Adventures in Winewww.celebritywinereview.tv

Celebrity Wine Review TVToday’s topic: leveraging social media to

connect consumers with your brandPersonal introductionOverview of Celebrity Wine Review TVEarly resultsWhy you cant ignore Social MediaTips on how to get startedConclusionQuestions

Celebrity Wine Review TVWho are we?

Roie Edery & Aleksey Klempner, Co-Founders of Arzoola.com 15 Years experience in technology field in Los

Angeles & Silicone Valley Serial Entrepreneurs Social Media consultants focusing on Microblogging

inside large organizations

Celebrity Wine Review TVCelebrity Wine Review

We are an entertainment show based out of Hollywood and centered around wineOur host, Miss Kelli McCarty is a Hollywood actress and former Miss USA

Celebrity Wine Review TVMost Wine reviews are shot in Kelli’s kitchen.

They are relaxed, personal, and unscriptedOur reviews are non technical, no point

system, simply the personal opinion and taste of our host – the quality of the wines we review is always up for debate with our fans

Celebrity Wine Review TVCelebrity Wine Review

What’s our niche? A significant amount of US consumers consult the

web before a major purchase, or a purchase in an area they are unfamiliar in – web research is mainstream

Most wine review shows are technical, lengthy, low entertainment value

We hit them where they are, with what they want, in the way the want it Online, high entertainment value, short length,

available everywhere – mobile, twitter, social networks, video sharing, etc.

Celebrity Wine Review TVEarly results:

12,000 unique visitors for January Average pages viewed: 3 Average time spent on site: 4.5 Min

Over 1,500 Facebook fansHigh Google Ranking for wines we’ve reviewed

Via Vega in Paso Robles CalifroniaDemographics:

60% Male 40%Female 35% age 30-45 20% age 18-30

Celebrity Wine Review TVEarly lessons learned:

Our audience comment of how real and comfortable our host is

Content is KING – The more content we release, the faster our audience grows. As a brand, someone out there is already talking about you, might as well participate.

Engage your audience, talk with your customers Celebwine intro was voted on by fans Dishwasher dent

Celebrity Wine Review TVWhy you cant ignore Social Media

The #1 reason people are joining the Internet, and 7 out 10 interactions online involve social media

What is Social Media? Is it Facebook? Twitter? Those are certainly tools of

participation, but in my opinion Social Media is simply put a communication medium, that: Connects content producers with content consumers Conduit of “crowd sourcing” – leveraging the

knowledge, opinion and credibility of the “crowd” to form your own opinion

Celebrity Wine Review TVWhat’s in it for you?

Eliminates barriers and allows direct, two way communication between you and your customer

Expected. Yes you have a website, but how do I tell you about my experience? How do I tell others about my experience with your product?

Inexpensive. Most tools are free and easy to use without the need to hire consultants or marketing firms

Celebrity Wine Review TVTips on how to get started

Ascertain the attitude towards Social Media in your organization Every project needs a champion. Someone needs to see the

value and ensure key stakeholders are on boardInventory your capabilities. What resources are

available to you? Budget, time, accessInventory your assets. What content can you produce?

Examples: Behind the scenes videos of wine making Every key employee blogs on the organization’s website 24/7 Webcam inside the cellar Every wine tour has a dedicated page with pictures, videos,

personal information of participants Etc.

Celebrity Wine Review TVChoose the right tools

For website: A hosted Wordpress site with custom skin

Analytics: http://www.google.com/analyticsFor mobile: http://www.Kyte.tvFor video content distribution:

http://tubemogul.comInstant updates: TwitterSocial Network: Depends on your market

Celebrity Wine Review TVConclusion

By participating in Social Media you can expose your brand to new markets and have some sway in it’s perception in existing ones

Start today, reap the benefits tomorrowIts not the hardest thing you’ve done, hiring

experts might not be necessaryContent, content, contentHave fun with it

Questions