Proprietary to Adobe Systems Inc.Version 1.5

Revised Date: 15 April 2016 JAZ

ADOBE DIRECT SALESADOBE STOCK OVERVIEW

ADOBE STOCK OVERVIEW

INTRODUCING ADOBE STOCK

ADOBE STOCK OVERVIEW

WHAT IS ADOBE STOCK?

WHAT IS ADOBE STOCK?Adobe Stock provides a supply of over 50 million photos,illustrations, images, and videos. This includes professional photosof common places, landmarks, nature, events, or people that arelicensed on a “royalty-free” basis. These images are used forcreative or business purposes in lieu of hiring a photographer for aproject and are often used by book publishers, ad agencies, graphicartists, designers, and filmmakers.

Adobe Stock launched in June 2015. It was created from Adobe’spurchase of Fotolia (though Fotolia will continue to operate theirbusiness separately).

WHY ENTER THE STOCK IMAGERY MARKET?The stock imagery market is a $4 billion industry worldwide. About85% of creative professionals who buy stock images use Adobetools. Over 90% of stock content sellers use Adobe software toprepare their photos, images, and graphics.

KEY PLAYERSKey players in the stock imagery marketplace include Shutterstock,123RF, iStock, ClipDealer, Pond 5, and Thinkstock.

ADOBE STOCK AND ADOBE’S CREATIVE VISIONAdobe’s mission is to empower customers to create, publish, andmonetize great content anywhere, on any platform or device, andenable businesses to engage consumers as technology evolves.

Adobe’s vision is to provide everything a creative professionalneeds – desktop and mobile apps, community, assets, and market.We are building the premier creative marketplace for buying andselling assets and services. Adobe is committed to making AdobeStock the premier stock service for the creative and marketingcommunities.

ADOBE STOCK OVERVIEW

ADOBE’S CREATIVE VISION

ADOBE STOCK OVERVIEW

STOCK LICENSING BASICS

ADOBE STOCK OVERVIEW

TYPES OF LICENSES

SELLING VS. LICENSINGAdobe Stock does not sell images; Adobe Stock licenses images.An image downloader does not own the image. Adobe Stocklicenses the rights to use the images within a permitted scope.The copyright of the image belongs to the uploading artist.

ROYALTY-FREE LICENSES“Royalty-free” is the most common type of license. It is not free.It is merely free of royalties, which means customers pay asingle price for perpetual usage rights without needing to payagain for repeated use. Royalty-free images often come with astandard license offering and an extended license offering, eachwith different usage rights.

ADOBE STOCK = ROYALTY-FREE STANDARD LICENSESAdobe Stock is microstock and offers royalty-free licenses.Standard licenses can be purchased through Adobe.com orthrough a phone sales agent. Extended licenses are availableonly through Adobe.com, not through an Adobe phone salesrepresentative.

Image Licensing

Standard

MicrostockMacrostock

Extended

Royalty-Free

Licenses

ADOBE STOCK OVERVIEW

LICENSING RIGHTS AND RESTRICTIONS

A customer purchasing an Adobe Stock standard license cannot:

• Make the image downloadable to another entity. The stockimages are not sub-licensable and non-transferrable.

• Sell, license, or distribute the file in any way that would allow athird party to use, download, or extract its raw file (forexample, through a website or app).

• Share the file for use outside the purchasing entity.

• Use the image on logos and company marks.

• Use the image for political endorsement.

• Use the image for the defamation of models or associate theimage with sensitive issues (pornography, tobacco, alcohol,diseases).

• Use the image for social media, except with ‘social-mediaenabled’ downloads.

STANDARD LICENSE EXTENDED LICENSE

Rights & Usage Non-exclusive, perpetual usage Non-exclusive, perpetual usage

Geo Limit Worldwide Worldwide

Print run 500,000 Unlimited

Usage examples May be used, displayed, broadcast, or modified for:

• Business, commercial, educational and private purposes including multimedia presentations

• Business cards, letterhead, and stationary• Websites, blogs, computer programs and apps• Print and digital publications such as books, e-books, newspapers,

magazines and newsletters• Promotional and decorative materials including posters, greeting

cards, and post cards• Advertising such as brochures, flyers, web banners, billboards, and

signage• Marketing materials such as catalogues, packaging, wrappers, and

labels• Artwork such as cover art for CDs, DVDs, and e-books.• Use in movies, films, videos, and television• Incorporation into other works of authorship

Extended licenses are intended for:

• Design templates intended for resale

• Goods or services intended for resale without limitation

• Public relations campaigns aimed at the promotion of goods or services to the media

For more details on extended licenses, see the Fotolia Terms and Conditions and the Extended License Announcement on Adobe.com.

For a full usage comparison of standard and extended licenses, click here.

ADOBE STOCK OVERVIEW

LICENSE COMPARISON CHART

ADOBE STOCK OVERVIEW

AVAILABILITY AND PRICING

ADOBE STOCK OVERVIEW

ADOBE STOCK AVAILABILITY

FinlandFranceGermanyGreeceHungaryIrelandItalyJapanLatvia

RomaniaSlovakiaSloveniaSouth AfricaSpainSwedenSwitzerlandUKUnited States

Adobe.com and Adobe call centers can sell in the 36 countries listed here

AustraliaAustriaBelgiumBulgariaCanada CyprusCzech RepDenmarkEstonia

LithuaniaLuxemburgMaltaMexicoNetherlandsNew ZealandNorwayPolandPortugal

Resellers can sell Adobe Stock worldwide

ADOBE STOCK OVERVIEW

ADOBE STOCK PLANS AND PRICING

SINGLE IMAGES 10 IMAGES/MO 750 IMAGES/MO

No subscription; images “on demand”

$9.99 per image

Not sold by Direct Sales phone agents; only sold on stock.adobe.com

With current CC membership$29.99/month • Annual plan, paid monthly• 40% savings vs. standalone plan• Additional images $2.99 each• Rollover up to 120 images per month

Without current CC membership (“standalone small plan”)$49.99/month• Monthly plan• Additional images $4.99 each• Rollover up to 120 images per month

Same price with or without CC (“standalone large plan”)$199.99/month• Annual plan, paid monthly• Additional images $0.99 each

$249.99/month• Monthly plan• Additional images $0.99 each

Customers can either add Adobe Stock to a current Creative Cloud membership, or they can purchase Adobe Stock by itself without a Creative Cloud membership.

ADOBE STOCK OVERVIEW

ADOBE STOCK PLANS AND PRICING

Customers can also purchase an Adobe Stock and Creative Cloud bundle.

Bundles For Individuals Bundles For Teams

CC for individuals All Apps + Adobe StockA Creative Cloud All Apps membership plus 10 Adobe Stock images per month.$79.98/month

CC for individuals Single App + Adobe StockA Creative Cloud Single App membership plus 10 Adobe Stock images per month.$49.98/month

CCPp + Adobe StockA Creative Cloud Photography Plan membership plus 10 images per month.$39.98/month

CC for teams All Apps + Adobe StockA Creative Cloud All Apps membership plus 10 Adobe Stock images per month.$99.98/month

CC for teams Single App + Adobe StockNo bundle available

ADOBE STOCK OVERVIEW

VIDEO ON ADOBE STOCK

In addition to photos, illustrations, and vector images, Adobe Stock also has video available, though the pricing and purchasing options are different from other stock assets.

• Video is available for purchase only on Adobe.com; it is not sold by direct phone sales agents.

• Video is purchased on demand only; there is no monthly subscription and video is not included in any current subscription package.

• The price is $79.99 per video, regardless of whether the customer has a subscription or not.

• Video is available worldwide in all markets where Adobe Stock is sold.

ADOBE STOCK OVERVIEW

ADOBE STOCK EXTENDED LICENSES

Extended licenses are available for all images, on demand, for$79.99.

Extended licenses are not available for sale by Adobe direct phonesales agents. Customers can purchase extended licenses byselecting the option in the Details pane for the desired image.

For images previously purchased, customers can upgrade from astandard to an extended license by finding the image in theirLicense History page, clicking License Again, then selecting theExtended License option.

There is no discount when upgrading from a standard to anextended license.

At this time, extended licenses are not available for videos;however, there is no limit on impressions for video clips.

More on Extended Licenses:Extended License Launch AnnouncementAdobe Stock License Terms and Conditions

ADOBE STOCK OVERVIEW

APPENDIX

ADOBE STOCK OVERVIEW

ADDITIONAL RESOURCES

Adobe Stock FAQ:https://helpx.adobe.com/stock/faq.html

Adobe Stock Learn & Support:https://helpx.adobe.com/content/help/en/stock.html

Using Adobe Stock:https://helpx.adobe.com/stock/help/using-adobe-stock.html

Add images with Adobe Stock:https://helpx.adobe.com/creative-cloud/how-to/adobe-stock-royalty-free-images.html

Use Adobe Stock with Creative Cloud Libraries:https://helpx.adobe.com/creative-cloud/how-to/adobe-stock-creative-cloud-libraries.html

Creative Cloud Libraries with Adobe Stock and Linked Assetshttps://helpx.adobe.com/creative-cloud/how-to/creative-cloud-libraries-stock-linked-assets.html

Adobe Stock Extended Licenseshttp://blogs.adobe.com/creativecloud/extended-licenses-now-available-on-adobe-stock/

Unable to download Adobe Stock Imageshttps://helpx.adobe.com/stock/kb/unable-to-download-adobe-stock-images.html

Troubleshoot Adobe Stockhttps://helpx.adobe.com/stock/kb/troubleshoot-adobe-stock.html

Supported Creative Cloud Applications & File Formatshttps://helpx.adobe.com/stock/kb/adobe-stock---supported-cc-applications---file-formats.html

Supported Web Browsers:https://helpx-internal.corp.adobe.com/content/help/en/stock/kb/supported-browsers-adobe-stock.html

Manage your membership and payments | Adobe Stock:https://helpx.adobe.com/stock/kb/membership-subscription-troubleshooting-stock.html