Advertising and Design

The act or practice of calling public attention to one's product, service, need, etc.

Advertising

Different forms of Advertising

“In the United States alone about 6,000 advertising agencies help create and place advertisements in a variety of media, including newspapers, television, direct mail, radio, magazines, the internet, and outdoor signs. Advertising is so commonplace in the United States that an average person may encounter from 500 to 1,000 advertisements in a single day, according to some estimates.” - http://encarta.msn.com/encyclopedia_761564279/Advertising.html

Print: Magazines, Posters,Billboards, etc.

Slogans

Catchy word or phrase to get your attention or help you remember the product.

How is advertising Art?

Yes…

Because there needs to be a designer designing aproduct to advertise and sell.

There are designers that create the actual advertisement:

Which can be broken down into designers who createthe initial sketches, those who simply create the type/logos, and designers who compile this information into an advertisement.

Industrial Design

Storyboard artist for commercial

Graphic Designer

Also…those flyers for performances and events are ads too, that were designed by someone.

Designed byEric Verkamp

Concepts of Advertising

- To sell a product.

- To catch the viewer’s eye and appealto the viewer.

- To reach a “Target Audience.” (A target audience is who the company is selling to)

You as the viewer of the advertisement havethe choice to view it or not.

Your Assignment

- Brainstorm a product to design , create conceptsketches, a logo, and a set of advertisements.

Think of:

Who is my target audience ?

What will my logo look like?

What will be slogan or sales pitch be?