POOJA PATEL

Peta

ADVERTISING THEORY:

• Hierarchy of effects( cognitive ,affective and visual imagery)

• It is cognitive because it is creating awareness about its brand peta and at the same time to society not to wear natural fur or animal skin, use artificial fabric.

• Affective because they are showing feeling towards animal safety. They want to preserve animal from slotting.

• Visual imaging because they have used model in animal print.

ADVERTISING APPEAL: • Sex: using naked model and making ad

more attractive.• Emotion: toward animal safety and

conserving them from being slotted.• Scarcity: natural fur and animal skin

EFFECTS: These ads creating positive effect on society. This ad showing someone saying they don't wear fur. Creating awareness towards animal safety.

Social awarness against smoking

ADVERTISING THEORY:• Hierarchy of effects( Affective)It is affective theory because it creating emotion on parents towards their child at the same time Awaring them atleast not to smoke for their future generation.• visual imaging : because the graphic clearly

communicable to the consumer that they are talking about no smoking.

ADVERTISING APPEAL:• Fear: consumer feel fear if they smoke they

are going to harm their child so this ad creating fear and security by parents.

• Emotion: it creating love, care and upcoming happiness for child by parents.

EFFECTS:

This ad is creating a direct positive impact on the parents emotions towards their infant child security and the fear of loosing them. Which creates an awareness amongst the parents of no smoking.

Play lana

ADVERTISING THEORY:• Cognitive because it creating awareness

of place where people can compete with fear for fun.

• Means End Theory :Personal values because it is showing happiness and enjoyment. Executional framework scenario used to convey the message designed to complete the linkage( fear and fun)

• VISUAL imaging

ADVERTISING APPEAL:• Fear

EFFECTS it is creating negative and positive effect on society . Negative ( such fun can cause death ) positive ( adventures are important, so for fun risk is necessary )

Kurkure print ad,

ADVERTISING THEORY:

• Hierarchy of effects ( cognitive) It is cognitive because it on focusing brand by showing kurkure packet in front by the actress .• Means- end- theory( product attribute and tagline)• It is having product attributes because through its tagline they are showing there product

attire(shape of the kurkure “tedha hai”.• Its having catchy tagline( tedha hai par mera hai)so we can instantly know its uniqueness.

ADVERTISING APPEAL:

• Humor ( the way they present their ads , it catches consumer attention and they give their background humours )

• Emotion( through its tagline “mera hai” it is creating certain emotion) like whatever it is but she love it.

EFFECT:

kurkure create very positive environment as they use family and friends for creating strong bonding between relation at the same time also capture people attention through its tagline .

Santuary

ADVERTISING THEORY:

• Hierarchy of effects(cognitive, affective)Cognitive because it is creating awareness toward deforestation.Affective creating emotion toward animals who getting removed from their place.

• Means- end theory(The executional framework) through deforestation animal are also suffering. They are not getting place to survive.

• Visual imagingADVERTISING APPEAL:

• EMOTIONS : toward wildlife • SCARCITY: for animal place, for wood• FEAR: losing nature lifecycle, problem due to deforestation on society and on animal.

EFFECTIt is creating positive effect on society making people more concern about there nature. Creating feeling for wildlife.

SHRISHTI ARORA

Brand Name: SonyAdvertising Theory: Cognitive Theory Advertising Appeal: FearEffects: This is creating a negative effect in the society, as the image is portraying that Earphones of Sony are going to damage the ears.

Brand Name: Science WorldAdvertising Theory: Effective and Co native TheoryAdvertising Appeal: Sex, EmotionalEffect: This is creating a positive effect as even in pain if there is love, pain lowers down.

Brand Name: StirAdvertising Theory: Heirarchy of effectsAdvertising Appeal: ScarcityEffect: This is creating an awareness amongst the people of the society, factories, etc and warning them to use the drinking water efficiently.

Advertising Theory: Visual ImagingAdvertising Appeal: Scarcity, FearEffect: This creates a fear of scarcity of water amongst the people and uplifting the problem of lack of availability of water.

Brand Name: Killer TunesAdvertising Theory: Cognitive TheoryAdvertising Appeal: MusicEffect: This is creating an awareness about the illegally downloading music.

Brand Name: L’oreal ParisAdvertising Theory: Co native TheoryAdvertising Appeal: Fear Effect: Giving a solution of all the hair problems and repairing them.

AISHWARAYA GUPTA

WWF.org

ADVERTISING APPEALSScarcity

ADVERTISING THEORIESCognitive

The advertising appeal applied in this print ad is SCARCITY. It shows that soon if we don’t get take care of this cat species, and save them from dying or hunting for fur, soon they will be extinct.

BRAND: ecovia

ADVERTISMENT APPEALFear

ADVERTISEMENT THEORYaffective

This print ad about DRINKING & DRIVING certainly shows that you SHOULD’NT do that.It can be cautious to you and for other people as well. This act can tremendously devastate your life and you.

BRAND: Carlsberg

ADVERTISING APPEALHumor

ADVERTISMENT THEORYMeans-end

This particular print Ad is an extension to its egotistical theme. Showcasing a droplet of beer in the form of a pearl, the print glorifies the beer’s bittersweet taste to the T. Making it encased within 2 Carlsberg beer caps, the print comes out as true winner in terms of Advertising and smart-thinking.

According to the Centers for Disease Control (CDC), over 443,000 people die every year from smoking-related diseases in the US alone. Besides costing the country over $96 billion annually in direct healthcare expenses, smoking harms practically every organ in the body – often devastatingly so. It causes lung cancer, lung diseases, heart disease, strokes, and a slew of other illnesses. Perhaps most disheartening of all, though, is that these smoking-related conditions are avoidable. Reducing smoking rates has a direct lifesaving impact, not only on smokers, but also on the people exposed to secondhand smoke. Here’s a look at 10 hard-hitting anti-smoking ads from around the world.

BRAND: ABERP

ADVERTISMENT APPEALFear

ADVERTISMENT THEORYaffective