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Advertising Media Pack 2012
www.moneywise.co.uk
Moneywise launched in 1991 and is the UK’s leadingpersonal finance magazine.
Moneywise was acquired by Interactive Investor (www.iii.co.uk)in October 2004.
An enhanced Moneywise.co.uk launched in December 2007 as a website focused on helping consumers make better financial decisions.
Moneywise makes the link between money and lifestyle - this works because most key financial decisions are first driven by lifestyle changes.
All magazine and website editorial content (including Moneywise TV)is produced in-house.
www.moneywise.co.uk
740,000 Page Impressions*
282,000 Unique Users*
52% Male | 48% Female
Av. Age 25-45
Av. income £37,000 a year
* Source: Google Analytics March 2012
www.moneywise.co.uk
Advertising Opportunities on Moneywise.co.uk Display Advertising:
728x90 Leader Board (15K)
300x250 MPU (20K)
120x600 Skyscraper (15K)
Overlays (please enquire)
Emails:
Moneywise Newsletter
Solus Email
Sponsorship:
Moneywise TV Sponsorship
Section Sponsorship
Special Feature & Guide Sponsorship
Full page co-branded Advertorial Splash Page
Examples to follow
www.moneywise.co.uk
Display Advertising
Moneywise supports the following Ad
formats:
728x90 Leader Board (15K)
300x250 MPU (20K)
120x600 Skyscraper (15K)
Overlays (please enquire)
Average campaign click-thru yield is
currently 0.2% (source DART Feb 12)
LEADER BOARD
MPUS
KY
SC
RA
PER
www.moneywise.co.uk
Category Sponsorship
Category sponsorship offers exclusive, fixed positions for greater visibility
and engagement with users. A sponsor is entitled to:
All media formats within a section:
728x90 Leaderboard
300x250 MPU
120x600 Sky
In Addition to this:
Moneywise is able to target related product services, details pages, guides and video content
Background Reskin is available
www.moneywise.co.uk
Email Advertising Moneywise Newsletter
4 Broadcasts per week
Sent to 120,000 opted in users
Typical open rate is 22%
Sponsor entitled to 468x60 top banner + 30 words of promo text.
Solus Email
1 Broadcast per week
Typical open rate is 25%
Average CTR 1.48%
Advertiser entitled to main body copy (HTML + Text)
www.moneywise.co.uk
Newsletter “One Thing To Do” Provides Moneywise users with a single matter to focus on for the week.
It brings together related content around that matter empowering the user to make the correct decision.
It also provides a perfect opportunity for the product provider to be front of mind when potential customers act.
Sent to the Moneywise newsletter list on Mondays.
Solus Email Sent to the same list the Thursday of that same week.
The sponsor gets a 30-40 word promo box with logo.
Targeted Email Package
www.moneywise.co.uk
Moneywise TV Sponsorship
Bespoke Video Sponsor:
All Ad positions on landing page:
728x90 Leader Board
300x250 MPU
120x600 Sky
Branding on Intro of show credits
Sponsorship of Moneywise Newsletter, promoting the video
Pre-roll Ads
Run across Moneywise video content for the month (circa 40,000 views)
Exclusively run creative formats within TV channel
www.moneywise.co.uk
Moneywise Magazine
Britain’s best selling personal finance magazine.
Bought and read by people proactively looking to make decisions on
which financial products to buy.
Monthly readership of 137,000 (source: NRS Dec 2009)
ABC circulation of 19,020 (Jan-Dec 2010)
Over 80% is mailed directly to readers.
Outsells nearest competitor by 2:1
Subscription offers sent to 1M+ people each year.
www.moneywise.co.uk
Advertising Opportunities onMoneywise Magazine
Display Advertising:
Double Page Spread
Full Page
Half Page
Quarter Page Strip
Other Options:
Supplement Feature Sponsorship
Barn door/Gatefold
Loose Inserts/Stitched Inserts/Bound Inserts
Special Positions:
Inside Front Cover
Inside Back Cover
Outside Back Cover
Front Half
Right Hand
Advertorial
www.moneywise.co.uk
Summary
Moneywise is a strong brand with over 20 years personal
financial experience.
Engaging and loyal audience who value the brand and
content.
A range of advertising and sponsorship opportunities
provided.
Cross platform advertising and sponsorship opportunities
available.
www.moneywise.co.uk
Contact Details
Sales Enquiries
Zaid Roberts ([email protected]) Online & Video Advertising
Direct Tel. 020 7680 3632
Chris Sorrell ([email protected]) Magazine Advertising
Direct Tel. 020 7680 3623
General Enquiries
Le Fras Strydom ([email protected])
Direct Tel. 020 7680 3639
