Advertising Rates Retail and Classified

E�ective January 1, 2013

lufkindailynews.com

300 Ellis • PO Box 1089Lufkin, Texas 75902-1089936.632.6631fax 936.632.6655

dailysentinel.com

4920 Colonial Dr. • PO Box 630068Nacogdoches, Texas 75963-0068936.564.8361fax 936.560.4267

2 general information

All advertising is payable in advance unless credit has been established by The Lufkin News or The Daily Sentinel. Visa, Mastercard, Discover and American Express also are accepted.

All bills are due and payable at the newspaper office as soon as services are rendered. Finance charges will be assessed on all accounts more than 30 days past due at a rate of .5% per month, 6% annually.

Liquidation or Going Out Of Business: Cash or certified check must accompany all advertisements declaring a merchant’s intention to close or go out of business regardless of establishment of previous credit.

GENERAL RATE POLICY• Rights of the Publisher - Publisher retains the right to refuse or

edit any advertisement. Publisher retains all property rights in, and all title to, all copyrightable material.

• Rate Revision Notice - Publisher reserves the right to revise advertising rates without notice, and all contracts are accepted subject to this reservation.

• All Bills Final - Any bill rendered to the advertiser by publisher shall be conclusive as to correctness and shall constitute an account stated unless written objection is made therein by the advertiser or publisher within thirty (30) days from the rendering thereof.

• Proofs Policy - Upon completing the composition of a display ad, a proof is submitted to advertiser if ad is more than 20 inches. Should a display ad be accepted after copy deadline, proof may not be shown to the advertiser and the newspaper in no way will be responsible for errors.

• Errors - The publisher’s responsibility for typographical errors, copy omission of display ads is as follows: Proof to advertiser removes all responsibility of the publisher, except in cases when there is a failure of the newspaper to correct properly marked errors or omissions on the proof. Publisher’s liability shall be limited to the correction of or the cancellation of charge, for that portion of the ad rendered valueless by such errors of omission.

• Letter of Correction - In the case of a printing error, a letter of correction will be delivered to the store. Cases of improper proofing or pricing by the advertiser will not be given letter of correction from the newspaper.

POLITICAL ADVERTISING RATESAny advertising which takes a stand involving a political figure, political party or government issue, regardless of whether or not an election is involved, will be considered political. Political advertising will be published only when full payment has been made prior to the deadline of publication date. All political advertising must include all information regarding the name and address of the person or group placing ad and any other state or federal information required by law.

MULTI-USE SPACEAdvertising will not be accepted for publication which is designed and sold as multi-use or “broker” space. No third party may act as an agent in selling or representing The Lufkin Daily News or The Daily Sentinel in any capacity to negotiate rates or terms, and the Publisher has the right to reject or charge an additional broker fee for any advertising which represents a shared space agreement.

THE LUFKIN NEWSGreg Shrader, Publisher gshrader@lufkindailynews.com / (936) 631-2602

Tammy Kedrowicz, Ad Directortkedrowicz@lufkindailynews.com / (936) 631-2630

Jenniffer Ricks, Circulation Directorjricks@lufkindailynews.com / (936) 631-2626

Billy Ricks, Operations Directorbricks@lufkindailynews.com / (936) 631-2604

The Lufkin News. ...................................... (936) 632-6631Classified Advertising ............................... (936) 637-7355Retail/Classified Billing ............................. (936) 631-2606Circulation ............................................. (936) 637-NEWS

THE DAILY SENTINELRobin Land, Publisherrland@dailysentinel.com / (936) 558-3200

Jennifer Sowell, Sales Managerjsowell@dailysentinel.com / (936) 558-3205

Jenniffer Ricks, Circulation Directorjricks@lufkindailynews.com / (936) 631-2626

The Daily Sentinel ..................................... (936) 564-8361Classified Advertising ............................... (936) 564-7253Retail/Classified Billing ............................. (936) 558-3218Circulation ................................................. (936) 564-0795

advertising terms

3lufkin ratesRetail Advertising Daily PCI Sunday PCIOpen $14.50 $16.50

Annual Agreement$6,000 year* $14.00 $15.80$12,000 year* $13.50 $15.25$24,000 year* $13.15 $15.00$50,000 year* $12.85 $14.80

Civic/Church/Non-Profit $11.40 $13.50

Sympathy/Thanks $ 8.25 $ 8.75

Faith DirectorySponsor: $15 per Saturday with 6 month minimumChurch: $5 per Saturday

Color 1-Color Full-Color1-30 inches $ 60 $12531-60 inches $ 90 $17061-108 inches $120 $230109-126 inches $165 $330

Retail Advertising Repeat DiscountsPick up any display ad within the next 6 days and receive 25% off. Sundays are never discounted. No copy changes allowed. Some restrictions apply.

Frequency Advertising Programs AvailableAsk your account executive for details and pricing

FRONT PAGE ADVERTISING

Front Page Daily SundayFrequency: 1 Time $500 $600Frequency: 6 Times* $400 $500Frequency: 13 Times* $300 $400Strip ad size 6 columns x 2 inches in full color

Other Section FrontsFrequency: 1 Time $350 $400Frequency: 6 Times* $300 $350Frequency: 13 Times* $275 $300Strip ad size 6 columns x 3 inches in full color

Weather Strip Frequency: 1 Times $105Frequency: 26 Times* $ 95Frequency: 52 Times* $ 85Strip ad size 6 columns x 2 inches in full color

Classified Advertising Daily PCI Sunday PCIOpen $9.60 $10.90

Annual Agreement$6,000 year* $9.30 $10.60$12,000 year* $9.00 $10.20$24,000 year* $8.80 $ 9.85$50,000 year* $8.50 $ 9.75

Civic/Church/Non-Profit $7.60 $ 8.95

Legals: $1.90 per line per day

Employment RatesCall for rates.

In Column RatesCall for rates.

Color 1-Color Full-Color1-49 inches $ 60 $12550-99 inches $ 88 $170100-140 inches $120 $230141-189 inches $165 $330

Classified Advertising Repeat DiscountsPick up any display ad within the next 6 days and receive 25% off. Sundays are never discounted. No copy changes allowed. Some restrictions apply.

ONLINE lufkindailynews.comContact your account executive for details and pricing.

NEIGHBORSOur weekly extended market coverage piece reaching more than 12,000 non-subscribers every Wednesday. Limited availability ad space each week. Contact your account executive for pricing.

IMPACT AD NOTESFront Page Advertising–Utilize the newspapers front page for premium placement of your message, guaranteeing maximum visibility for your business.$85/cpm square or $95/cpm shapesSome restrictions apply.

*To qualify for annual agreement / frequency rates a signed agreement is required.

4 nacogdoches ratesRetail Advertising Daily PCI Sunday PCIOpen $8.80 $10.60

Annual Agreement$6,000 year* $8.30 $ 9.90$12,000 year* $7.80 $ 9.30$24,000 year* $7.50 $ 8.84$50,000 year* $7.25 $ 8.50

Civic/Church/Non-Profit $6.25 $ 7.00

Sympathy/Thanks $5.25 $ 5.75

Faith DirectorySponsor: $13 per Saturday with 6 month minimumChurch: $5 per Saturday

Color 1-Color Full-Color1-30 inches $ 55 $12531-60 inches $ 65 $15561-108 inches $100 $205109-126 inches $125 $315

Retail Advertising Repeat DiscountsPick up any display ad within the next 6 days and receive 25% off. Sundays are never discounted. No copy changes allowed. Some restrictions apply.

Frequency Advertising Programs AvailableAsk your account executive for details and pricing

FRONT PAGE ADVERTISING

Front Page Daily SundayFrequency: 1 Time $450 $600Frequency: 6 Times* $400 $500Frequency: 13 Times* $300 $400Strip ad size 6 columns x 2 inches in full color

Other Section FrontsFrequency: 1 Time $350 $400Frequency: 6 Times* $300 $350Frequency: 13 Times* $200 $250Strip ad size 6 columns x 3 inches in full color

Nac Today (Page 2A) Frequency: 1 Times $95Frequency: 26 Times* $85Frequency: 52 Times* $75Strip ad size 6 columns x 2 inches in full color

Classified Advertising Daily PCI Sunday PCIOpen $5.80 $7.00

Annual Agreement$6,000 year* $5.50 $6.50$12,000 year* $5.20 $6.25$24,000 year* $5.00 $5.85$50,000 year* $4.80 $5.75

Civic/Church/Non-Profit $4.20 $4.70

Legals: $1.46 per line per day

Employment RatesCall for rates.

In Column RatesCall for rates.

Color 1-Color Full-Color1-49 inches $ 55 $12550-99 inches $ 65 $155100-140 inches $100 $205141-189 inches $125 $315

Classified Advertising Repeat DiscountsPick up any display ad within the next 6 days and receive 25% off. Sundays are never discounted. No copy changes allowed. Some restrictions apply.

ONLINE dailysentinel.comContact your account executive for details and pricing.

SENTINEL PLUSOur weekly extended market coverage piece reaching more than 18,000 non-subscribers every Wednesday. Limited availability ad space each week. Contact your account executive for pricing.

IMPACT AD NOTESFront Page Advertising–Utilize the newspapers front page for premium placement of your message, guaranteeing maximum visibility for your business.$85/cpm square or $95/cpm shapesSome restrictions apply.

*To qualify for annual agreement / frequency rates a signed agreement is required.

5

Retail Advertising Daily PCI Sunday PCIOpen $20.80 $23.80

Annual Agreement$6,000 year* $19.50 $22.50$12,000 year* $18.60 $21.50$24,000 year* $18.10 $20.75$50,000 year* $17.57 $20.25

Civic/Church/Non-Profit $15.65 $17.90

Sympathy/Thanks $11.75 $12.75

Color 1-Color Full-Color1-30 inches $ 65 $13531-60 inches $ 90 $18061-108 inches $125 $240109-126 inches $170 $340

Classified Advertising Daily PCI Sunday PCIOpen $13.50 $15.90

Annual Agreement$6,000 year* $13.00 $15.00$12,000 year* $12.40 $14.30$24,000 year* $12.00 $13.80$50,000 year* $11.70 $13.50

Civic/Church/Non-Profit $10.25 $12.00

Legals: $2.96 per line per day

Employment RatesCall for rates.

In Column RatesCall for rates.

Color 1-Color Full-Color1-49 inches $ 65 $13550-99 inches $ 90 $180100-140 inches $125 $240141-189 inches $170 $340

Retail and Classified Advertising Repeat DiscountsPick up any display ad within the next 6 days and receive 25% off. Sundays are never discounted. No copy changes allowed. Some restrictions apply.

National AdvertisingAdvertisers who do not maintain one or more retail stores in the cities of Lufkin and/or Nacogdoches or their retail trading zones, will pay the national rate.

Daily PCI Sunday PCILufkin News $24.00 $27.00Daily Sentinel $14.00 $18.00Lufkin News & Daily Sentinel $36.00 $41.00

A local bi-monthly, glossy magazine for women of all ages and phases. This unique publication offers fun, insightful articles on health and beauty, fashion, lifestyle, home and garden, arts, and living green. Special features, informational tips and fascinating points of interest are mixed in to create this exceptional magazine. Distributed to home delivery subscribers of The Lufkin News and The Daily Sentinel as well as in racks.

RATESone-sixth page ........ $400one-third page ........ $575one-half page .......... $850full page ............... $1,500

All ads are full colorFrequency discounts available

combo ratesPlace your ad in both newspapers and receive the combo rate.

PattiGoodrumshares Love in the Name of Christ

February/march 2012Volume 4 Issue 5Senior CirCle Sewing group

heartThey’ve goT

Love!Say it with word art

DaytripperNacogdoches Azalea Trail

UP, UP AND AWAY!

Great Texas Balloon RaceYOUNG AT ART

MET Art CampCOOP COUTURE

A real hen house

TeresaDARBY

has the blues

JUNE/JULY 2012

VOLUME 5 ISSUE 1

*To qualify for annual agreement / frequency rates a signed agreement is required.

6

The Daily Sentinel

The Lufkin News

Overlapping Areas

Lufkin CirculationSunday - 12,000

Wednesday - 11,500Daily - 10,400

Neighbors - 12,500

Nacogdoches CirculationSunday - 9,000

Wednesday - 8,300Daily - 7,800

Neighbors - 18,000

Delivery: All preprints must be scheduled and delivered to: The Lufkin News, 300 Ellis, Lufkin, Texas 75904, no less than 5 working days prior to distribution date. Delivery should be made between 8 a.m. - 4 p.m., Monday through Friday, Central Time. The Lufkin News and The Daily Sentinel assume no responsibility for deliveries made before or after hours. Please indicate on your waybill the publication(s) in which the inserts are to appear.

Packaging Instructions: All standard size preprints are to be half folded and all tabloids should not be folded unless they exceed 11 ¼” x 12 ½”. For folded pieces, there must be a minimum spine length of 7”.

Frequency Discount: Frequency discount rates will apply only when an advertiser has signed a frequency contract. Contracts are in effect from date of signing until expiration date determined at time of signing.

Zoned Inserts: Minimum of 2,000 inserts required per insertion per publication.

LUFKIN & NEIGHBORSNumber of Inserts in 12 MonthsSize Open 12-25 26-47 48-75Card/Envelope $43/m $39/m $38/m $36/m4-Tab/2-Std. $47/m $43/m $42/m $40/m8-Tab/4-Std. $54/m $49/m $47/m $45/m12-Tab/6-Std. $60/m $56/m $53/m $50/m16-Tab/8-Std. $65/m $62/m $60/m $57/m20-Tab/10-Std. $69/m $66/m $63/m $59/m24-Tab/12-Std.+ $72/m $69/m $66/m $63/m

NACOGDOCHES & SENTINEL PLUSNumber of Inserts in 12 MonthsSize Open 12-25 26-47 48-75Card/Envelope $49/m $46/m $44/m $42/m4-Tab/2-Std. $54/m $50/m $48/m $46/m8-Tab/4-Std. $60/m $56/m $53/m $50/m12-Tab/6-Std. $64/m $61/m $59/m $56/m16-Tab/8-Std. $67/m $64/m $62/m $59/m20-Tab/10-Std. $70/m $67/m $65/m $63/m24-Tab/12-Std.+ $74/m $70/m $68/m $66/m

preprint rates

circulation

7advertising deadlines

mechanical measurementsRETAIL STANDARD PAGE6 columns (SAU), 1/8” between columns, each column 21” deep, 126 column inches per standard page, Double truck 24” x 21” with 1/8”column gutter.

1-column .......................1.7778”2-column .......................3.6528”3-column .......................5.5278” 4-column .......................7.4028”5-column ...................... 9.2778”6-column .....................11.1528”

DT - 23” wide by 21” deep

RETAIL TABLOID PAGE5-Column Tab, 1/8” between columns, each column 11” deep, 58.75”column inches per tabloid page.

1-column .......................1.7778”2-column .......................3.6528”3-column .......................5.5278” 4-column .......................7.4028”5-column ...................... 9.2778”

Tab DT - 21.25” wide by 11” deep

CLASSIFIED STANDARD PAGE9 columns (SAU), 1/8” between columns, each column 21” deep, 189 column-inches per standard page, 24.34” width per double truck.

1-column .......................1.1404”2-column .......................2.3919”3-column .......................3.6435”4-column .......................4.8951” 5-column .......................6.1466”6-column ...................... 7.3982”7-column ...................... 8.6497”8-column ...................... 9.9012”9-column .....................11.1528”

CHARM MAGAZINE AD SIZES

one-sixth page ....................................3.458” x 5.25”one-third page vertical ............................................3.458” x 10.5” horizontal ........................................10.625” x 3.5”one-half page vertical ..............................................5.25” x 10.5” horizontal ......................................10.625” x 5.25”full page ...........................................10.625” x 10.5”

Ad cancellation will not be accepted after 10 am the day after deadline.

Holidays: When a holiday falls on or between deadlines and publication date, advance deadline by 24 hours.

Publish Day Retail / Classified

Sunday Thursday 3 pmMonday Thursday 3 pmTuesday Friday 3 pmWednesday Monday 1 pmThursday Tuesday 8:30 amFriday Wednesday 8:30 amSaturday Thursday 8:30 amTV Spotlight-Lufkin Tuesday 10:00 amSunday Lifestyle Tuesday NoonNeighbors/Sentinel Plus Thursday 8:30 am

Publish Day Classified Line Ads LegalSunday Friday 2:30 pm Thursday NoonMonday Friday 4:00 pm Thursday 5 pmTuesday Monday 2:30 pm Friday NoonWednesday Tuesday 2:30 pm Monday NoonThursday Wednesday 2:30 pm Tuesday NoonFriday Thursday 2:30 pm Wednesday NoonSaturday Friday Noon Thursday Noon

8 credit application

Choose one of the following by placing a letter ‘X’ in the box that applies: [ ] Corporation [ ] Partnership [ ] Individual [ ] Other

Date____________________Advertiser’s Name______________________________________________________________________________Authorized Personnel____________________________________________________________________________Business Address_______________________________________________________________________________City_____________________________ State________ Zip_____________Phone Number_________________________ Social Security or Tax ID Number______________________________

Owner 1_______________________________________Address_______________________________________City________________________ State______________Zip_____________ Phone_______________________Social Security#_________________________________

Owner 2_______________________________________Address_______________________________________City________________________ State______________Zip_____________ Phone_______________________Social Security#_________________________________

Corporation PrincipalsPresident: Name & Address____________________________________________ Phone______________________Vice President: Name & Address_________________________________________ Phone______________________Treasurer: Name & Address____________________________________________ Phone______________________Name Parent Company_______________________________________________ Tax ID______________________Address___________________________________________________________ Phone______________________General Information 1. Type of business or occupation? ___________________________________________________________ 2. Have you ever advertised with us before? ______ If yes, under what name? _________________________ 3. Expected monthly billing? ________________________________________________________________

Credit ReferencesBank______________________________________________________ Phone______________________Address______________________________________________________________________________________

Trade References: Name, Address, Phone Number and Your Account Number (if any) 1._____________________________________________________________________________________ 2._____________________________________________________________________________________ 3._____________________________________________________________________________________

THE UNDERSIGNED AGREES THAT ALL AMOUNTS SHALL BE PAYABLE TO THE LUFKIN OR NACOGDOCHES NEWSPAPER UPON RECEIPT OF MONTHLY STATEMENT. I CERTIFY THAT THE INFORMATION PROVIDED IN THIS APPLICATION IS CORRECT. I HEREBY AUTHORIZE LUFKIN OR NACOGDOCHES TO INVESTIGATE REFERENCES PERTAINING TO CREDIT AND FINANCIAL RESPONSIBILITIES.Authorized Signature___________________________________________________ Date_________________