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Fashion in Cowtown gets a new look

By: David Kanyarunga

At an early age, the manager of Forbidden Clothing had an innovative idea. He wanted to give the citizens of Calgary an opportunity to buy stylish clothes at a reasonable price.

Although there are many cloth-ing stores in the downtown core, he was looking to offer a Euro-chic urban apparel and sports-wear for men and women. In a personal interview, the manager said “At Forbidden Clothing, the belief is that how you dress is an expression of who you are.

Fashion is not something that exists only in a pair of jeans; it’s everything around us.”

He adds “The value of incorpo-rating young and hip clothing to a vibrant city is something we take pride on.”

Forbidden Clothing started with little clothes. They invested in high end clothing which was an exceptionally brilliant plan.

The business as increased their sales from 200 per cent to 300 per cent every year since 2008.

They participate in fashion shows throughout the city and donate to CHF every year.

Like many successful business, Forbidden clothing strongly invests in their employees.

In a face-to-face interview with Jilleena Askewe, an employee at Forbidden Clothing, she said “I try to connect with the cus-tomers and build friendship

rather than an employee verses customer relationship.”

For bidden Clothing is located at 1209 1st ST S.W and has easy access by transit and vehicle.

Forbidden Clothing

1209 1st ST SW

Calgary, AB

T2R 0V1 Canada

BACKGROUNDER

FORBIDDEN CLOTHING IS A VERY UNIQUE BOUTIQUE SHOP LOCATED IN THE HEART OF

DOWNTOWN CALGARY.

Let’s have it!

In 2008, the manager of Forbidden Clothing had an innovative idea. He wanted to give the

citizens of Calgary an opportunity to buy stylish clothes at a reasonable price. Although there

are many clothing stores in the downtown core, he was looking to offer a Euro-chic urban

apparel and sportswear for men and women.

Our vision

At forbidden clothing, the belief is that how you dress is an expression of who you are. Fashion

is not something that exists only in a pair of jeans; it has to do with everything around us. The

value of incorporating young and hip clothing to a vibrant city is something we take pride on. It

is easy to rock the boutique’s footwear, accessories and outwear from:

William Rast

Strellson Sport

Dirk Bikkemberg

Hugo Boss

Jean-Paul Gaultier

Where are we going?

Forbidden Clothing is merging with Formans Fashion Group:

Bigger more spacious store for our client’s pleasure. Easy access to pedestrians as well as drivers. Lower prices and less competition

Who are We?

In 2008, the manager of Forbid-den Clothing had an innovative idea. He wanted to give the citi-zens of Calgary an opportunity to buy stylish clothes at a reason-able price.

Although there are many cloth-ing stores in the downtown core, he was looking to offer a Euro-chic urban apparel and sports-wear for men and women.

our vision

At forbidden clothing, the belief is that how you dress is an expression of who you are. Fash-ion is not something that exists only in a pair of jeans; it has to do with everything around us.

The value of incorporating young and hip clothing to a vibrant city is something we take pride on.

our mission

•To provide affordable clothing for men and women

•Guarantee free parking for our customer

•Make it a great experience for all.

•Forbidden Clothing opened its doors in 2008

•Known for its high-end comfort-able clothing

•Top in customer service

Being the Best

Forbidden Clothing 1209 1st Street SW forbiddenfashion.com 403.252.1189

Comments:

Fashion for you!

Forbidden Clothing

1209 1st ST SWCalgary, ABT2R 0V1 Canadaforbiddenfashion.com403.252.1189

Be part of the Best:

• Known for its high-end comfortable cloth-ing

• Top in customer ser-vice

• To provide afford-able clothing for men and women

• Guarantee free park-ing for our customers

Forbidden Clothing

1209 1st Street SW

forbiddenfashion.com

403.252.1189

Forbidden Clothing Fact Sheet

Calgary leading fashions attire located in the heart of downtown Calgary takes pride in being

young, innovative, fun, and totally stylish. They have a collection of high-end clothing for the

whole family.

Company Stats

Forbidden Clothing opened its doors in 2008

Known for its high-end comfortable clothing

Top in customer service

Dates and time

Location close out sales starts Monday, January 23

Store hours are Mon-Wed 10-6 Thu-Fri 10-8 Sat 10-5:30 Sun Close.

Progress

Forbidden Clothing started with little clothes

They invested in high end clothing

They participate in fashion shows throughout the city

Goal

To provide affordable clothing for men and women

Guarantee free parking for our customer

Make it a great experience for all.

January 30, 2012

Media Release

Forbidden Clothing

M en’s Underwear are back If you’re a man who constantly wishes for the best physical comfort, it just shows logic to increase that wish to your com-fortable under-wear.

The world of men’s inner wear has come a long way. Presently you can get fashion-able styles to go well with even the most discerning choices. Nowadays, you’re probably one of those individu-als who, for work

or enjoyment, see the sights with your drawers on exhibit, in which case you are fa-miliar with every comfortable man’s underwear.

The most com-fortable men’s un-derwear is manu-factured with natural cotton, has slim stretchy bands and is sized designed for a gentle, cozy in shape devoid of bunching. What you wear inside your outfit is just as essential

as any other cloth-ing is for a person, even if that is no-ticed by you only.

Underwear is most likely the only most useful item of clothing you put on a daily basis and one of the main factor in which you feel comfy in your clothing.

When you pur-chase in the wide-

ranging collection of various brands, you’ll get designs appropriate for daily wear, special occasion, sporty actions and any other use you can visualize.

Forbidden Cloth-ing is located at 1209 1st ST S.W. You can also visit their website at forbiddenfash-ions.ca

Radio Live Read Script

-30 seconds-

First line in bold (this gets read by announcer and is included in word count)

Write the rest of the PSA.

Use a new paragraph for every sentence.

Make it easy to read.

Give dates, times and locations at the end. Make sure you have the right word count and

remember that phone numbers count as words — 555-5555 is actually seven words.

Also give tough words to say a phonetic example. e.g., Contact John Loche (pronounced

Lock – rhymes with rock).

-30-

Title: Start Using: Writer (Date) Client Stop Using: Date (Date)

Title: Michelangelo’s David

Writer: Your name

Client: Feed Calgary Foundation

Length: 30 seconds

Cast:

Man 1: soft articulate voice

Man 2: rough, gravelly voice

Voice over announcer: female voice

sfx:

Jackhammer sfx

Music:

Soft, classical orchestration with strings

30 second PSA Script:

0 – 2 seconds

A man using a jackhammer followed by conversation between two men.

Jackhammer fades as conversation begins, but remains slightly ambient and can be

faintly heard running.

2 – 25 seconds

Man 1: Hey, what are you doing?

Man 2: Just puttin’ the finishin’ touches on my masterpiece for the Art Show.

Man 1: Nah, I think I’ve seen that before…

Man 2: Yeah, it’s called a steam-hammer. I found it in a civil war museum.

Man 1: No, I meant your sculpture. Isn’t that Michelangelo’s David?

Man 2: Michael-WHO? I don’t know what yer talkin’ about.

Man 1: No, that looks just like the famous sculpture.

Man 2: Oh no trust me it all began in 1982 when I began…(Person 2 fades as

speaker comes in)

25 - 30 seconds

Music: up and under for the rest of the spot

Announcer V/O: Stop on by to the ART SHOW IN SUPPORT OF THE Feed

Calgary Foundation - April 12th

, 11 a.m. to 4 p.m at Northmount Baptist Church.

For more information check out feed the homeless Calgary dot ca or call 555-5555.

Video Script

VIDEO secs AUDIO WS of Man 1 watching Man 2 jack hammering away on a block of stone vaguely in the shape of Michelangelo’s David. MS of Man 1 MS of Man 2 CU of Man 1 CU of Man 2 2 shot of Man 1 and Man 2 and sculpture Same shot MS of Man 1

0-2

2-25

SFX: a jackhammer up full for 1.5 seconds under until 25 seconds. Jackhammer fades as conversation begins, but remains slightly ambient and can be faintly heard running.

2 – 25 seconds Man 1: Hey, what are you doing? Man 2: Just puttin’ the finishin’ touches on my masterpiece for the Art Show. Man 1: Nah, I think I’ve seen that before… Man 2: Yeah, it’s called a steam-hammer. I found it in a civil war museum. Man 1: No, I meant your sculpture. Isn’t that Michelangelo’s David? Man 2: Michael-WHO? I don’t know what yer talkin’ about. Man 1: No, that looks just like

Title Writer Client Length Date

2 shot of Man 1 and Man 2 and sculpture. Full page graphic: Art Show in support of the Feed Calgary Foundation April 12, 11am to 4pm at Northmount Baptist Church. For info: www.feedcalgary.ca 555-5555

25-30

the famous sculpture. Man 2: Oh no trust me it all began in 1982 when I began…(Man 2 fades as music comes up) Music: up and under for the rest of the spot Announcer V/O: Stop on by to the ART SHOW IN SUPPORT OF THE Feed Calgary Foundation - April 12th, 11 a.m. to 4 p.m at Northmount Baptist Church. For more information check out feed the homeless Calgary dot ca or call 555-5555.