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Group PioneerGroup Pioneer

,

 Ja n u a ry 3 0 2 0 1

Advertise analysis

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 ZOOMZOOM

:rom   . . / . . . /ww banglaclips com ?=earch_id Citycell

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Is the ad in the rightmedium given the target

market? Why?Billboard is not an effective mediumfor this ad to draw attention to the

target market. Although it is costeffective, but it can attract the targetcustomers in a certain area. So, wethink television is the most appropriate

for this ad.

•

h d i l h

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What design elements havethey used to get the target

markets attention?Firstly,   The use of internet in the traingrabs target markets attention, creates aninterest in them and encourages them to gointo the ad.Secondly, the catchy headline “thewireless world of wonder” draws theattention of the viewers by making themcurious to understand the meanings of the

headline and eventually it will lead them tosee the details of the poster.Thirdly, the ad is shown train that indicatesthe speed of the internet browsing same as

the speed of the running train.

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Is there effectivebranding?

Moderately effective. Because:

•  There is no image of product .

• Only the brand name is written.

•   To focus on the distance communication

by using these two pictures.•   There is no evidence of the name of the

company.

•

At first sight Identity is unreadable.

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