1-30)

Vendor Q1 Q2 % Change % of Files

Google 4378 4493 3% 94%Rubicon Project 2720 2952 9% 62%Index Exchange 2729 2876 5% 60%AppNexus 2615 2755 5% 58%OpenX 2547 2689 6% 57%Verizon Media 2227 2528 14% 53%Amazon 2351 2507 7% 53%Pubmatic 2263 2484 10% 52%Sovrn 2368 2478 5% 52%DistrictM 2305 2343 2% 49%RhythmOne 1995 2181 9% 46%EMX Digital 1718 1829 6% 38%TripleLift 1542 1790 16% 38%Outbrain 1110 1767 59% 37%GumGum 1622 1655 2% 35%


Teads 1657 1640 -1% 34%33Across 1504 1629 8% 34%SpotX 1422 1624 14% 34%Sonobi 1426 1566 10% 33%Conversant 1469 1491 1% 31%Media.net 1412 1445 2% 30%PulsePoint 1363 1425 5% 30%Sharethrough 1194 1343 12% 28%YieldMo 1013 1157 14% 24%SpringServe 1065 1153 8% 24%Smart Adserver 991 1131 14% 24%Unruly 854 1131 32% 24%Undertone 1012 1086 7% 23%Beachfront Media 1082 1007 -7% 21%Synacor 940 990 5% 21%

Across both Top 10K US and Top 10 UK site lists (de-duped - 4500 total files found)


Criteo 1014 974 -4% 20%Improve Digital 694 960 38% 20%LKQD 853 840 -2% 18%FreeWheel Media

854 802 -6% 17%Connatix 724 759 5% 16%Brightcom 748 752 1% 16%Lockerdome 735 748 2% 16%AdYouLike 620 693 12% 15%Sekindo 615 692 13% 15%The Media Grid 452 672 49% 14%Consumable 579 669 16% 14%ConnectAd 613 619 1% 13%Kargo 485 574 18% 12%RevContent 428 540 26% 11%LiveIntent 478 521 9% 11%


Exponential 518 517 0% 11%LoopMe 498 516 4% 11%Adform 427 501 17% 11%TribalFusion 492 492 0% 10%Nativo 350 437 25% 9%ePlanning 340 434 28% 9%AdMixer 366 421 15% 9%SmartClip 396 415 5% 9%Smaato 334 410 23% 9%UCFunnel 392 398 2% 8%RTB House 278 340 22% 7%InfoLinks 299 323 8% 7%Cedato 303 321 6% 7%MGID 276 312 13% 7%ReklamStore 289 311 8% 7%




Insticator 339 305 -10% 6%Between Digital 239 294 23% 6%Chocolate Platform 252 273 8% 6%Vdopia 252 273 8% 6%Cox Media 247 271 10% 6%Somo Audience 301 265 -12% 6%Cosmos 175 261 49% 5%Carambola 260 256 -2% 5%PixFuture 214 256 20% 5%Rich Audience 181 244 35% 5%Facebook 250 231 -8% 5%AnyClip Media 240 219 -9% 5%Vidoomy 160 219 37% 5%Distroscale 196 209 7% 4%AdTelligent 167 209 25% 4%


Avantis Video 179 207 16% 4%Adman Media 156 198 27% 4%UnderDog Media 227 197 -13% 4%Vidazoo 94 196 109% 4%Fyber 198 195 -2% 4%Next Millennium 187 191 2% 4%SmartyAds 177 190 7% 4%Colossus 129 190 47% 4%TrustX 192 187 -3% 4%Mox 153 180 18% 4%Buzzoola 151 179 19% 4%Ad Plus 174 177 2% 4%Spotim 180 176 -2% 4%Sabio 123 175 42% 4%AdTrue 125 174 39% 4%




AerServ 183 173 -5% 4%MobFox 128 170 33% 4%SteamRail 218 167 -23% 4%CPMSTar 122 166 36% 3%Mantis Ad Network

141 165 17% 3%OneTag 132 164 24% 3%Sortable 216 163 -25% 3%AdSpirit 170 157 -8% 3%Select Media 140 157 12% 3%AdPone 121 157 30% 3%Vuble 195 156 -20% 3%Saambaa 111 146 32% 3%Trion Interactive 110 145 32% 3%Imonomy 134 141 5% 3%MemeVideoAd 154 135 -12% 3%


YieldLab 84 135 61% 3%Video Intelligence 124 131 6% 3%AdSolut 96 131 36% 3%Kiosked 126 128 2% 3%Mars Media 110 125 14% 3%Fluct 137 122 -11% 3%Total Media Solutions

124 121 -2% 3%Behave 82 121 48% 3%First Impression 135 120 -11% 3%TidalTV 122 119 -2% 3%AppMonet 42 119 183% 3%Fidelity Media 123 118 -4% 2%Seedtag 123 116 -6% 2%PlayBuzz 92 116 26% 2%Stroeer 121 115 -5% 2%



Vendor Q1 Q2 % Change

% of Files

AppNexus 3,410 3,410 0% 72%OpenX 3,227 3,312 3% 70%Rubicon Project 3,227 3,291 2% 69%Google 3,213 3,281 2% 69%Pubmatic 3,204 3,210 0% 67%Verizon Media 3,199 3,091 -3% 65%Index Exchange 3,075 3,060 0% 64%SpotX 2,912 3,026 4% 64%PulsePoint 2,782 2,866 3% 60%RhythmOne 2,619 2,762 5% 58%FreeWheel Media 2,653 2,690 1% 57%DistrictM 2,426 2,531 4% 53%GumGum 2,299 2,338 2% 49%LKQD 2,242 2,329 4% 49%Smart Adserver 2,211 2,317 5% 49%


Improve Digital 2,099 2,179 4% 46%Sovrn 2,158 2,159 0% 45%EMX Digital 2,056 2,094 2% 44%Beachfront Media 1,639 1,901 16% 40%33Across 1,772 1,856 5% 39%Cox Media 1,804 1,850 3% 39%Adform 1,727 1,746 1% 37%Sonobi 1,391 1,515 9% 32%SpringServe 1,437 1,384 -4% 29%Outbrain 956 1,373 44% 29%Synacor 1,152 1,370 19% 29%LoopMe 1,086 1,324 22% 28%Advangelists 975 1,222 25% 26%Fyber 1,227 1,217 -1% 26%BidTellect 998 1,064 7% 22%

Top Resellers (1-30)



Smaato 825 1,022 24% 21%AdGeneration 749 984 31% 21%Conversant 923 970 5% 20%Criteo 974 967 -1% 20%Teads 930 935 1% 20%Amazon 867 844 -3% 18%UCFunnel 678 788 16% 17%ReklamStore 831 778 -6% 16%AdYouLike 499 777 56% 16%Adman Media 519 770 48% 16%Unruly 502 727 45% 15%Groundtruth 626 701 12% 15%Vindico Suite 609 654 7% 14%AdTelligent 619 593 -4% 12%SmartyAds 556 578 4% 12%


Aniview 381 577 51% 12%Somo Audience 537 541 1% 11%Sharethrough 437 538 23% 11%PubNative 198 533 169% 11%BrightRoll 511 529 4% 11%AdMixer 421 478 14% 10%Facebook 191 478 150% 10%YieldBot 532 476 -11% 10%Undertone 349 463 33% 10%RevContent 460 453 -2% 10%Cedato 442 434 -2% 9%Vidazoo 363 429 18% 9%SmartClip 418 411 -2% 9%NativeAds 339 402 19% 8%YieldLab 330 377 14% 8%




TidalTV 391 365 -7% 8%OneTag 125 349 179% 7%Brightcom 325 313 -4% 7%MobFox 315 312 -1% 7%My6Sense 175 311 78% 7%Video Intelligence

327 306 -6% 6%Vdopia 144 290 101% 6%Chocolate Platform

147 286 95% 6%Between Digital 280 282 1% 6%Vuble 289 280 -3% 6%TripleLift 209 274 31% 6%Optimatic 262 267 2% 6%WideOrbit 285 262 -8% 6%SteamRail 290 261 -10% 5%Media.net 213 253 19% 5%


C1Exchange 275 248 -10% 5%AerServ 233 233 0% 5%Lockerdome 218 226 4% 5%InMobi 122 224 84% 5%RockYou 214 217 1% 5%BidFluence 166 209 26% 4%Experian 249 206 -17% 4%YieldMo 58 201 247% 4%Geniee 187 200 7% 4%Monetize 181 187 3% 4%ConnectAd 91 187 105% 4%Fidelity Media 148 181 22% 4%Veuhub 228 174 -24% 4%Tappx 167 170 2% 4%RTB House 140 165 18% 3%




The Media Grid 25 163 552% 3%Quantcast 161 162 1% 3%Sekindo 177 161 -9% 3%Exponential 163 160 -2% 3%SSPHWY 150 153 2% 3%Imonomy 157 147 -6% 3%Nativo 148 146 -1% 3%AdOcean 105 145 38% 3%Videology 150 142 -5% 3%Axonix 7 142 1929% 3%TribalFusion 132 137 4% 3%EngageBDR 56 137 145% 3%Connatix 109 133 22% 3%Arena 133 128 -4% 3%Dynadmic 144 127 -12% 3%


AdColony 25 126 404% 3%Ad Plus 66 117 77% 2%PilotX 99 113 14% 2%Videomob 81 111 37% 2%Gotham Ads 111 110 -1% 2%Switch Concepts 107 110 3% 2%theAgency 103 107 4% 2%Waardex 108 104 -4% 2%The Trade Deck 93 99 6% 2%Crimtan 93 98 5% 2%AdTrue 97 97 0% 2%Rich Audience 71 95 34% 2%Coull 91 92 1% 2%Q1 Connect 101 90 -11% 2%BidSwitch 96 89 -7% 2%



CONTACT ADZERK

Adzerk is a suite of APIs that enable e-retailers, publishers, and networks to build and scale their own ad server. Our flexible platform makes it easy to add sponsored listings, native ads, and any custom ad format (such as sponsored maps, promoted events, stitched podcast ads, and more) to your site or app.

You can learn more at https://adzerk.com, or reach out to [email protected]

https://adzerk.com

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Documents

Ad Tech Insights - Q2 ’20 Report › assets › reports › AdTechInsights_Q22020.pdf · 2020-04-29 · Notable Recent Ad Tech Mergers ... Media.net 101 98 -3% Adform 82 88 7% RTB