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Information EMBARGOED UNTIL 11 th OCT 2030hrs GMT -6:00, 12 th OCT 0330hrs CET (MEXICO V PANAMA MATCH KICK OFF) adidas and the Mexican Football Federation announce the new “Tricolor” jersey The new Mexican kit sets itself apart for its design and technological innovations Mexico City / Herzogenaurach, October 11th, 2013 – Today, adidas and the Mexican Football Federation announce the official on-pitch presentation of the National Team’s uniform, during its FIFA World Cup Qualifier match against Panama at the Estadio Azteca in Mexico City, Mexico. Mexico’s National Football team is the first of all adidas sponsored teams to present its new uniform. The match kit will convey the entire country’s hopes and optimism as the team battle to qualify for the 2014 FIFA World Cup Brazil™.

adidas AG - The NewsMarketpreview.thenewsmarket.com/Previews/ADID/DocumentAs…  · Web viewThe word MÉXICO on the back of the jersey, balance out the design with a subtle bow to

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Page 1: adidas AG - The NewsMarketpreview.thenewsmarket.com/Previews/ADID/DocumentAs…  · Web viewThe word MÉXICO on the back of the jersey, balance out the design with a subtle bow to

Information

EMBARGOED UNTIL 11th OCT 2030hrs GMT -6:00, 12th OCT 0330hrs CET

(MEXICO V PANAMA MATCH KICK OFF)

adidas and the Mexican Football Federation

announce the new “Tricolor” jerseyThe new Mexican kit sets itself apart for its design and

technological innovationsMexico City / Herzogenaurach, October 11th, 2013 – Today, adidas and the Mexican Football Federation announce the official on-pitch presentation of the National Team’s uniform, during its FIFA World Cup Qualifier match against Panama at the Estadio Azteca in Mexico City, Mexico.

Mexico’s National Football team is the first of all adidas sponsored teams to present its new uniform. The match kit will convey the entire country’s hopes and optimism as the team battle to qualify for the 2014 FIFA World Cup Brazil™.

FMF Crest on the new Mexico home jersey

Page 2: adidas AG - The NewsMarketpreview.thenewsmarket.com/Previews/ADID/DocumentAs…  · Web viewThe word MÉXICO on the back of the jersey, balance out the design with a subtle bow to

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The new jersey features a bi tonal green base, to form a unique and premium design, while the elegant white touches on the chest, sleeves and the iconic three stripes add to the overall look of the jersey.

FMF’s crest is located in the middle of the chest, accompanied by a graphic element expressing the strength, passion and pride of an entire nation. The word MÉXICO on the back of the jersey, balance out the design with a subtle bow to the country’s rich past

The new kit is the lightest in FMF history thanks to adidas adizero engineering, which combines different technologies to offer the lightest football kit, allowing players to remain fast, cool and comfortable on the pitch.

On the new kit, adidas’ Brand Director, Teodoro Husemann commented: “For adidas it is an honor to outfit the National Team. We have developed the lightest jersey, with an innovative and unique design, while staying true to our principle of offering only the best to our athletes, the Mexican Federation, and football fans on our way to FIFA’s World Cup 2014”

The new Mexico kit will be available globally from November 14th in selected adidas retail outlets, associated stockists and via www.adidas.com/football. Join the adidas football conversation at www.facebook.com/adidasfootball or on Twitter: @adidasfootball.

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For further media information please visit http://news.adidas.com/GLOBAL/PERFORMANCE/FOOTBALL or contact:

Robert Hughesadidas Senior Global Football PR ManagerEmail: [email protected] Tel: +49/9132/84-6856

Alan McGarrieadidas Global Football PR ManagerEmail: [email protected] Tel: +49/9132/84-4686

Page 3: adidas AG - The NewsMarketpreview.thenewsmarket.com/Previews/ADID/DocumentAs…  · Web viewThe word MÉXICO on the back of the jersey, balance out the design with a subtle bow to

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Notes to editors: About adidas Footballadidas is the global leader in football. It is the official sponsor / official supplier partner of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Confederations Cup, the UEFA Champions League, the UEFA Europa League and the UEFA European Championships. adidas also sponsors some of the world’s top clubs including Real Madrid, FC Bayern Munich, AC Milan, Flamengo and Chelsea. Some of the world’s best players also on the adidas roster are Leo Messi, Gareth Bale, Mesut Özil, Dani Alves, Oscar, Xavi, Karim Benzema and Bastian Schweinsteiger.