Adobe Flash Trademark Guidelines

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ADOBE FLASH TRADEMARK GUIDELINES3rd-party guidelines or use o the Flash trademark

Updated 07 February 2008



Contents

Contents

Adobe Flash trademark guidelinesIntroduction ..................................................................................................................................................................................1

Flash trademark usage and output fle guidelines ................................................................................................................2

Flash trademark usage and output fle guidelines, cont. .....................................................................................................3

Examples o correct and incorrect usage .................................................................................................................................4

Defnition o terms to use and terms to avoid ........................................................................................................................5

Attribution statements ................................................................................................................................................................6

For more inormation ..................................................................................................................................................................7



AdobeFlash3rd-partytrademarkguidelines•07February20081

Introduction

Trademarks help protect corporate and product identity, and Flash is

one o Adobe’s most valuable trademarks. By ollowing these guidelines,

you can help Adobe protect the Flash brand name. The Flash trademark

must never be used as a common verb, as a noun, or as a generic term oranimation, video or to describe the output ormat. The Flash trademark

should always be capitalized and should never be used in possessive

orm, or as a slang term. It should be used as an adjective to describe the

product, and should never be used in abbreviated orm.

These guidelines have been developed to help our partners and

customers who use or reer to Adobe’s Flash amily o products.




Flash trademark usage and output le guidelines

Flash is an Adobe trademark that is used with Adobe’s platorm o multimedia•authoring and playback systems based on its amily o Flash sotware products,also reerred to as Flash technology. These products include Flash, FlashProessional, Flash Player, Flash Media Server, FlashCast, Flash Cast, Flash Home

and Flash Lite.

Use o the Flash trademark should always be in compliance with Adobe’s•Permissions and Trademark Guidelines, which state in part that third partiesmay not incorporate or include, in whole or in part, any Adobe trademark intothat third party’s company name, product name, service name, trademark, logoor Internet domain name. The entire text o the guidelines is ound on-line atwww.adobe.com/misc/agreement.html .

Except or such reerential use as permitted in these supplemental guidelines,•Adobe does not permit the use o the Flash trademark by companies other thanAdobe or sotware, hardware, or other related products, unless the companyhas obtained a license rom Adobe to do so.

The Flash trademark is never to be used as a generic term or animation, video•or any kind o le ormat or content. It should always be used as an adjective todescribe the specic Adobe sotware product, and never as a verb or noun.

Companies who are not Adobe licensees but who claim to have technology that•is compatible with Adobe Flash products may claim, i true, that their productsare “compatible with Flash X” as long as nothing in the circumstances wouldcreate consumer conusion. Such companies may not make use o terms suchas “Flash les,” “Flash animation,” or “Flash video” in connection with their cloneproducts or product output.

http://www.adobe.com/misc/agreement.html

http://www.adobe.com/misc/agreement.html




Flash trademark usage and output le guidelines, cont.

Third parties who license or otherwise implement Flash technology must•adhere to Adobe’s SWF and FLV File Format Specication License Agreement.This means in part that the party or individual:

will be allowed to use the technology to create output les with1. extensions .SWF or .FLV to be displayed on Adobe’s Flash Player;

must reer to its product(s) or service(s) as “Flash Player compatible” or2.as eaturing “Flash Player compatible output” and not as being “FlashEnabled”; and

will not reer to output les as “Flash les,” “Flash animation,” or “Flash3.video les.”

Further, third parties may not describe any output as .SWF or .FLV extensionsunless they have complied with the terms o the applicable SWF and FLV FileFormat Specication License agreement. Third parties may not reer to any leextensions or products as “Flash Player compatible” or “Flash Player compatibleoutput” unless they are under license rom Adobe. Third parties may reer totheir products as “Flash Enabled” i they have a license rom Adobe to bundlethe Flash Player with their own sotware. For more inormation about licensing,

please visit www.adobe.com/licensing.

http://www.adobe.com/licensing

http://www.adobe.com/licensing




Examples o correct and incorrect usage

I used Adobe® Flash® technology to create the cartoon.I used Flash to create the cartoon.

The teacher made .FLV les using the Adobe® Flash® Video Encoder product.The teacher made Flash videos to present to the class.

Our products create animation which can be viewed using the Adobe® Flash® Player.Our products create Flash animations.[Note: Similar phrasing should be used when using “content” or “fles” in place o “animation.”]

Our product exports .SWF [.FLV] les that are Adobe Flash Player compatible.

Our products are Adobe Flash Player compatible.Our product exports Flash les [Flash Video].

We provide comprehensive support or streaming and progressive download o .FLV les, playable in Adobe® Flash® Player.We provide comprehensive support or streaming and progressive download o Flash Video.

The speaker described XYZ’s component or Adobe® Flash® Proessional sotware.

The speaker described XYZ’s Flash component.

The company prides itsel on its APIs or ActionScript™ language.The company prides itsel on its Flash APIs.

CORRECT:INCORRECT:

CORRECT:INCORRECT:

CORRECT:INCORRECT:

CORRECT:

CORRECT:INCORRECT:

CORRECT:

INCORRECT:

CORRECT:

INCORRECT:

CORRECT:INCORRECT:




Remember, we sell sotware or

creating content, we don’t sell content.

So using terms such as Flash Video or

Flash Animation is misleading, and does

not clearly convey the Flash product.

Denition o terms to use and terms to avoid

Acceptable terms:Adobe Flash sotwareAdobe Flash authoring toolAdobe Flash platorm

Adobe Flash programAdobe Flash Playervideo or Adobe Flash (note the lowercase “v”)Adobe Flash Player compatibleFlash on. (or campaign use only)

Terms to avoid:Flash animationFlash videoFlash content

Flash leFlash video leAdobe Flash in HD (This implies that “Adobe Flash” is content, not technology. “Adobe Flash” onits own can only reer to Adobe Flash Proessional, nver to reer to content, animation, video,etc. “In” implies that Flash content is being presented in HD. There is no HD versions o ourtechnology, only output that is in an HD ormat.)

Denition o terms:Adobe Flash• — authoring tool

Adobe Flash platorm• — reers to all or specic products under the Flash brandAdobe Flash Player• — client runtimeAdobe Flash Player compatible• — video or animation content that is compatible or plays onAdobe Flash PlayerAdobe Flash Proessional• — authoring toolAdobe Flash Technology• — reers to all or specic products under the Flash brandFlash• — authoring toolFlash on.• — New video campaign theme to be used only on campaign communications.FLV les• — reers to the output letype created using Adobe Flash Proessional

video or Adobe Flash• — video output that is compatible or plays on Adobe Flash Player




Attribution statements

Please include an attribution statement (which may appear in small, but

still legible, print) when using any Adobe trademarks in any published

materials. The statement should read:

Adobe and Flash are either registered trademarks or trademarks

o Adobe Systems Incorporated in the United States and/or other

countries.

I your communication includes other products, the standard attribution

statement should read:

[List o Adobe marks used, beginning with “Adobe” ollowed by anyother marks in alphabetical order] are either registered trademarks or

trademarks o Adobe Systems Incorporated in the United States and/or

other countries.

For example:

Adobe, Acrobat, Adobe Premiere, Ater Efects, Flash, Photoshop and

PostScript are either registered trademarks or trademarks o AdobeSystems Incorporated in the United States and/or other countries.

The attribution statement typically is included with other legal lines,

such as a copyright notice, at the bottom o a web page or, i in printed

material, at the end o the document or on the copyright page o a book

or manual.




©2007 Adobe Systems Incorporated All

rights reserved. Adobe and Flash are

registered trademarks or trademarks o

Adobe Systems Incorporated in theUnited States and/or other countries.

For more inormation

I you have any questions regarding your use o Flash, please contact your Adoberepresentative.

For legal questions, please contact:

Laura [email protected]•206-675-7519

David [email protected] •206-675-7518

Anita [email protected] •206-675-7297

For brand questions, please contact:

Jim PetersenBrand [email protected] •408-536-5389

Alison TreBusiness productivity, Platorm, Mobile, Geo Comm, Verticals – manuacturing,

government, nancial services, [email protected]•408-536-6475

Siri LackovicCreative Pro, Print Publishing, Corporate, Education [email protected] •408-536-3129

Wendy Grim

Geo Comm, Editor - Brand Center, Brand [email protected]•408-536-2375

mailto:%[email protected]














Documents

Adobe Flash Trademark Guidelines