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ADVANTAGE AUSTRIAAustria’s Internationalisation Agency
ETCF II Study Visit of Turkish Chambers of Commerce
Vienna, May 31st, 2012
Karl Hartleb/Richard Bandera, ADVANTAGE AUSTRIAAustrian Federal Economic Chamber
Contents
• FDI & Foreign Trade – Importance to the Austrian
economy
• ADVANTAGE AUSTRIA — Who are we?
• ADVANTAGE AUSTRIA— What do we do?
• advantageaustria.org – the online platform
Foreign Direct Investment 2010
20.106
5.313 8.195
106.870113.307
128.776
4.682 5.047 4.993
106.439119.836 124.266
FDI-Flows 2008 FDI-Flows 2009 FDI-Flows 2010 FDI-Stock 2008 FDI-Stock 2009 FDI-Stock 2010
Valu
e in
Mill
ion
EUR
Austrian DI FDI in Austria
Source: OeNB
Heart of Europe &Gateway to the East
• Area: 4.3 mio. km2
• Population: 500 mio.
• Members: 27 • Languages: 23
Source: ABA
Austria: East-West Business Interface
EU foothold for CEE companiesCEE headquarters for Western companies
• Exploit the advantages at the interface• No longer a one-way street: Eastern European firms
are looking for an EU base
• Bottom-line business location advantages
300 international companies …
… including 28 Fortune 500 firms – make Austria the pre-eminent CEE
headquarters
• Proximity to the target market• Infrastructure• Productivity and motivation • Stability• Tax advantages• Quality of life
Austrian FDI in Eastern Europe
Investor Ranking
Total Inward Investment
(in EUR billion)
Austrian Share
%
Latest available
data
Slovenia 1 10.5 49.1 2009
Croatia 1 25.7 28.4 2010
Bosnia-Herzegovina 1 5.3 27.6 2009
Serbia 1 11.8 20.1 2010
Romania 2 50.0 18.1 2009
Slovak Republic 2 36.5 16.2 2009
Bulgaria 2 35.9 15.2 2010
Hungary 3 68.6 13.6 2009
Czech Republic 3 87.3 12.1 2009
Albania 4 2.0 8.7 2008
Macedonia 5 3.1 11.5 2009
Montenegro 5 4.1 8.7 2010
Ukraine 5 33.7 5.9 2010
Poland 8 129.1 3.7 2009
Source: OeNB
Importance of Austrian exports
EUR 122.16 bn. export of goods 2011
EUR 130.76 bn. import of goods 2011
40,000 exporters: 10% of all Austrian companies
55.8% export sales ratio (exports of goods+services/GDP)
Exports account for EUR 3.5bn of additional public sector
income
GDP growth rate of 2.0% is export-related
USD 21.994 export per capita: world’s 8th largest
exporter
Sources: 1) Statistics Austria, 2) AWO, 3) UNO, 4) WTO
Austrian Exports 2000-2011
Source: Statistics Austria, WIFO
EU-14 76,8%
EU-12 new23,1%
Austrian exports by region 2011
EU-26 69,7%Asia 9,1%N-America 5,9%EFTA 5,7%GUS-Europe 3,1%Balkan 1,9%M-S-O-America 1,7%Africa 1,2%Rest of Europe 1,0%Austral., Oz. 0,6%
Source: Statistics Austria
Top export markets 2011
34,5
8,65,0 5,2 4,6 4,1 3,3 3,3
2,7 2,5
38,1
9,36,4 6,0 5,0 4,8 3,8 3,7 3,4 3,0
2010 2011
Valu
e in
bn
EUR
Source: Statistics Austria
Top-Export products 2011 2/3 of total exports
Source: Statistic Austria
Austrian Federal Government•Business Framework•Trade Policy•Export Credit Guarantees and Export Financing
Austrian Federal Economic Chamber•Austrian Federal Economic Chamber and its international
arm: ADVANTAGE AUSTRIA•AWO PLUS – ADVANTAGE AUSTRIA Platform together with
regional chambers of commerce•International network of service centres and marketing
offices
Who offers export support?
Private
• Prisma Kreditversicherungs AG, Coface Austria etc.
• Consultants
• Principal banks, forwarding agents etc.
Who offers export support?
The Austrian Federal Economic Chamber• Entrusted with governmental responsibilities: statutory
obligation to promote foreign trade
• Financed through membership contributions not tax revenue
• Creation of a customer-oriented service organisation… and its international arm,
ADVANTAGE AUSTRIA• Lobbying
• Business development• Knowledge transfer at home and abroad
Number of exporters
12.50015.000
18.000 19.000
22.500
26.000
30.000
34.00036.000
38.00040.000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Worldwide Business Support
400,000 companies40,000 export businesses
Information Learn more. Faster.Around 1,100 publications
CoachingAdvice. Support. Guidance.
EventsMaking the right connections.1,200 events a year
ADVANTAGE AUSTRIA — Information about foreign markets
wko.at/awo: 9,6 million hits
AWO-NEWS: about 150,000 subscribers
EXPORTER’S WEEKLY: 53,000 subscribers
EXPORTER’S: 2 times a year editions about 20,000 copies
each
about 1,100 publications:
•Economic Profile
•Country Profile/Report
•Special Profile/Report
•Industry Profile/Report
ADVANTAGE AUSTRIA— Information for foreign markets
advantageaustria.org: 20 million hits (2010)company presentations: 13,000 business opportunities in 28 languages
International newsletters: circulation of about 66,882 (30 Trade Commissions)
Fresh View/Austria Export: 6 editions (243 in total, 2010) various print publications: e.g. Austria your Business Partner
• 196 country sites
• 28 languages (special focus on East European
languages)
• 10 Content Partners
• Market place with profiles of 18,000 Austrian businesses
• Business opportunities with more detailed company
information
• Listings of all events abroad with details of participating
companies
• Overview of 30 industry sectors
www.advantageaustria.org Austria’s Internet Platform — Overview
ADVANTAGE AUSTRIA Coaching Advice. Support. Guidance
ADVICE AT HOMEInitial consultationADVANTAGE AUSTRIA
MeetingsMarket analysis
SUPPORT ABROAD22,000 customers
• Market entry strategy• In-market support• Investment advice• International procurement• Debt recovery
Market entry
•Market potential and pricing structures
•General legal information
•Import procedure / distribution structure
•Competition assessment / market share
•Provision of business and credit information
•Identifying potential distributors
•First point of contact, organising market visits
•Follow-up action
In-market support
• Organising business trips
• Scheduling appointments, accompanied meetings
service
• Credit checks on foreign companies
• Support with preparation and submission of bids or
tenders
• Intercultural consulting
• Evaluating the target market, market reports
• Distributor relationship management
Investment advice
• Legal and tax framework
• Finding and recruiting staff
• Locating your business
• Finding sector specialists
International Procurement
• Sourcing advice
• Export requirements
• Supplier contacts
• Finding quality control consultants
• Payment terms
ADVANTAGE AUSTRIA events abroad
2011
Group Exhibitions: 74
Trade Missions: 24
Fact-Finding Missions: 72
Austria Showcase: 80
Catalogue Exhibitions:Austrian Business Circle:
81264
Others: 231
Events abroad: 826
Foreign Trade from 1980 to 2011
14 times the volume of 19805 times the volume of 1990twice the volume of 2000
Austrian Exports to Turkey
Austrian Imports from Turkey
Bilateral trade volume Austria – Turkey 2011: 2,29 bio. EUR
Austr. Exports 2011: + 17,6% = EUR 1,25 bio. Austr. Imports 2011: +17,9% = EUR 1,04 bio.
Structure of Austrian Exports to Turkey in 2011
Source: Austrian Central Statistical Office (Statistik Austria)
Structure of Austrian Imports from Turkey in 2011
Source: Austrian Central Statistical Office (Statistik Austria)
Austrian Investments in TurkeyAustria has been the biggest foreign investor in Turkey over the past 3
years:
• 2009: USD 1,02 bio.
• 2010: USD 1,80 bio.
• 2011: USD 2,24 bio.
The biggest single Austrian investments in recent times are in:
• Energy sector
• OMV (gas stations, power plants, Nabucco-Project)
• Verbund (Joint Venture „Enerjisa“ for production and distribution of
electricity)
• Andritz Hydro (installation of hydro power plants)
• Paper and packaging (Mayr-Melnhof, Mondi)
• Retailing (Baumax Do-it-yourself Centres)
• Wood manufacturing (Egger Holzwerkstoffe)
• Industrial adhesives (Ardex Industrieklebstoffe)
• Solar panels (Kioto Photovoltaiks)
• Transport sector
• Voestalpine (Production of train switches)
• GATX Rail Europe (tank wagons)
Upcoming events / activitiesMain current activities in:
Transport infrastructure, tourism industry, environmental protection, forestry and agricultural
technologies.
Upcoming Events:
• Catalogue Exhibition at the “ANKOMAK 2012 Istanbul”, 6.-10.6.2012
(Intl. Fair for Construction machinery and Construction Technologies)
• Catalogue Exhibition at the “Bodrum Yacht Show 2012”, Bodrum, 29.8.-2.9.2012
• Catalogue Exhibition and Austria Showcase at the “ISAF 2012”, Istanbul, 19.-21.9.2012
(International Fair for Security, Health and Safety)
• Seminar on “Torism Infrastructure in Turkey”, Vienna, 27.9.2012
• Catalogue Exhibition at the “RENEX 2012”, Ankara, 8.-11.11.2012
(Energy Efficieny Exhibition)
• Trade Mission “Tourism” to Istanbul, 15.11.2012
• Austrian Pavillion at the “Logitrans Istanbul 2012”, 15.-17.11.2012
(Transport Logistics Exhibition)
• Austrian Pavillion at the “ZOW Istanbul 2012”, 17.-20.1.2013
(Supply Fair for Furniture Industry and Interior Design)
• Austrian Pavillion at the “Istanbul Boat Show 2013”, 9.-17.2.2013
• Austrian Pavillion at the “IDEF 2013 Istanbul”, 7.-10.5.2013
(Intl. Defence Technology Exhibition)
Thank you for your attentionand every success for the future!
Any questions?
Karl Hartleb/Richard BanderaAVANTAGE AUSTRIA / Austrian Federal Economic Chamber
