Advanced Marketing

Getting work done through the effort of others

Process of reaching goals through use of human resources, technology, and material resources (including finances)

Vertical

Horizontal

Up and down structure of authority in an organization

Chain of command or hierarchy Tasks and responsibilities of organization

are clearly defined

CEO, COO, CFO, and Vice President Functions include setting a direction

for the company as a whole, identifying resources and methods of meeting goals , and controlling the systems and structures of the company

Top management casts vision!

Implements decisions of top management

Plans how the departments under them can work to reach top management’s goals

Managers supervise the activities of employees who carry out the tasks determined by middle and top management

Assign duties, monitor day-to-day activities, and evaluate the work of employees

Top management shares decision making with self-managing teams

Workers set their own goals and make their own decisions

Heirarchy is restructured and levels of management eliminated/ number of supervisors reduced

Employees organized into teams that manage themselves

“Empowerment”- team members self-manage

Gather information, analyze it, and take collective action

Responsible for making decisions, completing tasks, and coordinating their activity with other groups in the company

Teams organized around particular processes, such as developing new products, customer support, etc.

Teams include people with different specializations which replace “functional divisions” such as finance or engineering department.

Workers focus on the customer as opposed to management direction

Planning

Organizing

Controlling

Setting goals for a project/ for the company

Determine how to reach those goals Includes short-term and long-term goals

and use of people and material resources

Establishing time frame in which to achieve goal

Assign employees to project Determine method for approaching the work Coordinated effort to reach company’s

planning goals Involves assigning responsibility,

establishing working relationships Hiring staff to carry out work Directing the work of employees

Setting standards (desired outcome) Evaluating and measuring results Comparing the plan to the results Solve problems in the evaluation

1. Define the problem 2. Identify the options available 3. Gather information and determine the

consequences of each option 4. Choose the best option 5. Take action 6. Evaluate the results(Problem Solving Process Used in all three

management functions)

Give Clear Directions Be Consistent Treat Employees Fairly Be Firm When Necessary Set a Good Example Delegate Responsibility Foster Teamwork Be Ethical

Select an organization with whom you are familiar such as your CO-OP station, a family business, or even Loudoun County Schools. OR- research a company using the Internet.

Identify the type of organization management structure of that business.

If it is vertical, list the names and positions of top management, middle management, and supervisory level management.

Next to each position, list the responsibilities or job tasks for that position.

Students divide into four groups (no more than 5 per group). Using the problem solving process, determine a solution for the following questions. Prepare a PPT presentation.

Group A: How can a country deal with mass unemployment?

Group B: What can be done about soaring high school drop-out rates?

Group C: How can a society address the growth of the homeless population?

Group D: How can a government regain the trust of its people?