Advert Analysis Rolling Stone

Image advertising product

Product

Persuasive information advertising product Contact

information

Rhetorical question- persuasive technique

Quote making you want it

Copyright

Health/instruction information

Image advertising product- the image is the main attraction as it takes up most the space on the page. This is typical for a advert to have a image that takes up the page and no or little text. The image is black and white. The advert is for contact lenses. The only colour on the model is in his eyes which emphasises how good these contact lenses are as the black and white image bring the coloured eyes out more. The male is looking directly at the camera with a smile of satisfaction making the readers want to see more information about this product. the model is looking directly at the camera as it makes it clear for the audience to see his eyes.Product- the product image is placed below the image with the colours: blue, navy, green, white and yellow. These colours makes the product more appealing. The text size varies making it look appealing. The persuasive quote ‘surprise your eyes’ is short and catchy as it rhymes making it memorable. As well as this the quote ‘comfort on contact’ is also short and snappy and the use of alliteration makes it easier for the reader to remember. The text is of serif font to make it clear and easier to read. However the actual text on the packet is of a sans serif font making it stand out as it is used for short text.

Rhetorical question (persuasive technique)- the rhetorical question makes readers question is it really that good. This is placed on the top making it impossible for readers to miss. The text is sans serif as this is used for adverts to make it stand out and appeal. The text is white and this goes well as the background is a ocean blue making it stand out.

Persuasive information advertising product- the text is of sans serif which is used throughout. The information is short and snappy, it bullet points all the great points about the contact lenses and what it does. The product name is written in bold and a larger size making it appeal to readers. The information given is what the audience want and catchy phrases such as ‘all day, every day’. They also introduce other types of products they do at the end. This works as they first give excellent information about the contact lenses which people will want to buy and reading the next line they will find out about their other products and would want that too as they are a satisfying product. The information is given right below the model image.

Contact information- this has been given below the information and the free trial quote. This works well as after reading that they have other products and give out free trials consumers will want to go in contact with them. The contact information has been put into one line making it stand out and the font colour is green and in capital letters emphasises the details. The colour green works well as the colours used are all freshening and green is a fresh colour as well as white and blue.

Quote making you want it- this is on the right side to the information they have given. It says ‘GET A ONE MONTH FREE TRIAL PAIR’ this is written boldly and in green and white. The text stands out as there is a usage of different colour and the size is much larger then the rest of the text on the page. This will attract consumers as they will want it for free so this has been made for them to see it.

Health information- this has been given at the bottom in small text which is still readable. Whenever the product name is mentioned it is written in bold and capital letters. The information gives warning and instructions before wearing them and the side effects. The order of everything works well as they first ask a question about the product making you want to know the information. When you acknowledge the information you go online and buy the product. Then you read the health information. This is the order they have put it in and it works really well and brings the readers attention. The colours used as well are natural colours as the product is natural it self and so they kept it in that theme.

Copyright- this is placed in most adverts mostly at the end or near the side. In this magazine they have placed it at the bottom as it is clearer to read

I really like how they used a black and white effect to bring out their product. I also thought the layout of the information and images were catchy. Also the use of colours were kept to a minimum making it look professional.

Eye Flow

I thought this was the eye flow. This is because I read the rhetorical question and went to look at the model image then to the actual product and then the information and the free trial they were offering. From this I went to contact information to the health information.