Advancing the ECS Story

Presented to theSchool of Engineering & Computer Science

Board of AdvocatesApril 28, 2006

Leigh Ann Marshall

What are the Goals?

• To attract resources– Dollars– Humans (students, faculty, donors)

• To enhance image and visibility of the School of Engineering & Computer Science by attracting loyal “customers.”

What are the Messages?

• Capable and Effective Graduates• ECS Mission Statement • Academic Quality• Strong value for educational

investment• Desirable Setting• Supportive & engaging environment

Who’s the Audience?

• ECS Board of Advocates• Prospective Students & their parents• Alumni & Donors• Current ECS (& Baylor) students & their

parents• Baylor administration, faculty, and staff• Opinion and Business leaders• General public

Why?

• Improve/enhance ECS programs

• Open new channels to wider audience; increase existing market share

How?

• Internal Partnerships– Admissions Services– Campus Living & Learning– Career Services– Public Relations– University Development

• Academic Partnerships- Hankamer School of Business- Honors College

• External Partnerships- ECS Board of Advocates- Alumni & Donors- Employers & High School Teachers- Waco Chamber of Commerce- Texas Engineering & Technical

Consortium (TETC)- AJ Moore Academy Business Advisory

Board