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MY

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Upper Valley lDS life

Upper Valley lDS life

16–December 2009

December 2009

Christmas on Temple Square in Salt Lake City

UPPER VALLEY

LDS LIFE50¢

Rely on Beehive to

offer you a great auto

loan. Contact an auto

loan representative

today at 656-1000.

Call 656-1000 or visit www.bhive.org It’s our pleasure.A N O T H E R I N F O R M A T I O N P A C K E D P U B L I C A T I O N O F T H E

2009Our Town

2010Advertising Rate Guide

Advertising Rates Effective January 1 - December 31, 2010

uvsj.com23 South 1st East • Rexburg ID, 83440

Mailing Address:PO Box 10Rexburg ID 83440

Main: (208) 356-5441Fax: (208) 356-8312

CM

Y

K

February

2010

4

Standard Journal

Coupon Direct February 2010

356-4552250 West Main Street

Rexburg

A BRIGHT WAY TO SAVE

$295Reg. $7.95

4 Pack 13 Watt(60 Watt Comparable Bulb)

Sizes to Choose from at Remarkable Savings

9 Watt thru 32 Watt

Prices will vary with these sizes, although they are available at discount

prices. Limit 10. Based on Availability. With Coupon. Expires 60 Days.

Brett Bagley, PA-C & Family 556 Trejo, Suite B Rexburg • 359-2263

Skin and Health Clinic, PLLC

Insurance Billed • No Referral Necessary

• Rashes• Acne• Moles• Warts

• Age Spots

• Eczema• Skin Cancer

Screening & Treatment

$20OFFInitial Office Visit

With Coupon Only. Not

Valid with Any Other

Offer Or Discount.

With Coupon Only. Not

Valid with Any Other

Offer Or Discount.

$25Sports Physical

Includes a

FREET-Shirt

20%OFFWart And

Mole Removal

Chicken Fiesta Salad& 22 oz. drink

Crisp Tacos & Empanadas

1 Crisp Meat Burrito

274 S. 2nd W. • 356-9005

Rexburg, ID 83440

FREEMenu Item

Buy 1 menu item at regular price and med.

drink, get same menu item for Free.

Please present coupon before ordering. Not valid with any other discount

or coupon. One coupon per customer per visit. Expires 3/13/2010

Smoked Chicken Soft Taco$299

Please present coupon before ordering. Not valid with any other discount

or coupon. One coupon per customer per visit. Expires 3/13/2010

Please present coupon before ordering. Not valid with any other discount

or coupon. One coupon per customer per visit. Expires 3/13/2010

Please present coupon before ordering. Not valid with any other discount

or coupon. One coupon per customer per visit. Expires 3/13/2010

Please present coupon before ordering. Not valid with any other discount

or coupon. One coupon per customer per visit. Expires 3/13/2010

Please present coupon before ordering. Not valid with any other discount

or coupon. One coupon per customer per visit. Expires 3/13/2010

eachLimit of 10$139

1 Soft Flour Taco

$500

79¢

Crisp Chicken Ranchero Burrito

$299 $149

Value Bundles

All Day Long3 Soft Tacos $595

4 Crisp Meat Burritos $595

5 Crisp Bean Burritos $595

6 Crisp Tacos $595

no mixing

232 E. 1st. N. Rexburg • 359-9972(Across from Adams Elementary)

Shirt LaundryBedding/LinenPreservationPressing

Wedding Dresses

AlterationsCurtains

Services

AllWork Done

on Premises! Open Monday - Friday 8-7

Saturday - 9-2 One coupon per household. Must present coupon. Expires 3/12/2010

ALL DRY CLEANED

SWEATERS

15% OFF

BUY ONEGET ONE

FREEAny Breakfast Sandwich

Excluding dollar menu. Free sandwich is same

as the purchased one. Expires 02-28-10Any Large Sandwich

Excluding value menu. Free sandwich is same as

the purchased one. Expires 02-28-10Only available at your Rexburg McDonalds

175 Valley River Dr. Rexburg

BUY ONEGET ONE

FREE

Meal DealBuy a whole sandwich,

get a drink and cookie.

FREE

Buy 2 loaves

of bread, and

get 1

FREEOne Coupon per person per day

Rexburg 356.6579 • 19 East Main Street

Mon-Sat 7-6

Expires 3/13/10

Expires 3/13/10 Valid only at the Rexburg

location of Great Harvest

Valid only at the Rexburg

location of Great HarvestNEW LOCATION!

This is an example only. Call with vehicle

information for your rebate • Expires 03/13/2010

Winter Windshield Warranty Your Deductible- Instant Rebate

= Final Cost

$100- $100

= $0

356-8640 25 N 12th W Rexburg

(next to Mother Hibbard's Shell)

SE HABLA ESPAÑOL

100% guaranteed against breakage until May 1st, 2010

Just give us a call!!

FREE

F. Section Cover Page Advertising Available: 3 days a week Location: Upper Valley Life 6 column x 2" ad* (includes full color) $225.00 per publish date 26 weeks = $175.00 52 weeks = $125.00 *Also includes 10,000 online impressions at UVSJ.com

G. Civic Rate - Non-profit, civic and religious organizations promoting charitable or educational programs may request Civic Rates. Requests must be submitted in writing with appropriate supporting documents - 501(c)(3), 7-days prior to publish date and are subject to management approval. Approved Civic advertisements receive our Non Profit rate of $10.25 per column inch.

H. Political - All political advertisements require payment in full prior to publication. Please contact your Standard Journal Advertising Representative for additional information.

I. Sticky Notes - Put your messages on the front page. Sticky notes are printed on high gloss paper.

4. Special publicationSA. UVSJ.com - From traditional positions to ground-breaking innovations,

uvsj.com gives you the flexibility to create the exact online advertising campaign That is right for your marketing efforts.

B. Upper Valley LDS Life - Our most read monthly section. LDS Life is an uplifting publication for every member of the family. The section focuses on family and church in a publication geared to a strong majority of readers in our area. Readers can learn about local artists, authors and everyday people. The tab publishes the second Saturday of every month.

C. Our Town - Our Town is the most popular publication produced by the Standard Journal. The full color tab features local stories and photos of people in the upper valley, from Ashton to Rexburg and all areas in-between. A Great Read: Everybody has a story to tell. Our Town is published annually in June.

D. Coupon Direct - A tab featuring Great Deals for local shoppers. Coupon Direct is a four-page, full color tab packed full of coupons at local businesses. It is inserted the second Saturday of each month in the Standard Journal and the following Wednesday in the Journal Extra. It is also distributed to BYU-Idaho off-campus housing.

5. Journal extra - total Market coverage

3. Specialty advertiSingA. Pick-Up Discounts Pick up your ad* within 6 days, with no changes and receive the following discounts: 2nd run . . . . . . . . . . . . . . . . . . . . . . . . . . 30% discount 3rd run . . . . . . . . . . . . . . . . . . . . . . . . . . . 50% discount * Ads must be at least 10 column inches, no ad changes and discount does not apply to colorB. Business Builder Rates Available to advertisers who commit to 13 ads within 13 weeks Retail Display . . . $7.50pci Journal Extra . . . $2.00pci

C. 7-Edition Blitz Run the same ad for 7 consecutive editions with no changes

and receive a 50% diScount* on all ads. * Discount does not apply to colorD. Guaranteed Placement An extra 20% of the total ad cost

E. Front Page Advertising Available: 3 days a week Location: Bottom of Front Page 6 column x 2" ad* (includes full color) $475.00 per publish date 26 Weeks = $400.00 52 Weeks = $300.00 * Also incudes 10,000 online impressions at UVSJ.com

a. aDvertising rates

*All costs are per thousand* Preprint contract discounts apply. Bulk quanity discounts also available. Ask sales person for details. * Sticky Notes sold on a first come, first serve basis and require 14-day advance deadlines.* Minimum Order is 11,000 copies with 5,500 minimum applied

contact us:

Color increaSeS your

ad reSponSe rate 40-60%!DiD you

know...

* All rates are non-commissionable. Advertising investments above $26,000 are negotiable under terms of dollar volume contracts. All contracts subject to the terms and conditions outlined in this rate card and on the contract signed by the advertiser. All recognized holiday editions receive Sat distribution and Sat rates.

1. annual dollar contractS - net rates per inchContract level includes all expenditures in ROP, Classified, Preprints, Color, Pulse, Internet and Standard Journal Events.

diSplay claSSiFied diSplay total investment daily Saturday daily Saturday

$11.88 $12.34 $7.94 $8.24 $11.33 $11.78 $7.61 $7.91$11.08 $11.51 $7.38 $7.67$10.25 $10.65 $6.81 $7.08$10.04 $10.42 $6.50 $6.74$9.59 $9.97 $6.39 $6.64$9.16 $9.52 $6.34 $6.59$8.90 $9.25 $6.01 $6.24$8.64 $8.98 $5.74 $5.97$8.36 $8.69 $5.62 $5.83$7.91 $8.21 $5.47 $5.67$7.74 $8.05 $5.37 $5.58$7.57 $7.85 $5.26 $5.47

$1,000$1,550 $2,200 $3,200 $4,200 $6,000 $8,250 $11,000 $14,000 $17,000 $20,000 $23,000 $26,000

2. color rateS - net rates per inch ad SiZe* 1 color 2 color Full color

UP TO 5" (flat rate) $10.51 $15.76 $18.915.5 to 31" (PCI) $1.63 $2.67 $3.52 31.5 to 120" (flat rate) $84.05 $147.08 $194.36

diSplay daily Saturday OPEN RATES $13.11 $13.62

claSSiFied diSplay daily SaturdayOPEN RATES $8.31 $8.63

A. PICKUP RATE: B. OPEN RATE: From the Standard Journal. Stand alone rate. Display . . . . . . . . . . . . . . . . . $3.55* Display . . . . . . . . . . . . . . . . . $13.11* (To qualify for the pick-up rate, the ad must run in the Standard Journal prior to running in the Journal Extra. ) * For color charges refer to Color Rates

STANDARD JOURNALP.O. BOX 10

23 SOUTH 1ST EASTREXBURG, ID 83440

Phone: (208) 356-5441 #3Fax: (208) 356-8312

email: advertising@uvsj.com

1 color 2 color 4 color - proceSS 2 Runs $60.00 $65.00 $70.00 3 - 5 Runs $55.00 $60.00 $65.00 5 - 10 Runs $45.00 $50.00 $55.00

c. DeaDlines

B. preprint aDvertising rates

Tuesday Friday . . . . . . 5:00 p.m.Thursday Tuesday . . . . . 5:00 p.m.Saturday Thursday . . . . 5:00 p.m.

day oF publication

Space &copy deadlineS

day oF publication Space & copy deadline

Special publicationSStandard Journal

1. terMS and conditionSA. Preprinted supplements are acceptable for insertion in the Standard Journal and the Journal Extra (TMC) at the rates listed in this section. These rates apply to preprints ordered by single advertisers. The Standard Journal does not accept any preprinted, multi-advertiser inserts.

B. Prices are for single signatures only. Multiple signatures will not be accepted.

C. Zoned runs are available with a minimum charge of $200.

D. Circulation figures by zone and zip code are available from The Standard Journal advertising representative. Publisher will adjust quantity should sig-nificant circulation fluctuations occur. Because of spoilage, shipping damage, shortage from printer or fluctuations in circulation, requested quantity may vary from current paid circulation of the Standard Journal. Preprints will be billed for total quantity inserted.

E. Please add 2% spoilage to all quantities.

F. Preprint advertising dollars apply toward annual contract fulfillment.

G. Single Sheet inserts require a minimum of 20# paper stock. Single sheet minimum size 5.25” by 5.5”. Single sheet maximum size 10” by 11”.

H. Insert Deadlines - All preprints must be scheduled and received a minimum of 7 days prior to insertion date. Ship to the following address: Bear River Publishing 1250 Industrial Park Rd. Preston, ID 83263 (208)852-1666 Fax: (208)852-1574 Receiving hours are 8:00 a.m. to 4:00 p.m. Monday - Friday.

I. Sample Bags - See Ad Representative for details.

Rev. 02/22/10

circulation Map

Saturday - TV This Week Monday . . . . . . . . NoonWednesday - Journal Extra (TMC product) Thursday . . . . . . .5:00 p.m.Monthly - Upper Valley LDS Life 1st Friday . . . . . . .NoonMonthly - Coupon Direct 1st Friday . . . . . . . .5:00 p.m.

Spencer

Dubois

St. Anthony Ashton

IslandPark

Mud Lake Rexburg

RigbyDriggs

Victor

SwanValley

IdahoFalls

33

3233

20

20

26

15

2228

31

Standard Journal

Journal Extra

Standard Journal**only when combined with a subscriptionto the Teton Valley News

* All inserts that are required to be hand-stuffed receive a 25% premium.

2. preprint advertiSing rateS per 1,000

Single Sheet $47.00 2 4 $50.00 4 8 $52.00 6 12 $54.00 8 16 $56.00 10 20 $58.00 12 24 $60.00 14 28 $62.00 16 32 $64.00 18 36 $66.00 20 40 $68.00 22 44 $70.00 24 48 $72.00

Std tab rate

readerShip

Standard Journal ����������������������������������������������������������� 13,427*Journal Extra ��������������������������������������������������������������� 14,854**total print readership �������������������������������������������� 28,281uvsj�com average monthly pageviews ������������������114,356.08****Calculated by taking average paid subscriptions which is 5371 multiplied by 2.5 readers per household **Calculated by taking number of Journal Extra Publications delivered each week which is 7427 multiplied by 2 readers per household ***Data from Google Analytics software

Spencer

Dubois

St. Anthony Ashton

IslandPark

Mud Lake Rexburg

RigbyDriggs

Victor

SwanValley

IdahoFalls

33

3233

20

20

26

15

2228

31

Standard Journal

Journal Extra

Standard Journal**only when combined with a subscriptionto the Teton Valley News

1. Changing or rejeCting CopyThe Standard Journal reserves the right to edit, reject, revise, correctly clas-sify or cancel any advertisement at any time. The subject matter, form, size, wording, photography and typography of all advertising are subject to the approval of the publisher. Receipt of copy and/or payment does not deter-mine acceptance for publication. The Standard Journal reserves the right to include the words "Paid Advertisement" in an advertisement that, in the judgment of the publisher, might be mistaken as editorial material, or for any other reason deemed appropriate.

2. errorsIf a significant error happens and is the fault of the Standard Journal, the Standard Journal is only liable for the actual cost of the advertising space, and not for any other damages. If the advertiser requests it, the Standard Journal will gladly provide a letter of correction.

3. CanCellationsA 25% charge of the gross advertisement cost will be assessed on any adver-tisement that is canceled less than two working days before press-time.

4. preFerreD positionsPreferred position requests will be honored when possible. When available, certain positions and pages may be guaranteed at a 20% extra charge.

5. BroKereD aDVertising poliCyAdvertising space, contracts, inserts and color are to be used by the advertiser exclusively for that advertiser's business. The rights under all agreements are exclusively for the signatory and cannot be assigned, sold, given, transferred or be used for any other advertising than the individual purchaser. Pre-printed, multi-advertiser inserts or ROP display will not be accepted for publication in the Standard Journal. Some rare exceptions may apply and require authorization from the Publisher.

6. terms anD ConDitionsA. Contracts. Contract agreements and these “Terms and Conditions" shall constitute the entire agreement between the Standard Journal and the advertis-er and there are no other conditions, express or implied. Any changes or addi-tions to these “Terms and Conditions" must be in writing and signed by both parties. The Standard Journal will not be bound by any conditions appearing on the advertiser’s forms which conflict with these “Terms and Conditions."

The advertiser and/or agency agrees to defend and indemnify the pub-lisher against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trade-marks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement.

B. Implied Terms. The Standard Journal and the advertiser agree that there may be other terms and conditions which apply to mutual obligations which are not set out in these express “Terms and Conditions" that do not cover all of the situations which may arise between the parties, then newspaper indus-try practice will provide these implied terms and conditions. These “Terms and Conditions" incorporate the provisions of the Standard Journal rate card, as well as all obligations set out in this document.

C. Newspaper Remedies. If the advertiser breaches any of these “Terms and Conditions" or its payment obligation to the Standard Journal, the Standard Journal has the right to terminate, at the Standard Journal’s option, any obliga-tion owed to the advertiser, either express or implied. If it is necessary for the Standard Journal to file a lawsuit to enforce any of it’s rights, including the right to payment, the advertiser will pay to the Standard Journal the Standard Journal’s attorneys fees and court costs if the Standard Journal substantially prevails in the lawsuit. If the advertiser fails to pay for advertising within one month of the date of the invoice for such advertising, the Standard Journal has the right to charge the advertiser 1.5% per month (18% APR) for the outstand-ing balance, as well as for any costs of collection.

D. Force Majeure. Neither the advertiser nor the Standard Journal shall be obli-gated to abide by these “Terms and Conditions" if the performance, other than the advertiser’s payment obligation, is prevented by fire, flood, labor dispute, or natural conditions beyond the control of the advertiser or the Standard Journal. If the performance is prevented for more than one week, either the Standard Journal or the advertiser may terminate this contract by notice to the other.

E. Intellectual Property Rights. The Standard Journal retains all of the intellec-tual property rights to an advertisement produced by the newspaper for the advertiser, and the advertiser agrees that such advertising may not be repro-duced without the express written consent of the Standard Journal.

F. Advertiser and Agency Joint and Several Liability. If an advertiser uses an agency or representative firm to place advertising, the advertiser and the agency or rep firm shall be jointly and severally liable for complying with all of these Terms and Conditions, including payment.

G. Past Due Accounts will be charged a monthly finance charge of 1.5% for past due invoices.

The advertiser shall abide by the general conditions for all advertisers rela-tive to deadlines and mechanical requirements as established by the Standard Journal.

Any notice to be given hereunder may be hand delivered or sent by United States mail postage prepaid and addressed to: Publisher, Standard Journal, P.O. Box 10, Rexburg, Idaho 83440.

1. STANDARD DISPLAY PAGEFull page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 column x 20.5"Minimum advertising is one column inch. Advertising which runs 19 inches in depth or more will charged at full depth.

Display Column Measurements1 column wide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112 pt 1.556”2 columns wide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .232 pt 3.222" 3 columns wide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 352 pt 4.889” 4 columns wide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 472 pt 6.556” 5 columns wide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 582 pt 8.222”6 columns wide . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 712 pt 9.889”Double Trucks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . W 20.528” x H 20.5”A 50% color discount is available on the second page of the double truck.

2. CLASSIFIED DISPLAY1 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.0333” 6p2 2 col. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.131” 12p93 col . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.236” 19p44 col . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.341” 26p05 col . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5.44” 32p76 col . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.583” 39p37 col . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.649” 45p108 col . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.747” 52p59 col . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9.846” 59p0Gutter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 061” (4.3 points)

3. TABLOID SIZES1/8 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.9” x 2.4”1/4 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.9” x 4.8” 1/2 page horizontal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10” x 4.8”1/2 page vertical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.9” x 9.77”Full page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10” x 9.77”Double Truck . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20.5” x 9.77”

4. STITCh AND TRIM W: 19.50” x h: 10”1/8 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.75” x 2.312”1/4 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.75” x 4.750” 1/2 page horizontal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9.75” x 4.750”1/2 page vertical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4.75” x 9.8”Full page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9.75” x 9.8”

5. 34” FLExIE W: 19.25” x H: 9.90”1/8 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.5” x 2.25”1/4 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.5” x 4.5” 1/2 page horizontal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7.4” x 4.5”1/2 page vertical . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3.5” x 9.5”Full page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.4” x 9.5”

D. mechanical requirements

e. contract anD copy regulations