Advertising

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AAgendagenda•Advertising vs. Marketing

•Advertising agencies

•Advertising plan

•Advertising techniques

•Advertising appeals

•Successful advertisement

•Advertising mistakes

Advertising

vs.Marketing

PPie chartie chart

Definition

public

paid

Non personal

DDefinitionefinition … …

EExpensexpense

20102010 $467$467

billionbillion

AdAdvertivertisementsement maki makingng AAdvertisement dvertisement

makingmaking

NNon profit organizations (NPO’s)

PProfit rofit Organizations Organizations

Advertising agencies

• An agency can handle overall marketing and branding strategies and sales promotions for its clients.

TTypesypes

ooff

AgenciAgencies es

GGeneralized eneralized agenciesagencies

Specialist agenci

eS

IIn-house n-house agenciesagencies

IInteractive nteractive agencies agencies

SSocial mediaocial media

agencagencies ies

AAdvertisindvertising g

budgetbudget

MMessage essage strategystrategy

MMediaedia

strategystrategy

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Advertising

techniques

cinema

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. . . . .

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Advertising appeals

Emotional appeal

Humor appeal

ghvhMusical appeal

Rational appeal

Celebrity appeal

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Successful advertisement Awareness

Knowledge Liking Preference Conviction Purchase

Advertising mistakes

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IInsulting nsulting competitocompetitorsrs

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IInflatinnflating your g your compacompanyny

Page 60BBorrowed interestorrowed interest

Page 61AAdvertise dvertise everywhereeverywhere

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Thank you