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Focus Questions 0 To what extent and why do media organisations rely on advertising revenue? 0 How do media create audiences to provide potential markets? 0 In what ways are the conventions of media advertising used and challenged by makers and consumers of media texts? 0 To what extent does the age, gender, ethnicity, and socio- economic status of audiences influence the ways in which they interpret media advertising? 0 To what extent are ethical and legal questions considered when an advertiser is designing an advertising campaign?
Citation preview
Advertising and Audiences
Stage 2 Media StudiesTopic 1
Introduction to Advertising
Brand Analysis – Folio Task
Advertising Campaign
Outline of Unit
Focus Questions
0 To what extent and why do media organisations rely on advertising revenue?
0 How do media create audiences to provide potential markets?
0 In what ways are the conventions of media advertising used and challenged by makers and consumers of media texts?
0 To what extent does the age, gender, ethnicity, and socio-economic status of audiences influence the ways in which they interpret media advertising?
0 To what extent are ethical and legal questions considered when an advertiser is designing an advertising campaign?
Input Material
0Examination of key terms in advertising:0Demographic; market research; focus groups; cut-
rate; ratings system (TV/Radio); Regulatory bodies and constraints.
0CLICKVIEW Advertising an Inside Look – Techniques in advertising and how the demographic affects the content. Questions and tasks to follow.
0Examples of ads and campaigns0Examples from previous years Brand Analysis
