Advertising Portfolio

My name is Tom Busath and I’m an ad student from BYU. I’m planting my foot in art direction and I love to create.

www.whitelines.se

I wanted to have a unique campaign that no one else did, so I did this one solo. Whitelines® is a light grey paper with white lines – a patented design that makes your writing stand out.

WhitelinesNon-traditional

NapkinIdea

Sold at the front of the restaurant.

All great ideas are written on napkins. Whitelines® napkins would be put in restaurants like Denny’s, and our notebooks would be sold in the front of the restaurant. Break through the clutter.

www.whitelines.se

I thought about how Whitelines paper was different than other paper and it dawned on me– It’s completely opposite. So I came up with these ads. I also set up the photoshoot and took the pictures.

Full PageAd

WhitelinesPrint

We do things opposite, too.Opposite other notebooks, Whitelines® paper has patented white supporting lines, which bring out your writing.

http://youtu.be/CkmHoRRyFlQ

Nestle Raisinets hired us to develop a Pinterest campaign for them. I was responsible for concepting, storyboarding, and helping set-up/film on this Rube-Goldberg type of commercial.

80 SecCommercial

RaisinetsPintrest

Two years ago, with the Daytona 500 approaching, I was given the assignment to make some ways to advertise it. Here were a few of my ideas.

NascarMock Campaign

MediaBuying

Google Home Page

Gas Station / Pit StopConversion

Bus Wrap

www.klickn.com

I helped concept and design a social networking site called Klickn. My main contribution was the design of the business pages on the site.

KlicknWebsite

WebsiteDesign

Home Klick Out Settings

About us Terms and Conditions Owner HelpAdvertising Language

Name

Email

Your Message

Is everything Klickn? Contact us.

Compliments

Billing Discrepency

Report an Error

Rude Remarks

Other

Make a SuggestionSUBMIT

About us Terms and Conditions Owner Help Contact UsAdvertising Language

[Upload new identity]

My Events/Deals

Create an Event

Create a Deal

Upgrade Account

[everything else you’ll need]

[print my stats]

Klick Out Settings

Event Page Views by Day (147,499 total) | Projected Views

RSVPs by Day (2,190 total)

Revenue by Day ($276 total)

35,798

670

480

1,040

51,173

78,754

60,528

$88

$48

$140

Monday

Tuesday

Tuesday Today

TodayMonday

Tuesday TodayMonday

J-Dawgs in the Park

Welcome back, J-Dawgs!

+1 Add Friend Send Message Invite to Event xDaniel SamFrom: Provo, Utah

Last Event Attended:Sam Reunion at Powell!

Total Events Attended:34

Last Interests:Road BikingCooking BBQLaw

My

Stu

ffM

y Ev

en

ts

In a

Nu

tsh

ell

more info...

PrintAd

RaisinetsPintrest

I was responsible for concepting, storyboarding, and helping set-up/film on this Rube-Goldberg type of commercial.

www.klickn.com

Personal Login


Strengthen your consumer relationships.Increase your brand awareness.

Hit your target market.

All right here.

KLICK IN

FORGOT PASSWORD?

CREATE ACCOUNT

Business:

Password:

Business Metrics

filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler

filler filler filler filler

Current Success Rate

filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler filler

filler filler filler filler


Home Klick Out Settings

[Change Picture]

[Change Event Name]

Create a Deal

Month/Day/Year

Provo, Utah

: MinuteHour

Address

Location of Event

Time of Event

Description of Event (this will be displayed publicly)

My Events/Deals

Create an Event

Home Page

Upgrade Account

Option Aonly $29

Option Bonly $59

Option Conly $79

NEXT STEP

J-Dawgs in the Park

http://youtu.be/HtCzO7hq_9U

In a media-buying class I had a couple of years ago, my group was given these ads and told to supple-ment and place them.

ProvidedAds

Swedish FishPrint + TV

Non-TraditionalAdvertising

Swedish FishGuerilla


http://youtu.be/CkmHoRRyFlQhttp://youtu.be/hpbihmqkNYc

Swed

ish F

ish

15Movie Theaters: $896,400 (6% of Budget)

Movie theatres are an effective way to reach a captive audience. We decided that we could influence our tar-get audience (especially because 18-29 year-old males attend high quantities of movies) through advertising during the pre-previews. Since this medium is rela-tively cheap, we can run a heavy amount of advertising here throughout the year. We will run one 30 second ad before every movie for the year. CPM is impossible to calculate.

Web Banner Ads: $2,509,573 (17% of Budget)

62% of all men ages 18-25 are on Youtube. Conse-quently, this is one of the main sites that we will display banner ads. We will advertise on youtube.com, tick-etmaster.com, spotify.com, and pandora.com. We are going to pay on a cost-per-click basis. It will cost $2.00 per thousand clicks . We will allot 2 million dollars, and when the budget total has been reached, the ads will cease.

All children embrace a fun aspect to riding the escalator. It never really leaves as an adult. Why not hit our target market with a little bit of fun?

Movie theaters are unique because they house a captive audience that’s looking for entertainment. Before previews, we would show our ads and entice people to visit the concession stand.

“A friend you can” eat has literal meaning in this creative Point-of-Purchase advertisement. Grocery stores rarely have eye-catching displays, but this one would catch and hook.

bombayhouse.com

For about a year, I’ve been the marketing manager for a local Indian Cuisine chain. This is an example of a design I made to be sent to their email list.

Bombay House Push Email

HtmlEmail


PrintAd

RaisinetsPintrest


The owner of the restaurant needed a newspaper banner ad the day he gave me the assignment. I turned these around in half an hour.

Bombay House Newspaper

Newspaper Banner

Ever been to India?We’ll take you there.

7726 S Campus View Dr #120, West Jordan, UT | bombayhouse.com

West Jordan, India?That has a nice ring to it.

Introducing our newest location–7726 S Campus View Dr #120, West Jordan, UT

India has relocated–West Jordan.

7726 S Campus View Dr #120, West Jordan, UT | bombayhouse.com

As a designer for my University’s newspaper, I had the opportunity to learn a lot of design skills as I made ads for our clients. These are a few of the ads I’ve created.

Daily UniversePrint

NewspaperAds

http://designoftheuniverse.com/?p=70

the VILLAGE AT SOUTH

CAMPUS

602 E 600 N, Provo / 888.808.6960 / thevillageatsouthcampus.com

the VILLAGE AT SOUTH

CAMPUS

1/289th Actual Size

1/40,986th Actual Size

Every apartment has a 46" Toshiba LED High Defi nition TV. Our indoor pool is heated and skylit, as well as accompanied by an enormous hot tub.ReReR nt Starting at $375!Stop by or check us out on the web for more specs and deals!

DITCH the gym pass,

and lonely nights.

We’ve got all the solutions.

laundry quarters, the VILLAGE AT SOUTH

CAMPUS

602 E 600 N, Provo888.808.6960

thevillageatsouthcampus.com

Rent starting at $375!

Life, etc.universe.byu.edu/lifeFor the week of April 24, 2012 Life, etc.Life, etc.Sportsuniverse.byu.edu/sports

For the week of April 24, 2012

& RECREATIONSportsSportsFor the week of April 24, 2012For the week of April 24, 2012

& RECREATION& RECREATIONSportsSports

& RECREATIONSportsSports

Serving the Brigham Young University Community universe.byu.eduFor the week of April 24, 2012

Brigham Young University

Provo, Utah

INTRODUCING

Printed on Tuesdays. Online always.universe.byu.edu


PrintAd

RaisinetsPintrest


GETTING INTO YOUR MAJOR WON’T

REALLY MATTER

IF YOU DON’T HAVE A PLACE TO

SLEEP AT NIGHT.Don’t get caught without a contract.

Sign up for fall housing now.A reminder from the BYU Off-Campus Housing Of� ce

housing.byu.edu/off-campus

As a designer for my University’s newspaper, I had the opportunity to learn a lot of design skills as I made ads for our clients. This is one of the ads I’ve created.

Daily UniversePrint

NewspaperAds


Scan the code above to downloadThe Universe app to your smartphone

or visit universe.byu.edu


PrintAd

RaisinetsPintrest


http://www.burnsandmcbride.com/

At Burns & McBride, our main goal is to provide Delaware residents with hassle-free, low-cost, dependable trash and recycling services; and luckily for you, we’re currently hiring our sales team and � eld management for this summer. You could realistically earn $25,000 – $45,000.

Compensation and Skills Needed: � Guaranteed base plus commission. � Pre-summer bonuses:

� $2000 Hiring Bonus ($500 paid at 3/30 interview) � Completion of initial training � Referral bonus (for referral of other selected team members)

� Airfare, use of company vehicle, free gas, and upscale furnished housing.

� Need ability to attain personal goals. � Prior successful experience in direct � eld sales to residential customers a plus!

Car. Paid.Tuition. Paid.

Apartment. Paid. Engagement Ring. Paid.

Just call me a no-debt sales machine.

Want to learn more?Info. Session & Interviews on 3/30 in Provo.Call for details:Terry McBride 302-467-4161 [email protected]

I was approached by Burns & McBride to make an ad for their start-up company in order to attract door-to-door salesmen. I created this ad which was so successful that they filled their staff and contin-ued using my headline the next year.

Burns & McBrideB&W Print

NewspaperAds

I was responsible for helping brainstorm, build, and design the 2012 Housing Guide that informs the student body of 30,000 of housing options. All of the models in the guide were built from scratch in doll size. I took some of the photography as well.

Daily UniverseHousing Guide

Construction & Design


2013 Housing Guide 27

Keep your friends close

and your roomies closer

B y K AT E Ly N R H O D E H O U S E & M I C H E L L E M E N E Z E S

There are many consid-

erations when choosing

an apartment. A student

usually examines price, location

and amenities. However, one

important consideration stu-

dents sometimes forget when

making this decision is who

their roommates will be.

“Compatibility of room-

mates is important in

determining one’s happiness

as a student,” said John Pace,

director of the Center for

Conflict Resolution. “It’s a huge

decision.”Pace suggests roommates sit

down and listen to one another.

“Have a discussion about

how to run the apartment and

find out what the different

points of view are,” he said.

Garry Briggs, manager

of the Off-Campus Housing

Office, said he also recom-

mends that roommates get

together and talk about apart-

ment standards.

“Have each roommate go

through and put everything out

on the table, then talk about

what challenges the apartment

might have and how to help

everyone stay happy,” Briggs

said. “I would also encourage

each roommate to talk about

any quirks that they have.”

Holding a roommate council

Similar to a family council, the

roommate council can take

place within an apartment

monthly or weekly

• Elect one roommate to lead

the discussion.

• All roommates need to have

a cooperative attitude and

be willing to listen for an

effective council.

• Avoid singling out or blam-

ing specific roommates.

• Work together in a council

to solve any issues.

• Find peace by allowing each

roommate to speak and

voice concerns.

• Follow up on the goals

established at each room-

mate council.

Sometimes there is a room-

mate who is not willing to have

apartment meetings.

To address this difficulty,

Briggs said the roommate who

has the best relationship with

the unwilling one should sit

down and talk one-on-one.

See what his or her objections

to meeting are and let the

roommate know the others

are anxious to hear his or her

thoughts.A great way to encourage

healthy roommate relationships

is to try to be a good room-

mate yourself. Pace said the

most important attributes for a

roommate to have are tolerance,

patience and understanding.

FAMILY HOUSING…..NOT BYU CONTRACTED

www.cambridgecourtapt.commanager@cambridgecourtapt.com801-342-4999Provo, UT 846041425 N. University Avenue

TODAY!Move in

CourtCambridge living atexperiencehave a great

40 2013 Housing Guide

A t some point during the college experience, it is likely students will live with strangers who have di� erent opinions on cleanliness. To address this problem, the following list gives three reasons to keep the apartment clean:1. Good roommate relations Elizabeth Heywood, a senior studying American studies, said there is more contention during cleaning checks if the apartment isn’t clean. One roommate may end up cleaning the mess the others created all month, which leads to a hostile environment. � is can be avoided if roommates establish a cleaning system and open communication.

2. HealthEvelia Amador, a cleaning specialist at Merry Maids, said her main reason for keeping an apartment clean is to keep herself and her roommates healthy. “A dirty apartment is just not a safe environment,” Amador said.

3. Cleaning check easeSpacing out the cleanings during the month will maintain a pleasant environment, both in terms of cleanliness and roommate relations.

DishesWhether you live with strangers or friends, a lot of cleanliness problems start in the kitchen. People grow up with di� erent expectations when it comes to the dishes – some are used to assigning each person to be in charge of the dishes; others come from homes where their parents did all the dishes. Whatever the case may be, nobody wants to do everyone else’s dishes. Find a dish-washing system that works best for your apartment, whether that’s a dish-duty schedule, hand-washing your own dishes or only using paper goods. If you don’t have a dish-duty schedule set up in your apartment, here are a few tips on how to shock your roommates and win friendship points:

1 Do your own dishes.

2 If you have guests over, do their dishes too.

3 If you make a large meal with several kitchen items, wash those ASAP.4 If you use the only pot or all four spoons your apartment owns, hand wash those right away. Don’t let them sit in the sink or wait for the dishwasher to be empty.

5 Lightly used dishes are okay to set in the sink if your dishwasher is full, but don’t let them pile up.

6 Really dirty dishes should be hand washed or rinsed right after you use them. Letting dirty dishes sit for days makes them much harder to wash later.7 When the dishwasher is full, empty it. Then fi ll it with all the dirty dishes you can.

Caring for your new S P A C E


PrintAd

RaisinetsPintrest


I was responsible for helping brainstorm, build, and design the 2012 Housing Guide that informs the student body of 30,000 of housing options. All of the models in the guide were built from scratch in doll size. I took some of the photography as well.

Daily UniverseBridal Guide

Design

http://housingguide.byu.edu/housingguide/

2 Months Before Start addressing announcements Pick out pictures for reception slideshow Decide on favors and order necessary items Shop for veil, comfortable wedding shoes and jewelry

6 Weeks Before Send announcements Take bridal pictures, if desired Determine where to live after you’re married Make hair appointment (must finish at least 2 hours before the sealing)

Purchase gifts for bridesmaids Decide on menu for luncheon and reception1 Month Before Get marriage license (no more than 30 days before wedding date; licenses and/or Social Security cards may be needed)

Schedule makeup appointment or experiment with how you want to do your makeup Dry clean dress

My Moment DesignCustom Announcements for All of Life’s Special Moments

Located just south of BYU Campus inside 725 East 820 North in Provo

Mention this ad for

25(with invitation purchase)

My Moment DesignCustom Announcements for All of Life’s Special Moments


Mention this ad for


Alex and LoganARE REGISTERED ATBED, BATH & BEYOND ANDAMAZON.COMFOR MORE INFORMATION ON THE WEDDING VISIT

TWORAHNSMAKEARIGHT.BLOGSPOT.COM

MyMomentDesign.com

Phone: 801.374.9992


TOGETHER WITH THEIR FAMILIES

INVITE YOU TO JOIN THEM AT THEIR WEDDING CELEBRATION

FOLLOWING THEIR MARRIAGE IN THE Salt Lake City Temple

SATURDAYAUGUST 25, 2012

7:00 to 9:00

Dinner at 7:30

WILLIAMSON RESIDENCE

123 WEST MAIN • SPRINGVILLE, UTAH

STEPHANIE AND MARCUS ARE REGISTERED AT TARGET

FOR DIRECTIONS AND MORE INFORMATION ON THE WEDDING VISIT

STEPHANIEANDMARCUS.MYWEDDING.COM

FOLLOWING THEIR WEDDING, STEPHANIE AND MARCUS

WILL BE MOVING TO BOSTON FOR AN INTERNSHIP

YOU CAN FOLLOW THEIR FAMILY STORY AT

PATTERSONFAMILY.BLOGSPOT.COMFOR MORE INFORMATION ON THE WEDDING VISIT

Alex and LoganFOR MORE INFORMATION ON THE WEDDING VISIT


TOGETHER WITH THEIR FAMILIES

INVITE YOU TO JOIN THEM AT THEIR WEDDING CELEBRATION

FOLLOWING THEIR MARRIAGE IN THE Salt Lake City Temple

SATURDAYAUGUST 25, 2012

7:00 to 9:00

Dinner at 7:30

WILLIAMSON RESIDENCE

123 WEST MAIN • SPRINGVILLE, UTAH

STEPHANIE AND MARCUS ARE REGISTERED AT TARGET

FOR DIRECTIONS AND MORE INFORMATION ON THE WEDDING VISIT

STEPHANIEANDMARCUS.MYWEDDING.COM

FOLLOWING THEIR WEDDING, STEPHANIE AND MARCUS

WILL BE MOVING TO BOSTON FOR AN INTERNSHIP

YOU CAN FOLLOW THEIR FAMILY STORY AT

PATTERSONFAMILY.BLOGSPOT.COM

MR. AND MRS. DESMOND PATTERSONARE PLEASED TO ANNOUNCE THE MARRIAGEOF THEIR DAUGHTER

JULIA PATTERSONANDREW WILLIAMSSATURDAY, THE TWENTY-FIRST OF AUGUSTTWO THOUSAND TWELVEMOUNT TIMPANOGOS LDS TEMPLEHIGHLAND, UTAH

RECEPTION TO FOLLOW THAT EVENING

TO

Already have your invitation designed and just need a printer? Stop by Cougar Copy for help.

2 Weeks Before

Follow up on reservations: florist, photographer, cake,

reception music and honeymoon accomodations

Meet with photographer to discuss your desired pictures

Have groom get haircut

Buy cake knife, cake server and guest book

Wedding Day

Eat light breakfast

Go to hair and makeup appointment

Be at the temple on time, or before if you’re doing pictures

Bring marriage license, temple recommends, rings and

wedding dress

Take bridal survival kit

Have the best day of your life

After the Wedding

Change your name on your driver’s license, Social Security

card and school records

Change insurance coverage

Change address

Write thank-you cards

PHOTO COURTESY MIKKI PLATT PHOTOGRAPHY • MIKKIPLATT.COM

801 375-5445

235 N University Ave, Provo

801 768-9624

35 W Main St, Lehi

BRIDAL CENTER 49 Years of Excellence

Service Beyond Compare

Temple Ready Gowns

FEATURING:

• Maggie Sottero

• Casablanca

• Bonny

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• Venus

“A Dress for Every Bride”

Gown by

4 Months Before Take engagement photos Decide on apparel for bridesmaids and groomsmen Book the luncheon venue Book the reception venue Gather guest lists and addresses Decide who is invited to the sealing, reception and luncheon

Discuss finances, education and future life plans with fiancee Visit doctor for a premarital checkup Schedule living ordinance recommend interview with bishop and stake president

3 Months Before Ask two people to be witnesses for the sealing (usually fathers) Register for gifts Order announcements and thank-you cards Order wedding cake

Choose caterer Meet with florist Pick out decor for reception Arrange rental items needed Make honeymoon plans Choose wedding bands Schedule reception music


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Create your dream ring with a...

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Counting Down the Days

A Checklist for Your Wedding

BY ELIZABETH HOLLINGHAUS

When you get engaged

Set wedding date and time

Schedule the sealing and endowment with the temple

Find out how many people can � t in the sealing room

Figure out your budget

Determine who will contribute to each part of the budget

Decide on color scheme

Select members of the wedding party

Tell everyone

Get engagement ring (if you haven’t already)

Choose photographer

Take a temple preparation and marriage preparation class

Tell your bishop about the engagement and meet with

him as he requests

Find dress, schedule alterations and � � ing, make sure it’s

temple ready


DIAMONDRENTAL

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Salt Lake City · 4518 South 500 West · 801-262-2080

Orem · 1350 South Sandhill Road · 801-222-9311

Ogden · 1639 South 1900 West · 801-393-5353

www.DiamondRental.com

Thanks for looking.

[email protected]

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Advertising Portfolio