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Adding Custom Products to Your Website
Agenda
• Overview
• Why Add Custom Products to My Website?
• Taking Quality Product Pictures
• Writing Tempting Product Descriptions
• Should I Add Custom Categories?
• Using eSAT to Add Custom Products to Your Website
• Troubleshooting
Custom Products Overview
• You can add an unlimited number of custom products to your eFlorist website to showcase your shop’s unique designs
• Custom products can be included in current shopping categories or you can create custom shopping categories to contain your custom products
• You choose the custom product name, price, description and include images to display on your website
Custom Products Overview
• Custom products will only appear on your eFlorist website – they will not appear on teleflora.com or other eFlorist websites
• Custom products can be designated as “local delivery only”
• Custom products can be displayed on your home page and can be featured in your eFlorist email marketing campaigns
• You can associate standard add-ons with your custom product or you can create custom add-ons
Why Add Custom Products?
• Benefits of adding custom products to your website:
• Differentiates and personalizes your website
• Reinforces that you are a local florist
• Can increase conversion rates
• Excellent marketing tool, example: create custom bouquets centered around a special event in your town
Taking Quality Product Pictures
• Taking quality custom product pictures is essential• Your online customer cannot physically hold, see or smell the actual
product
• Ensure that images provide the best possible experience when viewing the product online
Busy … Blurry … Beautiful!
Taking Quality Product Pictures
• Prepare and Research: Type the term “taking product pictures” into Google – it’s a great resource for finding well-written and easy to understand tips and tricks
• Lighting: Natural light is the best and cheapest light source
• Use a simple background: Use either a simple, solid-colored background or opt to take pictures in a beautiful location
• Use your “White Balance”: Set your white balance while pointing the camera at your bouquet and background
• Set your camera to “Macro” mode: Macro mode, usually indicated by a flower icon (how appropriate!), lets you get closer to the bouquet in order to get more detail in your picture
• For further research: http://www.theswitchboards.com/articles_professionalphotos.html
Taking Quality Product Pictures
• Use eSAT image editing tool to upload, crop and edit photos easily• View or download instructions from www.efloristuniversity.com
• Use photo editing software:• Photoshop Express (free) – www.photoshop.com/express
• Adobe Elements (~$99)
• Paint Shop Pro (~$80)
• Paint.net (free) – www.getpaint.net
• Picasa (free) – www.picasa.google.com
• Picnik (free) – www.picnik.com
• Or :• Hire a photographer/graphic designer
Taking Quality Product Pictures
• Crop and Resize Image • Required
• small image for category page
• 170 x138 pixels, 5K file size recommended/15K max• large image for product page
• 342 x 300 pixels, 20K recommended/50K max• Optional
• view larger image
• 445 x 500 pixels, 35K/50K max• recently viewed image
• 120 x 105 pixels, 5K/5K max• Save image as a web-ready JPEG (jpg)
• 72 dpi (web ready)
Writing Tempting Product Descriptions
• While the product image may be the most essential element of a custom product, the product description is important too
Writing Tempting Product DescriptionsWhen writing a description:• Make sure it is unique to your website – don’t use content from another website
or even another of your products
• The description should make sense and match the product, so be sure to include the flower types, flower colors and dimensions! These will also be useful to search engines.
• Dimensions will give your customer a truer sense of the size of the arrangement
• If it makes sense, you could also include words such as your shop name, your city and state in the description to further enhance your description for search engines. Don’t force these in if it doesn’t read correctly.
• Write a long enough description and include enough information so your customer can make a purchase decision (2 – 3 descriptive sentences)
• The description should be simple enough for people to understand – don’t use terminology that your average customer won’t understand
Products – Create Custom Products
• To create a custom product, click Add Custom Products on the left-nav to get started.
• There are 4 steps to creating a custom product.
• Information on the page is saved when you continue from one step to the next.
• If something comes up and you have to abandon the process, your work will be saved as an incomplete product if you’ve completed at least the first step.
Products – Create Custom Products
• On step 1, you would fill in some basic information for your custom product.
• Assign an item number and item name, and select the item type for the product.
• Select an active date range for your product.
• Enter description for your product. There are 3 fields for you to provide information about your custom product.
• Assign add-ons to display with your product on the product detail page of your website.
Products – Create Custom Products
• On step 1, you would fill in some basic information for your custom product.
• Assign an item number and item name, and select the item type for the product.
• Select an active date range for your product.
• Enter description for your product. There are 3 fields for you to provide information about your custom product.
• Assign add-ons to display with your product on the product detail page of your website.
Products – Create Custom Products
• On step 1, you would fill in some basic information for your custom product.
• Assign an item number and item name, and select the item type for the product.
• Select an active date range for your product.
• Enter description for your product. There are 3 fields for you to provide information about your custom product.
• Assign add-ons to display with your product on the product detail page of your website.
Products – Create Custom Products
• On step 1, you would fill in some basic information for your custom product.
• Assign an item number and item name, and select the item type for the product.
• Select an active date range for your product.
• Enter description for your product. There are 3 fields for you to provide information about your custom product.
• Assign add-ons to display with your product on the product detail page of your website.
Products – Create Custom Products
• Click Continue to move onto the next step.
• Information on this page will be saved when you click Continue.
• Once you’re on step 2, you can abandon the process if you need to. The custom product will be saved as an incomplete product, and you can resume the create process at a later time.
Products – Create Custom Products
• On step 2, you will enter pricing information for your custom product.
• Price Points:• Enter a label for each
price point
• Enter the price amount
• At least 1 price point required for product
• Up to 10 price points available for product
• Holiday Pricing:• Enter holiday upgrade
amount
Products – Create Custom Products
• On step 2, you will enter pricing information for your custom product.
• Price Points:• Enter a label for each
price point
• Enter the price amount
• At least 1 price point required for product
• Up to 10 price points available for product
• Holiday Pricing:• Enter holiday upgrade
amount
Products – Create Custom Products
• On step 2, you will enter pricing information for your custom product.
• Price Points:• Enter a label for each
price point
• Enter the price amount
• At least 1 price point required for product
• Up to 10 price points available for product
• Holiday Pricing:• Enter holiday upgrade
amount
Products – Create Custom Products
• On step 2, you will enter pricing information for your custom product.
• Price Points:• Enter a label for each
price point
• Enter the price amount
• At least 1 price point required for product
• Up to 10 price points available for product
• Holiday Pricing:• Enter holiday upgrade
amount
Products – Create Custom Products
• On step 2, you will enter pricing information for your custom product.
• Price Points:• Enter a label for each
price point
• Enter the price amount
• At least 1 price point required for product
• Up to 10 price points available for product
• Holiday Pricing:• Enter holiday upgrade
amount
Products – Create Custom Products
• On step 2, you will enter pricing information for your custom product.
• Price Points:• Enter a label for each
price point
• Enter the price amount
• At least 1 price point required for product
• Up to 10 price points available for product
• Holiday Pricing:• Enter holiday upgrade
amount
Products – Create Custom Products
• On step 3, you will upload images for your custom product.
• Required:
• Small image
• Large image
• Optional:
• View Larger image
• Recently Viewed image
• Image specifications are listed in the instructions.
• Click on the link in the instructions to launch image tool.
Products – Create Custom Products
• In each section, there is a small picture to indicate where your image will appear on your website.
• To upload:• Click the Browse button
to select the image from your computer
• Click the Upload button
• Once uploaded, a scaled down version of your image will be shown in the section
Products – Create Custom Products
• In each section, there is a small picture to indicate where your image will appear on your website.
• To upload:• Click the Browse button
to select the image from your computer
• Click the Upload button
• Once uploaded, a scaled down version of your image will be shown in the section
Products – Create Custom Products
• In each section, there is a small picture to indicate where your image will appear on your website.
• To upload:• Click the Browse button
to select the image from your computer
• Click the Upload button
• Once uploaded, a scaled down version of your image will be shown in the section
Products – Create Custom Products
• In each section, there is a small picture to indicate where your image will appear on your website.
• To upload:• Click the Browse button
to select the image from your computer
• Click the Upload button
• Once uploaded, a scaled down version of your image will be shown in the section
Products – Create Custom Products
• On step 4, assign your custom product to shopping categories:
• Click the checkbox of the categories in which you want your product to appear
• Assign your custom product to at least 1 category
• The table lists all of your categories.
• Inactive categories are denoted by an asterisk
• Type column lists if the category is a Teleflora or custom category
Products – Create Custom Products
• On step 4, assign your custom product to shopping categories:
• Click the checkbox of the categories in which you want your product to appear
• Assign your custom product to at least 1 category
• The table lists all of your categories.
• Inactive categories are denoted by an asterisk
• Type column lists if the category is a Teleflora or custom category
Products – Create Custom Products
• On step 4, assign your custom product to shopping categories:
• Click the checkbox of the categories in which you want your product to appear
• Assign your custom product to at least 1 category
• The table lists all of your categories.
• Inactive categories are denoted by an asterisk
• Type column lists if the category is a Teleflora or custom category
Products – Create Custom Products
• If you need to make any other changes before creating the custom product:
• Click the Back button to go back to the previous step
• Click the links in the progress bar to go back to another step
• Click the Create button to create your custom product.
Products – Create Custom Products
• If you need to make any other changes before creating the custom product:
• Click the Back button to go back to the previous step
• Click the links in the progress bar to go back to another step
• Click the Create button to create your custom product.
Products – Create Custom Products
• If you need to make any other changes before creating the custom product:
• Click the Back button to go back to the previous step
• Click the links in the progress bar to go back to another step
• Click the Create button to create your custom product.
Products – Create Custom Products
• You are given a confirmation message after your custom product has been created.
• Review your new custom product on your website.
• To make changes to your new custom product, click on one of the Edit Custom Products links:
• In the confirmation message
• On the left-navigation
Products – Create Custom Products
• You are given a confirmation message after your custom product has been created.
• Review your new custom product on your website.
• To make changes to your new custom product, click on one of the Edit Custom Products links:
• In the confirmation message
• On the left-navigation
Products – Create Custom Products
• You are given a confirmation message after your custom product has been created.
• Review your new custom product on your website.
• To make changes to your new custom product, click on one of the Edit Custom Products links:
• In the confirmation message
• On the left-navigation
Products – Create Custom Products
• If you have incomplete products, you will see an additional message on the confirmation page to remind you to complete your unfinished custom products.
Custom Categories
• Custom products can be placed throughout your site in appropriate shopping categories
• You may want to consider creating a custom shopping category to contain your custom arrangements
• A custom category named “Custom Arrangements” or “Your Shop Name’s Designs” makes it very clear to your customers that you offer custom arrangements
• Add custom categories using eSAT or contact Web Services
Adding Custom Products Through Web Services
• If you have any difficulty using eSAT or you’d prefer Web Services create a custom product for you, you may submit the following information to [email protected]
• Item Name
• Item Number
• Price Points
• Description
• Images (in jpg format)
• Category you would like the product added to
• Any add-ons you’d like to display
Troubleshooting
• Troubleshooting – issues and tips to fix• Blurry images
• Pixelated / grainy images
• Images too dark or light
• Poor color
• eSAT gives me an error message when I try to upload an image
• I don’t see my product on my website after using eSAT
• Why are my images distorted on my website?
Wrap-up
• To summarize• Use custom products to differentiate your store from the rest
• Good quality pictures are key to attractive web images
• Use photo editors to crop and resize but not to retouch
• Practice makes perfect!
• Questions?• Contact Web Services for questions about implementation at
866.983.3932 or [email protected]
• Send suggestions for future webinar topics to [email protected]
