Aditya Birla Industry Analysis

8/12/2019 Aditya Birla Industry Analysis

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The Case Study on

ADITYA BIRLA INSULATORS


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INDEX

Sr. no. Topics

1. Company profile - ABI

2. Corporate social responsibility

3. ! practices " #rie$ance %an&lin# ' trainin# met%o&s'

moti$atin# employees ' safety meas(res an& recr(itment

). *ro&(ct o$er$ie+

,. *ro&(ction process " porcelain an& polymer plant

. (r obser$ation

/. (r e0perience


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ACNED4E5ENT

We would like to acknowledge the staff members of Aditya birla insulators halol for guiding usand imparting us knowledge about the production processes and the HR practices they follow.

We would like to thank BBA programme for giving us an opportunity to get a field experience of

the theories we learn.


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Abo(t A&itya Birla Ins(lators

A subsidiary of Aditya Birla NuvoAditya Birla !nsulators is !ndia"s largest makers of high#

performance insulators.

$heir products have benchmarked industry standards in technology and %uality to deliver highly

dependable products making them one of the most trusted names in the industry. Aditya Birla

!nsulators leverages the rich legacy of the Aditya Birla &roup and the technical expertise accrued

through over four decades in the industry. $he company provides a comprehensive range of

high#performance insulators to the power industry in !ndia as well as overseas.

Aditya Birla !nsulators is the country"s largest and the world"s fourth largest manufacturer of

electrical insulators. $heir extensive product range includes hollow solid coredisc pin

post insulators findingapplicationsin substation e%uipment and in transmission systems.

Aditya Birla !nsulators is the preferred partner of a global clientele that includes leading power

utilities and national and international power e%uipment manufacturers. $heirproductsare

exported to over'( countries worldwide with focused markets in )urope America *iddle

)ast Africa and +hina.

5ission

$o deliver superior value to their customers shareholders employees and society at large.

6ision

$o be a premium global conglomerate with a clear focus on each business.
http://www.adityabirlanuvo.net/http://www.adityabirlanuvo.net/http://www.adityabirlainsulators.com/products/solid_core_line_post.htmhttp://www.adityabirlainsulators.com/products/suspension_disc.htmhttp://www.adityabirlainsulators.com/products/suspension_disc.htmhttp://www.adityabirlainsulators.com/products/applications.htmhttp://www.adityabirlainsulators.com/products/applications.htmhttp://www.adityabirlainsulators.com/products/products_portfolio.htmhttp://www.adityabirlainsulators.com/aboutus/overview.htmhttp://www.adityabirlainsulators.com/aboutus/overview.htmhttp://www.adityabirlainsulators.com/products/solid_core_line_post.htmhttp://www.adityabirlainsulators.com/products/suspension_disc.htmhttp://www.adityabirlainsulators.com/products/applications.htmhttp://www.adityabirlainsulators.com/products/products_portfolio.htmhttp://www.adityabirlainsulators.com/aboutus/overview.htmhttp://www.adityabirlanuvo.net/


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A+ar&s

Aditya Birla !nsulators Rishra has won the &olden /eacock National 4uality Award

5&/N4A6 7889 in the manufacturing category. $he &/N4A model is based on *BN4A

5*alcolm Balridge National 4uality Award6 and is aligned with the World +lass

*anufacturing /ractices 5W+*6 : $/* process. $he award was given to ; organisations

out of a total of


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Corporate social responsibility

With a special focus on girl child education several of their units are

supporting Casturba &andhi Balika idyalayas 5C&B6 # residential

schools for girls.

$hey administered DD.7 million polio doses to children at Eagdishpur

&ummidipoondi eraval Halol and Renukoot.

$he plant does not release pollution and so it does not harm the environment.

$hey are also engaged in blood donation camps which is conducted on


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! *ractices

At Aditya Birla !nsulators their work culture is oriented to the core values of the Aditya Birla

&roup> integrity passion commitment seamlessness and speed.

Aditya Birla !nsulators values its people as its most precious asset. $he company accords highest

importance to the welfare health safety and satisfaction of the employees.

All business activities are carried out seamlessly with clearly defined roles and responsibilities

and well laid#out procedures. $he company works towards creating a positive work ambience forall employees to grow and prosper.

$he organisation is committed to develop a world#class workforce by offering challenging

assignments and opportunities to apply learning in an environment replete with robust mentoring

and coaching systems. $he organisation encourages the continuous growth of employees through

delegation and empowerment.

$hey recognise the value of providing continuing education in the skills and career development

of the employees. $he aim is to create highly motivated individuals who will work well as a

team with a sense of belonging and commitment.

ere are some of t%e ! practices performe& in t%e or#ani8ation7

4rie$ance %an&lin#

pen forum is conducted on Drd2aturday of every month. $he open meet begins with feedback

of the employees. urther in case of dissatisfaction of the employees %uestions are welcomed

from them and solutions to those issues are brought through discussions.

$he company also has a trade union Named Ra1shree kamdar sangh.I !t helps the workers topresent their grievances in front of the management.

-isciple check is kept on regular basis on employees to avoid the mis#conduct and absentism of

the employees.
http://www.adityabirla.com/http://www.adityabirla.com/http://www.adityabirla.com/http://www.adityabirla.com/


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$o solve the issue of high absentism they go for counseling of the employees. Herein employees

are asked the reasons for being absent and are guided J motivated accordingly.

Trainin# met%o&s

$raining is provided on the basis of soft skills and departmental skills.

or imparting skills on the 1ob K they go for class room training. A&itya birla 9no+lee

centreis there at the plant for providing the class room training.

$raining is also provided with the help of outside agencies and experts.

/re and post training tests are conducted to know whether the training programme is

efficient or not to know whether employees implement what they learn at their

workplace and also to know their capabilities.

5oti$atin# t%e employees

$he employees having ;8L or above attendance are recogni0ed by giving awards and

incentive of extra pay.

$hey motivate their employees by taking care of their monetary needs.

)mployees suggestions and ideas are recogni0ed and they are given benefits for the same.

$hey direct and motivate them towards their organi0ational and individual goals

$hey follow the Abraham maslowMs motivational theory to motivate and satisfy needs of

their employees.

Canteen :acilities7 $he employees are provided with facilities like air#conditioners water

coolers with R 2ystems and hygienic food. $he cleanliness of the canteen is well maintained.

!ecreational :acilities7 $o reduce the boredom of the employees AB! has arranged for

3+-s music systems.

Colonies for labo(rers

E-news bulletin board, $his notice board is kept in the staff canteen where the following

things are highlighted K


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*ro&(ct $er$ie+

Aditya Birla !nsulators is the largest !ndian manufacturer of high voltage porcelain insulators.

World#class technology and cost competitiveness produce high %uality insulators at state of the

art manufacturing facilities.

The company specialises in the production of high-strength equipment porcelains for use in SF6circuit breakers, instrument transformers, condenser bushings, disconnectors and insulators for

the traction system of the Indian Railways, and high-end transmission products up to 6! "#

system $oltages%

$he Aditya Birla !nsulators" product range is exported to '( countries around the world with

focus on markets in )urope and America. Aditya Birla !nsulators exports one third of its total

sales. $he business has been proactive in gauging changing customer needs and adapting its

product range to meet high %uality standards and customer satisfaction.

With its products extensively tested in reputed national and international laboratories theresultant output is truly world class and this is vindicated by its long#term customers that include

leading power utilities and multinational companies.

$he key customers of these insulators which come in range from


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on customer care and business excellence while continuously assessing the effectiveness of

4*2 to demonstrate continual improvements.

(r


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$he raw materials were divided into different segments i.e. Gnder $esting and $ested C.

-ifferent areas were allotted for different types of approved raw materials i.e. &la0e Raw

*aterial and H / Ball +lay.

*ro&(ction *rocess

Aditya Birla !nsulators follows world#class manufacturing practices in the pro&(ction of

porcelain ins(lators. $he important stages in the manufacture of porcelain insulators are,


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'. *reparation of blan97 in a pug mill charging of filter cake is done. $he charged filter

cake is known as blank. !t is cylindrical in shape. )ach cylindrical blank is given a

drawing or a serial no. it is given to differentiate the output from various machines. Here

vacuum is also given for the removal of air bubbles. Here moisture remains the same. or

preparation of one blank it re%uires F8 to ;8 minutes depending upon design.

=. Dryin# to remo$e absorbe& +ater7blank then goes to the electrical dryer. After passing

from the electrical dryer the moisture of the blank comes down to


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>! BSE!6ATIN

$hey have a very well maintained and clean canteen facilities were provided to the staff.

$he environment was clean calm and green.

!n the factory very few workers used the safety kit provided to them.

!n the plant various pictures paintings and slogans were there to promote the use ofsafety e%uipment to save water to reduce the wastage of oil and other raw#materials

$here was a systematic storage facility for raw materials.

High %uality raw material is used in the production of insulators.

$he production process is reliable as at every stage samples are taken and tested.

$here are chances of minor accidents occurring as we saw that the clay was dropped on

the floor because of which people moving in the plant can slip.

When we raised the %uestion of not having the re%uired number of ventilators we got toknow that ventilators are present according to the re%uirement of humidity of the product.

!n the polymer plant for the safety of the production process people were asked to go inwith bare foot.

$hey lacked in providing proper sunlight to the plant wherever re%uired. -ue to this therewas suffocation in the plant.

$he grievance redressal system for the employees was a fair practice.

$hey take test of the trainees before and after their training. $hey also talk to the

supervisors of these trainees about whether is there any change in the performance of thetrainees. $his helps them to get knowledge about the effectiveness of training on their

employees.

$he motivational activities are monetary as well as non#monetary. $hey take care of their

employeesM needs goals and satisfaction.


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$he e#news bulletin board at the canteen made the staff aware about all the news andevents of the AB group and AB! as well.

>! EX*E!IENCE

ur industrial visit at the A-!$@A B!R3A !N2G3A$R2 HA33 was the first and

memorable one. We were allotted personnel from AB! group to guide and explain the whole

production process of insulators. We were given detailed information of the whole production

process. He answered all our %ueries patiently and indeed was a great help for us. We were also

given a presentation on the current position and future aspirants of aditya birla insulators as well

as the AB group. $here was an interactive session held between us and the *r. /anchal 5Hr dept.

head6 wherein we were informed about the HR practices at AB!. He was highly impressed by the

BBA students and was proud to see us as future managers of the corporate world. He even

motivated us to be very appropriate and committed to our work. He %uoted the example of shri

ramaMs commitment to his father inspite of difficulties he faced for


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Wibiliography

www.adityabirlainsulators.com

www.adityabirla.com
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Aditya Birla Industry Analysis