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Multiple choice questions1. Marketing research is the function that links the consumer, customer, and public to the

marketer through

a. Informationb. Sales.c. Computer.d. All of the above

2. Information is used to identify and define marketing opportunities and problems; to generate,refine, and evaluate _____________ actions.a. Salesb. Marketingc. Computerd. Database

3. MR stands for (B)a. Medical Researchb. Marketing Researchc. All of the aboved. None of the above

4. Marketing research specifies (C)a. Business to business.b. The data, manages and implements the data-collection process, analyzes the results,

and communicates the findings and their implications.c. The information, manages and implements the data-collection process, analyzes

the results, and communicates the findings and their implications.

d. All of the above

5. Marketing research is concerned with. (B)a. The application of theories, problem-solving methods, and techniques to identify and

solve problems in organizations.b. The application of theories, problem-solving methods, and techniques to identify

and solve problems in marketing.c. All of the aboved. None of the above

6. In order to offset unpredictable consumer behavior, companies invest in ________(A)a. Market research

b. Computers.c. E-Business.d. All of the above

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7. Dell Computer might want to know a demographic breakdown of how many and what kindsof people or companies will purchase a new model in its personal computer line It is anexample for (A)a. Market researchb. Computers.c. E-Business.

d. All of the above

8. Managers cannot always wait for information to arrive in bits and pieces from marketingdepartments. They often require ________ studies of (A)a. Formal.b. Informal.c. Convenientd. inconvenient

9. ____________Department provides specific information to marketing managers: (C)a. Marketing.b. Finance.

c. Marketing research.d. Systems.

10. _____________Department cannot provide specific information to a marketing manager (A)a. Marketing.b. Finance.c. Marketing research.d. Systems

11. This formal study, whether performed internally or externally, is called ________. (C)a. Marketing.b. Finance.

c. Marketing research.d. Systems

12. The marketing research process consists of four steps they are sequentially. (D)a. defining the problem and research objectives, developing the research plan,

implementing the research plan, and interpreting.b. defining the problem and research objectives, developing the research plan,

implementing the research plan, and interpreting and reporting the findings.c. All of the aboved. None of the above

13. Defining the problem and research objectives is often the ________ step in the research

process. (B)a. Easiest.b. Hardest.c. Cant say.d. All of the above.

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14. ________must be able to help the manager define the problem and to suggest ways thatresearch can help the manager make better decisions. (C)a. Marketing Managerb. Finance Managerc. Marketing Researcher.d. All of the above.

15. MR stands for (A)a. Marketing Researchb. Marketing Relationsc. Marketing Reporterd. None of the above

16. Managers who know little about the importance of research may obtain____________conclusions (D)a. Suitableb. relevantc. Subtle

d. Irrelevant

17. Managers must know enough about marketing research to help in_________. (C)a. Organizingb. Controllingc. Planningd. Leading

18. When the problem has been defined, the manager and researcher must set (B)a. Research Principlesb. Research objectivesc. All of the above

d. None of the above

19. A marketing research project might have _______ types of objectives (C)a. Causalb. Descriptivec. Exploratoryd. All of the above

20. The second step of the marketing research process calls for determining. (C)a. Sample sizeb. objectivesc. Information needed

d. All of the above

21. A marketing researcher can gather secondary data, primary data, or both. (A)a. Yesb. Noc. May bed. All of the above

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22. Only MNCs prefer having this department (B)a. Sales Departmentb. Marketing Researchc. Productiond. All of the above

23. Primary data consists of information collected (C)a. Productionb. In specific purposec. for the specific purposed. All of the above

24. ________data consists of information that already exists somewhere. (C)a. Environmentalb. primaryc. Secondaryd. All of the above

25. ________data consists of information that doesnt exists. (B)a. Environmentalb. primaryc. Secondaryd. All of the above

26. ______ data collection requires more extensive research, more time, and more money. (B)a. Environmentalb. Primaryc. Secondaryd. All of the above

27. __________ sources can sometimes provide information that is not directly available orwould be too expensive to collect.. (c)a. Environmentalb. Primaryc. Secondaryd. All of the above

28. Researchers can rarely obtain all the data they need from ________ sources. (C)a. Environmentalb. Primaryc. Secondaryd. All of the above

29. __________is the gathering of primary data by observing relevant people, actions, andsituations. (C)a. Situational researchb. Marketing researchc. Observational researchd. All of the above

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30. _________research is the approach best suited for gathering descriptive information (A)a. Surveyb. Marketingc. Observationald. Causal

31. ________can be used to obtain information that people are unwilling or unable to provide.(C)a. Situational researchb. Marketing researchc. Observational researchd. All of the above

32. is the most widely used method for primary data collection, and it is often the only methodused in a research study (A)a. Survey research.b. Marketing researchc. Observational research

d. All of the above

33. The major advantage of survey research is its (B)a. Optionsb. Flexibilityc. Cheap.d. All of the above

34. Marketing Research management helps an organization in. (C)a. Reducing production costsb. Decrease the production costc. Reduce the time it takes to make a new product

d. All of the above

35. One of the example where marketing research is extensively used by organizations are (A)a. Consumer durables.b. Pharma Industry.c. Industrial Products.d. All of the above.

36. In the early and mid-1980s, some cola companies created a taste test against theircompetitors. This is an example of __________ research. (A)a. Survey research.b. Marketing research

c. Observational researchd. All of the above

37. observation is best suited for ___________ research (A)a. Exploratory research.b. Survey researchc. Observational researchd. All of the above.

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38. ___________research tries to explain cause-and-effect relationships.: (D)a. Experimental research.b. Survey researchc. Observational researchd. All of the above.

39. Research may be collected by: (D)a. Mail, personal interview.b. Telephone,c. email, faxd. All of the above

40. ________ can be used to collect large amounts of information at a low cost perrespondent.(A)a. Mailb. Telephone, personal interviewc. email, faxd. All of the above

41. __________questionnaires lack flexibility in that they require simply worded questions.. (A)a. Mailb. Telephone, personal interviewc. email, faxd. All of the above

42. _____________interviewing is the best method for gathering information quickly, and itprovides greater flexibility than mail questionnaires (B)a. Mail, personal interviewb. Telephone,c. email, fax

d. All of the above

43. _______questionnaire can also take a long time to complete. (A)a. Mailb. Telephone, personal interviewc. email, faxd. All of the above

44. Telephone interviewing is. (A)a. costlierb. attractivec. Cheap

d. All of the above

45. _________interviewing consists of inviting several people to talk with a trained interviewerabout a companys products or services (C)a. Boardb. Independentc. Personald. All of the above

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46. The interviewer needs _______skills (C)a. interviewingb. communicationc. Objectivity, knowledge of the subject and industry, and some understanding of

group and consumer behavior.d. Computer hardware and software.

47. The main drawbacks of personal interviewing are (A)a. costs and sampling problemsb. Stationary costsc. All of the aboved. None of the above

48. Marketing researchers usually draw conclusions about large groups of consumers bystudying a relatively _____ sample of the total consumer population (A)a. Smallb. Largec. Depends on the researcher

d. All of the above

49. A _______ is a segment of the population selected to represent the population as a whole.(B)a. Populationb. Samplec. Sliced. All of the above

50. The marketing researcher must design a sampling plan, which calls for three decisions: (D)a. Sampling Unit.b. Sample Size

c. Sampling Procedured. All of the above

51. _______determines who is to be surveyed.: (A)a. Sampling Unit.b. Sample Sizec. Sampling Procedured. All of the above

52. ________determines the number of people to be surveyed (B)a. Sampling Unit.b. Sample Size

c. Sampling Procedured. All of the above

53. ________determines how the respondents should be chosen (C)a. Sampling Unit.b. Sample Sizec. Sampling Procedured. All of the above

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54. In collecting primary data, marketing researchers have a choice of ________ researchinstruments (C)a. questionnaireb. Mechanical devices.c. All of the aboved. None of the above

55. ______consists of a set of questions presented to a respondent for his or her answers. (A)a. questionnaireb. Mechanical devices.c. All of the aboved. None of the above

56. Examples of mechanical instruments are (C)a. people metersb. supermarket scannersc. All of the aboved. None of the above

57. ________techniques are not widely used because they tend to be expensive, requireunrealistic advertising exposure conditions, and are hard to interpret. (B)a. questionnaireb. Mechanical devices.c. All of the aboved. None of the above

58. __________are the characteristics of good marketing research (C)a. Scientific Methodb. Research Creativityc. Independence of Model and data

d. All of the above

59. Appropriate sample means (D)a. One which gives meaning to the research undertaken.b. Depends on the topic.c. Depends on the financial constrains to the researcher.d. All of the above.

60. Diffent constraits that may crop up in a research are (D)a. Time.b. Money.c. Sample size.

d. All of the above.

61. Many managers see marketing research as only a ________ operation (B)a. Continuous operation.b. Fact-finding operation.c. All of the above.d. none of the above

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62. Regardless of the type of process, all research begins with a generalized idea in the form ofa research question or a _________. (C)a. Doubtb. Hypothesis.c. All of the aboved. None of the above

63. A hypothesis differs from a research question; it is (C)a. More specific.b. Makes a prediction.c. All of the aboved. None of the above

64. Hypotheses provide the following benefits: (D)a. They determine the focus and direction for a research effort.b. Their development forces the researcher to clearly state the purpose of the research

activity.c. They determine what variables will not be considered in a study, as well as those that

will be considered.d. All of the above

65. The worth of a hypothesis often depends on the _________ skills (B)a. Managing Directorsb. Researchersc. Marketersd. All of the above

66. A good hypothesis should (D)a. Have logical consistencyb. Be in step with current literature.

c. Be testable.d. All of the above

67. Hypothesis testing is a systematic method used to evaluate data and aid the decision-making process. Following is a typical series of steps involved in hypothesis testing: (B)a. State the hypotheses of interest, Determine the appropriate test statistic, specify the

level of statistical significance, Determine the decision rule for rejecting or, not rejectingthe null hypothesis,

b. State the hypotheses of interest, Determine the appropriate test statistic, specifythe level of statistical significance, Determine the decision rule for rejecting or,not rejecting the null hypothesis, Collect the data and perform the neededcalculations, Decide to reject or not reject the null hypothesis

c. All of the aboved. None of the above

68. A research study includes at least ______ hypotheses (B)a. oneb. Twoc. Threed. Cannot say

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69. name the two hypothesis (C)a. Null.b. Alternate.c. All of the above.d. None of the above.

70. The ________ hypothesis presents the alternative to the null and includes a statement ofinequality (B)a. Null.b. Alternate.c. All of the above.d. None of the above.

71. Measurable observations are called _________ observations. (A)a. Quantitativeb. Qualitativec. All of the aboved. None of the above

72. Example of Indian market research firms in India (D)a. Nexgenb. FKN corporationc. iElvira Infomatrixd. All of the above

73. Example of Indian market research firms outside India (A)a. Tiger researchb. Nexgenc. FKN corporationd. iElvira Infomatrix

74. Observations that cannot be measured are termed as (B)a. Quantitativeb. Qualitativec. All of the aboved. None of the above

75. Marketing researchers have increasingly used ________ statistical techniques to describephenomena that are not easily measured, (B)a. Quantitativeb. Qualitativec. All of the above


76. These quantitative observations are further classified as (C)a. Discreteb. Continuousc. All of the aboved. None of the above

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77. _________ Statistics are typically simple summary figures calculated from a set ofobservations.. (A)a. Descriptiveb. Inferentialc. All of the aboved. None of the above

78. __________statistics are used to apply conclusions about one set of observations to reacha broader conclusion or an inference about something that has not been directly observed.(B)a. Descriptiveb. Inferentialc. All of the aboved. None of the above

79. __________ is a collection of any number of related observations. (A)a. Datab. Data set

c. All of the aboved. None of the above

80. _________ allows for the compression of data into a table (A)a. Frequency distributionb. T testc. Chi testd. None of the above

81. The objective of _________ is to select that part which is representative of the entirepopulation. (B)a. Frequency distribution

b. Samplingc. T testd. None of the above

82. Sample designs are classified into (C)a. Probabilityb. Non-probabilityc. all of the aboved. None of the above

83. A sample is a ___________ sample if each unit in the population is given some chance ofbeing selected. (A)

a. Probabilityb. Non-probabilityc. all of the aboved. None of the above

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84. A sample is a _________ when some units in the population are not given any chance ofbeing selected, and when the probability of selecting any unit into the sample cannot bedetermined or is not known. (B)a. Probabilityb. Non-probabilityc. all of the above


85. sampling is used in some manufacturing and distributing settings as a means of (A)a. Quality controlb. Product controlc. All of the aboved. None of the above

86. The chi-square and t-distribution are both (B)a. Used for hypothesis testingb. Dependent on a number of degrees of freedomc. All of the above


87. The F ratio contains (A)a. Two estimates of population varianceb. Two estimates of population meanc. One estimate of population variance and one estimate of population meand. All of the above

88. If we want to whether the proportion of more than two populations are equal , we use (D)a. Analysis of varianceb. estimationc. Variance


89. Which of these distributions has a pair of degrees of freedom (D)a. Poissonb. Normalc. Chi-squared. None of the above

90. A family of distributions differentiated by two parameters and used to primarily to testhypothesis regarding variances is called _________distribution (B)a. Poissonb. F test

c. Chi-squared. None of the above

91. Marketing research information is used to take _______ decisions.(D)a. Longb. Shortc. Mediumd. all of the above

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92. The major advantage of survey research is its (B)a. Optionsb. Flexibilityc. Cheap.d. All of the above

93. Marketing Research management helps an organization in. (C)a. Reducing production costsb. Decrease the production costc. Reduce the time it takes to make a new productd. All of the above

94. Information gathered for marketing research is from_________ .(C)a. Inside the organizationb. Outside the organizationc. All of the aboved. None of the above

95. Information gathered for marketing research is stored by. (A)a. Market research Information systemsb. Databasec. libraryd. None of the above

96. Marketing research information is gathered by (B)a. Surveysb. Marketing personnelc. customersd. All of the above

97. MRIS is slowly being replaced by _______softwares(A)a. ERPb. COBOLc. BASICd. All of the above

98. People who gather information especially for MR departments are called (A) a. MR executiveb. Researcherc. None of the aboved. All of the above

99. Most of the information fed into MR database is used by ________ for refining of theorganization (C)a. Money managementb. Marketing managementc. Knowledge Managementd. All of the above

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100. Documenting of marketing research findings is called _________(B)a. Document writingb. Report writingc. None of the aboved. All of the above

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