Phot

o: S

haw

n He

inric

hs

S I N G A P O R ESUNTEC CITY

April10–12

MEDIA KIT 2015

www.uw3some.com/ADEX

Organised by the Underwater3some Group (uw3some), Asia Dive Expo (ADEX) 2015 turns 21 next year. The Asia Dive Expo (ADEX) is currently the longest and biggest dive expo in Asia and a must-attend event for anyone interested or involved in the world of diving. There was a continuous increase in visitors for the past few years, with a total of 39,687 visitors over three days of ADEX 2014.

Taking place over three days from April 10–12, 2015, at Suntec Singapore Convention & Exhibition Centre, ADEX 2015 will be having world-renown marine life artists, conservationists and photographers to speak about their passion and work towards marine life.

This year’s chosen ADEX icon, which is the show’s dedicated marine life where activities are garnered to heighten awareness of its conservation, is the lovable dolphin. All aspects of this intelligent mammal will be publicised and major efforts will be taken to educate the public about the issues that threaten their future. The ADEX official publication, Asian Diver, has an annual ADEX edition to commemorate the event.

BY DIVERS, FOR DIVERS

Media Publishers Association of Singapore (MPAS) Awards 2014MEDIA OF THE YEAR

SPECIAL INTEREST

Underwater3some Group is part of Asian Geographic Magazines Pte Ltd20 Bedok South Road, Singapore 469277

tel: +65 6298 324 email: marketing@asiangeo.comwww.uw3some.com

Called The Big Blue Book, designed to be the ultimate reference source, with the bulk of the publication focusing on everything you need to know about the lovable dolphins, and it will act as a pre-event show guide for Asia Dive Expo, including event information, speaker details and agenda.

ASIA DIVE EXPO

There are so much to do and see at ADEX 2015! Other than shopping at

the booths looking for the best dive equipments and packages, there are

also seminars, competitions and much more!

We will also be introducing TWO new segments: ADEX 2015 Film Festival and ADEX 2015 Surface Interval

FILM FESTIVAL (NEW)

SURFACE INTERVAL (NEW)

Bring out the popcorn and indulge yourself in a world of underwater movies and documentaries at the ADEX Film Festival 2015! The ADEX Film Festival 2015 will be screening a plethora of motion pictures and documentaries over the three days of ADEX 2015!

A surface interval begins when the diver reaches the surface of the ocean and is no longerbreathing underwater from his regulator. Never has a surface interval been so exciting. Between walking around in the dive related booths, check out the new activities ADEX 2015 will be offering:

ASIAN GEOGRAPHIC IMAGES OF ASIA Take your cameras topside at the Images of Asia Zone with some of the best travel photographers, who will be giving seminars and workshops. Get some stunning deals on travel and photography equipment and do not miss the world famous Asian Geographic Images of Asia Photography Competition 2014–2015 Live Judging.

WATER SPORTSThis year, ADEX broadens the scope of ocean sports and introduces other water-loving activities like surfing, wakeboarding, sailing, kite surfing and boogie boarding. Find hot deals at the totally cool Surface Interval Zone at ADEX 2015!

BEER BRAWL BLOWOUTAs every diver knows, it can sometimes take quite a bit to quench a thirst, especially after a serious day of diving. So finally, ADEX 2015 Surface Interval Zone allows you to kick off those fins, dry off and get the party started.

ACTIVITIES

ADEX KIDS ZONEWorried that your kids might be bored at ADEX? Fear not as kids can come and have fun at the ADEX Kids Zone!

Have lots of fun with activities, competitions, and arts & craft! Learn about conservation and join in as we celebrate the ocean. There will be games, educational talks by conservation experts and much more!

ADEX SWIMMING POOLLook out for exciting displays of underwater sports

at the ADEX Swimming Pool!

Based on the international goals of Underwater federations worldwide, activities such as free – diving, fin swimming and underwater hockey will be showcased and

promoted with celebrated personalities to show off the excitement of these underwater sports.

ADEX TRY DIVEThe ADEX Try Dive Tank gives visitors a chance to try scuba diving.

Every year, ADEX visitors are inspired to become divers,and every year, this number grows. By offering people the chance to try scuba in our Try Dive tank, we encourage non-divers to sign up for their Open Water courses! ADEX is responsible for helping to launch the diving adventures of thousands of people in the Asia–Pacific region and beyond.

ADEX BIG BLUE PARTYADEX 2015 is getting so big, everyone wants in on the

attention! ADEX Big Blue Party gives our guests and exhibitors a fun time to mingle. Get your party fix and

celebrate the night away after the first day of ADEX.

The ADEX Big Blue Party is open to all extinguished guest, speakers and exhibitors.

JOIN NOW! OR NOMINATE SOMEONE YOU KNOW!

2015–2016ADEX AMBASSADORS

2011–12 2012–13 2013–14 2014-15 2015-16 2015-162014-15

Denise Keller{Singapore}

Ocean Ambassador

DolphinAmbassador

Aaron Wong{Singapore} Ambassador

of Photography

Ocean AmbassadorNadine Chandrawinata

{Indonesia}Ocean Ambassador

Nuraliza Osman{Singapore}

Ocean Ambassador

Sarah Hishan{Malaysia}

Ocean Ambassador

Anuar Abdullah{Indonesia}

Coral ReefAmbassador

Ambassadorof Videography

? ? ?

OUTSTANDING PROJECTS, EXTRAORDINARY DIVERSSince 1999, the organisers of ADEX have supported the environment

and all within it, encouraging the advancement of human knowledge and well-being of our lands and oceans. Today, this extends to a

special group who, more than most, understand the value of keeping our planet safe and sound.

Official PublicationADEX Ambassador 2014–2015 sponsors

DEADLINE FOR SUBMISSION OFALL MATERIALS: MARCH 31, 2015

Every year, ADEX will be invite world-renown marine life artists, conservationists and photographers to speak about their passion and work towards marine life. There will be talks and seminars throughout the three days on photography and videography tips, conservation and diving techniques! Regardless if you are a diver or a non-diver, there is always something just for you at ADEX!

In 2015, ADEX will also be celebrating for female divers! Not only will our international speakers feature members of the Women Divers Hall of Fame, but we are also honoured to have Valerie Taylor as our Guest-of-Honour. Valerie is a pioneer in the history of scuba diving and the underwater environment. She is a renowned marine conservationist, underwater photographer and videographer, scriptwriter and painter.

GUEST OF HONOUR

Valerie Taylor{Australia} Women Divers Hall of Fame

Jayne Jenkins{Australia} Women Divers Hall of Fame

Ellen Cuylaerts{Belgium}

Cristina Zenato{Italy}

Women Divers Hall of Fame

Amanda Cotton{USA}

Indra Swari{Indonesia}

Sherry Hsu{Taiwan}

YZin Kim{Korea}

Lia Barrett{USA}

Dr Louisa S Ponnampalam

{Malaysia}

FEMALEDIVERS(NEW!)

IN CELEBRATION OF

INVITED SPEAKERS

PHOTO+VIDEO+ART COMPETITION 2015VOICE OF THE OCEAN

IN 2015, DEDICATED TO DOLPHINS, THE CATEGORIES ARE: • ERNIE BROOKS MONOCHROME CATEGORY (NEW!)

• BEST ARTWORK FOR THE CONSERVATION OF DOLPHINS • ADEX PHOTO OF THE YEAR• ADEX VIDEO OF THE YEAR

ADEX presents the Voice of the Ocean Photo/Video Competition once again, which celebrates visual representations of the ocean and its many creatures. We are seeking for the best works by all the creative participants. There are attractive

prizes to be won and we are honoured to have celebrated female marine biologists and photographers who will sit on the panel in 2015. They include: Valerie Taylor,

Amanda Cotton, Ellen Cuylaerts, Jayne Jenkins, Lia Barrett, Michele Westmorland and Suzan Medonian.

The Asia Dive Expo (ADEX) 2015 TekDive Conference takes Tek Diving to the next level in 2015, with divers whose

knowledge and experiences may challenge andchange the way you think about diving.

TEKDIVE CONFERENCE

© Ch

ristia

n Vizl

Valerie Taylor

Michele Westmorland

(Video)

Jayne Jenkins(Video)

Amanda Cotton

Ellen Cuylaerts

Suzan Meldonian

Lia Barrett

LIVE JUDGES

The Asia Dive Expo (ADEX) 2015 TekDive Conference takes Tek Diving to the next level in 2015, with divers whose knowledge and experiences may

challenge and change the way you think about diving.

Driven by curiosity about what might lie within the confines of a wreck or a cave, or what hitherto undiscovered life forms lurk in the deeper

ocean trenches… Our ADEX TekDive Conference 2015 will include international speakers will include many tekdive experts!

TEKDIVE SPEAKERS

Michael Menduno

{USA}

Dharshana Jayawardena

{Sri Lanka}

Alex Santos{Philippines}

Wu Lixin{China}

Daren Marshall{Australia}

David Strike{Australia}

Paul Toomer{UK}

Richard Taylor{New Zealand}

Simon Pridmore{UK}

Dave Ross{Philippines}

Paul Trainor{New Zealand}

Simone Reymenants

{Thailand}

Paul Trainor{New Zealand}

Simone Reymenants

{Thailand}

uw3some.com/ADEX

VOICE OF THE OCEAN • OCEAN ARTIST OF THE YEAR • PHOTO OF THE YEAR • VIDEO OF THE YEAR

• OCEAN AMBASSADOR • DOLPHIN AMBASSADOR • AMBASSADOR OF VIDEOGRAPHYADEX AMBASSADORS

TEKDIVE CONFERENCE

FILM FESTIVALAND SURFACE INTERVAL (NEW)

IN CELEBRATION OF

Featuring members of the Women Divers Hall of Fameand the phenomenon of the Mermaid!

WOMEN IN DIVING

S I N G A P O R ESUNTEC CITY

April10–12

Organised byTM

Official Publication In association with

ADEX SINGAPORE 2015 Single Booth • 3x3m Standard – SGD3,800/USD3,000• 3x2m Standard - SGD3,100/USD2,450Premium corner charges • SGD300/USD240

Years of Participation(Maximum up to 5 Years, since 2010)• SGD100 off for every

year of participation

Discount SchemeMulti-booth Discount• 4 booths and above, waive ONE corner

charge (worth SGD300/USD240)• 6 booths and above, waive TWO corner

charges (worth SGD600/USD475)

Official Publication/Show GuideASIA DIVE EXPO SINGAPORE 2015

April–May–JuneIssue 2 2015BIG BLUE BOOK 2015DEDICATED TO DOLPHINS

ADEX 2015 is dedicated to the lovable dolphin. Except for humans, dolphins have few natural enemies. However, some dolphin species face an uncertain future, especially some river dolphin species such as the Ganges and Yangtze River dolphin, which are critically or seriously endangered, if not already extinct! We root for this friendliest free-willin’ cetacean and celebrate one of Earth’s most intelligent animals!

Stand out from the crowd: BE A SPONSOR!Sign up for a sponsorship package and be noticed. Whatever your budget, we can put together a tailored package to suit your needs and ensure your brand and message are not only on people’s minds during the exhibition, but remembered long after the event is over. Email us at adex@asiandiver.com for more details.

PAVILION SPONSOR SGD50,000 (worth SGD72,100)• 2 x 9 m2 (3x3m) shell scheme booth at ADEX 2015 (worth SGD7,600)• 5 full page advertisement in ANY publication of Asian Geographic Magazine Pte Ltd (worth SGD18,750)•1 full page advertisement in ADEX 2015 official publication, Asian Diver THE BIG BLUE BOOK 2015 (issue 2/2015) (worth SGD3,750) • Exhibition space rental (worth SGD38,000)• 20 entry tickets to ADEX 2015 (worth SGD200)• Helium ballon logo acknowledgement in the pavilion at ADEX 2015 (worth SGD3,800)• Logo acknowledgement at ADEX 2015 main stage backdrop• Logo acknowledgement at ADEX 2015 main entrance arch• Logo acknowledgement in ADEX 2015 marketing collaterals• Brochure/flyer insertion in ADEX 2015 goodie bag

Official SPONSOR SGD20,000 (worth SGD30,300) • 2 x 9 m2 (3x3m) shell scheme booth at ADEX 2015 (worth SGD7,600)• 5 x full page advertisement in ANY publication of Asian Geographic Magazine Pte Ltd (worth SGD18,750)•1 full page advertisement in ADEX 2015 OFFICIAL publication, Asian Diver THE BIG BLUE BOOK 2015 (issue 2/2015) (worth SGD3,750)• 20 entry tickets to ADEX 2015 (worth SGD200)• Logo acknowledgement at ADEX 2015 main stage backdrop• Logo acknowledgement at ADEX 2015 main entrance arch• Logo acknowledgement in ADEX 2015 marketing collaterals• Brochure/flyer insertion in ADEX 2015 goodie bag

SUPPORTING SPONSOR SGD10,000 (worth SGD11,500)• 1 x 9 m2 (3x3m) shell scheme booth at ADEX 2015 (worth SGD3,800)• 1 full page advertisement in ANY publication of Asian Geographic Magazine Pte Ltd (worth SGD3,750)• 1 full page advertisement in ADEX 2015 official publication, Asian Diver THE BIG BLUE BOOK 2015 (issue 2/2015) (worth SGD3,750)• 20 entry tickets to ADEX 2015 (worth SGD200)• Logo acknowledgement at ADEX 2015 main stage backdrop• Logo acknowledgement at ADEX 2015 main entrance arch• Logo acknowledgement in ADEX 2015 marketing collaterals• Brochure/flyer insertion in ADEX 2015 goodie bag

LUCKY DRAW SPONSOR SGD5,000 (worth SGD3,950) •1 full page advertisement in ADEX 2015 official publication, Asian Diver THE BIG BLUE BOOK 2015 (issue 2/2015) (worth SGD3,750)• 20 entry tickets to ADEX 2015 (worth SGD200)• Logo acknowledgement at ADEX 2015 main stage backdrop• Logo acknowledgement at ADEX 2015 main entrance arch• Logo acknowledgement in ADEX 2015 marketing collaterals• Brochure/flyer insertion in ADEX 2015 goodie bag

ADEX POOL SPONSOR SGD30,000 (worth SGD42,150) • 1 x 9 m2 (3x3m) shell scheme booth at ADEX 2015 (worth SGD3,800)• 1 inkjet banner print at size: 12 metre (length) x 5 metre (width) (worth SGD7,200)• 1 full page advertisement in ADEX 2015 official publication, Asian Diver THE BIG BLUE BOOK 2015

(issue 2/2015) (worth SGD3,750)• Exhibition space rental (worth SGD15,200) • Pool rental including water and electricity (worth SGD12,200)• 20 entry tickets to ADEX 2015 (worth SGD200)• Logo acknowledgement at ADEX 2015 main stage backdrop• Logo acknowledgement at ADEX 2015 main entrance arch• Logo acknowledgement in ADEX 2015 marketing collaterals• Brochure/flyer insertion in ADEX 2015 goodie bag

Cilent to provide artwork for production.

DIVE TANK SPONSOR SGD30,000 (worth SGD39,550)• 1 x 9 m2 (3x3m) shell scheme booth at ADEX 2015 (worth SGD3,800)• 1 inkjet print on foam backing at size: 8 feet (width) x 8 feet (height) x 20 feet (length)

(worth SGD8,800)• 1 full page advertisement in ADEX 2015 official publication, Asian Diver THE BIG BLUE BOOK 2015

(issue 2/2015) (worth SGD3,750)• Exhibition space rental (worth SGD7,600)• Dive tank rental including water and electricity (worth SGD15,600)• 20 entry tickets to ADEX 2015 (worth SGD200)• Logo acknowledgement at ADEX 2015 main stage backdrop• Logo acknowledgement at ADEX 2015 main entrance arch• Logo acknowledgement in ADEX 2015 marketing collaterals• Brochure/flyer insertion in ADEX 2015 goodie bag Cilent to provide artwork for production.

6m 2.4m

2.4m

12m 5m

1.2m

ADEX DIVE TANK

ADEX POOL

Private Conference Schedule 1 HOUR - SGD500 2 HOURS - SGD800

Friday10:00am - 12:00pm (2 hours) 12:30pm - 01:30pm (1 hour)02:00pm - 04:00pm (2 hours)04:30pm - 05:30pm (1 hour)06:00pm - 08:00pm (2 hours)

Saturday10:00am - 12:00pm (2 hours) 12:30pm - 01:30pm (1 hour)02:00pm - 04:00pm (2 hours)04:30pm - 05:30pm (1 hour)06:00pm - 07:00pm (1 hour)

Sunday10:00am - 12:00pm (2 hours) 12:30pm - 01:30pm (1 hour)02:00pm - 04:00pm (2 hours)04:30pm - 05:30pm (1 hour)

Participants are allowed to place their corporate banners inside the conference room during all conference days.

OPTIONAL SERVICEThe organsier provides production of pull-up banner at SGD100. Artwork is not provided.

adexchina.cn

Organised by

BEIJING INTERNATIONAL DIVING EXPO 2015

• 3rd China Underwater Photo Contest (Submission deadline: June 30, 2015)

• Underwater Photography and Videography Seminar

• Try Dives • Tek Dive Seminar

TM

C H I N ABEIJING EXHIBITION CENTRESeptember 11–13

ADEX SINGAPORE 2015+

ADEX CHINA 2015 3x3m BOOTHS

Single Booth Standard – SGD5,000/USD3,950 (Premium corner spot add SGD300/USD240)

30-DAY DISCOUNT Sign the contract now and make full payment within 30 days

to receive a 10% discount off the total amount. Further discounts will not be entertained.

SPECIAL PACKAGE

Years of Participation(Maximum up to 5 Years, since 2010)• SGD100 off per year

of participation

Advertiser Discount(Based on series advertising)• As a Full Page Full Colour

series advertiser across all titles (AD, SDAA and SDOP) for at least 1 year x 12 issues or uw3some chinese e mag x 8 issues you can enjoy a *30% discount on the Beijing International Dive Expo (BIDE) published booth rates.

Early Bird Discount(Full payment by 1st March 2014)• 10% off total amount

ADEX CHINA 2015 Single Booth • 3x3m Standard – SGD2,200/USD1,760 Rate includes a 1/4 page advertising in

e-version and print copyPremium corner charges • SGD200/USD160

Discount SchemeMulti-booth Discount• 4 booths and above, waive ONE corner

charge (worth SGD300/USD240)• 6 booths and above, waive TWO corner

charges (worth SGD600/USD475)

ASIA DIVE EXPOBEIJING, CHINA

2015 EXHIBITORSEach booth entitles the

exhibitor to a 1/4 page ad in the ADEX China

Show Guide Chinese print edition.

ADEX CHINA SHOW GUIDE

2015