ADVERTISINGadvertising. 1. The action of drawing the public's attention to something to promote its sale. 2.The business of producing and circulating advertisements.

comparative advertising. Advertising that specifically compares the advertised brand withanother brand of the same product.

competitive advertising. Advertising that contains little information about the advertisedproduct, and that is used only to help a producer maintain a share of the market for that product.

informative advertising. Advertising that gives information about the suitability and quality ofa product.