September 2011 | The Digital Rationale

Advantages that Matter

September 2011

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September 2011 | The Digital Rationale

Digital Advantages for a Printer

• On-demand printing

• Personalization, VDP, in-house mailing capabilities

• Specialty substrates

• Wider color gamut

• Higher margin projects

• Shorter turnaround

• Short operator training

• Ability to test market

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September 2011 | The Digital Rationale

On-demand printing

Your customer can now have the

exact amount of printed pieces, no

more “overs or unders.” More often

than not, you print 5% “overs” and

either throw them in your recycle bin,

or give them to the customer for free.

How many of your customers have

actually paid for “overs” on your

invoice?

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September 2011 | The Digital Rationale 4

Reduced Waste:Enabled by digital print personalization

Responsibility:Helping to preserve the environment

September 2011 | The Digital Rationale

Personalization, VDP & In-house mailing

More than just increased ROI!

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September 2011 | The Digital Rationale

Specialty Substrates

Pressure Sensitive

Synthetic Film Substrates

Photo Papers

Embedded ID Cards

Panoramic, Layflat Papers

Pre-converted Template Products

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September 2011 | The Digital Rationale

Digital Gamut:A larger box of crayons

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September 2011 | The Digital Rationale 8

High Margin, High Value:Go beyond commodity print products and show value

September 2011 | The Digital Rationale 9

Digital is easier to up-sell than offset

If you want to cross sell an offset job,

you have an entirely new press run.

With digital, you can output the same

job on a number of specialty

substrates and have a completely

different application.

Need an image or illustration

September 2011 | The Digital Rationale 10

From Idea All digital print projects start somewhere

To RealityDigital can easily bring your idea to life

September 2011 | The Digital Rationale

Digital gets you off and running

Shorter Learning Curve

Digital presses commonly come packaged with a

hardware service plan from the manufacturer. This means

less time holding a wrench and more time for your

operator to be quality checking sellable jobs for your

customers.

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September 2011 | The Digital Rationale

Digital is here to stay

Looking Ahead

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*Frank Romano via Whattheythink.com

September 2011 | The Digital Rationale

Mohawk MakeReady provides practical tools

and actionable information for digital

printers like you.

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We can help…

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