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© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Marketing Cloud
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Jen | Gym Instructor
Lululemon Athletica is fantastic. Felix | College Professor
VERIZON LTE 4G Samsung Galaxy S4
Fred Leger Age 30
T-Mobile 4 Nokia Lumia 520
Sue Child
Chris Manchester Elisa Sanchez
Age 40
Jerry | Stock Broker
AT&T Iphone 4s
@AdobeMktgCloud
Albert 3,343, 4,453
Welcome to the World of DIGITAL
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Digital Landscape
WEB | SOCIAL | MOBILE
RETAIL | VIDEO | PRINT
BROADCAST | EMAIL
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Navigating the path to Marketing Success can be confusing
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Obstacles to Realizing Effective Digital Marketing
5
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe® Creative Cloud™
Adobe® Marketing Cloud
The Adobe Advantage
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Deliver the Best Consumer Experience in Real-Time
USER EXPERIENCE USER ACTIONS
Clicks on product
Clicks on a news story
Walks into store
Stock hits $50 and triggers an alert
Downloads a whitepaper
Updates golf scores
.000 .003
1. What do I know about this visitor?
2. What do I predict will make the visitor take the action I want?
30% off, Free shipping Golf Stories Product Recommendation
3. Access & Assemble the Digital assets that match what I predict
4. Deliver those Digital Assets to the visitor in the right channel
The Last Millisecond .001 .002
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Optimize the Point of Digital Interaction in…
CONSUMER PROFILE
DYNAMIC CONTENT
ASSEMBLY DELIVERY DECISIONING &
ALGORITHMS CUSTOMER EXPERIENCE
“The Last Millisecond”
© 2014 Adobe Systems Incorporated. All Rights Reserved.
Adobe Marketing Cloud | marketing.Adobe.com
• Single Sign-on access across Marketing Cloud Solutions • Collaboration & sharing on campaigns, reporting & assets across Marketing Cloud solutions • Asset Manager for images & videos improves workflows
© 2014 Adobe Systems Incorporated. All Rights Reserved.
Solutions
ADOBE CAMPAIGN
EXPERIENCE MANAGER
ADOBE TARGET
ADOBE SOCIAL
MEDIA OPTIMIZER
ADOBE ANALYTICS
Adobe Marketing Cloud
© 2014 Adobe Systems Incorporated. All Rights Reserved.
Solutions
ADOBE CAMPAIGN
EXPERIENCE MANAGER
ADOBE TARGET
ADOBE SOCIAL
MEDIA OPTIMIZER
ADOBE ANALYTICS
Solutions
Platform Data, Content, APIs
Adobe Marketing Cloud
© 2014 Adobe Systems Incorporated. All Rights Reserved.
Adobe Marketing Cloud
Solutions
ADOBE CAMPAIGN
EXPERIENCE MANAGER
ADOBE TARGET
ADOBE SOCIAL
MEDIA OPTIMIZER
ADOBE ANALYTICS
Solutions
Shared Services
Data, Content, APIs Platform
Manage profiles
Activate and optimize experiences
Collaborate
Manage users and security
Mobile
Deploy tags
Third-party data and applications
Share Assets
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Marketing
Master Marketing
Profile
Ops
ERP
Product
Product Use
IT
CRM
3RD Party Data 3RD Party Data
Master Marketing Profile | Delivering Personalized Experiences
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Mobile Order
Order Confirmation
SMS Reminder In-Store
Pick-up
Follow-up Email with product survey
Consumer experience
Call Center
Marketing
Master Marketing
Profile
IT
CRM
Ops
ERP
Product
Product Use
Facebook Advertisement
Researching Website
Master Marketing Profile | Delivering Personalized Experiences
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Sharing an Audience from Analytics
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Complex audience visualizations
19
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Visualize both known and unknown profiles
© 2014 Adobe Systems Incorporated. All Rights Reserved.
Cross-Channel Campaign Management
Web Content Management for Digital Customer Experience
Testing
Data Management Platforms
Web Analytics
Social Media Management
Lead to Revenue Management Platform
Web Content Management
Adobe Marketing Cloud | Leadership in Digital Marketing
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Marketing Cloud | Integrated Solutions
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Analytics
Full marketing analytics made actionable with data connected to marketing & business systems
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager
• Dynamic Personalized Experiences cross device
• Responsive Design
• Connected to the Marketing Cloud
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager as the center of a digital experience strategy
Analytics
Target Campaign
Media Optimizer
Creative Cloud Social
Video streaming
Demand generation
CRM
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Target
• A/B/N Testing
• Multivariate Testing
• One-Click Automated Targeting
• Recommendations
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Campaign
• Cross-channel Marketing
• Connects Marketing Cloud to your CRM
• Enables Anonymous to Known Marketing
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Social
• Next Gen Buzz Monitoring
• Social Campaign Attribution to Business Results
• Predictive Publishing
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Media Optimizer
• Search, Display, Social
• Portfolio Optimization & Rules Based Bidding
• Continually Optimize Media Mix
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Marketing Cloud
“Using the integrated Adobe Marketing Cloud solutions, we gain efficiencies and can show what business and IT can accomplish when working towards the same goals.” ~Lonneke Vink, Philips