ADSENSE

INCOME

MACHINE

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TABLE OF CONTENTS

INTRODUCTION

CHAPTER 1 SETTING UP YOUR MACHINE

CHAPTER 2 MONETIZATION

CHAPTER 3 GETTING TRAFFIC

CHAPTER 4 BOOSTING & TESTING

CHAPTER 5 SETTING PERMANENT CAMPAIGNS

CHAPTER 6 SCALING

CHAPTER 7 PROFIT MONITORING

CHAPTER 8 LIST BUILDING & AFFILIATE COMMISION

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INTRODUCTION

In this course, you will learn the exact strategy to run a successful AdSense

Machine that can help you make money day and night. This course is different

as this will teach you the exact the strategy involved in building a website,

driving traffic to it and getting Profit just by working an hour a day. In the last

three years, I have developed successful and proven techniques which you can

confidently emulate and start making money within few days. Now I

understand you may have some questions popping in your mind like…

How can I do it?

It all boils down to action! If you take the right actions and follow the

instructions exactly, I am sure you will have a stable source of income soon. All

you need is 1 hour of your daily time and exact follow up of this AdSense

Machine Building Method. It is a proven technique that has been tested over

many elements of traffic generation. Right now, you have the advantage right

here in your hands. Let it be your guide as you make money!

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What do I need?

Perhaps you wonder. To build your AdSense business, all you need is

1. A learning attitude.

2. This directions book to serve as guide.

3. Scaling the earning machine as you wish.

How much investment do I require to setup this AdSense Machine?

Here is a breakdown of monetary investment that you will need-

a) WordPress Website. Choose one https://ahead-hosting.com/product-category/websites-for-sale/ We recommend you aggregators https://ahead-hosting.com/product-category/aggregators/ specially video aggregators https://ahead-hosting.com/product-category/video/

b) Ads - Just need $5 per day initially and you can increase it with your ROI

c) Confidence - 100%

d) Patience - 100%

e) Goal getting attitude - 100%

f) Time – Maximum 1 to 2 hours daily

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CHAPTER 1

SETTING UP YOUR MACHINE

Getting your machine started is as easy as 1, 2, 3! For clarity, this has been

broken into easy steps for you to do one after the other. Let’s get right down to

it!

Select your site

Your goal is to create a popular Facebook page, so you need to first choose a

niche that is going to catch people’s attention. Perhaps one that would make

them laugh, grind their thought gears and pique their curiosity.

Choose a niche that has the potential to go viral. Choose something that

people would love to read, share and comment on the most.

Think about day to day problems that people face or hobbies that come into

people’s minds on daily basis and that is related to their life actively, not

passively. It should be something that you are familiar with. It may not

require that you have in-depth expertise, but good knowledge of the subject

matter is more than enough.

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Once you have decided your top niche(s), you can check their strength by using

Facebook Audience tool to confirm that it has sufficient audiences you can

target. To test the number of audience for a particular niche, just head over to

Facebook Business Manager/Account Ads Section =>Audiences tab located

below three dotted lines in Ads Manager.

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Use Your normal account and Click on create Ads Section

or use www.business.facebook.com to create an account with Ads Manager

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Choose Audiences under three dots Located at Top Left

Click on Create Audience=>Saved Audience

Go to Detailed Targeting and Start typing your niche-related keyword. As you

enter the keywords related to your niche, Facebook will show you the number

of audience in the right side area of tab. The more audience it shows, the more

the possibility of you earning money from that niche.

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Enter Keyword in detailed Targeting Section

Buy your Site

Simply go to https://ahead-hosting.com/ to buy the site that fits best with your

niche.

Install JetPack plugin in order to share automatically your post to your

Facebook Page

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Click on Jetpack >> Jetpack

Click on Connect Jetpack

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Sign Up for a new wordpress account or Login with existing

Complete Connection by Clicking on Approve Button

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Now your website is ready and you can publish the content on Facebook.

Set up a Facebook fan page

A Fan Page is page type portal on Facebook which shows recent posts and

updates from your website to the Facebook Audience. Once a user likes your

Fan Page, he or she will see your Fan Page’s posts in their timeline as new posts

appear on your Fan Page. This will encourage the user to visit your website.

Once your page has enough audience, traffic will start flowing on your website

continuously. There are Legal terms and conditions for Facebook page that you

should understand before creating it.

To create a Fan Page, simply follow these simple steps –

https://www.facebook.com/help/104002523024878?helpref=about_

content

Create Your Page here-

https://www.facebook.com/business/learn/set-up-facebook-page

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After setting up a fan page, you need to add a static profile picture and a cover

page. You do this the same way you add profile picture and cover page on your

personal Facebook profile. But the fan page’s profile picture and cover page

should be static because it will be your Facebook page’s identity and users will

start recognizing it as a brand after a certain period of time. It is not

recommended that you change your fan page’s profile and cover pictures too

frequently. Just create them once. It is best to use your website’s name as the

page name. You can make your fan page more creative by adding some text to

its cover Page. For example, the sport website’s cover page could have text like

“Like our page to get up-to-date news in the world of sports” or “Like our page for

best health tips” or “Like our page for latest updates”

Important Dimensions of Images

Connect the Facebook fan page and the website

To connect your website with your Facebook page, just follow these steps-

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Login to WordPress Admin Area ➡Dashboard➡ Jetpack sharing ➡ toggle

button to ON

Click on Second tab- Sharing

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Turn on Sharing by toggle button & Connect Social Media Accounts

After turning on sharing, an option to connect Jetpack with WordPress account

will be visible. Just click on that and it will redirect you to your wordpress.com

account. Enter your wordpress.com account credentials (refer to jetpack plugin

section credentials) and it will redirect you to the Facebook account to get

approval from your Facebook page.

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Choose Facebook Page related to Your website & Click connect.

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After connecting to the Page, You will see a Green Signal like this-

Once you get your account connected, simply head over to the website post

section and create a test post to verify it is published on the website as well as

on the Facebook page.

Click on add New under Posts Section

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Enter Title(1), Body Text(2) and check Publicize: Facebook:your page name

Add featured Image to the Post (1200X600 pixel is ideal) & publish

After you have verified that your website is publishing updates on the Facebook

page, be sure to delete the test post on Facebook page as well as on the website

if it’s not something you want to retain.

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CHAPTER 3

MONETIZATION

What is AdSense?

Had you ever noticed how Ads are being displayed on websites? Surely all of

the below images look familiar.

Once you become a publisher with active content and have ample traffic that is

interested in your content you can monetize your content with ads provided by

various advertising companies. These advertising platforms provide you a code

that you have to place on your website and it will show visitors ads

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which are relevant to the niche or as per the interest of the audience. Once a

visitor clicks on the ad, it will direct the visitor to the advertiser's website. You

must always keep in mind that you or your friends, relatives should not click on

the ads deliberately. Advertising technology is so advanced that this action will

be caught, and your website will be banned from displaying ads forever. There

are many advertising platforms and affiliate websites where you can apply to

to become a publisher and earn money. The two best strategies to get on board

and start making money are;

1. Displaying your own product or doing affiliate marketing as per your

niche: To do this, you can try Clickbank and other platforms. You can also

contact any advertising client that is having same niche products and

wants to pay you. For example, if you are having a health website, you can

choose to advertise a diet product or similar.

2. Using automated ad platforms like AdSense: AdSense is the best

monetization platform based on its earning potential and the fact that it

is simple to use. AdSense works very well on all niches and it shows ads

to audiences based on their niche and interest by a single code. Suppose

you have a cricket niche website and you placed the ads banner of a kit-

selling company, there is probability that the larger percentage of the

audience will be cricket lovers and they will purchase from this ad. On the

other hand, if you place AdSense ads on your cricket website, it will not

only show cricket related ads but also show ads related to other interests

of the audience. For example, a visitor loves to read cricket content but in

real life he or she may be looking for a car. Due to AdSense intelligent

feature, it will show that visitor ads pertaining to the

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niche. Thus there will be best possible chances that the visitor will visit

the advertiser's website.

You must take care of the following two things while using AdSense platform

on your website.

1. Never ever click on ads at your website and do not promote anyone to do

the same for you. I advise that you install “Ad blocker” on your browsers

to avoid accidental clicks. A

2. Comply with Adsense Policies

How to Apply for an AdSense Account

To get an AdSense account, you need following:

1. A website published with some content (around 20 articles )

2. A Gmail account to sign up

3. Little traffic on website

4. Compliance with AdSense policies

Once you get all these things, just visit adsense.com, click on sign up and

follow this procedure:

Read How to Sign Up for an Account-

https://www.shoutmeloud.com/basic-guide-how-to-create-a-

google-adsense-account.html

Follow our specific information - https://ahead-

hosting.com/2015/12/10/how-to-get-approved-by-affiliate-

programs/

Tips for getting approved

Once you apply for AdSense publisher program, they will review your website

before you can display ads. Just take care of these checks:

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● Website should have enough content to display ads based on your niche.

● Website should have the following pages - about us, contact us, privacy

policy.

● Comply with all policies

After review, you will get an email stating something like “Congratulations your

website has been approved”.

Code Generation

AdSense provides ads by a code which publishers must place at prominent

locations on the website.

Just login to your account and follow these steps to get them:

1. Mobile page level ads (turn it on ), copy the code and paste on website

header

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2. Responsive text ads

3. Responsive display ads

4. Relevant content (you will get approval for this after few days)

5. Feed ads

6. Other ads

After you generate the code, just copy it and paste on the .txt file and save it on

your computer.

Applying ad code on your website

Once you have your code ready, it is time to place them on your website. Before

placing ads on your website, you must understand how these ads will behave

with your visitors and content. There are many best practices you can use while

implementing your ad code.

1. Always use ads right after few lines of your topic or above the fold of

webpage

2. Use ads between articles

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3. Use ads at the end of the article

4. Use ads near categories or topic lists

Do not display ads:

1. At the top of the website header or below the footer

2. Where no content is available

3. On static pages like privacy policy, contact us, about us pages.

In general, the best ad placement is where audience will see both ads and

content so perfectly well, that they can click on them while reading the content.

You can visit your website and select top 5 strategic locations where you will

look while reading the content. You can also use a plugin called Amped Sense

(use free version) and place different ads at different locations on your website.

After some time, it will show you revenue forecast for each location and you can

simply turn off display locations that generate low revenue.

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CHAPTER 3

GETTING TRAFFIC

This is one of the most important parts of this course and you have to learn it

very precisely. Once you get the trick of getting traffic, I am sure you will earn

lot of money. Just follow these steps exactly as elucidated.

Setup business Account

Login to Facebook and visit Facebook business page. Click on create account

and follow these steps. I recommend opening a business account with Facebook

because it will prevent any disruption to your account use due to commercial

issues.

Here is How to do it- https://www.fearlesssocial.com/blog/how-i-set-up-my-facebook-business-manager-account-in-less-than-10-minutes/

Enter required details for opening an account. Add credit card or debit card to

get account active. Add Page to your account

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Ads Criteria

Facebook has its own policies when it comes to ads display. Do not publish an

ad which contains sexual imagery, abusive, offensive, vulgar content, money-

making bounty, lottery etc. I had tested many ads formats but found out that

clickable ad images are best.

Caution

Do not try to make clickbait or such actions which can trigger Facebook to

disable your advertising account. Just simply post ads which are useful to the

audience and attract them naturally. It is best that ads have good description of

content with little explanation, along with curious heading or viral content so

that visitors can act on it in terms of clicks to the website, sharing or

commenting.

Here are examples of ads

Interest Targeting

Based on your niche, you must find interest of the audience. Facebook has a

large database of audience interests and you must find such type of audience

that matches your niche-based interest as well as has very low

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competition in the market from other advertisers. It will help to get cheapest

ads.

Best matching interest + low competition + good demographic is the ultimate

key to getting the highest ROI.

Here are steps to find out targeting based on interest with different tools

1. Buzz sumo

2. Google

3. Competitor ads spy

4. SEMrush

Target Countries

Here is an excel sheet to calculate your profit with Facebook cost per click with

respect to AdSense revenue.

https://www.dropbox.com/s/r80l4p33r07l0hq/FB-CPC%20Calulator$$.xls?dl=0

You can use this sheet to get a combination of countries that you will target as

your audience to get revenue forecast from it. Once you have defined the

interest and demography of your audience, it is time to research exact number

of audience that your ads will target while running an ad.

Research and add Audience

After creating a list of interests and countries you are going to target, you need

to make a combination of different countries and interests. It is like trying to

solve a Rubik’s cube. You must test different audience interest over different

countries.

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Interest 1 Country A, Country B, Country C

Interest 2 Country D, Country F, Country E

Interest 3

From above list we can make combinations

as Interest 1+country A+B+C+D+F+E Interest

1+country ABC Interest 1 +country DEF

And so on.

Like that, create as much combinations as you can. The more the combinations,

the more the chances to attain success soon.

Create Ad

If you are running a WordPress website with jetpack plugin and it is connected

to your website and Facebook page, it will automatic post the article excerpt at

the Facebook page with image. You must just keep posting articles with images

on your website and it will publish the post on Facebook. On the other hand,

you can create manual ads using Facebook advertising platform and uploading

image and text in that.

Image Tricks (Text & Picture Images, slideshows)

Facebook network works mainly with images and videos that are being shown

to the audience. The type of image or video largely determines the interest

levels of viewers. And so, you need to choose one that represents your

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interesting content so that audience will interact with it and also with the

website.

As earlier highlighted, always make use of images which arouse curiosity or

interest in the user so that they will have tendency of engagement with the post.

Audience should like, share, comment or click on the post. If you produce such

images which results in greater engagement, it is sure that you will get a good

profit from your page.

You can create image from free sources like Google, Bing and other search

engines. It is detailed in next section, for now we will talk about image and

slideshow.

An image could be pure image with or without little text. Facebook had a rule

of 20% text and 80% picture for promoting post in their audience network. This

means a perfect image is that which has 20-80 ratios of text and image

respectively.

Here is example of this

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But recently, Facebook started to accept images with higher percentage of text.

I found it very successful compared to picturesque image posts especially in Job

posting niche because if you mention several jobs vacancies in text, audience

will understand the job profile and will lead to high post engagement. I

recommend that you create these types of posts:

● Image containing high text,

● Image containing moderate text and

● Image with less text

And then carefully observe which image format is resulting in higher

engagement in your niche.

In recent times, Facebook introduced slideshow ads. These ads are those in

which a set of pictures will play in front of the audience. For creating a

slideshow ad, you need sequential pictures of an object. For instance, if you

have a health niche website, you can create two or three image as before and

after usage of a particular product, and then use them as slideshow in the

advertisement section.

Going Mobile! (Optional)

Download and activate-

● Facebook Page Manager

● Facebook Ads manager to your mobile

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I prefer an old version of Facebook ads manager android app compared to the

new one. That’s because it provides comparison of clicks to website and

another matrix very clearly. You can download it or just use new one if you like.

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CHAPTER 4

BOOSTING & TESTING

After careful selection of some audience sets, this is a vitally essential part of

the course. If you learn and master audience selection and boosting technique

perfectly, I am sure you can make money with any niche.

How to select Winning Post to Boost

Once your website has regular articles and they are being published on

Facebook Page in the form of image links that look like this;

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Your Page is ready for using Facebook advertising in order to get more traffic.

You can follow this method of advertisement.

Every morning, compare previous day’s posts on your Facebook page manager

app in mobile. You can also use Facebook Page manager on desktop if you so

desire.

Suppose your page had published 20 posts yesterday, compare audience

engagement of the last 10 or 20 posts and select any 5 to 10 posts that have the

highest engagement.

After selecting highest engaged posts, just look inside their detail analytics of

reactions, shares and clicks.

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Reaction - Reaction means likes, wow and other reactions audience made to

your post. Reaction has the least priority in terms of selecting winning posts.

Share- It represent how many times your post has been shared by the audience.

Share count is the second-most important factor to consider in selecting a

winning post. If your audience is sharing your post, it means that

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they found it very useful and recommended it to their friends also. It means not

only the audience but their networks are potential visitors to your website.

Clicks- This is most important part for calculation of profit. A post with more

clicks means it will deliver high traffic. Always compare all posts click ratio with

each other and select top posts in terms of the clicks.

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How to Forecast Traffic, Likes from a Winning Post

To forecast comments, likes and clicks of a boosted post, simply multiply their

number by 10 or 100.

For example, if a post has 158 Reactions, 50 shares and 192 clicks while it had

been seen by 2000 audience that means if we boost it to 2000x100 people,

probably it will produce 5,000 shares and 10,000 clicks which will result in

19,200 audience visiting your website. On average they will produce 10,000x3

to 10,000x4 impressions or approximately 30,000 impressions. If there are

30,000 impressions on your website ads, considering 3% click through rate (a

% which determines how many people will click on your ads), your website

will generate 900 clicks from this ad. If we assume $.10 per ad earning, then it

will result in $90 from this post if we boost it to 100x people.

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Consider if you have 10 wining posts that are attracting audience at this rate on

a daily basis, it means that you can generate $900 revenue in a day if you boost

such posts.

Sampling

Once you get your winning posts of the day that have good potential of getting

clicks, it is time to boost them to do the sampling. Here is how you will boost

the posts

1. Click on Blue Button “Boost Post”

Choose budget as minimum as $1 or less and set period of one day (24 hours).

For instance, if you are boosting a post on 1st September at 8:00pm, it should

end on 2nd September at 8:0pm.

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Choose objective as Clicks/Engagements (Try both)

Choose Action button (I prefer No Buttons)

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Select Your Audience that you had already created

Enter your budget in $ or as your local currency

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Choose duration as 1 day and click on Boost

After your post has been boosted, it will look like this;

Click on the Bar and it will provide you details of Paid Engagements

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Repeat this procedure for other potential winning posts that you had

shortlisted in the previous exercise.

There is a point to consider; that is cost by engagement and cost by clicks (COST

PER CLICK) that you can choose for your ad campaign on desktop but in mobile

page manager it is defaulting to cost per click.

Cost by engagement means ads will be shown to those visitors who have

potential to like, comment and share. Cost per clicks means ads will be shown

to those audience who have potential to click on your ads that will bring more

visitors on your website.

Nothing to worry about it, you can test your campaign on both. If you choose

visitors by engagement, then it will drive visitors by likes and shares. You

simply boost few posts by engagement and few by clicks and just choose the

winner as explained in the next section.

Choosing a winner Ad

Once your ads complete the half day (8 hours) minimum and have more than

500 impressions, note down their performance as per the following factors;

1. Relevance Score

As stated above, your Ad campaign should accumulate minimum of 500

impressions or let the Ad campaign get mature for enough impressions. Once

you get that particular impression, look at the other matrix. First thing is

Relevance Score. It will look like this;

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Relevance Score in Desktop View Relevance Score in Mobile App

If you get a good relevance score that is more than 8, it means your ad is

performing well with the audiences. Keep this score in mind as a positive sign

of performance but not the final one. If you have good engaging posts, your

relevance score will be automatically 9-10.

2. Like, comments

Look at the numbers of comments and likes you are getting in that test

campaign, if you are getting too much comments or likes that means your

campaign is getting viral among audience and have good chance of churning

profit. But likes and comments do not have much weight for profit. So consider

it a weak signal of profit.

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3. Share

Generally, an ad campaign has less shares compared to likes and comments

accumulated. But if you are getting your ad campaign shared by mostly

audiences, it is a signal that you can get good profit by scaling this campaign.

4. Clicks

Clicks on a campaign are the strongest signals to scale a campaign. Generally if

your campaign is getting clicks at such a rate that the cost per click is lower than

your target determined by earning compare tool (see-Earning Compare tool),

then scaling it might be a good option as it will give you profit.

Here is an example. If for instance, you got 500 clicks on a test campaign that

had a budget of $1 or $2, using the formula - number of clicks/budget – to get

the cost per click, it means it is having a cost per click of 500/2= $0.0018 to

500/1 = $0.0036.

So, if those 500 visitors interact with Ads on your website and some of them

(let's assume 60 visitors) will convert with Ads. Let's assume that each click will

generate a revenue of $.10 (it depends on target country’s visitor value) then

you generate profit of $6. It means ROI is 6 times your investment on that Ad.

Sometimes it is very high and sometimes it is marginal. By creating a good

campaign, you can achieve a profit of as much as 200%-800% on many ad

campaigns. It all depends on how you design an Ad image, how you boost it with

the right audience interest sets and also with right demography of the audience.

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Right from the above example, if you spent $1, you will earn $6. That indicates,

if you spent $100 a day, your profit will be $500 daily or $15000 in month by

replicating same strategy.

Often, Facebook campaigns start with a spike of traffic and after some days they

will start getting low results, but then, some campaigns are such golden cubes

that they will be evergreen always. If you want your campaign to stay evergreen,

there is a solution to the dead spike problem. This you will learn in the

upcoming section, under “Building the Army Rule”.

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CHAPTER 5

SETTING PERMANENT CAMPAIGNS

I always consider getting maximum link clicks at lowest cost as a winner Ad.

Every day, I get between 1 and 2 winning ads that will become Soldier of our

Ads army. Sometimes, there will be 5-7 winners and sometimes nothing. Don't

worry, keep creating new posts and do the sampling always. It is sure you will

get winning Ads soon.

Earning Compare Tool

Ads cost per click determine how much a click will cost to you. You can use

Excel-based tool to enter the desired cost per click you are going to set on

Facebook winning ads manually and it will show you potential earnings with

respect to countries traffic that you are going to get. As you had defined

audience target countries before starting the campaign, just note them down

and see the outcome of expected profit in this Excel tool corresponding to your

country sets. Even if you're getting some countries’ profit forecast as negative

and some as positive, know that it is profitable, and you can run such types of

campaigns.

Desired Cost per Click

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Once you get a clear picture of your profitable Cost per Click for selected

countries, make it a reference point that you use in all your campaigns.

Set COST PER CLICK

Go to budget section inside your winning campaigns and set it as your desired

cost per click (per click or per engagement)

Set Cost per Click here

What I do is to divide COST PER CLICK into two values – that is minimum and

maximum. For example, if I am getting a target COST PER CLICK as $0.0018

from my Excel calculator, I will divide it in two values $0.0018 as minimum

$0.0025 as maximum

Then I will go to Excel tool calculator and will check that $0.0025 Cost per Click

should not be more than my profit forecast of selected countries. Even if it is

generating 0 profit overall, it is okay. I mean if we spent $0.0025 on an ad and

it is driving traffic but not earning anything, that’s okay. Despite that, there are

still hidden benefits. So if your winning ads have very good clicks or

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shares – I mean at least 4 times of your ad spent testing, you can give it

maximum cost per click that is $0.0025 but if it is average and not generating

enough clicks in sampling budget, award it lowest target cost per click.

Build the Army Rule

Suppose you got 5 winning campaigns and they have generated the following

clicks;

Campaign 1 | spent $1 = 80 clicks, 4 shares

Campaign 2 | spent $1 = 200 clicks, 4 shares

Campaign 3 | spent $1 =150 clicks, 4 shares

Campaign 4 |spent $1 = 100 clicks, 4 shares

Canadian 5 |spent $1 = 180 clicks, 4 shares

Which one you want to promote? I guess you will select campaign 2. Yes,

because it is giving highest ROI (clicks) but you are wrong!

You just forgot two other winners who can also earn for you. Look at campaign

3 and 5. They are not so bad in terms of profit. There is a big misconception in

people that they will create a single ad campaign and a single ad will run their

entire website business. You have to follow a rule called “build the army rule”.

You not only have to choose the best commander but you have to select the

viable soldiers also.

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Here is a second example to buttress this point. Suppose you are doing this

practice every day for 15 days and you have probably 15 commander ads (best

ads) and 45-60 Soldiers Ads (the viable ones)

Let's boost them at $0.0018 - $0.0025 scale.

Obviously, the commanders will get more salary

1 commander at $0.0025 per click for a daily budget of $5 provides = 1000

clicks

1 Soldier at $0.0018 per click for a daily budget of $5 provides = 500 clicks

15 commander Ads in 15 days will generate = 15,000x15 = 225,000 clicks

45 weak soldiers Ads in 15 days will generate = 45x500x15= 337,500 clicks

Now you can understand that even the seemingly weakest army could generate

more. Build the small soldier units at lowest cost per click daily. Don't worry, if

an ad campaign in a day brings 4-5 clicks and you expended a budget cost per

click of .0009$. Just build 100 such ads and you will get higher ROI.

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CHAPTER 6

SCALING

When you have enough Ads campaign, say 10-20 that have been running for 5-

7 days, take a look at the total amount spent, you will find some ads are winners

in terms of budget optimization.

Here is an example of total amount spent by few ad campaigns as at day 5 at a

cost per click of $0.0018

Ad Daily budget Spent as at Day 5 Clicks

Ad 1 $5 $19 10,555

Ad 2 $5 $12 6,666

Ad 3 $5 $4 2,222

Ad 4 $5 $7 3,888

Now, we will learn more about optimizing campaigns. This can be done through

the following methods;

By COST PER CLICK (Bidding)

Sometimes, campaigns do not perform well as per bidding set (for example we

had set $0.0018 - $0.0025 as cost per click/cost per engagement above). In this

scenario, we will try to increase the bid at a fraction of the amount but it should

not be more than our range of bid. Like in the above example, we can see Ad3

and Ad4 are underperforming in terms of daily budget set. They are not

meeting the target we gave to them. So just change the bidding to $0.0020 from

$0.0018 but do not bid more than $0.0025 else you will not get any profit. After

scaling the bid by fraction, observe the Ad campaign’s

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performance. If it started optimizing the set budget (increase in total spent per

day visible) and you are getting the clicks, keep that bidding and apply the next

step, If not, try to increase it further but under the range.

By Budget

If you look at Ad1 and Ad2, they are doing well in terms of budget optimization,

we can scale their daily ad spending limit or total budget to get more result. It’s

like boosting your soldiers who are performing well to optimize the budget

allocated to them. Suppose you have an ad campaign that is having daily budget

of $5, you can gradually scale it to $10, $20, $30, $50 and so on depending upon

its performance to the budget optimization. Also keep the manual bid same as

we discussed in previous section.

Scaling a campaign's daily budget is the second-best strategy after building the

army rule.

Duplicating Winning Campaigns

This is another trusted profit booster. If you found bunch of campaigns are

generating good profit, just duplicate them. You can duplicate a campaign and

make 2-3 similar campaign and it will multiply your profit drastically. But do

not duplicate a campaign more than 2-3 times because it will not perform well

after some time. A good strategy we can use is to duplicate a winning campaign

and create another similar campaign for the same audience, then duplicate it

on another set of audience. For example, if you have 5 audience set and your

campaign is performing well on audience set 1, then create copies of same

campaign on the other 4 audience sets. Of course, you have to monitor it closely

and allow only winners.

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CHAPTER 7

PROFIT MONITORING

If you had implemented the above steps exactly, you will be generating profit

from your website business. You should do these things daily -

1. Profit monitoring

2. Setting test campaign from Facebook Page.

3. Choosing winner campaign from test campaign

4. Scaling

5. Monitoring of campaign performance and tuning them to get best result.

6. Creating post and scheduling them.

These tasks require only 1-2 hours daily work and you can do them any time of

the day.

Here is how I compare my day by day Ad performance and earning;

Comparing Ads Spent & AdSense Earning

Open an Excel sheet. Put first column as website name and second as FB.

Third should be profit.

Go to your AdSense panel > report > common report and load previous day

earning with visitors /CTR /earning, then look at the top right side, hit the Add

to My report button.

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Click on Add to My reports

In that “save report” option, choose >run this report daily. Enter your email

address and choose run report for previous day.

Now each morning, you will get an automated email of what you had earned

from the previous day. Just enter your daily Revenue of AdSense in First Column

of the Sheet and Previous Day ad spending in second Column. Difference will be

Profit.

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CHAPTER 8

LIST BUILDING & AFFILIATE COMMISION

Apart from earning Profit from AdSense, there are several ways to generate

Profit from this System.

To do this, you need to capture emails of your audience who are really

interested in Website Niche. Have you seen a Popup appears on websites or

an email opt-in widget being placed near to the content.

Example of conventional opt-in form

Once you start accumulating plenty of email Leads, you can start sending

them affiliate offers, CPA offers, direct Sales Offers related to your Niche.

You can find Your Niche Related offers at following websites (Just google it !)-

1. Click Bank 4. Amazon affiliates

2. JvZoo 5. Max Bounty (CPA)

3. Warriorplus 6. Peerfly (CPA)

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