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Bell Equipment Company | 1
• ADT CORPORATE BROCHURE •
Bell Equipment Company
S t r o n g R e l i a b l e M a c h i n e s • S t r o n g R e l i a b l e S u p p o r t
2 | Bell Equipment Company
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Bell Equipment Company | 3
• At Bell we have learnt that by valuing the contribution of every one of our people, we have all been able to grow; that everyone in the team can and does makeadifference.
• Ourcustomerswillreceivequalityineverythingwedo.Thiscommitmentto ourcustomersdistinguishesBellexcellence.Itisacontinuousprocessof achieving improvements which results in an equitable attainment of customers, suppliers,shareholdersandemployeeexpectations.
• Allouractivitiesareconductedinaspiritoffairness,honestyandintegrity.Bell productsfulfilhaulageandmaterialshandlingneedsacrossmanyindustries.We designandmanufactureproductstofulfiltheneedsofourcustomersnot markets.
• Throughlisteningweareabletoproduceinnovativeequipmentthatmatches ourcustomers’needs.Wewillcontinuetoexpandourinternationaldistribution. Weareproudofourheritageandwillprovideopportunitiesforallourpeopleina safeandhealthyenvironmentworldwide.
GWBellGroup Chief Executive
Our Commitment
4 | Bell Equipment Company
Irvine Bell invents the revolutionary Tri-Wheeled
loading machine.
1954 1964
Applying the Hauler’s strong, simple design
philosophy, Bell enters the Wheeled Loader market.
1982 19981989
Founded in 1954 as a family-run engineering and machinery repair shop, Bell Equipment has grown into a world leader in the off-highwaytruckandhaulerbusinessandisrecognisedgloballyasanArticulatedDumpTruck(ADT)specialist. Additionally, in Africa, Bell is the brand of choice for a wide range of mining, construction, road building, material handling, forestryandagriculturalequipment. Whatevertheindustry,Bellmachineryisbuilttoendureinharshconditionswhileprovidinganexceptionalreturn.
Built on a strong family heritage
From the new production facility in Richards Bay, South Africa, the first
Articulated Truck enters service.
1984
Launch of the B40 Articulated Dump Truck,
targeting heavy duty mining applications.
Bell C-series ADT and Wheeled Loader
range launched.
Founder Irvine Bell establishes the company. A self-loading
sugarcane trailer is among his early inventions.
Bell introduces the world’s first
heavy-duty Africa haulage tractor.
1977
Bell Equipment Company | 5
Whereverintheworldourmachinesoperatetheyarealsobackedbyadedicatedworld-classnetworkofcustomersupportfromfinanceandservicetosparepartsandlogistics.
Ourteamofmorethan3000peopleworldwidecontinuestobeinspiredbythecoursesetbycompanyfounder,IrvineBell,toputintegrityfirst,toembraceinnovationandtherebybetterourcustomer’sexperienceaswellastoliveacultureofcareforothers,especiallyourcustomers.
Launch of the D-series Articulated Trucks sets a new
standard of excellence.
World’s largest Articulated Dump
Truck, the Bell B50D, is unveiled.
Truck assembly operations commence
in Europe.
Bell re-enters American market.
Production of the B60D Truck
commences.
Bell establishes beachhead in Russian
market.
E-series Large Truck released
to the market.
Global Logistics Centre commissioned in Jet Park, Johannesburg.
2001 2002 2008 2011 2013 201620142003
E-series Small Truck released to
the market.
6 | Bell Equipment Company
Built Africa tough for the worldWithacapacityof5000machinesayear,BellEquipment’sprincipalmanufacturingplantinRichardsBay,SouthAfricasuppliesafullrangeofTrucks,Haulers,Loaders,Tractors,BackhoesandCustomEquipmentglobally.
TheBellADT,ourcoreproduct,isgloballyrenowned.
InSouthernAfrica,BellalsoholdsstrategicdealershipsforequipmentmanufacturedbykeyglobalmanufacturingleadersandiswellpositionedtomeetAfrica’sheavyequipmentneeds.
Bell Equipment Company | 7
Assembled German precision for youBellEquipment’sassemblyplantinKindel,GermanyisdedicatedtosupplyingArticulatedDumpTruckstothenorthernhemisphere,providingEuropeandNorthAmericawithafastreactiontimetocustomisedtrucksolutions.
OurEuropeanfacilityhasacapacityof1000unitsandcreatesopportunityforflexibilityinproduction,improvedlogisticsandincreasedresponsivenesstothecustomer.
8 | Bell Equipment Company
StrongReliableMachinesBellEquipmentisproudtocallAfricahomeandhasleveragedourAfricanheritageforthebenefitofourcustomersacross theworld.
Our heritage has enabled us to take the heavy demands of local conditions as well as our customer’s priorities to build machinerythatcangothedistanceinhostileenvironments;machinerythatisalsofuelefficient,economicaltorunandsupportedbyastrong,reliablesupportnetwork.
StrongReliableSupportWhereverBellmachinesgotowork,thereisaBellsupportteamcloseathand.
FromournetworkofBelloutletsacrossAfrica,toourteamofArticulatedTruckexpertsstrategicallylocatedthroughoutEurope and North America, supported by our assembly plant in Germany, you can count on dealing with local Bell people whereverworktakesyou.
Central America & [email protected]
North [email protected]
South [email protected]
Bell Equipment Company | 9
GlobalLogisticsCentre(GLC)Bell Equipment’s Gauteng hub, located on the doorstep of Africa’s largest airport, houses the company’s worldwide parts support alongwithamachineandcomponentremanufacturingfacility.
EuropeanLogisticsCentre(ELC)BellEquipment’sstate-of-the-artEuropeanLogisticsCentreisthecentralEuropeanpartshubofferingworldclasscustomerserviceandsupport.
Referto www.bellequipment.com for more information regarding ourDealersandBranches
Middle [email protected]
Southern [email protected] South East Asia and Oceania
United Kingdom [email protected]
10 | Bell Equipment Company
CountonourpeopletomakethedifferenceCaringforourcustomersisawayoflifeforBellpeople.Applyingbasicfamilyvaluestoourbusiness,likevaluingeveryone’scontribution,createsastrongteamspirit.It’saspiritthat’sfocusedonsatisfyingthecustomer.Everyteammemberappreciatesthatwhiletheyindividuallymaynotservecustomersdirectly,ittakeseveryone’sbestefforttowinthebusiness.It’sacorevaluefromourmissionstatementthatcustomersreceivequalityandexcellenceineverythingwedo.Bottomline-youcancountonBellpeopletogotheextramileforyourbusiness.
Bell Equipment Company | 11
Howcanwebettermeetyourneeds?Thesearchforanswersbeginswithlisteningtocustomerfeedback,understandingtheissuesandtheninnovatingsolutions,inaconstantcycleofimprovement.Sowhileinnovationisakeyingredientinmostsolutions,inspirationcancomefromdiversesources.Forinstance,ourengineerskeepacloseeyeondevelopmentsinallalliedindustries.ByselectingandapplyingleadingtechnologyBellhaskeptourequipmentperformanceonthecuttingedge.Likewiseservicedeliveryimprovementideasoftencomefromlookingbeyondthemachinerybusiness.‘Out-of-the-box’thinkinghelpsusfindbetterwaystoserveyou.
12 | Bell Equipment Company
Bell Equipment Company | 13
Toughhauls?Puttheoff-highwayhaulerspecialiststoworkBellEquipmenthasbeenmanufacturingArticulatedDumpTrucksfortheglobalmarketsincethemid-1980sandisrecognized as a world leader and innovator for the ground breaking technological advancements it has pioneered over the pastthreedecades.
InnovationsaredesignedtoimprovesafetyandproductivityonjobsitesandincludeHillHold,BinTipPrevention,TurboSpinProtection,OnBoardWeighingandanAutoParkBrakeApplication,allofwhicharestandardfeatures.Linkedtoproductivity, theBellsatellitefleetmanagementsystem,Fleetm@tic®,providesproductivity,utilizationandmachineconditiondata.
Withthelargestrangeonthemarket,thelatestE-seriesgenerationcomprisesthesmallerB18E,B20E,B25EandB30EADTscomplementedbythelargerB35E,B40E,B45E,B50Eandthe4x4crossoverconcept,theB60E,whichisideallytargetedatoperationsthatexperiencepoorunderfootconditionsthatrigiddumptruckscannotcopewith.
Ideallysuitedtoconstruction,miningandquarryingapplications,BellADTsmarrythebestinengineanddrivetraintechnology andhaveproventhemselvesonsomeoftheworld’smostchallengingjobsites,deliveringlowestcostpertonneproductivity, best-in-classfuelconsumptionandsuperioroperatorcomfort.
B60EB50EB45EB40EB35EB30EB25EB20ELGP
14 | Bell Equipment Company
ArticHaulers-Theworld’sabsoluteultimate4x4sForlightagriculturalworkthereareplentyoffarmtractors,butforreallyheavydutyjobsyouneedaBell4x4ArticHauler.Thesepurpose-builtinvestmentsaredesignedtopulltheheaviestloadsandtacklethetoughestofagriculturalandconstructionjobs,frompullinglargescraperpans,deeprippersandheavy-dutydiscploughstohaulingmassivelandtrainsandbottomdumpcarriers.
Simplyput,thesemachinesareinaclassoftheirown.SharingthesameattributesthatmakeBellArticulatedDumpTrucksmarketleaders,theyareanenduringsolution.
2806E2304E
Bell Equipment Company | 15
Water Tanker Short Dumper Fire TruckTimber TruckConcrete MixerB33L B35L
B30E 4x4 Coal Bin Bottom Dumper Trailer 2304E 5thWheel Conversion
Hooklift Low Profile Bin
Filling a niche with Custom Equipment TheBellApplicationEquipmentdivisionisskilledandexperiencedindesigningandmanufacturingspecializedattachmentsandcustomizingstandardproducttosuitcustomers’specificrequirements.
FromwaterorfueltankerversionsoftheArticTruckrangetolowprofilemodels,thecustomdivisionisreadytoassistyouwithfittingyourapplicationwithacustomsolution.
16 | Bell Equipment Company
TheBellteamisheretoserveyouOurlegacyisbuiltonsolidrelationshipswithallstakeholders,butparticularlywithourcustomers.Weworkhardtoearn a reputation for high quality products, reliable support and integrity in everything we do, and this is how we make adifference.Theseidealsarereflectedinourclaimtoprovide‘StrongReliableMachines-StrongReliableSupport’,indicatingthatwefocusonfulfillingallaspectsofourcustomers’equipmentneedsoverthelongtermwithexceptionalserviceandsupport.WeintendtocontinuetoearnthatreputationandprotectthevalueoftheBellbrandthroughourcommitmenttoprovidequalityproducts,servicesandsuperiorvaluetoourfamilyofcustomers.
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Alldimensionsareshowninmillimetres,unlessotherwisestatedbetweenbrackets.Underourpolicyofcontinuousimprovement,wereservetherighttochangespecificationsand
designwithoutpriornotice.Photographsfeaturedinthisbrochuremayincludeoptionalequipment.
BELL INTERNATIONAL: Tel: +27 (0)35-907 9431E-mail: [email protected] Web: www.bellequipment.com
Tel:+61(0)893552442 Tel:+33(0)555892356 Tel:+49(0)6631/91130 Tel:+74952878002 Tel:+27(0)119289700 Tel:(704)6552802 Tel:+44(0)1283712862
