Advanced Drain Plug Program

TM & Copyright © 2011 Rapidfix Industrial (Asia) Ltd.

The smart solution….

THE INTELLIGENT DRAIN PLUG

SPECIAL O-RING FEATURE

o Safe sealing function: Heat resistant material, expands upon contact with engine oil, acting as extra seal to reduce risk of oil leakage.

o Anti-vibration function: O-ring firmly grips threads – higher prevailing torque prevents self-loosening caused by vibration.

o Thread guard: less torque needed, protects oil pan thread of damage

o ECO-protection: reduces oil leakage into environment - robust design - safe for re-use.

SMART-O is manufactured by Rapidfix Industrial Smart material technologies International patents awarded or pending: made in Germany and USA USA patent # US 6,752,174 B2 Europe: EP11156079.3

Negative Publicity search results for

‘oil drain plug leak’ (15-6-2011)

and numerous of detailed consumer reviews in Google

Drain plug failure - worldwide End-user complaints - USA

OEM

Drain plug failure Complaints - UK

Drain plug failure - worldwide End-user complaints - Australia

http://www.fordaustraliaforums.com/forum/showthread.php?6711-Anyone-Been- to-K-Mart-Auto-for-Service

Drain plug failure - worldwide End-user complaints - Germany

Drain plug failure - worldwide End-user complaints - Norway

http://www.nissan4x4.no/forum/viewtopic.php?f=11&t=1892

Drain plug failure - worldwide Consequences of oil leak - China

Oil pan and thread wear, engine damage Negligent installation, loss of plug, sudden oil loss, engine damage Stripped threads and damaged oil pan

Over-torqued plug Stripped threads Stripped threads damaged oil pan

Result: increased risk of oil leakage and damage to other parts

Oil leaks Replace damaged oil pan!! Oil stains

oil pan = 200 – 400 US$ Oil leakage from oil pan Oil stains on driveway & roads

Drain plug falls out

Plug is still loose!!! Sudden oil loss

oil leak Engine Customer Forget to torque Replacement drives off… drain plug

SMART-O the Eco-protector The water pollution cycle

o Engine oil is a major source of water pollution o Oil spills normally travel directly from the street to water sources (see graphic below) o 3.8 Liters oil spill contaminates 3.8 million liters of water o 684 million liters of used motor oil unaccounted for annually in the US alone o Risk of sudden oil loss increases with the frequency of oil changes in any service ops. o Environmental clean up cost for usable water are increasing

Oil spill

Water Storm source drains

Storm drain run-off

Drain plug repair Prevention is better…

There are many drain plug repair kits on the market…

There is a simpler + better solution: Don’t even let it happen - use SMART-O! The safest drain plug for your customer’s cars and the environment.

Unique O-ring system Fail-safe mechanism

oil drip Potentially leaking out of oil pan

O-ring expansion o Special material technology o Self-expands by ~ 10%

upon contact with oil

Oil pan thread

Oil pan

SMART-O plug insertion Image show plug with O-ring being inserted into oil pan where leaks normally occur

Torque-Tension Testing SMART-O vs. regular OEM plug

Result: SMART-O showed higher prevailing torques during tightening and loosening cycles compared to regular OEM plugs without O-ring system.

Tightening Regular OEM plug SMART-O plug Statistical analysis Prevailing torque in inch lbs.

1-sigma scatter 5.099813 7.160241 Average 4.514286 16.42857 Median 2.2 15.2

Loosening Regular OEM plug SMART-O plug Test carried out by the Fastening and Statistical analysis Prevailing torque in inch lbs. Joining Research Institute of Oakland 1-sigma scatter 0.412311 6.382163 University

Average 6.3 25.78 Median 6.5 28.2

Maximum torque specifications range from 8 – 30 inch lbs.

Self–Loosening Test SMART-O vs. regular OEM plug

See the testing video sequence online:

www.youtube.com/watch?v=DrUZghueL1M

installation process

1. Use the SMART-O Guide to identify the correct plug to use in the vehicle

2. Check the SMART-O Chart 3. Use gauge tool inside the lid of the case to to compare old plug find the right plug in the case and double-check fit

– 17 plugs cover over 90% of market

Audi Land Rover Acura Lexus Alfa Romeo Mazda BMW Mercedes Buick Mercury

F1 R20 R4 R5 R1 Cadillac Mitsubishi Chevrolet Nissan Chrysler Oldsmobile Citroen Opel Dacia Plymouth Dodge Pontiac Eagle Porsche R6 F3 R11 R16 S18 Ford Renault Fiat Saab GMC Saturn Honda Scion Holden Subaru Hummer Suzuki Hyundai Skoda

R3 R23 S13 R21 R22 Infinity Toyota Isuzu Vauxhall Jeep Volkswagen Jaguar Volvo

Find all these vehicles in our product guide

R24 R9

- consolidated plug range Less plugs - same coverage

o Form-fit-function: thread diameter + thread pitch o Consolidation of 30+ different plugs to serve same purpose o 17 plugs fit same number of vehicles as with a ‘regular’ range of plugs o Less inventory – more effective use of stock

product map

Communication and Edu: Eco, features / benefits

Packaging & Promo Mix / Product + Brand Education

PARTS RETAILER / SERVICE SITE :

• Blister pack 1 unit / Assortment case / bulk box • Clip Strip / hangers • POS rack display / Video • POS poster / table tops / Banners • Certificates

DISTRIBUTOR / OEM dealers

• Multi-Kits / Packs: 100,500,1000 • Brand Edu: Flyer / Poster / Banner / Video / Promo items • OEM plug bag

Auto OEM • Bulk box & Poly-bags

• 15-20kg

Product characteristics: Combined quality, features, innovation, packaging, etc.

Packaging – workshop / service area Complete starter kits for workshops / distributors

SMART-O-kit : Effective way to start up new service stations, workshops and dealers with a complete kit of products, training and marketing materials:

o SMART-O-case - plug assortment kit

o SMART-O-guide to which plugs fit all vehicle types, makes and models

o Gauge tool for matching up any drain plug!

o Poster - for in-store display

o Counter display with info leaflet and customer survey

o SMART-O installation instruction card

o Training + Educational DVD for staff

o Order forms - quick access to plug refills

Assortment case 12 Plugs – European Market

Fits following car makes:

Audi Land Rover Lexus Acura Mazda Alfa Romeo Mercedes BMW Mercury Buick

Cadillac Mitsubishi Chevrolet Nissan

Oldsmobile Chrysler Opel Citroen Plymouth Dacia

Dodge Pontiac Eagle Porsche

Renault Ford Saab Fiat Saturn GMC Scion Honda

Holden Subaru Suzuki Hummer Skoda Hyundai Toyota Infinity Vauxhall Isuzu

Jeep Volkswagen Volvo Jaguar

marketing Labelling, packing, storage = one system

Distinctive head marking Boxes can be stacked on on box label – no more shelves for easy storage and Can cut dispenser slot into box mix ups! inventory management

marketing Customer communication

POS print posters placed near check out area or product display for enhanced customer communication :

o Product awareness o Product information o Value-added services notice o ECO-protection message o Positive service perception

Poster > POS display > Retail pack

1. Create awareness: poster in customer service

2. Promote: plugs in desktop POS

3. Cross sell: offer plugs in attractive retail pack

Product merchandizing Cross-sell in auto service + retail area

Auto Workshop Customer Service / Retail

Case + refills Blister pack Poster + display Other promotions

Plug selection and display Auto service

Large plug matchup poster with most relevant vehicle types

SK – Speedmate, 4S / auto service chain , China

Convenient placement of refill packs for easy access

PromotionPoster and POS display in customer service area

Online marketing Consumer communication Online information platform for consumers Professional users, distributors of SMART-O plug :

www.smart-o-plug.com

Web promotions & advertising

Social media: blogs, Youtube etc

Distributor listing – get listed here!

360 Marketing Support Life cycle marketing

Website Online Consumers Distributors

marketing Expert

Endorsements Social Media

CSR Consumer comms. Endorsements

Public Relations Packaging

Merchandizing

Advertising POS

Edu video

Marketing ECO Promo

Protection Materials statements Try-me

Exhibitions promotions

Regular plug vs. SMART-O Disadvantages – advantages

Regular Oil Drain Plug - disadvantages SMART-O™ plug - advantages Basic sealing function - prone to oil leaks and drips Super-safe sealing performance Could loosen if not tight Anti-vibration function – extra safety Easy to mix up with similar plugs (cross-threading risk) Head marking = easy identify the right plug (thread guard) Prone to overtorquing to make sure it seals Maintains sealing function at lower torque due to O-ring Extra cost for gasket - replace each time Permanent O-ring seal, re-usable multiple times Plain-looking, basic commodity item Branded product, attractive packaging and marketing Vast range, difficult to manage Easy to manage, advanced program, reduced inventory Higher price for basic OEM plugs with no special features Equal or even lower cost than OEM plugs

X Added-protection in case of worn out oil pan X Increased repair order, up sell customer – extra profit

Comprehensive program: measurement gauge, assortment kits, product guides, wall poster guide,

X training videos, POS displays X Improved user experience – reduced risk of oil leaks X ECO-friendly – green marketing to end-users

advantages

INCREASE

INSURANCE LIABILITY PROFIT PER REPAIR ORDER RISK + EXPENSES

ENGINE + OIL PAN ENGINE + OIL PAN DAMAGE PROTECTION

HUMAN ERROR SERVICE + SAFETY + SERVICE TIME

CUSTOMER RETENTION CUSTOMER COMPLAINTS

NEGATIVE SERVICE POSTIVE COMPANY IMAGE EXPERIENCE

OIL LEAKS INTO ECO-PERFORMANCE ENVIRONMENT

EFFICENCY INVENTORY COSTS

REDUCE

www.montgomeryint.com

SMART-O is manufactured by Rapidfix Industrial (Asia) Ltd.

Tel: +971 (0) 50940 2903

Our Approved Distributor