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Adapt or Die: Survival Recipes for Age of New
MobilityHow-to-guide for dealing with unprecedented
change
About Nunes-Ueno Consulting
Transit and Mobility Director for Seattle
On/Off Street Parking
Transit Network
Bike Share
Shared Mobility
Seattle Children’s 2030 Master Plan Submitted October 2008
Drive Alone
Drive Alone
2018 RESULTS68% ALTERNATIVES
2028 GOAL70% ALTERNATIVES
Seattle Children’s Met Goal--10 years Early
Burning Platforms: Geometry + Robots
Meet Our Geometry Teacher
1999 Office Space
2018 Office Space Has 5 X More People
Can We Fit 5 X More People Here?
How About Here?
Why So Car Dependent?
Drive Alone76%
Drive Alone69%
One Possible Cause: Broken Menu
Broken Menu Limits Choices + Pumps up Demand for One Item.
Cheaper!Faster!Safer!Easier!
BS
15
How Will Robots Impact Geometry?
17
18
19
20
21
BUT if Vehicle Occupancy Goes Down...
CAR UBER AUTONOMOUS VEHICLES
~150 riders~100 riders
Our Geometry Problem Gets Worse!
Either Way, When Robots Come Demand for Car Storage Will Go Down. A lot.
2022 20382018
2022 20382018
How to Reduce Demand Before the Crash?
Make a New Menu
CULTURE COST
CONVENIENCE CONCRETE
= MODE CHANGE
X X
X
The Main Ingredients Are:
Leadership is Key to Culture
CULTURE COST
CONVENIENCE CONCRETE
= MODE CHANGE
X X
X
Monthly
Parking
DailyParking
DailyReward
CULTURE COST
CONVENIENCE CONCRETE
= MODE CHANGE
X X
X
End of Trip Facilities Can Shorten Overall Trip Time
FREE BIKE!
‘Company Bikes’ make it easy to start riding
CULTURE COST
CONVENIENCE CONCRETE
= MODE CHANGE
X X
X
Walk + Roll Choices Multiplying
Before: Car Centric
After: Concrete Supports Choices
How Dynamic Mobility Menu Might Work
