SYNOPSIS

A study

“TO ANALYSE IMPACT OF ADVERTISEMENT ON URBAN CUSTOMERS WITH SPECIAL REFERENCE TO AIRTEL”

PAVITHRA P(PGDM:MARKETING)

REG NO:421020134

NAME : PAVITHRA P

REGISTRATION NUMBER : 421020134

EMAIL ID : pavithra_reddy422@yahoo.com

NAME OF THE PROGRAM : POST GRADUATE DIPLOMA IN

MANAGEMENT (MARKETING)

PERMANENT ADDRESS : H.NO: 9-1-364/B/74/1/1,

Sri Hari Nilayam,

Gandhi Nagar, Bapu Ghat, Langer house,

Hyderabad-08

TITLE OF THE PROJECT : A STUDY “TO ANALYSE IMPACT OF ADVERTISEMENT ON URBAN CUSTOMERS WITH SPECIAL REFERENCE TO AIRTEL”

NAME OF THE COMPANY : AIRTEL

NAME OF THE PROJECT GUIDE:

DESIGNATION AND ADDRESS: .

WORKING TITLE:

A Study “TO ANALYSE IMPACT OF ADVERTISEMENT ON URBAN CUSTOMERS WITH SPECIAL REFERENCE TO AIRTEL”

PURPOSE:

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to take some action. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization.

The purpose of advertising is motivating but to sell something a product, a service or an AIRTEL.The real objective of advertising is effective communication between producers and consumers. In other words the ultimate purpose all advertising is “Increased awareness” list of the following specific objectives of advertising. In short advertisement is paid form of publicity. The advertisements are broadly classified into direct and indirect. Direct method of advertising refers to such methods used by the advertiser with which he could establish a direct contact with the prospects. Most of the media are indirect in nature.

INTENTION OF MY STUDY:

Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. It offers its telecom services under the Airtel brand and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore.

The Purpose of the present study is to understand advertising impact on customer towards Airtel .The study is focused on 100 consumers and is limited only to the customers in the city of Hyderabad A.P, India. The study will help the organization–BHARTI AIRTEL LIMITED, Hyderabad, India, to get in-depth understanding of customer’s impact towards their product.

AIM:

To understand customer impact on advertising towards AIRTEL and the customer satisfaction levels on various attributes like, advertisements, promotional activities, price, offerings, coverage etc.

OBJECTIVES:

To know the sources of awareness for the customers. To know the customer satisfaction on Airtel network.

RESEARCH METHODOLOGY

Internal sources:Every company has to keep certain records such as accounts, records,

reports, etc. These records provide sample information which organizations usually keep collecting in its working.

External sources : When internal records are insufficient and required information is not

available, the organizations will have to depend on external sources. The external sources of data are:Primary data:

Primary data are data gathered for a specific purpose or for a specific research report.For systematically collecting the data the closed end questionnaire is used. The questionnaire consists of questions relating to various aspects of the study for proper data collection the questionnaire is divided into 2 sections. Both the sections are meant for the respondent only.

Secondary data:

Secondary data are data that are collected for another purpose and already exist somewhere. Data pertaining to company is collected from company web site company catalogues and magazines. The company profile gives a detailed report of history various products manufacture by its etc.

METHOD OF RESEARCH

SURVEY METHOD:

A survey is a complete operation, which requires some technical knowledge survey methods are mostly personal in character. Surveys are best suited forgetting primary data. The researcher obtains information from the respondents by interviewing them.

SAMPLING:

It is not always necessary to collect data from whole universe. A small representative sample may serve the purpose. A sample means a small group should be emanative cross section and really “representative” in character. This selection process is called sampling.

SAMPLE SIZE:

Samples are devices for learning about large masses by observing a few individuals. The selected sample is 100.

SAMPLING PLAN:

1. SAMPLING UNIT -100 people are survived.

2. SAMPLING PROCEDURE - Stratified random sampling method is chosen.

The data collected from both the primary and secondary sources is tabulated and presented in a systematic from prior to classification and interpretation.

METHOD OF SAMPLING

RANDOM SAMPLING METHOD:

The method adopted here is random sampling method. A random sample is one where each item in the universe has as equal chance of known opportunity of being selected.

RESEARCH INSTRUMENT

QUESTIONNAIRE:

A Questionnaire is carefully completed logical sequence of question directed to a define objective. It is the outline of what information is required and the framework on which the data is built upon with care and skill.

DATA ANALYSIS & INTERPRETATON:

Simple statistical tool of percentage method is used for analysis. First the data can be classified and tabulated. Percentages can be calculated wherever necessary for better appreciation and interpretation. The inferences can be drawn and represented graphically. Pie Diagrams, Bar Charts, Doughnut diagrams, Tabular representations, etc. can be used to illustrate and compare data.

PROPOSED CONTENTS OF DISSERTATION

CHAPTER 1: INTRODUCTION.

CHAPTER 2: LITERATURE REVIEW.

CHAPTER 3: COMPANY REVIEW.

CHAPTER 4: ANALYSIS AND EVALUATION.

CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS.

BIBLIOGRAPHY: ANNEXURE.

WORK PLAN

     

S. No Period Particulars

  1

  One Week

  Introduction to the company

  2

  One Week

  Research Methodology and Design

  3

  One Week

Preparing questionnaire and collecting feedback

  4

  Two Weeks

  Analysis & Interpretation

  5

  One Week

  Report Preparation/Documentation

QUESTIONNAIRE

1. Name:

2. Occupation:

Employee Business Profession Student

3. Addresses for Communication:

4. Monthly Income (or) Income Level

2000-4000 4000-8000

8000-12000 More than 12000

5. Are you the user of Mobile?

Yes No

6. Mobile Number:

7. If yes which connection you had?

Airtel Others

Reliance Idea Hutch

8. If you have Airtel Connection, how are their services?

Very god Good Average Not Satisfied

9. Are you satisfied with Airtel pulse rate

Yes No

10. You are pre-paid customer (or) post –paid customer?

Prepaid Postpaid

11 If postpaid you are satisfied with Airtel rental plans?

Yes No

12. Who influenced you to take Airtel connection?

Advertisement Friends/Relatives

Goodwill/Fame Personal Choice

13. What type of promotional activity you preferred in purchasing Airtel?

Advertisement Publicity Sales Promotion Word of Mouth

14. Which of the connection that you most prefer by advertisements?

Airtel Reliance Idea Hutch

15. Specify your level of satisfaction?

Very Good

Good Average Satisfactory

MaintenancePrice

Performance

After Sales Service

16. Any Suggestions?