ADV 498_ Collaborative Project_ Contribute X (Outline)[2]

8/14/2019 ADV 498_ Collaborative Project_ Contribute X (Outline)[2]

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DV 498: Collaborative Project: Contribute X

Course Outl ine

ADV 498: Collaborative Project: Contribute X

Module 1

Introductions, scope of class, introducing the collaborative

Lecture /Demo:

Communicating in Digital Space, importance of teams, review award winning campaigns

A c t i v i t y :

Meet with lead faculty (one from WNM and one from ADV), students from both schools. Discuss nature of the

collaboration. Establish guidelines for equal distribution of work. Overview of the course. Review the design briefs

selected for the projects. Brainstorm the nature of the projects, anticipate project results and method of final

presentation.

Assignment

Post to the class blog an example digital creative that you like. Be prepared to share it the following week in class.

Module 2

Digital Storytelling

N o t e s Tamara Khan from Kiva briefs us on our first real world campaign.

Lecture /Demo:

Case Study: The digital presidency of Obama

A c t i v i t y :

Review subject and goals of the project. Research. Establish production teams and determine project leadership and

production roles. Establish goal for this project. Determine evaluations, guidelines for production schedule and nature of

deliverables. Share examples of design projects.

Assignment

10 big ideas for Kiva. Post to the blog before class next week. Be prepared to present to the class. Show us next week

one example of an effective and creative mobile campaign. Post to the class blog.

Module 3

Revisions to Kiva projects as per instructor and peer critique

N o t e s

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Review brief from Kiva (client)

Lecture /Demo:

Critique and application of critique to projects

A c t i v i t y :

Production teams discuss and develop concept, strategy and implementation. Review with advisor(s) and instructor.

Develop assets.

Assignment

Find one example of an idea that utilizes technology to communicate in an inventive way. Post to blog.

Module 4

Agencies who are leading the way

Progress Grading

N o t e s

Case Study to be determined

Lecture /Demo:

In-depth look at agencies RG/A, AKQA, W+K What agencies are looking for in graduates How each agency works in

its own way Review latest work from these agencies

A c t i v i t y :

Project One Review: Round 2 refined Kiva Ideas

Share example of an idea that utilizes technology to communicate in an inventive way.

Assignment

Project 2: Future Lions Cannes Competition

10 big ideas for Future Lions

Begin executing chosen Kiva idea

Post something digital to share on the blog.

Module 5

Future Lions Cannes Competition, Round Two

Course Evaluat ions for Week 5 (Fall /Spring Only)

Lec ture /Demo:

Critique Round One of Future Lions

A c t i v i t y :

Advisors (community members) attend Production Team presentations and proposals. Direction of project is confirmed.

Revisions are made to presentations.

Assignment

Continue building/coding executions for Project One



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Post something digital to share on the blog.

Module 6

Future Lions Cannes Competition, Round Three

N o t e s


Lecture /Demo:

Review latest work

A c t i v i t y :

Project Two Review: Round 2 refined ideas

Project One Review: Check-in

Share something digital

Class Lab

Assignment

10 big ideas for project Three

Begin developing executions for chosen Project Two idea

Continue developing executions for Project One

Post something to share to the blog.

Module 7

Future Lions Cannes Competition, Round Four

Midterm Grading

N o t e s


Lecture /Demo:

Review latest work

Assignment

Project Three/Round 2: Revise & refine ideas for next week according to instructor and peer feedback

Continue developing executions for Project One & Two

Module 8

Project Three Critique

N o t e s

Continue developing executions for Project One & Two

Lecture /Demo:

Project Three Review: Round 2 refined ideas



4/7


Project Two Review: Check-in



Class Lab

A c t i v i t y :

Project Leadership reviews project and workflow. Deliverables are revised according to logistics and deadlines for

various phases. Continued revisions. Needs for printing and web site development and maintenance are established.

Assignment

Begin developing prototypes for chosen Project Three idea

Continue building/coding executions for Project One & Two


Module 9

Project Critique

N o t e s

Case Study Number 7 (TBD)

Lecture /Demo:

Project Three Review: Round 3




Class Lab

A c t i v i t y :

Project Teams present states for critique by instructor, advisor(s) and community.

Project Three Review: Check-in




Class Lab

Assignment

Continue developing executions for Project One/Two/Three


Module 10

Integrating component parts of the campaigns

N o t e s

Case Study (to be determined)

Lecture /Demo:

Project Development Check-Ins



5/7


A c t i v i t y :

Revisions presented for further development.





Class Lab

Assignment

Continue developing executions for Project One/Two/Three


Module 11

Establishing Unity, Keeping the Big Idea In-Sight

Progress Gradi ng (Spring/Fall Only)

N o t e s


Lecture /Demo:


A c t i v i t y :

Status of final project and components are determined and coordination of final presentations are established.


Project Two Review: Check-in Project One Review: Check-in


Class Lab

Assignment

Continue building/coding executions for Project One/Two/Three


Module 12

Team Analysis

N o t e s

Check-In on team playing effectiveness

Lecture /Demo:


A c t i v i t y :

Status of all components are reviewed.



6/7






Class Lab

Assignment

Continue building/coding executions for Project One/Two/Three

Final presentation for Project One next week


Module 13

Project One Completion

N o t e s


Lecture /Demo: Final Critique of Project One

A c t i v i t y :

Results of media meetings are discussed. Final Project Presentation is established. Critique and coordinate with

instructor and advisor(s).

Final Presentation: Project One




Class Lab

Assignment

Continue building/coding executions for Project Two/Three

Final presentation for Project Two next week


Module 14

Project Two Completion

End of Semes te r Course Evalua t ions

Lec ture /Demo:

Final Critique of Project Two

A c t i v i t y :

Practice Presentation for Final Project Presentation.

End of Semester Course Evaluations

Final Presentation: Project Two



7/7




Class Lab

Module 15

Project Three Completion

Final Grading

N o t e s


Lecture /Demo:

Final Presentation of Project Three

A c t i v i t y :

Final Presentation of deliverables. Submitting projects to the competitions.

Documents

ADV 498_ Collaborative Project_ Contribute X (Outline)[2]