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Adopting Mobile Technologies Inside Your Dealership. Evan Davis. 23 years in retail 14 years of Web and software development 10 year marine industry veteran Marketing Director for 20+ location dealership Consultant to OEMs and Dealers since 2004 - PowerPoint PPT Presentation
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Adopting Mobile TechnologiesInside Your Dealership
Adopting Mobile Technologies Inside Your Dealership
• 23 years in retail
• 14 years of Web and software development
• 10 year marine industry veteran
– Marketing Director for 20+ location dealership
– Consultant to OEMs and Dealers since 2004
• Designed the marine industry’s first mobile app for on-
line inventory management
Evan Davis
Adopting Mobile Technologies Inside Your Dealership
A Typical Day
Adopting Mobile Technologies Inside Your Dealership
Heightened Customer Expectations
Adopting Mobile Technologies Inside Your Dealership
How can we do more with less?
• Examine what we do and why
• Work smarter = Be intentional
• New tools to help:
– Free us from our laptops and PC’s
– Multi-task
– Deliver superior service to
exceed heightened
customer expectations
Adopting Mobile Technologies Inside Your Dealership
How Mobile Fits In Your Dealership
• Sales and Sales Management
– Customer Relationship Management (CRM)
• On-line Inventory Management
– Add, edit, and distribute inventory on-line
• Service
– Remote access to service records
– Customer communications
Adopting Mobile Technologies Inside Your Dealership
Adopting Mobile Technologies Inside Your Dealership
2 Types of Mobile Technologies
• Native Apps
– Self-contained on the device
• Web Apps (Mobile-optimized interface)
– Accessed through the mobile Web browser
Adopting Mobile Technologies Inside Your Dealership
Native Apps
• Designed for specific device/operating system
– Google Android: 16+ device manufacturers (36%*)
– Apple iOS: iPhone/iPad (26%*)
– RIM: Blackberry (23%*)
• Superior performance
• Commonly support off-line use
* Smartphone Market Share: Nielsen Mobile Insights, National Feb-Apr 2011
Adopting Mobile Technologies Inside Your Dealership
Web Apps
• Mobile-optimized Website
• Accessed through the device’s Web browser
• Compatible across Web-enabled devices
• Rely on Internet connectivity
• What types of devices need to be supported?
• Does it need to support working off-line?
• How critical is performance?
Adopting Mobile Technologies Inside Your Dealership
Selecting the Right Approach
Native App Web App
• Common device • Multiple devices
• On- and off-line use • On-line use only
• Performance is critical • Performance less critical
• Exceed heightened customer expectations
• Productivity and efficiency
• Freedom!
Adopting Mobile Technologies Inside Your Dealership
Mobile Benefits for Your Dealership
O: 813.498.1974 x10037
C: 704.526.9969
Adopting Mobile Technologies Inside Your Dealership
Evan Davis
