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Advertising specific trains and various passen- ger services on the back cover and inside pages of the public timetables was common place for many years. However, it was not until the summer of 1936 that specific advertising began to appear on the front covers. For the majority of rail travelers, trains and timetables were synonymous. The public timetable was a quick and convenient source of information for train schedules, accommoda- tions, and services. They also served as an excellent medium of advertising for both pro- moting the railroad and providing space for advertising by local businesses along the line. This is the second in a four part series on the history of Frisco passenger timetable designs. The depression of 1929 had its effect on the Frisco, and by 1932 the road was in the hands of receivers. In 1933 the status was changed to a trusteeship by court order and the property was operated by trustees until January 1, 1947, when the reorganization of the com- pany was effected. In order to show that the bankrupt company still possessed the energetic vitality that had marked its previous years of growth, the appearance of the Frisco began to change. In particular, its public timetables took on a new look that, with some variation, would become the standard design for the next four- teen years. Out was the black cover of the previous thirty-five years. In, first appearing in the fall of 1935, was a new design with a white back- ground, red diagonal stripes, and a raised white- on-black logo. The nine states the Frisco operated in were listed in the lower corner, along with the issue date. It is interesting to note that when the cover was opened, the diagonal lines on each side created a "V" effect

Advertising specific trains and various passen- covers. · used a simple concrete culvert load (fig 1) to model the concrete pipe that I used from a cheap Tyco car. To make the pipe

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Page 1: Advertising specific trains and various passen- covers. · used a simple concrete culvert load (fig 1) to model the concrete pipe that I used from a cheap Tyco car. To make the pipe

Advertising specific trains and various passen-ger services on the back cover and inside pages of thepublic timetables was common place for many years.However, it was not until the summer of 1936 thatspecific advertising began to appear on the frontcovers.

For the majority of rail travelers, trainsand timetables were synonymous. The publictimetable was a quick and convenient source ofinformation for train schedules, accommoda-tions, and services. They also served as anexcellent medium of advertising for both pro-moting the railroad and providing space foradvertising by local businesses along the line.This is the second in a four part series on thehistory of Frisco passenger timetable designs.

The depression of 1929 had its effect onthe Frisco, and by 1932 the road was in thehands of receivers. In 1933 the status waschanged to a trusteeship by court order and theproperty was operated by trustees until January1, 1947, when the reorganization of the com-pany was effected. In order to show that thebankrupt company still possessed the energeticvitality that had marked its previous years ofgrowth, the appearance of the Frisco began tochange. In particular, its public timetables tookon a new look that, with some variation, wouldbecome the standard design for the next four-teen years.

Out was the black cover of the previousthirty-five years. In, first appearing in the fall of1935, was a new design with a white back-ground, red diagonal stripes, and a raised white-on-black logo. Thenine states the Friscooperated in were listedin the lower corner,

along with the issuedate. It is interesting tonote that when the

cover was opened, thediagonal lines on eachside created a "V" effect

Page 2: Advertising specific trains and various passen- covers. · used a simple concrete culvert load (fig 1) to model the concrete pipe that I used from a cheap Tyco car. To make the pipe
Page 3: Advertising specific trains and various passen- covers. · used a simple concrete culvert load (fig 1) to model the concrete pipe that I used from a cheap Tyco car. To make the pipe

In 1938, the raised white-on-black logo wasreplaced with a flat design that included a baracross the bottom edge listing the corporate nameof the company. The background remained white,with red diagonal stripes.

design remained standard until March of 1942.With America now fully involved in the war

effort, the Frisco's's timetables took on a patrioticlook. The "V" design that had been created by useof the diagonal lines now became the stars &stripes "V" for "Victory."

In 1940 and 1941, the basic design formatof the timetables remained the same. However,there appeared a number of variations in colorcombinations. Its not clear if the various designswere simply the result of market research or theonset of World War Ii. Considering the wide spreaduse of institutional advertising by the Frisco duringthe war, it seems likely that the changes wereprompted by the war effort.

In the summer of 1940, the Frisco logoappeared in blue. In addition, the usual insertadvertising specific trains and various passengerservices was replaced with a little "flag waving," asseen below:

In the fall of 1940, the black logo returned,along with the standard copy in the advertisinginsert. In the late spring of 1941, the logo againappeared in blue. In the summer of 1941, the colorformat was reversed with the diagonal lines in blueand the Frisco logo in red. By the fall of 1941, thelines had returned to red and the logo to blue. This

According to our records, the "V" for "Victory" coverdesign remained until the summer of 1945. By theend of the year, the design had returned to the 1938version.

For reasons currently unknown, in Marchand June, 1946, the company produced two time-tables with covers that were a drastic departurefrom the standard design. Both issues featured thesame format. However, the March edition had alight blue background with dark blue logo andlettering, and the June edition had a dark orangebackground with black logo and lettering. Accord-ing to our records, these are the only two issuesprinted in this design.

By the fall of 1946, the covers once againreturned to the 1938 format, with two additions.One, the white space between the two vertical reclines was filled with dark blue lines. Two, the logoand lettering were printed in the same shade ofblue.

In 1947, following the emergence of theFrisco from fourteen years of bankruptcy, the pub-lic timetable covers retained their basic desigrformat, with one exception. In the summer of 1947the LINES on the logo and the bar across thebottom edge listing the corporate name of thecompany, were both removed.

Page 4: Advertising specific trains and various passen- covers. · used a simple concrete culvert load (fig 1) to model the concrete pipe that I used from a cheap Tyco car. To make the pipe

Following the emergence of the Frisco from fourteenyears of bankruptcy, the public timetable covers re-tained their basic design format, with two exceptions.In the summer of 1947, the LINES on the logo and thebar across the bottom edge listing the corporate nameof the company, were both removed.

In March and June, 1946, the company produced twotimetables with covers that were a drastic departurefrom the standard design. While both issues featuredthe same format, the March edition had a light bluebackground with dark blue logo and lettering, and theJune edition had a dark orange background with blacklogo and lettering.

Page 5: Advertising specific trains and various passen- covers. · used a simple concrete culvert load (fig 1) to model the concrete pipe that I used from a cheap Tyco car. To make the pipe

weathered and loaded it won'tlook out of place at all. From thispoint, you can detail the car tothe extent you desire and weightit. If the particular load I ammodeling cannot conceal weight,I try to place extra weight whereever I can hide it which isn't easyto do on a flatcar. The one thing

gray paint. Once this had timeto dry, I glued the pipe to thedeck of the car. From here Iplaced small pieces of balsa woodapproximately 4X4 underneaththe pipe as scotches to preventthe load from rolling and gluedthem to the deck. With thescotches in place it was time to

Flat Car Loads,Easy, Realistic &

Distinctly Different

It is always difficult tocome up with new andinteresting ways to load flatcarswith realistic loads. I feel like Ihave come up with two loadsthat are fairly easy to construct,is realistic, and not like any otherflatcar load you have ever seenbefore.

First, before loading theflatcar, it is best to weather anddetail the car prior to loading. Istart by distressing the deck ofthe car. To do this, I use a razorsaw and drag it across the deckto create a scraped up look,similar to what is seen from a carthat has seen many loads. Withthis done, next I give detail to theends of each board. Oncommercial kits where the deckis a solid piece of plastic, thegrooves of each board on top ofthe deck are not found on theedges of the board. By using aknife, you can create a groovefrom where the one on top stops,this and the distressing of thedeck may not seem very realistic,since it is the color of the moldedplastic, however, once the car is

I've found that works is to usesmall fishing sinkers that I canmash into shapes that will fitevery nook I can find. Moldableweight would work better for this,however with sinkers I can addbetween one-half ounce to a fullounce of weight, and on a 50 to60 foot car every ounce helps! Atthis point you are ready to loadthe car, or if modeling an emptycar, you are ready to go.

The first car I loaded Iused a simple concrete culvertload (fig 1) to model the concretepipe that I used from a cheapTyco car. To make the pipe lookmore like concrete the first thingI did was to give them a coat of

secure the load with cable. Forcable I used black thread. Tostart this process, guide thethread through a post pocket onthe car and tie it off. Next runthe thread over the pipe andinto the opposite pocket, thendraw as much slack as you canout of it so it will appear tight.Then tie it off. To make sure Ihad a tight knot that woulddefinitely hold, I placed a drop of

ACC glue on the thread makingit a secure joint. This shouldcomplete the car and give it arevenue load.

For the second car I useda large beam load (fig 2), thisload was a little more complicated

Page 6: Advertising specific trains and various passen- covers. · used a simple concrete culvert load (fig 1) to model the concrete pipe that I used from a cheap Tyco car. To make the pipe

Stories from A Treasury of Railroad Folklore

to create, but I think it makes aninteresting load. To build thebeam I started with a piece ofstrip metal for the center of thebeam. I got this piece from metalused to weigh cars in inexpensivekits, this gives me the addedbonus of adding a good deal ofweight to the car without havingto look for places to conceal it.From here I cut two pieces of .40styrene, approximately 1 /2" wideand about 3/4" long. To simulaterivets I drew out a simplediagonal pattern on each andtapped dimples on these markswith a small nail and hammer.You need to use a small hammerfor this, as it doesn't take muchto leave an indention. For thepiece of the gusset that wouldconnect with another beam, Idrilled holes according to thesame diagonal pattern used forthe rivet detail. With the gussetsmade it was time to glue them tothe beam and paint it. To paintthe beam, I used grey, a red orrust color would also beappropriate. With the paintingdone, it was time to glue thebeam to the deck of the car andsecure it. To secure the load,once again I used thread as cablethen used the same methods ason the previous load. To go overthe top of the car I glued a coupleof pieces of Plastruct angle to thebeam, and drilled a hole throughthe ends and threaded the cablethrough these.

These two loads were notthat difficult to create and giveyou a load that is unique to howyou build it. These two projectscan be completed in a couple ofevenings and will really standout in your yard. Once again itgives you something to ship onthe Frisco!

Down in Arkansas in theold days there was a jerk-waterrailroad with a reputation. Thereputation was that it neveradhered to its schedule.Operating crews, and patronsas well, came to regard thetimecard as the work of apractical joker.

There was a travelingman who rode over the line atfrequent intervals. Oneafternoon when he disem-barked from a smelly daycoachat his destination he hailed theconductor.

"Old man, " he said,extending a large cigar, "acceptthis with my compliments as atoken of gratitude."

"What's the notion?"inquired the conductor.

"Because I've beentraveling on this road for twelveyears and this is the firstoccasion when the train evergot in exactly on time."

"Mister," said theconductor, "that looks to melike a mighty fine cigar and I'mfond of smokin'. But I can'ttake nothin' on false pretenses.I've got to tell you the truth,this ain't today's train, itsyesterday's.

Whistle Stop

A millionaire... bought alarge estate near a tiny whistle-stop station on a neglectedbranch line. From SearsRoebuck he ordered aprefabricated chicken coop and,when he received word that ithad arrived, set out in a truck

with his butler to bring it home.No one was about when he spiedthe coop along the right of way,and he soon had it loaded on thetruck. Half a mile up the roadthey passed a little man in bluewho had "Station Master"written on his cap. He took onelook and shouted "Stop that car.What do you think you have onthat truck?" asked the littleman.

"My new chicken coop,"explained the millionaire.

"Chicken coop my eye,"cried the station master, "that'sGrigsby Station!"

Where He Got The Ice

There was a party ofgentlemen the other day on atrain on one of the roads cominginto Nashville, and none of theparty being strictly temperancemen, one of the crowd suggesteda drink. Another wanted toknow where to get it. All seemedwilling, but the day was warm,very warm. At last the fourthman in the party said he had abottle of fine "cock-tail" whichhe would furnish if anybodycould get the ice.

A fellow passengerremarked that he would furnishthe ice if they would share withhim. He left the car and cameback with plenty, which wasduly used. As a matter of course,in a short time another drinkwas proposed and the ice mankindly requested to furnish thatnecessary article to a cocktail,but with his mouth watering

cont on pg18

Page 7: Advertising specific trains and various passen- covers. · used a simple concrete culvert load (fig 1) to model the concrete pipe that I used from a cheap Tyco car. To make the pipe

Ray Wells, Museum Researcher

The Frisco was officiallymerged into the BurlingtonNorthern on November 1st, 1980.In the 1960's the Frisco hadtalked merger with the ChicagoGreat Western, Santa Fe, andSouthern. In 1966 theBurlington purchased a sizeableblock of Frisco stock.

For about a decade therewas no further substantive newsof a Frisco merger, but onFebruary 1st, 1977 a jointFrisco/BN team was formed tostudy the feasibility of the twosystems merging. Seven monthslater, the two companies agreedto join ranks and on December28th, 1977 the merger app-lication was filed with theInterstate Commerce Comm-ission (ICC). By May 1978, themerger had the endorsement ofthe stockholders of bothcompanies. The ICC conductedhearings in Washington, DC,Chicago and Dallas in 1978 &1979. On April 17th, 1980 theICC unanimously approved themerger.

Implementation plans Folklore Stories - continuedwere put into place and May

"M"" for a drink and every look one of19th was targeted as M Day.longing, he said: "Gentleman, ITwenty-two days later however

the Missouri, Kansas & Texas want the drink, and I could(MKT) asked the courts to delay furnish the ice, but I am afraidthe merger and appealed the if I take any more off the corpseICC decision. On May 13th 1980, it will spoil!the Fifth Circuit Court of Appealsgranted the request for a stay. Public RelationsThe court vacated the stay onNovember 21st of 1980.

The consolidation ofwork While Mr. Stewart waspresident of the Hannibal & St.forces, properties and equipment

of the two roads began Joe, his policy was to make theimmediately. The first merged new means of transportation asfreight train rolled out of Kansas popular as possible withCity on December 1st bound for Missourians. One night he wasSpringfield, Memphis and Birm- traveling over the road when aingham. The new train contained baby set up an outcry whichfreight that began its journey in disturbed the whole coach. ThePortland, OR. When it reached mother tried in vain to quiet theits destination in Birmingham little one. Stewart rose from his3076 miles later it had completedthe longest freight haul over a seat, went to the mother andsingle railroads lines in North said: "Madam, my name isAmerica. Stewart and I am president of

Today the Frisco is part of this road and it is my duty tothe Burlington Northern Santa look after the comfort of theFe and has finally reached it's patrons. Hand that baby tocorporate name, the St. Louis- me."San Francisco. He took the baby in his

Gone, but not Forgotten. arms and walked up and downthe aisle until he put it to sleep.

The first merger freight train from Portland, OR to Birmingham, AL. B.G. Davidson general manage:transportation at Springfield, on the left greets W.H. Egan, V.P. Chicago Region and Samuel Zimmerman

Superintendent, Ottumwa Division. Photo Burlington Northern News - Merger Specia

Page 8: Advertising specific trains and various passen- covers. · used a simple concrete culvert load (fig 1) to model the concrete pipe that I used from a cheap Tyco car. To make the pipe

FOR MORE INFORMATION CONTACT:HEATHER D. BERRYHILLCENTERPOINT MARKETING(918) 582-2444

RETIRED RAILROADWORKER CELEBRATES100TH BIRTHDAYTULSA, Okla., August 28, 2000

-Hobert Madison, a local Tulsa man

livin g at Heatheridge Assisted LivingCommunity, will turn one hundred on

Monday, September 11. This retiredrailroad worker was born in 1900 andhas lived long enough to see historicalevents first-hand. His sharp wit,surprisingly young-looking featuresand vivid memory of his days with theSt. Louis-Sam Francisco (Frisco)Railroad seem to be his secret to along, happ y life.

Hobert has been a resident atHeatheridge for the past five years.He has been looking forward to his100th birthday party for quite some

time and says, "I've waited a longtime for this day. I hope all myfamil y and friends at Heatherid ge areplanning a big shin-dig!"

Just as Hobert is proud of turningone hundred. he's even more proud ofhis career with the Frisco Railroad. Asa matter of fact, Hobert comes from along line of Frisco workers. Hisgrandfather, Rasmus Madison andfather, Thomas Madison also workedfor the railroad. Rasmus was a Friscoemployee for forty years and Thomasfifty. Hobert managed to stay forty-fiveyears before he retired. Threegenerations managed to help grow therailroad to where it is today.

Hobert started outas a steno clerk in 1920and moved up toAssistantSuperintendent beforehis retirement in 1965.The Frisco Railroadstarted in St. Louis,Missouri in 1890. By1920, the railroad hadexpanded to eight other

states including:Florida, Texas,Oklahoma, Alabama.Mississippi, Tennessee,Arkansas and Kansas.It began by privateowners andstockholders as apassenger and freightrailroad to helppassengers and cargoget from point A topoint B, faster than theold stagecoaches.

In 1980, the Frisco merged withBurlington Northern-Santa Fe, whichoperates one of the largest railnetworks in North America.

The history of the Frisco Railroad ispreserved by the Frisco Railroad

Museum in Springfield, Missouri. Ifyou visit this museum and look hard

enough, you just might find a fewphotos of the Madison family.

When asked about his favoriteactivities and hobbies Hobert said. "1love to dance and go to church. 1 usedto love to drive until they took my caraway when 1 was ninety-five. I forgavethem though. The roads are probably alittle safer with me off them!"

Heatheridge Assisted LivingCommunity will be celebratingHobert's 100th birthday on Monday.September I I at 12:30 p.m.Heatheridge is located at 2130 S. 85thL. Avenue. Tulsa, Oklahoma, 74129.All are welcome to join in celebratinga century of life.

Heatheridge is a Gold MedallionSenior Housing and Healthcare

Community. Other Gold Medallionproperties include: Heatheridge HeightsAssisted Living Community. TheBroadmoor Retirement Community,Rainbow Health Care Communitiesand Leisure Village Health Care Center.For more information please call(918)622-9191.

Page 9: Advertising specific trains and various passen- covers. · used a simple concrete culvert load (fig 1) to model the concrete pipe that I used from a cheap Tyco car. To make the pipe