Our “Vision”“To become a premium

conglomerate with market leadership across businesses”

Our “Mission”“To deliver superior value to

shareholders, customers, employees & society at large on a sustained

basis ”

The Aditya Birla Nuvo (erstwhile India Rayon & industries Ltd) is a diversified conglomerate of the Aditya Birla Group, in the billion-dollar league under its

umbrella.

A USD 4 Billion Conglomerate

Achievements • India's second largest producer of

viscose filament yarn (VFY) • The country's largest premium

branded apparel company • The second largest producer of

carbon black in India • Largest manufacturer of linen fabric in

India • Among the most energy efficient

fertiliser plants • India’s largest and the world’s fourth

largest producer of insulators

Milestones• 1956 to 1966: The beginning• Aditya Birla Nuvo traces its origins to a

modest beginning with the acquisition of Indian Rayon Corporation Limited, a viscose filament yarn manufacturing unit, in 1963.

• 1956 Indian Rayon Corporation Ltd is incorporated

• 1963 Indian Rayon's viscose filament yarn plant at Veraval goes on stream

• 1966 The Birlas acquire Indian Rayon Corporation Ltd

Milestones• 1976 to 1988: The diversification story• This period saw the diversification of the company to

include businesses like textiles, insulators, cement and carbon black. The company is renamed as Indian Rayon and Industries Limited.

• 1976 Jaya Shree Textiles and Industries Limited, active in textiles and insulators, is merged with Indian Rayon Corporation Ltd

• 1981 Jaya Shree Insulators' second unit at Halol goes on stream• 1984 Indian Rayon enters cement business• 1987 Indian Rayon Corporation renamed as Indian

Rayon And Industries Limited, to reflect the diversified activities of the company

• 1988 Indian Rayon forays into carbon black. Hi-Tech Carbon (Renukoot) goes on stream

Milestones• 1998 to 2004: Acquisitions and joint ventures• The journey continues - the company goes through a spate of

acquisitions and joint ventures to bring into its fold new businesses like garments, life insurance, IT services, BPO and insulators.

• 1998 Indian Rayon's cement business transferred to Group company Grasim, as part of cement business consolidation

• Production commences at Hi-Tech Carbon's second carbon black plant at Gummidipoondi, Chennai

• 1999 Indian Rayon returns surplus cash to shareholders through a buyback

• 2000 Indian Rayon acquires Madura Garments, taking the Aditya Birla Group to the top of the league in the branded apparels sector

• 2001 Life insurance joint venture — Birla Sun Life Insurance Company commences operations in March

• Indian Rayon acquires PSI Data Systems• 2002 Insulators business hived into a separate subsidiary,

effective from 1 August 2002• 2003 Joint venture with NGK of Japan – Birla NGK

Milestones• Insulators Pvt Ltd – launched on 6 February 2003• Entry into business process outsourcing (BPO), with the

acquisition of TransWorks, a leading Indian ITES /BPO company

• 2004 Brownfield expansion of 40,000 tpa completed at Hi-• Tech Carbon,Gummidipundi, taking total capacity to

1,60,000 tpa• 2005 to 2007: A new identity• 2005 Indian Rayon rechristened as Aditya Birla Nuvo• Merger of Indo Gulf Fertilizers Limited and Birla Global

Finance Limited with the company, effective from 1 September 2005. By virtue of the merger, Birla Sun Life Asset Management and Birla Sun Life Distribution, leading players in high growth Asset Management and Wealth Management industry came into the company's fold.

• Increased stake from 4.3 per cent to 20.7 per cent in Idea Cellular Limited, a company in the high growth telecom sector

Milestones• 2006 Increased stake from 20.7 per cent to 35.7 per cent in

Idea Cellular Limited• Acquired Minacs, a leading Canadian BPO company in

August 2006• Insulators JV with NGK terminated mutually in November

2006• Caustic soda capacity increased by 65 tpd taking total

capacity to 225 tpd• 18 mw power plant commissioned in September 2006 in the

Rayon division• The chlor alkali and chlorine derivatives businesses of Aditya

Birla Nuvo, Bihar Caustic and Grasim become a single SBU• 2007 Wholly owned subsidiary "Aditya Birla Insulators Ltd.“

merged into Aditya Birla Nuvo w.e.f. 1 April 2007 Raised Rs. 777 crore through rights issue of equity shares

• Brownfield expansion of 60,000 tpa completed at Hi-Tech Carbon, Gummidipundi, taking total capacity to 2,30,000 tpa

STARSCARBON EXPENDITURETEXTILES

QUESTIONMARKOTHER FINANCIAL SERVICES BPOIT

CASH COWSLIFE INSURANCETELECOMGARMENTS

DOGSFERTILIZERINSULATOR

BCG MATRIXHIGH LOW

HIGH

LOW

Revenue

Rs. 18,168.00 crores FY’11

Deploying Funds In Growth Business

The most valuable “BRANDS”

Threats• Uncertainty to the IT business•Political Threat •Competition from the developing countries China (Textiles)•Higher Indirect taxes, power and interest rates•Lacking to generate economies of scale•New banking guidelines –Financial services•Dumping of goods -Apparel•Urea Decontrol•Increase in concentration of developing industries- agriculture•New entrants- Carbon Black

Other Opportunities

• New Banking License• Micro finance • Birla family ranks 2nd in India’s

private real estate owners. Thus, providing them new opportunity in real estate and infrastructure market

Strategies

• Garments

Efforts to move from a

“Wardrobe” brand to a “Lifestyle”

brand.

Telecom

• A brand known for ‘first idea’ like customer services and other innovative ideas – Get an Idea

BPOBeing an low wage rate and high quality & Global Presence

Life Insurance

• Effective sales strategies

• New innovative products

FinancialService

Standardized and innovative products for its clients large to medium enterprises from public and private sectors

Viscose Filament Yarn

Backward Integration by

upgrading technology

Carbon Black

Concentrating on low cost effectiveness and looking forward for its plants towards sea coast areas

Fertilizers

With focus on R&D its strategy is unique value added products and provide complete agro- solutions to the farmers.

TextileIn the complex stage of dyeing and finishing , new techniques are continuously developed to bring an value addition to the brand

Financial Service Sector in India

Aditya Birla Private Equity• Private equity in India is driven by-(a)Long term growth potential.(b) Rising disposable income(c) Mature and Liquid Markets and conducive

government policies for PE• ABPE have invested up to rs 881 Cr in

Anupan industries, BSE, Credit Analysis & Research Ltd

• Launched ‘Sunrise Fund’ aiming at sectors viz., Lifestyle, Lifeskills and educations, Lifecare & applied technologies

Aditya Birla Finance

• Credit penetration in india is at 60 % of the GDP, which is lower compared to other EM countries

• NBFC’s have around 12 % share of credit in india according to RBI

• ABFL is leveraging the ecosystem of ABG for SME funding

• Closing book size has doubled to 1850 cr rupees in FY11

Aditya Birla Money Mart(wealth management)

• ABMM is the 3rd largest corporate distributer of mutual funds in terms of asset under advisory at 139 million as on 31st march 2011 (Source-Karvy & CAMS)

• Nationwide presence with 37 branches,14500 channel partners who serve 2, 90,000 customers

Indian Mutual Fund Industry

Birla Sun Life Asset Management

• Among top 5 AMCs with a market share of 9.1% in Q1 in FY12

• Rise in the share of AUM• Building alternate assets: Maiden Real

Estate Onshore fund collected 1088 cr• Expanding international presence by

setting up offices in dubai and Singapore

• Posted revenues at 366 Cr & net clocking in at 85Cr in FY 11 (in rupees)

Indian Life insurance industry

Cov ering over 2.4 milion lives and ranked among top 6 private life insurers in indiaBSLI has 600 branches. 150,000 diract selling agents, 5 bancassurance partners and more than 225corporate agents and brokersAs on 3oth jun 11 , 13th month premium persistency is at 83% and 25th month premium persistency is at 77%

Indian Telecom industry

IDEA